{"id":25064,"date":"2019-11-12T23:17:05","date_gmt":"2019-11-12T15:17:05","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=25064"},"modified":"2023-10-27T17:13:58","modified_gmt":"2023-10-27T09:13:58","slug":"creating-personas","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/creating-personas\/","title":{"rendered":"Interaction Design: How to Create Simple User Profiles"},"content":{"rendered":"<p>Let\u2019s think together. Suppose you want to make a product or website for someone. What\u2019s the first thing you think about? Do you think about what they like, or do you think about the people who will use what you make?<\/p>\n<p>Experts now say the best way is to think about the people who will use your design. This idea is called <strong>user-focused design<\/strong>. It means you should mainly think about the people who will use your design, not just the person asking you to make it.<\/p>\n<p>If the users are happy, the person who asked you to make the design will also be happy. This means they will be <a href=\"https:\/\/www.hongkiat.com\/blog\/get-clients-to-pay-your-rate\/\">ready to pay<\/a> and give <a href=\"https:\/\/www.hongkiat.com\/blog\/more-clients-with-testimonials\/\">good feedback<\/a>. To do this, you need to know the users well.<\/p>\n<p>Making designs for users can be tough. You need technical skills, creative thinking, <strong>kindness<\/strong>, and a good understanding of how people think. To help with this, designers make user profiles, also known as <strong>personas<\/strong>.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/web-design-to-experience-design\/\" class=\"ref-block__link\" title=\"Read More: Why Experience Design is The Next Big Thing\" rel=\"bookmark\"><span class=\"screen-reader-text\">Why Experience Design is The Next Big Thing<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/web-design-to-experience-design.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-24692 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/web-design-to-experience-design.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Why Experience Design is The Next Big Thing<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tA scary article about the death of web design swept through the internet this summer making the web...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>Why Personas Are Important<\/h2>\n<p>When you make a product, many people will use it. So, the big question is: <strong>how do you make something for <em>everyone<\/em><\/strong>? Instead of seeing your users as a large group, it\u2019s better to think of a smaller number of users. This helps you understand and design for them better.<\/p>\n<p>A <strong>Persona<\/strong> is like a <strong>made-up version of a regular user<\/strong>. Remember, you don\u2019t need to have just one persona. But, having too many can be confusing.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creating-personas\/personas-concept.jpg\" alt=\"Concept of User Profiles\" width=\"700\" height=\"525\"><\/figure>\n<div class=\"sue-icon-text su-image-caption\" data-url=\"\" data-target=\"self\" style=\"min-height:34px;padding-left:36px;color:#333333\">\n<div class=\"sue-icon-text-icon\" style=\"color:#333333;font-size:24px;width:24px;height:24px\"><i class=\"sui sui-photo\" style=\"font-size:24px;color:#333333\"><\/i><\/div>\n<div class=\"sue-icon-text-content su-u-trim\" style=\"color:#333333\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.slideshare.net\/TheConartist\/what-are-personas-and-how-to-use-them-a-presentation-by-shlomo-goltz\">Study on Making User Profiles (8th slide)<\/a><\/div>\n<div style=\"clear:both;height:0\"><\/div>\n<\/div>\n<p>Personas are not just imaginary users. They should be <strong>based on real user studies<\/strong>. It\u2019s a good idea to make personas early in the design process. This way, you can involve your client too. They might know more about their users than you do.<\/p>\n<p>Personas also <strong>help avoid wrong ideas or judgements<\/strong>. When you think of personas as real people, you design for them. This is better than designing for a vague group of unknown people.<\/p>\n<h2>A Simple Example: Persona Cafe Story<\/h2>\n<p>Personas help us think about specific users instead of a general group. Let\u2019s look at a real example to see how personas can be used in designing a user experience.<\/p>\n<p>Imagine you have a client who asks you to create a website for a well-known coffee shop on a university campus named \u201cPersona Cafe\u201d.<\/p>\n<p><em>Persona Cafe<\/em> offers hot and cold drinks, sandwiches, and sweets. It\u2019s where students and teachers hang out during breaks or after class. The cafe owners want a website that their visitors will love. What\u2019s the first step you\u2019d take?<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creating-personas\/persona-cafe.jpg\" alt=\"Inside View of Persona Cafe\" width=\"800\" height=\"600\"><\/figure>\n<h2>Getting Started<\/h2>\n<p>Personas are often shown as one-page visuals that you can print and keep nearby when designing. You can find and download <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/creativecompanion.files.wordpress.com\/2011\/05\/persona-core-poster_creative-companion1.pdf\">helpful persona templates<\/a> online or use tools like this <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/xtensio.com\/user-persona-template\/\">User Persona Maker<\/a>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creating-personas\/persona-creator.jpg\" width=\"800\" height=\"516\" alt=\"Tool for Making Personas\"><\/figure>\n<p>Remember, <strong>personas are different from user groups, market categories, typical ideas, or roles<\/strong>.<\/p>\n<p>If you\u2019re thinking of a usual university student or a typical professor when considering the users of Persona Cafe, change that thought quickly.<\/p>\n<p>The main thing to understand is <strong>how they connect with your product<\/strong>, the <strong>aim they have,<\/strong> or the <strong>issue they\u2019re trying to fix<\/strong> using your product. For instance, a security officer at the campus might have the same reasons to visit the Persona Cafe as a hardworking student \u2013 they both might share the <strong>same interests and aims<\/strong>.<\/p>\n<h3>About Andrew, Virginia, Jeanne<\/h3>\n<p>First, let\u2019s discuss some basic details about our personas like age, job, and so on. Remember, these details aren\u2019t the main focus for the design. They help us see them as real people. <strong>What\u2019s truly important are the stories<\/strong> we\u2019ll attach to our personas later.<\/p>\n<h3>Names, Ages, and Places<\/h3>\n<p>To avoid biases or stereotypes, we\u2019ll use a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.fakenamegenerator.com\/advanced.php?t=country&n%5B%5D=us&c%5B%5D=us&gen=50&age-min=19&age-max=46\">fake name tool<\/a> and a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/pixabay.com\">free photo website<\/a> to create our personas.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creating-personas\/fake-name-generator.jpg\" width=\"800\" height=\"468\" alt=\"Name Creation Tool\"><\/figure>\n<p>I set the tool to make American names since our fictional campus is in the U.S. I chose ages between 19 to 46 and an even split for gender. This reflects a usual mix for a university cafe (students and staff).<\/p>\n<p>The tool gave us these three names:<\/p>\n<ul>\n<li>26-year-old Andrew from Oakland, CA<\/li>\n<li>22-year-old Virginia from Stanley, NY<\/li>\n<li>45-year-old Jeanne from Chester, SC<\/li>\n<\/ul>\n<p>Based on their ages, we think Andrew is a graduate student, Virginia is an undergraduate, and Jeanne is a professor.<\/p>\n<h3>Pictures<\/h3>\n<p>I used the Pixabay photo site for our personas\u2019 pictures. For Andrew and Virginia, I searched for \u201cuniversity student\u201d. I chose the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/pixabay.com\/\/en\/handsome-cute-man-sc-young-male-635832\/\">first male picture<\/a> for Andrew and the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/pixabay.com\/\/en\/girl-pupil-reading-book-books-868785\/\">first female picture<\/a> for Virginia. For Jeanne, I looked up \u201cteacher\u201d and selected the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/pixabay.com\/\/en\/teacher-female-education-woman-702998\/\">first middle-aged woman picture<\/a>.<\/p>\n<p>So, we have random names, ages, places, and photos for our personas. This way, we\u2019re sure we\u2019re not using any of our own preconceived ideas.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creating-personas\/persona-cafe-personas.jpg\" alt=\"Pictures of Persona Cafe Users\" width=\"700\" height=\"439\"><\/figure>\n<div class=\"sue-icon-text su-image-caption\" data-url=\"\" data-target=\"self\" style=\"min-height:34px;padding-left:36px;color:#333333\">\n<div class=\"sue-icon-text-icon\" style=\"color:#333333;font-size:24px;width:24px;height:24px\"><i class=\"sui sui-photo\" style=\"font-size:24px;color:#333333\"><\/i><\/div>\n<div class=\"sue-icon-text-content su-u-trim\" style=\"color:#333333\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/pixabay.com\/\">Pixabay<\/a><\/div>\n<div style=\"clear:both;height:0\"><\/div>\n<\/div>\n<h2>The Stories<\/h2>\n<p>With the basic details of our example users ready, let\u2019s set them aside for a bit.<\/p>\n<p>Let\u2019s think about <strong>how a usual user of a university cafe feels about the place<\/strong>. What do they need? What bothers them? What are their aims or problems? The best way to know is to ask real users. You can talk to your client or even ask friends or family <strong>what they think when they visit a coffee shop<\/strong>.<\/p>\n<h3>Using Real Feedback<\/h3>\n<p>The internet also offers insights since many people share their experiences online. For this example, I checked the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.yelp.com\/\">Yelp<\/a> review site. I selected Stanford, California as the location, representing a usual U.S. university setting. Then, I looked at Coffee & Tea Shop reviews to get a sense of what regular users of a university cafe feel.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creating-personas\/yelp.jpg\" width=\"800\" height=\"507\" alt=\"Review Website Screenshot\"><\/figure>\n<p>You can see the reviews I found on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.yelp.com\/search?find_desc=Coffee+&+Tea&ns=1#find_loc=Stanford,+CA,+USA&start=0&l=p:CA:Stanford::\">this link<\/a>. Or, you can search other locations if you prefer. Here are some quotes from the reviews to give an idea of what the future customers of our Persona Cafe might think.<\/p>\n<h3>Reasons They Visit<\/h3>\n<p><em>\u201cI prefer this place over the one on university since it\u2019s <strong>more affordable<\/strong>.\u201d<\/em><\/p>\n<p><em>\u201cThe Venezuelan lattes here give a strong <strong>boost of caffeine<\/strong>, great for studying at the green library.\u201d<\/em><\/p>\n<p><em>\u201cIt\u2019s great having this spot <strong>right between<\/strong> the Education buildings and two libraries\u2026\u201d<\/em><\/p>\n<p><em>\u201cMy boyfriend and I had our first date here. It holds a <strong>special memory<\/strong> for me.\u201d<\/em><\/p>\n<p><em>\u201cI love its <strong>location<\/strong> and the food <strong>portions<\/strong> they serve.\u201d<\/em><\/p>\n<h3>Things That Bother Them<\/h3>\n<p><em>\u201cDuring lunch, they misplaced my order. I <strong>waited 45 minutes<\/strong> for a takeout.\u201d<\/em><\/p>\n<p><em>\u201cI think I had <strong>the worst iced double espresso<\/strong> here.\u201d<\/em><\/p>\n<p><em>\u201cThe <strong>dusty atmosphere<\/strong> and the noise seemed to have affected the care in making the lattes\u2026\u201d<\/em><\/p>\n<p><em>\u201cMy friend is allergic to certain nuts. The crepe <strong>didn\u2019t mention any nuts<\/strong> in its ingredients.\u201d<\/em><\/p>\n<h3>Their Aims<\/h3>\n<p><em>\u201cI visit this outdoor cafe often because it\u2019s <strong>close to most of my classes<\/strong>.\u201d<\/em><\/p>\n<p><em>\u201cI like their strong coffee. It\u2019s the right size for a <strong>quick energy boost<\/strong>.\u201d<\/em><\/p>\n<p><em>\u201cThey offer <strong>online orders<\/strong>, which is convenient. Plus, their prices are fair.\u201d<\/em><\/p>\n<p><em>\u201cBeing vegan, I <strong>order the same items<\/strong> always. Love their hummus plate, vegetarian panini, and hummus veggie wrap. Their drinks are great too.\u201d<\/em><\/p>\n<h2>Linking Personas to Their Stories<\/h2>\n<p>After understanding the common needs, aims, and problems of general customers, let\u2019s get back to our personas. Remember, they don\u2019t show a certain group but rather a <strong>specific way they feel about the product<\/strong>.<\/p>\n<h3>Andrew, 26 \u2013 Graduate Student<\/h3>\n<p><strong>About Andrew:<\/strong><\/p>\n<p>Andrew is a dedicated PhD student seeking a quiet spot for focused study and reading. Given his extensive time on campus and love for coffee, Persona Cafe is a great fit for him. He values quick, efficient service, the ability to order from his phone, and prefers minimal interruptions from staff.<\/p>\n<p><strong>What He Wants:<\/strong><\/p>\n<ul>\n<li>Top-quality, robust coffee<\/li>\n<li>A calm setting for study<\/li>\n<li>A convenient spot near the campus<\/li>\n<\/ul>\n<p><strong>What Bothers Him:<\/strong><\/p>\n<ul>\n<li>Long waits for his coffee order<\/li>\n<li>Frequent disruptions from staff when he\u2019s engrossed in his work<\/li>\n<li>Concerns about the coffee\u2019s strength affecting his focus<\/li>\n<\/ul>\n<p><strong>His Aims:<\/strong><\/p>\n<ul>\n<li>He wants to know about the kind of coffee served at Persona Cafe to judge its quality<\/li>\n<li>Quick access to the menu and any daily specials<\/li>\n<li>The ability to order using his smartphone<\/li>\n<\/ul>\n<h3>Virginia, 22 \u2013 Undergraduate Student<\/h3>\n<p><strong>About Virginia:<\/strong><\/p>\n<p>Virginia is budget-conscious and doesn\u2019t often eat out. However, she loves spending time with friends and looks for places where they can meet up. Their gatherings aren\u2019t really about studying; it\u2019s more about relaxation and enjoyment. While she can\u2019t spend much on food, she enjoys a diverse menu and gets bored with repetitive meals.<\/p>\n<p><strong>What She Wants:<\/strong><\/p>\n<ul>\n<li>Affordable prices and generous portions so she can order just once<\/li>\n<li>A wide variety of food and drink options, including some unique choices<\/li>\n<li>A regular spot to hang out with friends<\/li>\n<\/ul>\n<p><strong>What Bothers Her:<\/strong><\/p>\n<ul>\n<li>Spending her money on bland, unappetizing food<\/li>\n<li>Unfriendly staff that might dampen their fun<\/li>\n<li>Prices that could be too high for her and her friends<\/li>\n<\/ul>\n<p><strong>Her Aims:<\/strong><\/p>\n<ul>\n<li>Quick access to the menu prices<\/li>\n<li>Loyalty rewards like discounts or coupons<\/li>\n<li>Detailed descriptions of food and drinks to help her choose the best options<\/li>\n<\/ul>\n<h3>Jeanne, 45 \u2013 Professor<\/h3>\n<p><strong>About Jeanne:<\/strong><\/p>\n<p>Jeanne\u2019s cafe visits are less frequent than Andrew\u2019s or Virginia\u2019s. She is health-conscious, preferring to stick to her diet and limit eating out. Rather than spending breaks at a cafe, she prefers to take walks. When she does visit a cafe, it\u2019s usually due to an invitation from colleagues. A neat environment is crucial for her. She doesn\u2019t drink coffee and is particular about having only healthy meals.<\/p>\n<p><strong>What She Wants:<\/strong><\/p>\n<ul>\n<li>A welcoming setting that\u2019s good for professional discussions<\/li>\n<li>Diet-friendly food and drink options<\/li>\n<li>An opportunity to interact with her students at the cafe<\/li>\n<\/ul>\n<p><strong>What Bothers Her:<\/strong><\/p>\n<ul>\n<li>Concerns about an untidy setting, which can be a distraction<\/li>\n<li>Unhealthy food and drink options disrupting her diet<\/li>\n<li>Long waiting times during busy hours<\/li>\n<\/ul>\n<p><strong>Her Aims:<\/strong><\/p>\n<ul>\n<li>She wants a cafe near her university, making it easier for both professional discussions and student meetings<\/li>\n<li>Detailed ingredient lists for menu items, so she can make informed choices<\/li>\n<li>An avenue to provide feedback on service and quality after her visit, since it\u2019s a rare treat for her<\/li>\n<\/ul>\n<h2>Wrapping Up<\/h2>\n<p>And there we have it! We\u2019ve now completed profiles for our three personas, who <strong>showcase the desires, aims, feelings, and challenges of Persona Cafe\u2019s potential visitors<\/strong>. If you\u2019re a fan of visual aids, you can search for or craft a stylish persona template and populate it with the details. Here are three excellent examples for you to consider.<\/p>\n<p>It\u2019s crucial to understand that personas are rooted in <strong>interaction design<\/strong>. Before diving into the visuals, adept designers should first <strong>grasp how future users will engage with their creation<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creating-personas\/persona-template-brandi.jpg\" alt=\"Persona Example 1\" width=\"700\" height=\"541\"><\/figure>\n<div class=\"sue-icon-text su-image-caption\" data-url=\"\" data-target=\"self\" style=\"min-height:34px;padding-left:36px;color:#333333\">\n<div class=\"sue-icon-text-icon\" style=\"color:#333333;font-size:24px;width:24px;height:24px\"><i class=\"sui sui-photo\" style=\"font-size:24px;color:#333333\"><\/i><\/div>\n<div class=\"sue-icon-text-content su-u-trim\" style=\"color:#333333\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/adpearance.com\/blog\/using-personas-in-web-design\/\">Adpearance Digital Agency<\/a><\/div>\n<div style=\"clear:both;height:0\"><\/div>\n<\/div>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creating-personas\/persona-template-tobi.jpg\" alt=\"Persona Example 2\" width=\"700\" height=\"545\"><\/figure>\n<div class=\"sue-icon-text su-image-caption\" data-url=\"\" data-target=\"self\" style=\"min-height:34px;padding-left:36px;color:#333333\">\n<div class=\"sue-icon-text-icon\" style=\"color:#333333;font-size:24px;width:24px;height:24px\"><i class=\"sui sui-photo\" style=\"font-size:24px;color:#333333\"><\/i><\/div>\n<div class=\"sue-icon-text-content su-u-trim\" style=\"color:#333333\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/fakecrow.com\/free-persona-template\/\">Fake Crow Agency<\/a><\/div>\n<div style=\"clear:both;height:0\"><\/div>\n<\/div>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creating-personas\/persona-template-rosa.jpg\" alt=\"Persona Example 3\" width=\"700\" height=\"319\"><\/figure>\n<div class=\"sue-icon-text su-image-caption\" data-url=\"\" data-target=\"self\" style=\"min-height:34px;padding-left:36px;color:#333333\">\n<div class=\"sue-icon-text-icon\" style=\"color:#333333;font-size:24px;width:24px;height:24px\"><i class=\"sui sui-photo\" style=\"font-size:24px;color:#333333\"><\/i><\/div>\n<div class=\"sue-icon-text-content su-u-trim\" style=\"color:#333333\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nngroup.com\/\/articles\/persona\/\">Nielsen-Norman Group<\/a><\/div>\n<div style=\"clear:both;height:0\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Let\u2019s think together. Suppose you want to make a product or website for someone. What\u2019s the first thing you think about? Do you think about what they like, or do you think about the people who will use what you make? Experts now say the best way is to think about the people who will&hellip;<\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[352],"tags":[],"topic":[4520],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interaction Design: How to Create Simple User Profiles - Hongkiat<\/title>\n<meta name=\"description\" content=\"Let&#039;s think together. Suppose you want to make a product or website for someone. What&#039;s the first thing you think about? Do you think about what they\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/creating-personas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interaction Design: How to Create Simple User Profiles\" \/>\n<meta property=\"og:description\" content=\"Let&#039;s think together. Suppose you want to make a product or website for someone. What&#039;s the first thing you think about? 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