{"id":21941,"date":"2014-08-22T19:38:23","date_gmt":"2014-08-22T11:38:23","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=21941"},"modified":"2021-06-21T19:50:29","modified_gmt":"2021-06-21T11:50:29","slug":"making-content-hard-to-replicate","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/making-content-hard-to-replicate\/","title":{"rendered":"How To Make Your Content Hard to Replicate"},"content":{"rendered":"

Did you know that the Internet has approximately 3.3 billion indexed pages<\/a> at the moment\u2013and counting? That translates to a mind-boggling 33 billion links to web content, assuming each page has 10 entries. Let that sink in.<\/p>\n

If you\u2019re a reader, that\u2019s way more information than you can consume in a lifetime<\/strong>. If you\u2019re an online content creator, that\u2019s at least a million times larger than the competition you probably had in mind when you first turned to the Internet to make a living \u2014 granted, that figure includes every piece of content on every single niche on Earth, but still\u2026<\/p>\n

That\u2019s why, as a content creator<\/a>, it\u2019s no longer enough to be \"unique\" on the Internet. If that\u2019s the case, then adding a single bullet point to someone else\u2019s blog post, or adding one more tidbit to someone else\u2019s infographic, is all it takes to stand out on the web (because hey, repurposed content is still technically \"unique\").<\/p>\n

No, you must be inimitable<\/strong>. You must:<\/p>\n

1. Create Ultimate Guides<\/h2>\n

Creating an ultimate guide is an almost(!) foolproof way of keeping readers hooked to your content. That\u2019s because the word \"ultimate\" indicates that your guide is a one-stop article on everything your target readers need to know about your topic.<\/p>\n

See these Hongkiat<\/a> articles<\/a> for examples of ultimate guides<\/a>.<\/strong><\/p>\n

That said, you must keep a few caveats in mind when you create this type of content. First, make sure your \"ultimate guide\" lives up to its promise. That means you can\u2019t afford to leave out even a single crucial detail about your topic<\/strong>, lest you end up short-changing your readers.<\/p>\n

Second, it won\u2019t hurt to write more creative headlines<\/a> once in a while. Third, ultimate guides are great for the most part, but as with anything else, too much of a good thing can be bad<\/strong>.<\/p>\n

2. Support Your Points With Expert Opinions<\/h2>\n

To spice up your ultimate guide, or any other type of content for that matter, add a liberal dash of expertise\u2013 whether it\u2019s yours, or someone else\u2019s.<\/p>\n

If it\u2019s someone else, find a person who\u2019s truly knowledgeable about the topic you have in mind<\/strong> \u2014 rather than someone who only has a casual, passing interest \u2014 and interview him\/her. You can fish out experts-slash-potential-interviewees through friends, family, acquaintances, and even your social media contacts. It\u2019s better if you try to build a good relationship with your interviewee first, but if you\u2019re pressed for time, you can set up the interview as detailed here<\/a>.<\/p>\n

If you are your own expert, on the other hand, you obviously have it much easier. All you have to do is discuss your topic of interest in a clear, informative, and engaging manner<\/a> for readers who don\u2019t know any better, and you\u2019re good to go.<\/p>\n

3. Write Detailed, First-Hand Research<\/h2>\n

Aside from expert opinions, you can use scientific research to buff up your content. You don\u2019t need a science degree, or even a private laboratory to conduct scientific investigations<\/a>. If you\u2019re inquisitive, analytical, resourceful, and persistent enough<\/strong>, you can do it just as well as the people who make a living off it. How else do you think early scientists went about their work without modern tools?<\/p>\n

In fact, you may be conducting scientific research right now, without even realizing it! If you like generalizing based on personal observation, or you tend to ask \"Why?\" questions about everything<\/strong>, you can dig deeper than anyone else into your topic of interest, share the details with the rest of the world, and satisfy your (and everyone else\u2019s) curiosity.<\/p>\n

For example, let\u2019s say you want to know how much freelancers earn in general<\/a>. You can uncover this by asking your freelancer friends to answer a survey<\/strong> or posting questions in forums where freelancers usually hang out<\/strong>. Their answers may not necessarily reflect the views of freelancers all over the world, but it\u2019s a good place to start if you want to make solid points in your blog post \/ infographic \/ video \/ podcast about freelancer earnings.<\/p>\n

4. Tell Stories<\/h2>\n

If there\u2019s one form of content that can hold people\u2019s attention better than any other, it\u2019s a story<\/strong>.<\/p>\n

Since ancient times, people have used stories<\/a> to make sense of the world<\/strong>, to pass down knowledge<\/strong> through the generations, and to entertain<\/strong>. Stories are memorable because, while they all follow the same basic pattern (i.e. beginning > conflict > climax > denouement > end), each of them is unique in their own way. That\u2019s why there aren\u2019t really any \"good\" or \"bad\" stories; only stories that you can relate to<\/a>, and stories that you can\u2019t relate to.<\/p>\n

Therefore, if you want to present your content as a story, make it unique and relatable<\/strong> at the same time. You can read this article for more details on how to become a better storyteller<\/a>.<\/p>\n

Why Bother with All This?<\/h2>\n

As you can see, all of these require much more effort than a quick Google search. It would probably be better for your content production levels to not do any of these at all. But if you truly care about your readers, and about transforming the Internet into something more than a cesspool for recycled content, shortcuts aren\u2019t an option.<\/p>","protected":false},"excerpt":{"rendered":"

Did you know that the Internet has approximately 3.3 billion indexed pages at the moment\u2013and counting? That translates to a mind-boggling 33 billion links to web content, assuming each page has 10 entries. Let that sink in. If you\u2019re a reader, that\u2019s way more information than you can consume in a lifetime. If you\u2019re an…<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3408],"tags":[4593],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"\nHow To Make Your Content Hard to Replicate - Hongkiat<\/title>\n<meta name=\"description\" content=\"Did you know that the Internet has approximately 3.3 billion indexed pages at the moment--and counting? 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