{"id":22360,"date":"2020-01-09T23:01:40","date_gmt":"2020-01-09T15:01:40","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=22360"},"modified":"2020-01-08T16:58:04","modified_gmt":"2020-01-08T08:58:04","slug":"using-freelancers-guide","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/using-freelancers-guide\/","title":{"rendered":"8 Ways to Launch A Startup For Freelancers"},"content":{"rendered":"<p>These are great times to work as a freelancer. The freelancing industry is catching on like wildfire, with more and more money being poured into the mix. There are already tons of businesses using the industry. If you are a young, up and coming entrepreneur, you want your startup running on the lowest of overheads. Cutting costs and externalizing as much as possible is your  No.1 priority.<\/p>\n<p>That\u2019s exactly what the freelancing industry can do for you. It\u2019s a catalyst for rapid growth. But this needs to be done carefully. <strong>Sometimes you\u2019ll want a firm, other times you need just one freelancer.<\/strong> There are also parts of your business you want to keep to yourself, and parts which are best managed by freelancers.<\/p>\n<p>Here\u2019s a guide on <strong>when, where and how to use freelancers for your startup.<\/strong><\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/hiring-freelance-contractors\/\" class=\"ref-block__link\" title=\"Read More: Hiring Freelance Contractors: 8 Things You Need to Know\" rel=\"bookmark\"><span class=\"screen-reader-text\">Hiring Freelance Contractors: 8 Things You Need to Know<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/hiring-freelance-contractors.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-17716 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/hiring-freelance-contractors.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Hiring Freelance Contractors: 8 Things You Need to Know<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tDiscover the benefits of hiring freelance contractors for your business. Learn how to find and work with the...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>1. Accounting<\/h2>\n<p>Yes, I am starting with accounting, the dreary, taboo topic nobody in the business world really likes to write about. That\u2019s because it doesn\u2019t really make for great headlines or high click rates. \u2018Experts\u2019 love to hype things and talk about \u2018business\u2019 like it\u2019s a Superbowl commercial: loud, simple and colorful.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/using-freelancers-guide\/accounting-1.jpg\" alt=\"accounting-1\" width=\"800\" height=\"533\"><\/figure>\n<p>The reality is, if you run your own business, accounting should be the most important thing for you. And no, it\u2019s not always fun. That\u2019s exactly <strong>why you need a freelance accountant<\/strong> working for you.<\/p>\n<p>You don\u2019t want a big accounting firm managing your startup. You\u2019ll get as much attention as Shuffleboard competitions on Eurosport: really close to none (Shuffleboarding at its best. Your rivals probably wish you have long hours of \u201cfun\u201d with it).<\/p>\n<p>So what you want is a freelance accountant, who will be on your call 24\/7. As an entrepreneur, you are a jack of all trades <strong>especially accounting<\/strong>. Keep your hand on the pulse of the business. <strong>Ask questions. A lot. <\/strong>Don\u2019t be afraid to look stupid in front of your accountant. That\u2019s the one place you are allowed to be.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/using-freelancers-guide\/accounting-2.jpg\" alt=\"accounting-2\" width=\"800\" height=\"533\"><\/figure>\n<p>A freelance accountant will give you one-on-one time. You\u2019ll have him or her under control. You\u2019ll learn more. <strong>Go for local freelancers<\/strong> as opposed to hiring somebody you can\u2019t meet. This is one place where freelancing sites aren\u2019t that great. However, you <em>can<\/em> find accountants by:<\/p>\n<ul>\n<li>Asking other entrepreneurs<\/li>\n<li>Posting questions on accounting forums (that\u2019s how I found mine)<\/li>\n<li>Posting a listing on job sites<\/li>\n<li>Looking for Facebook groups related to entrepreneurship and accounting<\/li>\n<li>Reading finance blogs and interacting with other visitors<\/li>\n<\/ul>\n<h2>2. Marketing<\/h2>\n<p>Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are great tools, in the hands of the right expert. If you are a startup, <strong>go with a \u2018lone wolf\u2019, don\u2019t hire the pack<\/strong>. Go for just one freelancer. If there\u2019s any place you want to spend a little more, this is it. That\u2019s because there are just so many phony individuals in this niche. <em>Everybody<\/em> is an SEO expert nowadays.<\/p>\n<p>The truth is, experts do cost more, but <strong>don\u2019t be fooled by the price tag<\/strong>. There are many dumb \u2018SEO experts\u2019 who cost a fortune. Real SEO experts get results \u2013 and results are the only thing that matters. <strong>Make sure you set goals for your expert <\/strong>and<strong> make sure his pay is conditioned by achieving those goals.<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/using-freelancers-guide\/marketing.jpg\" alt=\"marketing\" width=\"800\" height=\"533\"><\/figure>\n<p>Don\u2019t be fooled into hiring \u2018social media experts\u2019 or \u2018market research experts\u2019. That\u2019s basically all hype. Do all the social media management <strong>on your own<\/strong> (here are some <a href=\"https:\/\/www.hongkiat.com\/blog\/cheatsheets-social-media-marketers\/\">social media marketing cheatsheets<\/a> to get you started) or if the volume of work is too big, through a <a href=\"https:\/\/www.hongkiat.com\/blog\/android-virtual-assistant\/\">virtual assistant<\/a>. You just set the tasks, and then hire a decent, English-speaking VA.<\/p>\n<p>The truth is social media isn\u2019t hard. <strong>You just need to act like a real person. <\/strong>There are tons of tutorials out there on how to manage your Facebook, your Twitter, your Pinterest, and every other profile. Try to read as many of them as possible and then get to work.<\/p>\n<h2>3. Design<\/h2>\n<p>If you are developing a website to help your business or your entire company relies on an e-commerce website, you should, by all means, use a professional freelance designer. From logo creation to website design, to banners and flyers, your company\u2019s image really makes a difference. This is the second-best place to invest your money in, after SEO and SEM (traffic is the most important thing by far).<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/using-freelancers-guide\/design.jpg\" alt=\"design\" width=\"800\" height=\"533\"><\/figure>\n<p>Make sure your freelance designer knows a bit of coding. Great designers usually do. You want a design that is easy to implement, not just something which looks great. Also, it helps to know what your <a href=\"https:\/\/www.hongkiat.com\/blog\/essential-things-ecommerce-site-should-have\/\">e-commerce site needs to have<\/a>, so you know what you are getting into.<\/p>\n<h2>4. Coding <\/h2>\n<p>Now, for coding your site, that\u2019s a totally different story. Great coders are usually very reluctant to interact with people. That\u2019s why you want a freelance firm. More and more companies are enlisting their services on freelance websites. But if you can, work with a local company for the coding part. It will be easier to push them in the direction you\u2019re wanting.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/using-freelancers-guide\/coding.jpg\" alt=\"coding\" width=\"800\" height=\"534\"><\/figure>\n<p>Another crucial reason you want a company, and not a freelance coder is the fact that you need an interface between you and the programmer. You need someone to <strong>put some pressure on the coder every now and then<\/strong> (and Lord knows that you won\u2019t be able to scare him into delivering by writing in CAPS LOCK on Skype). A firm is just safer. They\u2019re also less likely to steal your startup idea and more likely to get the job done fast.<\/p>\n<h2>5. Analytics<\/h2>\n<p>Here\u2019s one \u2018meal course\u2019 you\u2019ll want to <strong>handle on your own<\/strong>. Don\u2019t hire anyone for this. You need to know what <strong>CPM, CPC, funnels, bounce-rates<\/strong> and all that other weird gibberish means. Again, there are loads of tutorials out there. Here are a few found here to get you started:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/google-analytics-goals-funnels-tips\/\">A Guide To Goals And Funnels In Google Analytics<\/a><\/li>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/google-universal-analytics\/\">Google Redeems Itself With Google Universal Analytics<\/a><\/li>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/google-analytics-data-tips\/\">20 Must-Know Tips & Tricks To Master Google Analytics Data<\/a><\/li>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/google-analytics-why-you-probably-dont-need-the-rest\/\">6 Powerful Google Analytics Features<\/a><\/li>\n<\/ul>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/using-freelancers-guide\/analytics.jpg\" alt=\"analytics\" width=\"800\" height=\"534\"><\/figure>\n<h2>6. Newsletters (Writing)<\/h2>\n<p>This is such a delicate topic. If you\u2019re a startup relying on sales via the Internet, collecting and maintaining an e-mail list is the absolute way to grow. Creating the newsletter then becomes a high priority task. Either daily, weekly or monthly, you need to<strong> take the time and practically create a sales letter from scratch<\/strong> each time you send out an e-mail to your subscribers.<\/p>\n<p>There are some great freelancers\/entrepreneurs out there who can work for you on this one. But they charge a lot. That\u2019s not the way to go if you\u2019re just starting out. <strong>This is one just for you<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/using-freelancers-guide\/newsletters.jpg\" alt=\"newsletters\" width=\"800\" height=\"534\"><\/figure>\n<p>First thing, you need to create is the <strong>prototype of your subscriber<\/strong>. If you haven\u2019t already, ask your subscriber details about his age, sex, location and keep a history of how often he visits your site or buys from you.<\/p>\n<p>Important note: keep changing the appearance of the newsletter, at least monthly. Experiment and keep an eye on your clickrates and open rates. I\u2019ve personally doubled our clickrate for 2 weeks on one e-commerce site I owned by applying text-only newsletters, <strong>written in a personal, friendly fashion.<\/strong><\/p>\n<h2>7. Blogging<\/h2>\n<p>There\u2019s absolutely no reason why your company shouldn\u2019t own a blog. I get it, you\u2019re busy actually doing the business, you\u2019ve got no time to write about it. Get a freelancer!<\/p>\n<p><strong>Hire a blogger.<\/strong> It doesn\u2019t matter if you\u2019re selling flake food enriched with beta carotene for ornamental fish. You can blog about it and people will visit. Sometimes, being the big fish in a small pound equals success. You never know, the blog might become a business in and of itself.<\/p>\n<p><strong>Just write!<\/strong><\/p>\n<p class=\"note\"><strong>Read Also: <\/strong><a href=\"https:\/\/www.hongkiat.com\/blog\/writing-advice-just-write\/\">Why \u2018Just Write\u2019 Is The Best Writing Advice You\u2019ll Ever Get<\/a><\/p>\n<h2>8. Customer Care<\/h2>\n<p>Here\u2019s one area you won\u2019t want to work with any outside people. You\u2019ll find cheaper local labor. And even if you don\u2019t, it\u2019s worth paying more to get a local person. Customer care (CC) is basically the interface between you and the customer. As such, CC creates the user\u2019s experience. And<strong> medium to long term user experience <\/strong>is the <strong>most important factor in determining the success or failure of your company<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/using-freelancers-guide\/customer-care.jpg\" alt=\"customer-care\" width=\"800\" height=\"534\"><\/figure>\n<p>You want a local employee, whom you can supervise. A lot. Clients will create problems in places you thought didn\u2019t even exist. Quite a bit of your input will be needed. The key to massively successful companies such as McDonald\u2019s is the experience the user has when interacting with the company. Learn from that.<\/p>\n<p>User experience is <strong>always worth investing in<\/strong>, even if it doesn\u2019t yield immediate return.<\/p>\n<h2>Conclusion<\/h2>\n<p>Working with freelancers isn\u2019t for everybody. We\u2019re still a long way from reaching the full potential of the freelance industry. It\u2019s still in its infancy. Some entrepreneurs <strong>prefer working with people directly<\/strong>, in a more <strong>hands-on fashion<\/strong> in an office environment. But if you\u2019re a startup, there\u2019s no reason why you shouldn\u2019t leverage the opportunities this industry lays out for you.<\/p>\n<p>By employing freelancers in certain key positions, your startup can have multiple departments, just like a corporation. And in the \u2018virtual world\u2019, your online presence will often times be more immaculate than that of big companies.<\/p>","protected":false},"excerpt":{"rendered":"<p>These are great times to work as a freelancer. The freelancing industry is catching on like wildfire, with more and more money being poured into the mix. There are already tons of businesses using the industry. If you are a young, up and coming entrepreneur, you want your startup running on the lowest of overheads.&hellip;<\/p>\n","protected":false},"author":126,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3407],"tags":[2109,3780,3502],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 Ways to Launch A Startup For Freelancers - Hongkiat<\/title>\n<meta name=\"description\" content=\"These are great times to work as a freelancer. The freelancing industry is catching on like wildfire, with more and more money being poured into the mix.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/using-freelancers-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Ways to Launch A Startup For Freelancers\" \/>\n<meta property=\"og:description\" content=\"These are great times to work as a freelancer. The freelancing industry is catching on like wildfire, with more and more money being poured into the mix.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/using-freelancers-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-09T15:01:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/using-freelancers-guide\/accounting-1.jpg\" \/>\n<meta name=\"author\" content=\"Victor Balasa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victor Balasa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/using-freelancers-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/using-freelancers-guide\\\/\"},\"author\":{\"name\":\"Victor Balasa\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/fad9bdde53008f6e17489ff85da3af6d\"},\"headline\":\"8 Ways to Launch A Startup For Freelancers\",\"datePublished\":\"2020-01-09T15:01:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/using-freelancers-guide\\\/\"},\"wordCount\":1592,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/using-freelancers-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/using-freelancers-guide\\\/accounting-1.jpg\",\"keywords\":[\"Entrepreneurs\",\"Freelancers\",\"Freelancing Tips\"],\"articleSection\":[\"Startups\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/using-freelancers-guide\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/using-freelancers-guide\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/using-freelancers-guide\\\/\",\"name\":\"8 Ways to Launch A Startup For Freelancers - Hongkiat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/using-freelancers-guide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/using-freelancers-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/using-freelancers-guide\\\/accounting-1.jpg\",\"datePublished\":\"2020-01-09T15:01:40+00:00\",\"description\":\"These are great times to work as a freelancer. 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