{"id":25057,"date":"2015-11-11T23:01:06","date_gmt":"2015-11-11T15:01:06","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=25057"},"modified":"2024-09-03T23:19:27","modified_gmt":"2024-09-03T15:19:27","slug":"tsu-social-network","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/tsu-social-network\/","title":{"rendered":"Is Tsu Social Network a Profitable Opportunity or a Risky Pyramid Scheme?"},"content":{"rendered":"

Note:<\/strong> This post was first published on the Nov 11, 2015.<\/p>\n

If you\u2019re an active Internet user, you\u2019ve likely heard of Tsu.co<\/strong> or Ts\u016b, the social network that\u2019s been generating both hype and controversy lately. Despite its year-long existence, Ts\u016b has faced significant criticism, and recently, it had its API and links banned from Facebook<\/a>.<\/p>\n

Until recently, Ts\u016b was an invite-only network<\/strong> where content and posts were inaccessible to crawlers, spiders, and scrapers<\/strong>. The ban, now ongoing for over a month, is likely impacting users who relied on cross-promoting their Ts\u016b content on Facebook to extend their reach.<\/p>\n

Facebook, led by Mark Zuckerberg, alleges that Ts\u016b users have been manipulating the system<\/strong> by creating fake accounts to artificially promote their posts and boost their earnings on Ts\u016b (more on that below).<\/p>\n

Sebastian Sobczak, who co-founded Ts\u016b with Drew Ginsburg, along with several artists affected by the ban, argue that this is a strategic move by Facebook to undermine a growing competitor<\/strong>. In response, Ts\u016b has now opened its doors to all users (not that it was particularly difficult to join before).<\/p>\n

The Business of Ads on Ts\u016b<\/h2>\n

What exactly about Ts\u016b is causing friction with Facebook? Despite its 4.5 million users, Ts\u016b is far from becoming a household name like Facebook, with its billion-strong user base.<\/p>\n

However, more artists and early adopters are flocking to Ts\u016b<\/strong>, primarily drawn by its rebellious stance against Facebook. The platform\u2019s anti-Facebook rhetoric, combined with the promise to let users keep 90% of the ad revenue<\/strong>, seems to be resonating with its audience.<\/p>\n

Users have been quick to embrace this model, seeing it as an opportunity to monetize their own content<\/strong>.<\/p>\n

Ts\u016b has recently tightened its policies on posting third-party content, making its revenue stream particularly appealing to creators and artists<\/strong>. Despite this, Ts\u016b doesn\u2019t aim to be exclusive, unlike other networks like Ello<\/a>, which made headlines for its no-ads promise<\/a>.<\/p>\n

Although Ello<\/a> may have faded from the spotlight, it continues to focus on \u201cbeauty,\u201d monetizing through T-shirts and paraphernalia featuring user-generated art, similar to what VSCO<\/a> is doing with its Artifact Uprising app. Ts\u016b, on the other hand, takes a more pragmatic approach, focusing on business-centric monetization<\/strong> rather than artsy propositions.<\/p>\n

Monetization: How Ts\u016b Helps You Earn<\/h3>\n

Advertising revenue sustains most publishers today, but the growing popularity of ad blockers is challenging this model in favor of a better user experience<\/strong>. Social media platforms aren\u2019t immune to this trend unless they are whitelisted by users.<\/p>\n

Despite the challenges, traditional ad practices remain lucrative, and platforms like Facebook and WordPress continue to rely on them. However, Ts\u016b takes a different approach, keeping only 10% of the ad revenue, with users earning 45% in \u201croyalties\u201d on original content<\/strong>. The remaining revenue is distributed among their \u201cfamily tree\u201d \u2013 the \u201cparents\u201d who invited them to the network.<\/p>\n

Your earnings from Ts\u016b\u2019s Monetization Service depend on your follower count, the number of \u201cchildren\u201d you\u2019ve invited, and the shares your posts and your invitees\u2019 posts receive. More views on a post mean more ad impressions and clicks, leading to higher earnings.<\/p>\n

Veteran Ts\u016b users, however, caution that payments can be slow to arrive<\/strong>. The initial months are focused on building your network<\/strong> by posting original, well-hashtagged content and engaging in meaningful, full-sentence comments.<\/p>\n

While comments won\u2019t earn you royalties, they can increase your profile visibility<\/strong> and potentially attract more followers<\/strong>, just like on most social networks.<\/p>\n

How Does Ts\u016b Work?<\/strong><\/h2>\n

After spending a few weeks exploring Ts\u016b (under an alias), I found that its features and functionalities are quite similar to what you\u2019d expect if you\u2019ve ever used Facebook.<\/p>\n

The now-discontinued invite-only system primarily served as a status symbol and offered the added benefit that any \u201cinvited\u201d user would automatically become a revenue source for their \u201cparent.\u201d<\/p>\n

If, like me, you didn\u2019t know anyone on Ts\u016b, all you needed to do was search for a \u201cTs\u016b invite code\u201d online, and you\u2019d easily find numerous sites listing existing users\u2019 personal short codes, which you could use to join.<\/p>\n

What Happens After You Join Ts\u016b?<\/h3>\n

Once you join, you start by filling out your profile with the usual details (photo, bio, links to other social accounts) and exploring other users (referred to as #Ts\u016balites) to follow, which you can do through the Popular tab.<\/p>\n

You can also join a Ts\u016bGroup, a feature currently in Beta. There are only seven groups so far, with the most popular one, Ts\u016bCharities, boasting nearly 32,000 members.<\/p>\n

\"Ts\u016bCharities<\/figure>\n

Who Controls the Revenue?<\/strong><\/h2>\n

The main question that arises when people hear about Ts\u016b\u2019s appealing revenue model is, \u201cWhat\u2019s the catch?\u201d Many critics<\/a> have voiced concerns that Ts\u016b might be nothing more than a multi-level marketing (MLM) scheme.<\/p>\n

At first glance, the accusation does seem to fit.<\/p>\n

However, let\u2019s clarify how it works. When you join Ts\u016b, you enter into a contract with Evacuation Complete<\/em>, the company behind Ts\u016b. This contract allows you<\/strong>, the person who invited you (if applicable), and anyone you invite<\/strong> to earn money from the ads displayed on Ts\u016b.<\/p>\n

The algorithm used to distribute the revenue is described in the Terms of Service as the \u201crule of infinite thirds.\u201d (Don\u2019t worry too much about the jargon; overthinking Ts\u016b can defeat the purpose of using it.)<\/p>\n

\"Algorithm<\/figure>\n

How Ts\u016b Distributes Earnings<\/h2>\n

The algorithm that powers Ts\u016b runs whenever your wallet is updated with earnings. However, you won\u2019t be eligible to cash out<\/strong> until your account balance (under the \u201cBank\u201d tab) reaches at least $100<\/strong>.<\/p>\n

Ts\u016b works with a variety of advertisers, ensuring a steady revenue stream for the platform. Recently, Ts\u016b has managed to navigate around Apple\u2019s ban on pay-for-install practices for apps, so on its mobile version, you might see ads from big names like Twitter or Lyft encouraging you to install their apps.<\/p>\n

When you click through to install these advertised apps, it generates more ad revenue for you, creating a circular flow of money. As long as Ts\u016b\u2019s user base continues to grow<\/strong>, this model benefits both advertisers and Ts\u016balites.<\/p>\n

By pointing to advertisers as the sole source of revenue injection, Ts\u016b can refute the MLM allegations<\/strong>. However, like any exploited loophole, this approach is both defensible and raises some eyebrows.<\/p>\n

Why the Backlash Against Ts\u016b?<\/h2>\n

While these loopholes may legally shield Ts\u016b from scrutiny, there\u2019s a perceived shadiness<\/strong> surrounding such practices that bothers some people.<\/p>\n

On the practical side, Ts\u016b\u2019s payment model undeniably supports some artists<\/strong>, allowing them to survive and even thrive. The platform\u2019s emphasis on original content also adds value in a digital landscape plagued by unchecked copyright infringements and a shortage of quality content.<\/p>\n

However, I personally didn\u2019t find Ts\u016b appealing for a few reasons, which may just be my own sensitivities at play.<\/p>\n

Firstly, there\u2019s a noticeable aura of hypocrisy<\/strong>: while the platform and its users tout the noble goal of building a community, the underlying focus seems far more pragmatic \u2013 primarily about monetizing content and getting paid<\/strong>. While it\u2019s entirely fair for artists to seek compensation for their work, much of the content I observed on Ts\u016b seems to stretch the definition of \u201cart.\u201d<\/p>\n

I don\u2019t mean to offend anyone on Ts\u016b, but from what I saw, the majority of users are not artists in the traditional sense. Their idea of valuable content often involves posting a photo with stickers and hoping it goes viral for a quick payout.<\/p>\n

The platform\u2019s written posting rules<\/strong>, such as limiting posts to 45 times a day (including no more than 15 shares), and other restrictions like 50 pending friend requests at any given time and a cap of 1000 people you can follow, dilute the potential for genuine networking<\/strong>, in my opinion.<\/p>\n

The rulebook feels like a top-down enforcement<\/strong> in a space that might collapse without strict regulation. The overall vibe I got from the community felt overly polite, as users seemed more focused on being nice to everyone to ultimately gain more followers, more views, more shares, and, of course, more money.<\/p>\n

Perhaps I\u2019m misreading the \u201croom,\u201d or maybe I\u2019m just more confrontational than most, but at some point, you have to wonder: how many different, eloquent, multi-word ways can you say thank you for a post?<\/p>","protected":false},"excerpt":{"rendered":"

Note: This post was first published on the Nov 11, 2015. If you\u2019re an active Internet user, you\u2019ve likely heard of Tsu.co or Ts\u016b, the social network that\u2019s been generating both hype and controversy lately. Despite its year-long existence, Ts\u016b has faced significant criticism, and recently, it had its API and links banned from Facebook.…<\/p>\n","protected":false},"author":126,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3409],"tags":[],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"\nIs Tsu Social Network a Profitable Opportunity or a Risky Pyramid Scheme? - Hongkiat<\/title>\n<meta name=\"description\" content=\"Note: This post was first published on the Nov 11, 2015. 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