{"id":26267,"date":"2016-03-29T21:01:19","date_gmt":"2016-03-29T13:01:19","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=26267"},"modified":"2022-07-13T19:27:08","modified_gmt":"2022-07-13T11:27:08","slug":"technology-makes-marketing-easy","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/technology-makes-marketing-easy\/","title":{"rendered":"10 Ways Technology Makes Marketing Look Easy"},"content":{"rendered":"

Stop wasting time and resources with marketing. The best way to market your business is by finding out how to get more for less<\/strong>. You have a budget and set number of hours to use. It\u2019s not about working more, it\u2019s optimizing the work you do<\/strong>.<\/p>\n

There\u2019s a better way to advertise your business using digital marketing tools and technology. In this post, we\u2019re looking at 10 ways technology makes marketing so much easier and how you can take advantage of these benefits to get the upper hand.<\/p>\n

1. You Get to Target Customers (Instead of Shouting at Crowds)<\/h2>\n

Traditional advertising interrupts, but digital marketing sparks the conversation. The glory days of traditional advertising required you to climb atop the vendor-stand and shout out over the crowds just to get a potential customer\u2019s attention.<\/p>\n

There was no way to narrow down a target audience and focus your time and energy on a specific group of people, besides the location where the ad was being featured.<\/p>\n

Commercials, billboards, and other traditional means of advertising must interrupt just to complete the acquisition process<\/strong>, but digital marketing provides a solution to the problem.<\/p>\n

\"bang\"<\/figure>\n

With digital marketing, you can focus on a specific group of customers, whether by demographics, interests, social networks, or simply keyword searches.<\/p>\n

What makes digital marketing so simple is that your customers are literally in search of what you offer<\/strong> before you even begin. Mastering a means of targeting customers online helps connect you to those people<\/strong> inquiring about the products or services you offer via a search. This reduces the cost<\/strong> of customer acquisition and makes your life easy.<\/p>\n

2. You Can Find Apps to Do the Work for You<\/h2>\n

You\u2019d be surprised how many applications exist just to help you with the various aspects of marketing. Lead nurturing, post scheduling, email blasts, and specialized tools make marketing look easy.<\/p>\n

Pitchbox<\/a> is a genius growth-hacking tool<\/strong>. This simple online application allows you to search and discover leads based on keywords<\/strong>. Once a keyword is submitted, Pitchbox scans for related websites and contacts that can now be converted into leads.<\/p>\n

\"pitchbox\"<\/figure>\n

After compiling a list of potential business prospects, Pitchbox even crafts a convincing sales pitch for you! This is a great way to make email lists and reach out to potential buyers or partners.<\/p>\n

3. Your Customers Sell Products for You (It\u2019s Called Social Media)<\/h2>\n

Build an online community of followers means that you have an army of advocates<\/em>. Having an online community on social media assures you stay connected with people who are already passionate about your brand<\/strong>. New customers, on average, are much more likely to try a company\u2019s product or service if it\u2019s recommended by a trusted friend or relative<\/strong>.<\/p>\n

In fact, a single customer is 71 percent more likely to make a purchase based on a social media referral<\/strong>. This means that without an up-to-date social media marketing plan, you could be missing out on customer referrals.<\/p>\n

4. People Buy Your Stuff without Ever Leaving Home<\/h2>\n

The beauty of an e-Commerce store is that you get to stay \"open for business\" twenty-four hours a day, seven days a week. This means more chances to sell, and less effort to close.<\/p>\n

\"buy<\/figure>\n

An online store is an easy ticket to doing absolutely nothing in order to complete the transaction at the cash register. The whole process is automatic, besides the shipping and handling<\/strong>. Install your own shopping cart via website plugin to multiply your sales online.<\/p>\n

\n\t\t\t\t\t60 Shopping Cart UI For Your Inspiration<\/span><\/a>\n
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