{"id":2494,"date":"2008-09-27T20:20:03","date_gmt":"2008-09-27T12:20:03","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=2494"},"modified":"2018-04-06T23:50:15","modified_gmt":"2018-04-06T15:50:15","slug":"battle-of-the-brands-pepsi-vs-coke-advertisements","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/battle-of-the-brands-pepsi-vs-coke-advertisements\/","title":{"rendered":"Battle of the brands: Pepsi vs Coke Advertisements"},"content":{"rendered":"<p>Respectively introduced in the year 1886 and 1903, both <a href=\"http:\/\/www.coca-cola.com\/\">Coca-Cola<\/a> and <a href=\"https:\/\/www.pepsi.com\/\">Pepsi<\/a> were rivals each other trying to dominate the carbonated soft drink market. Both brands were undergoing global advertisement war through print ads and video ads, trying to stay on top of each other.<\/p>\n<p>This weekend, we take a look at some interesting advertisements by these 2 companies. Let\u2019s put the ethical issue aside and enjoy the creativity.<\/p>\n<p>Here\u2019s more creative advertisement post we\u2019ve previously published.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/12-creative-advertisements-from-big-brands\/\">12 Creative Advertisements from Big Brands<\/a><\/li>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/70-creative-advertisements-that-makes-you-look-twice\/\">70 Creative Advertisements That Makes You Look Twice<\/a><\/li>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/12-creative-advertisements-from-big-brands\/\">28 Nice and Creative Tech Advertisements<\/a><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<h2>Video Advertisements<\/h2>\n<p>A classic Pepsi ad.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/banned-pepsi-ad-01.jpg\" width=\"400\" height=\"300\"><\/p>\n<p>Coke \u2013 Catch the wave<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/catch-the-wave.jpg\" width=\"400\" height=\"264\"><\/p>\n<p>When a Coke worker meets a Pepsi worker. You can share anything, but not the cola.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/coke-vs-pepsi-02.jpg\" width=\"400\" height=\"300\"><\/p>\n<p>Parady of The Godfather? Only funnier.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=Qg1AbNmkwPg\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/coke-vs-pepsi-03.jpg\" width=\"400\" height=\"300\"><\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=muH-zcOYnFc\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/coke-vs-pepsi-04.jpg\" width=\"400\" height=\"300\"><\/a><\/p>\n<p>Pepsi Vanilla, a direct challenge to Vanilla Coke.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/coke-vs-pepsi-05.jpg\" width=\"400\" height=\"300\"><\/p>\n<h2>Print Advertisements<\/h2>\n<p>Joy of Pepsi #1<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/joy-of-pepsi-01.jpg\" width=\"450\" height=\"266\"><\/p>\n<p>Joy of Pepsi #2<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/joy-of-pepsi-02.jpg\" width=\"500\" height=\"248\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/joy-of-pepsi-03.jpg\" width=\"500\" height=\"247\"><\/p>\n<p>Joy of Pepsi #3. Pepsi\u2019s confession? Or just an April fool\u2019s joke.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/april-fool.jpg\" width=\"500\" height=\"747\"><\/p>\n<h2>Fan Art<\/h2>\n<p>Here\u2019s a collection of some interesting photos, created by cola fans around the world.<\/p>\n<p>Coke\u2019s polar bear decides to go for Pepsi?<\/p>\n<p><a href=\"https:\/\/flickr.com\/photos\/ghostofwinter\/2628984493\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/coke-polar.jpg\" width=\"500\" height=\"320\"><\/a><\/p>\n<p>Coca Cola takes the 2nd floor of this building for their Sales & Marketing office and puts up a hoarding. A couple days later Pepsi puts up the other board just for fun.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/adboard-fight.jpg\" width=\"500\" height=\"335\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/pepsi-truck.jpg\" width=\"450\" height=\"293\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/coke-pepsi-vending-machine.jpg\" width=\"297\" height=\"366\"><\/p>\n<p>Vending machine of Coke and Pepsi, in harmony.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/harmony.jpg\" width=\"319\" height=\"410\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/soda.jpg\" width=\"456\" height=\"365\"><\/p>\n<p>Pepsi vs Coca-Cola in front of the National Museum in Yerevan-Armenia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/National-Museum.jpg\" width=\"500\" height=\"375\"><\/p>\n<p>Billy Goat Tavern: No Pepsi.. Coke<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/no-pepsi-coke.jpg\" width=\"500\" height=\"375\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/heart-coke.jpg\" width=\"500\" height=\"299\"><\/p>\n<p>Coke murdered by gang of Pepsi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/coke-murder.jpg\" width=\"450\" height=\"338\"><\/p>\n<p>And Coca Cola made a come back.<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/tonyjcase\/2411318874\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/pepsi-murder.jpg\" width=\"450\" height=\"319\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/hybrid.jpg\" width=\"500\" height=\"375\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Respectively introduced in the year 1886 and 1903, both Coca-Cola and Pepsi were rivals each other trying to dominate the carbonated soft drink market. Both brands were undergoing global advertisement war through print ads and video ads, trying to stay on top of each other. This weekend, we take a look at some interesting advertisements&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3402],"tags":[4491],"topic":[4522],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Battle of the brands: Pepsi vs Coke Advertisements - Hongkiat<\/title>\n<meta name=\"description\" content=\"Respectively introduced in the year 1886 and 1903, both Coca-Cola and Pepsi were rivals each other trying to dominate the carbonated soft drink market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/battle-of-the-brands-pepsi-vs-coke-advertisements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Battle of the brands: Pepsi vs Coke Advertisements\" \/>\n<meta property=\"og:description\" content=\"Respectively introduced in the year 1886 and 1903, both Coca-Cola and Pepsi were rivals each other trying to dominate the carbonated soft drink market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/battle-of-the-brands-pepsi-vs-coke-advertisements\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2008-09-27T12:20:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-06T15:50:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/pepsi_vs_coke\/banned-pepsi-ad-01.jpg\" \/>\n<meta name=\"author\" content=\"Hongkiat Lim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hongkiat Lim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/battle-of-the-brands-pepsi-vs-coke-advertisements\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/battle-of-the-brands-pepsi-vs-coke-advertisements\\\/\"},\"author\":{\"name\":\"Hongkiat Lim\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/e3613a3bf757e4f67770f0b7a339edd0\"},\"headline\":\"Battle of the brands: Pepsi vs Coke Advertisements\",\"datePublished\":\"2008-09-27T12:20:03+00:00\",\"dateModified\":\"2018-04-06T15:50:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/battle-of-the-brands-pepsi-vs-coke-advertisements\\\/\"},\"wordCount\":254,\"commentCount\":79,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/battle-of-the-brands-pepsi-vs-coke-advertisements\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/pepsi_vs_coke\\\/banned-pepsi-ad-01.jpg\",\"keywords\":[\"Advertisement Design\"],\"articleSection\":[\"Artwork\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/battle-of-the-brands-pepsi-vs-coke-advertisements\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/battle-of-the-brands-pepsi-vs-coke-advertisements\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/battle-of-the-brands-pepsi-vs-coke-advertisements\\\/\",\"name\":\"Battle of the brands: Pepsi vs Coke Advertisements - 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