{"id":21855,"date":"2014-08-11T18:01:37","date_gmt":"2014-08-11T10:01:37","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=21855"},"modified":"2023-06-29T14:39:16","modified_gmt":"2023-06-29T06:39:16","slug":"content-marketing-by-audience","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/content-marketing-by-audience\/","title":{"rendered":"How to Get Your Readers to Market Your Content"},"content":{"rendered":"<p>For all its conceptual highs, <strong><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/cheatsheet-infographic-digital-marketers\/\" rel=\"noopener\">digital marketing<\/a><\/strong> is not all about the expert input. In fact, when it comes down to <strong><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/free-blogging-ebooks\/\" rel=\"noopener\">gaining some extra traffic<\/a><\/strong> through Google and through social media, user-generated content powers you further and gives you the confidence to take bigger strides (at times, if not always).<\/p>\n<p>Getting your content marketing endeavor to follow the right tone is about hitting more than one sweet spot. And <strong>facilitating quality user-generated content in the right measure<\/strong> lets you achieve exactly that.<\/p>\n<p>Having said that, how do you really bring in the results without having to spend a fortune on ads and contests?<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/content-curation-tools\/\" class=\"ref-block__link\" title=\"Read More: 20 Top Content Curation Tools for Marketers\" rel=\"bookmark\"><span class=\"screen-reader-text\">20 Top Content Curation Tools for Marketers<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/content-curation-tools.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-53153 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/content-curation-tools.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">20 Top Content Curation Tools for Marketers<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tEvery day, you can find unique content on the Web. Due to the multitudes of websites cropping up...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>The Emotional Quotient<\/h2>\n<p>Are you running a Facebook page for a real estate firm that apparently nobody has heard of? Getting the virality factor on Facebook and <strong>gaining followers for a brand no one knows exist<\/strong> is a challenge, particularly when <strong>there isn\u2019t a large budget attached to achieving that goal<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/content-marketing-by-audience\/emotional-appeal.jpg\" alt=\"emotional-appeal\" width=\"800\" height=\"533\"><\/figure>\n<p>There is however a strategy that banks on<strong> touching the emotional cord of customers<\/strong>. A real estate product, for example, can spin around a contest where they ask their followers to share a picture of the favorite corners of their home; best picture wins a prize. For a soft drink brand, a contest revolving around friends can work remarkably well.<\/p>\n<p>Irrespective of the brand you are representing, <strong>creating campaigns around relevant themes to make an emotional connection<\/strong> can really do the trick. The level of engagement they offer you is unbeatable and you can really leverage this engagement to get more and more heads turn for the page.<\/p>\n<h3>Further Reading:<\/h3>\n<ul>\n<li><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/emotion-through-storytelling\/\" rel=\"noopener\">Emotion & Storytelling: How Telling Stories Can Nail You More Clients<\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/emotional-design\/\" rel=\"noopener\">The Basics Of Emotional Design<\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/viral-web-videos-characteristics\/\" rel=\"noopener\">5 Common Characteristics Of A Viral Web Video<\/a><\/li>\n<\/ul>\n<h2>Listen to Them<\/h2>\n<p>So, you have got your brand pages on Twitter, Facebook, Google+ and on a few more social networks. So far so good, but <strong>if you continue with the unidirectional communication<\/strong> between you and the consumers, it <strong>beats the whole purpose of being on social media<\/strong> in the first place.<\/p>\n<p>Platforms like Twitter are meant for you to have a <strong>one-on-one interaction<\/strong> with your followers, and more importantly, you also need to <strong>keep a close tab on the feedback you receive<\/strong> on these mediums.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/content-marketing-by-audience\/user-comments-feedback.jpg\" alt=\"user-comments-feedback\" width=\"800\" height=\"571\"><\/figure>\n<h3>\"You Spoke, We Listened\"<\/h3>\n<p>Take the case of the liquor giant, Maker\u2019s Mark, for instance. Keeping in mind that the sharp rise in the demand, Maker\u2019s Mark made the announcement that they would be diluting the alcohol percentage in their whiskey.<\/p>\n<p>Apparently, it didn\u2019t take long for <strong>their consumers to take over Twitter<\/strong> and express their disappointment with the decision, with some even requesting the brand to instead raise the price.<\/p>\n<p>The brand was wise enough to not keep its ears and eyes to the ground and instead <strong>soak in all the feedback<\/strong> with effect. They <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/makers-mark-turns-whiskey-fail-into-win-2013-2\">retracted and reversed their decision<\/a> and turned a bad decision into a social media win: customers were glad that their tweets could actually make management change product-related decisions.<\/p>\n<h2>Crowdsource Content<\/h2>\n<p>The more content you have on your website, <strong>the better the chance of it being indexed by search engines<\/strong>. Google likes content-heavy websites, and if your website contains a lot of user generated content, it doesn\u2019t hurt.<\/p>\n<p>There are various tools available for the same and all you got to do is to use those for your advantage. Wikipedia is a fine testament to how remarkably the practice of crowdsourcing can work.<\/p>\n<p>If you indeed decide to go for content crowdsourcing, make sure that your content contributors aren\u2019t being asked to <strong>fill out the long-winded registration forms that require tons of redundant information<\/strong>.<\/p>\n<h2>Pay Attention to These Basics<\/h2>\n<p>Going bonkers with creativity is admirable, but it shouldn\u2019t be done at the cost of missing out on the most elementary details. There are some basics which have to be taken along:<\/p>\n<h3>Appropriately Designed Website<\/h3>\n<p>On the surface, it seems pretty obvious that your website\u2019s design will go a long way in getting you numbers, but the whole practice of having an inspiring design for your website requires serious attention to all the rudiments. <strong>Good design doesn\u2019t mean showering your site with flamboyance<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/content-marketing-by-audience\/web-design.jpg\" alt=\"web-design\" width=\"800\" height=\"531\"><\/figure>\n<p>A <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/clean-simple-minimalist-website-design\/\" rel=\"noopener\">minimal design<\/a> can also look equally inspiring. The design could <strong>draw focus at the points which are meant to draw attention<\/strong>, like the categories, menus, widgets, <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/minimalistic-fonts\/\" rel=\"noopener\">fonts<\/a> etc.<\/p>\n<h3>Content That Intrigues<\/h3>\n<p>Content is king and it will remain to be so, no matter how many madcap content marketing strategies keep mounting. Every content marketing strategy <strong>relies heavily on the quality of the content<\/strong>.<\/p>\n<p>The content has to be intriguing and valuable enough for your visitors to share it and <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/boosting-your-site-traffic-by-harnessing-your-subscribers-list\/\" rel=\"noopener\">come back to your website frequently<\/a> with the hope that they will continue finding valuable content on your site.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-2\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/in-depth-article-improve-site-traffic\/\" class=\"ref-block__link\" title=\"Read More: Boost Your Site\u2019s SEO with Google\u2019s \u2018In-Depth Articles\u2019\" rel=\"bookmark\"><span class=\"screen-reader-text\">Boost Your Site\u2019s SEO with Google\u2019s \u2018In-Depth Articles\u2019<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/in-depth-article-improve-site-traffic.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-18995 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/in-depth-article-improve-site-traffic.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Boost Your Site\u2019s SEO with Google\u2019s \u2018In-Depth Articles\u2019<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tLearn how to improve your website traffic with this in-depth article. Tips and strategies to increase your online...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<p>The content on your site has to not only be original and unique but <strong>adequately so to <\/strong><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/identity-branding-design-part-2\/\" rel=\"noopener\">show off your brand\u2019s personality<\/a>. You can also craft it in a way that it <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/encourage-blog-comments-tips\/\" rel=\"noopener\">triggers discussions<\/a>.<\/p>\n<p>Ending your articles with questions is the easiest way to do so when you can ask people to express themselves in the comment box, which would further <strong>boost the user engagement on the website<\/strong>.<\/p>\n<h3>Social Media<\/h3>\n<p>Social media has an indispensable worth when it comes to content marketing. You are <strong>pitching yourself directly to your target audience<\/strong> when you are sharing your articles on the social media platforms.<\/p>\n<p>As and when you have created a piece of content or included images that <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/powerful-branding-techniques-through-social-media\/\" rel=\"noopener\">have the virality potential<\/a>, you can <strong>garner quality traffic<\/strong> for your website.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-3\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/create-viral-content\/\" class=\"ref-block__link\" title=\"Read More: Top Tips & Resources to Creating Content People Want To Share\" rel=\"bookmark\"><span class=\"screen-reader-text\">Top Tips & Resources to Creating Content People Want To Share<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/create-viral-content.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-17720 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/create-viral-content.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Top Tips & Resources to Creating Content People Want To Share<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tContent is everywhere. The Internet is full of it. The obvious question arises: How can you make your...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<p><strong>Create separate accounts on major platforms<\/strong> like Google+, Twitter and Facebook if you wish to <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/top-social-media-sites-how-you-can-benefit-from-them\/\" rel=\"noopener\">make the most out of the benefits each of them<\/a> has to offer. You can eye gaining as many followers as possible, something which can really give a push to your numbers.<\/p>\n<h3>Social Media Quirks<\/h3>\n<p>Whenever you put a post of your website on the page, do <strong>include the relevant hashtags<\/strong> for enhancing post visibility. The hashtags are aimed to make your posts reach those who aren\u2019t yet following you.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/content-marketing-by-audience\/social-media-sharing.jpg\" alt=\"social-media-sharing\" width=\"800\" height=\"490\"><\/figure>\n<p>Here are a few guides and articles to help you make full use of hashtags:<\/p>\n<ul>\n<li><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/social-networking-guide-using-hashtags\/\" rel=\"noopener\">Hashtagging In Social Networking \u2013 A Guide To Using Them Right<\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/facebook-hashtags\/\" rel=\"noopener\">Facebook Hashtags: How It Works And How To Use It Right<\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/hashtag-tools-for-marketing\/\" rel=\"noopener\">10 Useful Hashtag Tools For Social Media Marketing<\/a><\/li>\n<\/ul>\n<p>Again, in order to extract maximum benefits out of this strategy, you need to have a <strong>crisp and interesting enough content<\/strong>.<\/p>\n<h2>Keep an Eye on the Stats<\/h2>\n<p>Once all the hard-worked efforts are made, it is recommended that you use a tool that lets you seamlessly keep track of the results achieved. I would recommend Google Analytics.<\/p>\n<p>Whilst there are <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/real-time-web-analytics-services-best-of\/\" rel=\"noopener\">multiple tools available<\/a> to give you a fair insight into your site\u2019s performance, <strong>not all are as streamlined and simple as the Google Analytics<\/strong>. Insights into customers\u2019 demographics and their behavior can be seamlessly gained.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/content-marketing-by-audience\/web-analytics.jpg\" alt=\"web-analytics\" width=\"800\" height=\"533\"><\/figure>\n<h3>Further Reading:<\/h3>\n<ul>\n<li><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/google-analytics-why-you-probably-dont-need-the-rest\/\" rel=\"noopener\">6 Powerful Google Analytics Features<\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/google-analytics-goals-funnels-tips\/\" rel=\"noopener\">A Guide To: Goals And Funnels In Google Analytics <\/a><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/google-analytics-why-you-probably-dont-need-the-rest\/\" rel=\"noopener\"><\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/google-analytics-data-tips\/\" rel=\"noopener\">20 Must-Know Tips & Tricks To Master Google Analytics Data<\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/piwik-open-source-web-analytics\/\" rel=\"noopener\">Piwik \u2013 Open Source Web Analytics Platform<\/a><\/li>\n<\/ul>\n<p><strong>Motivating your followers to share your content is what you need to further your reach<\/strong>. Have you tried any of the methods mentioned here, or do you have something new to add? Do add a comment below.<\/p>","protected":false},"excerpt":{"rendered":"<p>For all its conceptual highs, digital marketing is not all about the expert input. In fact, when it comes down to gaining some extra traffic through Google and through social media, user-generated content powers you further and gives you the confidence to take bigger strides (at times, if not always). Getting your content marketing endeavor&hellip;<\/p>\n","protected":false},"author":450,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3408],"tags":[740,1953],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Get Your Readers to Market Your Content - Hongkiat<\/title>\n<meta name=\"description\" content=\"For all its conceptual highs, digital marketing is not all about the expert input. In fact, when it comes down to gaining some extra traffic through\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/content-marketing-by-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Your Readers to Market Your Content\" \/>\n<meta property=\"og:description\" content=\"For all its conceptual highs, digital marketing is not all about the expert input. In fact, when it comes down to gaining some extra traffic through\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/content-marketing-by-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-11T10:01:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-29T06:39:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/content-marketing-by-audience\/emotional-appeal.jpg\" \/>\n<meta name=\"author\" content=\"Maria Mincey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Mincey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/content-marketing-by-audience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/content-marketing-by-audience\\\/\"},\"author\":{\"name\":\"Maria Mincey\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/85d7edc4bbcbecc29c9b84c241fbf1ba\"},\"headline\":\"How to Get Your Readers to Market Your Content\",\"datePublished\":\"2014-08-11T10:01:37+00:00\",\"dateModified\":\"2023-06-29T06:39:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/content-marketing-by-audience\\\/\"},\"wordCount\":1247,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/content-marketing-by-audience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/content-marketing-by-audience\\\/emotional-appeal.jpg\",\"keywords\":[\"Online Marketing\",\"User Engagement\"],\"articleSection\":[\"Blogging\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/content-marketing-by-audience\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/content-marketing-by-audience\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/content-marketing-by-audience\\\/\",\"name\":\"How to Get Your Readers to Market Your Content - Hongkiat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/content-marketing-by-audience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/content-marketing-by-audience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/content-marketing-by-audience\\\/emotional-appeal.jpg\",\"datePublished\":\"2014-08-11T10:01:37+00:00\",\"dateModified\":\"2023-06-29T06:39:16+00:00\",\"description\":\"For all its conceptual highs, digital marketing is not all about the expert input. 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