{"id":24595,"date":"2015-09-04T18:01:52","date_gmt":"2015-09-04T10:01:52","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=24595"},"modified":"2022-06-06T18:36:30","modified_gmt":"2022-06-06T10:36:30","slug":"basic-ecommerce-tips","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/basic-ecommerce-tips\/","title":{"rendered":"How to Create a Better E-Commerce Experience"},"content":{"rendered":"<p>e-Commerce website design involves more than simply creating pages that will attract visitors. That\u2019s important, of course, but how your website treats customers once they\u2019ve arrived on a page is of equal importance.<\/p>\n<p>You want the right tools for the job, and you need to know how best to apply them while trying to secure not only their purchases, but also their membership and brand loyalty. This helps ensure that your buyers will keep coming back for more repeat sales, allowing your business to grow and expand.<\/p>\n<h2>Few e-Commerce features to know<\/h2>\n<p>If your e-Commerce website is attractive, user friendly, and easy to navigate that\u2019s great, but if you neglect any of the following, you will likely experience a reduction in sales.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/basic-ecommerce-tips\/e-commerce.jpg\" width=\"1000\" height=\"557\" alt=\"ecommerce essential features\"><figcaption class=\"entry-image-caption\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.freepik.com\/free-vector\/e-commerce-concept_794935.htm#term=ecommerce&page=1&position=11\">IMAGE: Freepik<\/a><\/figcaption><\/figure>\n<h3>1. Faster load time<\/h3>\n<p>It is always a good idea to check your site with Page Speed (or any of these other <a href=\"https:\/\/www.hongkiat.com\/blog\/website-speed-and-performance-check-tools\/\">speed tools<\/a>) before you open for business. If your pages take more than 3 seconds on average to load, you will not only lose potential customers but also your rankings in search engine results.<\/p>\n<p><strong>More related posts:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/ultimate-guide-to-web-optimization-tips-best-practices\/\">Ultimate Guide To Web Optimization<\/a><\/li>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/website-speed-and-performance-check-tools\/\">18 Website Speed and Performance Checking Tools<\/a><\/li>\n<\/ul>\n<h3>2. Have a FAQ section<\/h3>\n<p>FAQ pages are great time-saving tools and can help you address your customers\u2019 concerns and questions without having to deal with them individually. FAQ pages can address product features, product return options, payment methods, or more. They are one way to provide great customer support.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/design-faq-pages\/\" class=\"ref-block__link\" title=\"Read More: 10 Examples of Well Executed FAQ Page\" rel=\"bookmark\"><span class=\"screen-reader-text\">10 Examples of Well Executed FAQ Page<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/design-faq-pages.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-22673 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/design-faq-pages.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">10 Examples of Well Executed FAQ Page<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tIf you have a website that deals with clients, customers or the public in general, there is bound...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h3>3. Get mobile-optimized<\/h3>\n<p>If your website is not mobile-optimized (<a href=\"https:\/\/www.hongkiat.com\/blog\/mobilegeddon\/\">mobilegeddon<\/a>, anyone?), you could risk losing a large segment of your potential customers: the \u201cmobile shopping\u201d crowd. Ensure that the theme you use is a <a href=\"https:\/\/www.hongkiat.com\/blog\/free-wordpress-ecommerce-themes\/\">responsive theme<\/a>.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-2\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/mobile-optimized-website\/\" class=\"ref-block__link\" title=\"Read More: 7 Tips To Better Mobile-Optimized Websites\" rel=\"bookmark\"><span class=\"screen-reader-text\">7 Tips To Better Mobile-Optimized Websites<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/mobile-optimized-website.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-18056 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/mobile-optimized-website.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">7 Tips To Better Mobile-Optimized Websites<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tMore and more people get online through their smartphone and tablet these days. So, it is important that...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/mobile-optimized-website\/web-mobile-wireframe.jpg\" alt=\"web mobile wireframe\" width=\"600\" height=\"350\"><\/figure>\n<h3>4. Showcase customers\u2019 reviews<\/h3>\n<p>Make sure your e-Commerce website includes a <a href=\"https:\/\/www.hongkiat.com\/blog\/importance-of-online-reviews-for-shoppers\/\">customer review<\/a> page. Make it easy for shoppers to add their comments and opinions and see what others have to say. Customer reviews can provide useful information to the store owner as well but do note that many would only opt to <a href=\"https:\/\/www.hongkiat.com\/blog\/negative-product-reviews\/\">write a review when something is wrong<\/a>.<\/p>\n<p>Still, the option for customers to voice their opinion should always be available.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-3\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/customer-engagement\/\" class=\"ref-block__link\" title=\"Read More: Customer Engagement Will Grow Your Business (7 Reasons Why)\" rel=\"bookmark\"><span class=\"screen-reader-text\">Customer Engagement Will Grow Your Business (7 Reasons Why)<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/customer-engagement.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-22221 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/customer-engagement.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Customer Engagement Will Grow Your Business (7 Reasons Why)<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tIf you've previously administered a consumer survey, reviewed customer feedback, or been involved in a focus group, it...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h3>5. Make checkout easy<\/h3>\n<p>Don\u2019t let a cumbersome checkout process ruin what might otherwise be a pleasant shopping experience for your customers. If it is complicated at all, it could result in an abandoned cart, and one less repeat customer. Keep it simple, straightforward, and secure.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/basic-ecommerce-tips\/checkout.jpg\" alt=\"checkout\" width=\"1000\" height=\"563\"><\/figure>\n<p>Trying to give your customers an excellent e-Commerce experience can be a lot of work, which is why if your budget permits, it is worth investing in a WordPress theme that can do most of the hard work for you.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-4\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/anatomy-of-perfect-checkout-page\/\" class=\"ref-block__link\" title=\"Read More: Tips For Building the Perfect Checkout Page [Infographic]\" rel=\"bookmark\"><span class=\"screen-reader-text\">Tips For Building the Perfect Checkout Page [Infographic]<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/anatomy-of-perfect-checkout-page.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-24305 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/anatomy-of-perfect-checkout-page.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Tips For Building the Perfect Checkout Page [Infographic]<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tOnline shopping and e-Commerce is a multi-billion dollar industry that spans the globe, and many manufacturers and sellers...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>Some great premium themes to check out\u2026<\/h2>\n<h3><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/atelier.swiftideas.com\/\">Atelier<\/a><\/h3>\n<p>Atelier is one of the most popular multipurpose e-Commerce WordPress theme today. It is clean and elegant yet customizable for that added flexibility to personalize the theme to your heart\u2019s content. If creating a slick and satisfying e-Commerce experience is what you have in mind, Atelier is the solution.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/basic-ecommerce-tips\/atelier.jpg\" width=\"1200\" height=\"677\" alt=\"atelier\"><\/figure>\n<p>The 80+ layout variations you have to work with will make it easy to create a website that will draw in PC and mobile shoppers. It also features a multitude of shop styles, cart styles, and product page types, and YSlow and Page Speed functionality is at your fingertips to ensure your pages will always load with lightning speed.<\/p>\n<h3><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/go\/envato-9553045\">Shopkeeper<\/a><\/h3>\n<p>Shopkeeper was specifically created for the e-Commerce niche, and its authors relied on feedback from several thousand ThemeForest customers to create this beautiful, fully responsive WordPress theme. Powered by WooCommerce, you can sell just about anything, collect payments, arrange shipping, and manage your store inventories, all from the comfort of your computer.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/basic-ecommerce-tips\/shopkeeper.jpg\" width=\"1200\" height=\"639\" alt=\"shopkeeper\"><\/figure>\n<p>Shopkeeper offers a wide assortment of customizable, pre-built layouts, fully customizable headers, and grid and masonry presentation styles. Visual Composer and Revolution Slider also comes with the package. The theme also receives regular performance updates and its flexible framework allows it to be used for types of website genres as well.<\/p>\n<h3><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/kriesi.at\/themes\/enfold-overview\/\">Enfold WordPress Theme<\/a><\/h3>\n<p>There are a number of things that can make a WordPress theme a best rated top seller. In the case of Enfold, ThemeForest\u2019s best seller, ease of use places it at the top spot. This theme\u2019s page builder is one of the easiest tool of its type to use in the world of WordPress premium themes.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/basic-ecommerce-tips\/enfold-wordpress-theme.jpg\" width=\"1200\" height=\"672\" alt=\"enfold wordpress theme\"><\/figure>\n<p>Since neither coding or rocket science is required, a beginner can create a quality online store in a short time, and more experienced website designers will notice a significant improvement in productivity over the course of the design effort. Enfold offers tons of features and variations, and the support is excellent.<\/p>\n<h2>If you\u2019re under budget constraints\u2026<\/h2>\n<p>Not everyone gets to design a website with a healthy budget to play with. We get that. It\u2019s one of the reasons why we also feature plenty of free WordPress theme compilations from time to time to meet specific needs.<\/p>\n<p>Do check out some of these posts:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/free-wordpress-ecommerce-themes\/\">30 Beautiful & Responsive WordPress E-Commerce Themes<\/a><\/li>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/woocommerce-addons-extensions-for-wordpress\/\">20 Free Best WooCommerce Extensions and Add-ons<\/a><\/li>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/e-commerce-design-resources-the-ultimate-round-up\/\">E-Commerce Design Resources: The Ultimate Round-Up<\/a><\/li>\n<\/ul>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/beautiful-responsive-ecommerce-wordpress-themes\/blanco.jpg\" alt=\"blanco\" width=\"600\" height=\"432\"><\/figure>\n<h2>Finally, some tips to keep in mind:<\/h2>\n<p>To create an online shopping experience that outshines the competition, we leave you the following few tips to keep in mind:<\/p>\n<h3>1. Great-looking product photos<\/h3>\n<p>When shopping online, a potential purchaser can\u2019t pick up a website product, squeeze it, feel the texture, check its size or material or anything of the sort, so if anything is going to clinch a sale, it will be the photo; which should be clear, sharp, revealing, and above all, interesting. Consider photos showing different perspectives, or show how a product is used.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/basic-ecommerce-tips\/use-product-photos.jpg\" alt=\"use product photos\" width=\"1200\" height=\"800\"><\/figure>\n<h3>2. Provide great user experience<\/h3>\n<p>Offer your customers more than just images of your store\u2019s products. If you are selling an appliance for example, mention its features, show a few reviews, and suggest one or more related products. In other words, keep your customer informed to make better purchases and\/or decisions.<\/p>\n<p><strong>More related posts:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/how-to-ruin-good-user-experience\/\">How to Ruin Good User Experience in 20 Simple Steps<\/a><\/li>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/designers-ui-ux-tools\/\">15 UX & UI Tools<\/a><\/li>\n<\/ul>\n<h3>3. Show related products<\/h3>\n<p>Once your customer has located a product he or she is interested in, you can do your customer and yourself a favor by suggesting one or more related products, such as another model, or different sizes and colors, or even accessories.<\/p>\n<p>Related products should open in a separate window. The idea is to keep them searching within the confines of your website rather than go elsewhere.<\/p>\n<h3>4. Keep navigation simple<\/h3>\n<p>The rules are simple: If you want to buy an online product, you first have to locate it. If you need added information on a product, it should be no more than a click away<\/p>\n<p>If the navigation system takes you to a dead end, take your business elsewhere. Assume your customers will be following these rules. Keep your site\u2019s navigation functions simple, accurate, and straightforward.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-5\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/navigation-design-ideas-inspiration\/\" class=\"ref-block__link\" title=\"Read More: Designing a Winning Navigation Menu (Ideas and Inspirations)\" rel=\"bookmark\"><span class=\"screen-reader-text\">Designing a Winning Navigation Menu (Ideas and Inspirations)<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/navigation-design-ideas-inspiration.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-15862 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/navigation-design-ideas-inspiration.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Designing a Winning Navigation Menu (Ideas and Inspirations)<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tNote: This post was first published on the 20th December, 2012. The navigation menu on a website is...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>e-Commerce website design involves more than simply creating pages that will attract visitors. That\u2019s important, of course, but how your website treats customers once they\u2019ve arrived on a page is of equal importance. You want the right tools for the job, and you need to know how best to apply them while trying to secure&hellip;<\/p>\n","protected":false},"author":334,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3411],"tags":[4105,1953],"topic":[4520],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create a Better E-Commerce Experience - Hongkiat<\/title>\n<meta name=\"description\" content=\"e-Commerce website design involves more than simply creating pages that will attract visitors. 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