{"id":24690,"date":"2019-09-16T23:45:44","date_gmt":"2019-09-16T15:45:44","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=24690"},"modified":"2021-12-02T21:33:40","modified_gmt":"2021-12-02T13:33:40","slug":"interactive-packaging","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/interactive-packaging\/","title":{"rendered":"15 Clever Examples of Interactive Packaging Design"},"content":{"rendered":"<p>Our packaging choices are constantly evolving. Today however, <strong>creativity reigns more so than ever before<\/strong>. People crave <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/creative-package-design\/\" rel=\"noopener\">something different<\/a>, either through activity, <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/bottles-jars-creative-packaging\/\" rel=\"noopener\">unique statements<\/a>, or <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/clever-creative-packaging-designs\/\" rel=\"noopener\">humor<\/a>.<\/p>\n<p>This is where <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/tag\/packaging-design\/\" rel=\"noopener\">interactive packaging<\/a> comes in. Interactive packaging is not only well designed in the visual realm but also <strong>serves a purpose such as entertainment or functionality<\/strong>. As the name implies, interactive packaging stands out on the shelves by establishing a \u201ccool\u201d factor through giving buyers something to do or an easier way to use the product.<\/p>\n<p>While the practice is not currently widespread, this evolving trend is on the rise, capturing the imaginations of both designers and consumers alike. Here are some of our favorite examples:<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/clever-creative-packaging-designs\/\" class=\"ref-block__link\" title=\"Read More: Quirky Packaging Designs\" rel=\"bookmark\"><span class=\"screen-reader-text\">Quirky Packaging Designs<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/clever-creative-packaging-designs.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-11229 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/clever-creative-packaging-designs.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Quirky Packaging Designs<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tIt was 1035 when a Persian traveler walked into a market in Cairo and noted that vegetables, spices...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>1. Zube Squeezable wine<\/h2>\n<p>For those of us that can never get enough wine, Zube designed this useful squeezable wine box which not only allows you to get every last drop, but also lets you have fun while doing it.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-packaging\/squeezable-wine.jpg?newedit\" width=\"1024\" height=\"1536\" alt=\"interactive packaging design\"><\/figure>\n<h2>2. Philips Hue Lamp<\/h2>\n<p>This packaging truly appeals to the child in all of us. Simply spin the wheel on the side to change the color of the light bulb. Philips\u2019 Hue Lamp packaging creatively uses interactive elements, not only to entertain, but also to effectively advertise the product within.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-packaging\/interactive-lamp.jpg?newedit\" width=\"700\" height=\"908\" alt=\"interactive packaging design\"><\/figure>\n<h2>3. Chalk Coffee and Tea<\/h2>\n<p>Who doesn\u2019t enjoy <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/doodle-artworks\/\" rel=\"noopener\">doodling<\/a>? For those of us that can\u2019t get enough of drawing pretty pictures, Delilah has created chalkboard-like coffee and tea packaging, so you can essentially put your favorite doodles on your tea packaging.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-packaging\/chalk-tea-coffee.jpg?newedit\" width=\"700\" height=\"501\" alt=\"interactive packaging design\"><\/figure>\n<h2>4. Plate Lunch Package<\/h2>\n<p>This sandwich package by ASDA exemplifies the strategic use of both interactive elements and purposeful packaging. Simply open the box and therein lies a plate aka clean surface to put your meal in.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-packaging\/lunch-packaging.jpg?newedit\" width=\"700\" height=\"780\" alt=\"interactive packaging design\"><\/figure>\n<h2>5. Mad Libs Style Tea<\/h2>\n<p>Little beats the laughter and nostalgic value of mad libs. This fun verbal game has been a classic for decades. By cleverly bringing it into the realm of packaging, Mood Garden keeps the fun alive, making tea time happier than ever.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-packaging\/mood-garden-tea.jpeg?newedit\" width=\"700\" height=\"502\" alt=\"interactive packaging design\"><\/figure>\n<h2>6. Wishbone Wine Label<\/h2>\n<p>The most exciting part of eating chicken was always breaking the wishbone. Now that simple pleasure is even greater because you can do it with wine. Wishbone\u2019s wine label features a tab on each end so drinkers can blissfully enjoy this timeless competition.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-packaging\/wishbone-wine-bottle.jpg?newedit\" width=\"519\" height=\"568\" alt=\"interactive packaging design\"><\/figure>\n<h2>7. Board Game Jam Packaging<\/h2>\n<p>Sugary cereals and candy use a lot of fun cartoony child-friendly packaging. Kissan takes it up a notch with its interactive board game packaging, which doesn\u2019t only look fun, it also teaches children the value of healthy eatings.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-packaging\/jam-packed-fun.jpg?newedit\" width=\"700\" height=\"451\" alt=\"interactive packaging design\"><\/figure>\n<h2>8. Origami Beer Bottle<\/h2>\n<p>Though origami and beer don\u2019t generally go together, this packaging certainly brings the two together in a manner that is both elegant and engaging.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-packaging\/origami-beer.jpg?newedit\" width=\"700\" height=\"525\" alt=\"interactive packaging design\"><\/figure>\n<h2>9. Face Changing Coffee Cup<\/h2>\n<p>Connecting quirky humor with packaging is a winning combination. This take-away coffee cup, which was designed for Gawatt take-away coffee-shop, makes a bold statement wherever it goes: the faces on the cup reflect emotions.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-packaging\/coffee-face.jpg?newedit\" width=\"700\" height=\"570\" alt=\"interactive packaging design\"><\/figure>\n<h2>10. Design Your Own Bag<\/h2>\n<p>This great interactive packaging concept designed for Kokoa Hut is all the rage. Shoppers can design any image they deem fit for their own shopping bag, making purchasing products even more enticing than it was before.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-packaging\/design-bag.jpg?newedit\" width=\"510\" height=\"359\" alt=\"interactive packaging design\"><\/figure>\n<h2>11. Corona\u2019s Game Board Beer Packaging<\/h2>\n<p>Because college frat parties need more drinking games, Corona has come up with a clever board game with their beer packaging. The beer box opens up into a board game and you can use the bottle caps as game tokens.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-packaging\/beer-game.jpg?newedit\" width=\"676\" height=\"859\" alt=\"interactive packaging design\"><\/figure>\n<h2>12. Blk Water Packaging<\/h2>\n<p>This particular interactive packaging example goes right in line with the brand\u2019s messaging. Drinking the black water uncovers a hidden message: \u201cenjoy the dark side\u201d.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-packaging\/blk-water-3.jpg?newedit\" width=\"628\" height=\"424\" alt=\"interactive packaging design\"><\/figure>\n<h2>13. Mask Confectionery Packaging<\/h2>\n<p>There are few things that can be done to make baked-goods better than they already are. However, this particular packaging is up for the challenge. To reflect the brand\u2019s animal-centric branding, the packaging can be turned into an animal mask.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-packaging\/mask-packaging.jpg?newedit\" width=\"700\" height=\"478\" alt=\"interactive packaging design\"><\/figure>\n<h2>14. Wine Puzzle Packaging<\/h2>\n<p>People love puzzles. Therefore, placing such games on a wine package was a clever way to combine class, fun, and intellectual prowess.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-packaging\/puzzle-wine.jpg?newedit\" width=\"700\" height=\"1535\" alt=\"interactive packaging design\"><\/figure>\n<h2>15. Wine \u201cGlasses\u201d Packaging<\/h2>\n<p>It seems that the wine industry may be the leaders of the interactive packaging trend. This quirky wine package lets consumers try amusing new glasses printed on the bottle, helping to add a bit more fun and pizazz into the mix.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-packaging\/wine-glasses.jpg?newedit\" width=\"700\" height=\"504\" alt=\"interactive packaging design\"><\/figure>\n<h2>Wrapping Up<\/h2>\n<p>Interactive packaging is a fascinating new trend for package designers, manufacturers, brands and consumers alike. With such innovative packaging strategies, the brand <strong>stands out on the shelves<\/strong> while <strong>empowering consumers to interact with their products on a whole new level<\/strong>.<\/p>\n<p>Developing such complex designs can be a real challenge, but the rewards certainly make it worth your while. By utilizing top-of-the-line packaging innovations, there\u2019s no limit to your imagination and the exceptional packaging statements you create.<\/p>\n<h2>Now Read:\n  <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/clever-creative-packaging-designs\/\" onclick=\"_gaq.push(['_trackEvent', 'readmore', 'internal', 'interactive-packaging']);\" rel=\"noopener\">30+ Quirky Packaging Designs<\/a><\/h2>\n<figure><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/clever-creative-packaging-designs\/\" onclick=\"_gaq.push(['_trackEvent', 'readmore', 'internal', 'interactive-packaging']);\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/packaging-design\/anti-theft-lunch-bag.jpg?newedit\" width=\"600\" height=\"374\"><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Our packaging choices are constantly evolving. Today however, creativity reigns more so than ever before. People crave something different, either through activity, unique statements, or humor. This is where interactive packaging comes in. Interactive packaging is not only well designed in the visual realm but also serves a purpose such as entertainment or functionality. As&hellip;<\/p>\n","protected":false},"author":520,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3402],"tags":[2765],"topic":[4522],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>15 Clever Examples of Interactive Packaging Design - Hongkiat<\/title>\n<meta name=\"description\" content=\"Our packaging choices are constantly evolving. Today however, creativity reigns more so than ever before. People crave something different, either through\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/interactive-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Clever Examples of Interactive Packaging Design\" \/>\n<meta property=\"og:description\" content=\"Our packaging choices are constantly evolving. Today however, creativity reigns more so than ever before. People crave something different, either through\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/interactive-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-16T15:45:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-02T13:33:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-packaging\/squeezable-wine.jpg?newedit\" \/>\n<meta name=\"author\" content=\"Shelagh Hammer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shelagh Hammer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/interactive-packaging\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/interactive-packaging\\\/\"},\"author\":{\"name\":\"Shelagh Hammer\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/3bab2548b17fa054f593e9d3563c0107\"},\"headline\":\"15 Clever Examples of Interactive Packaging Design\",\"datePublished\":\"2019-09-16T15:45:44+00:00\",\"dateModified\":\"2021-12-02T13:33:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/interactive-packaging\\\/\"},\"wordCount\":795,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/interactive-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/interactive-packaging\\\/squeezable-wine.jpg?newedit\",\"keywords\":[\"Packaging Design\"],\"articleSection\":[\"Artwork\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/interactive-packaging\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/interactive-packaging\\\/\",\"name\":\"15 Clever Examples of Interactive Packaging Design - Hongkiat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/interactive-packaging\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/interactive-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/interactive-packaging\\\/squeezable-wine.jpg?newedit\",\"datePublished\":\"2019-09-16T15:45:44+00:00\",\"dateModified\":\"2021-12-02T13:33:40+00:00\",\"description\":\"Our packaging choices are constantly evolving. 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