{"id":21724,"date":"2019-07-31T23:34:32","date_gmt":"2019-07-31T15:34:32","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=21724"},"modified":"2019-07-30T20:16:49","modified_gmt":"2019-07-30T12:16:49","slug":"email-titles-that-get-ignored","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/email-titles-that-get-ignored\/","title":{"rendered":"8 Types of Email Titles That Often Get Ignored"},"content":{"rendered":"<p>When <strong>an e-mail pops up<\/strong> in your inbox, <strong>what do you usually do<\/strong> with it? Do you open it, ignore it, or shoot it straight into the \u201cTrash\u201d bin? It depends, right?<\/p>\n<p>It depends on what\u2019s written in the <strong>subject line<\/strong>.<\/p>\n<p>See, the subject line tells you, at a glance, whether <a href=\"https:\/\/www.hongkiat.com\/blog\/email-marketing-tips-to-do-it-well\/\">the sender\u2019s message<\/a> \u2013 or, more accurately, the sender\u2019s <strong>purpose<\/strong> \u2013 is worth your attention. As a sender, you can either write the subject line right, or you can do one of the following things, which will definitely get your email pushed aside.<\/p>\n<p class=\"note\"><strong>Recommended Reading:<\/strong> <a href=\"https:\/\/www.hongkiat.com\/blog\/anonymous-email-providers\/\">Send Anonymous Emails: 20 Sites To Keep Your Identity Hidden<\/a><\/p>\n<h2>1. Get Too \u201cCutesy\u201d<\/h2>\n<h3>Example:<\/h3>\n<p><em>\"Bet you won\u2019t be able to resist opening this e-mail! \"<\/em><\/p>\n<h3>Why it doesn\u2019t work:<\/h3>\n<p>It\u2019s one thing to be witty. It\u2019s another to <strong>come across as trying too hard<\/strong>, which is exactly the impression you\u2019ll get from the sample e-mail above. When you\u2019re in doubt about how to write your subject line, remember this: <strong>Clarity trumps cleverness<\/strong>. You can combine both, of course, but that takes some practice.<\/p>\n<h3>What can work:<\/h3>\n<p><em>\"This e-mail will help you  today\"<\/em><\/p>\n<h2>2. Type in ALL CAPS<\/h2>\n<h3>Example:<\/h3>\n<p><em>\" VERY IMPORTANT E-MAIL\"<\/em><\/p>\n<h3>Why it doesn\u2019t work:<\/h3>\n<p>Your e-mail may be the most urgent in the history of urgent e-mails, but if your subject line looks like the online equivalent of shouting, it\u2019ll still get ignored. <strong>Use the \u201cCAPS LOCK\u201d button only when necessary<\/strong> (e.g. proper nouns like John Doe, Empire State Building, World Cup).<\/p>\n<h3>What can work:<\/h3>\n<p><em>\"Very Important E-mail\"<\/em><\/p>\n<h2>3. (Ab)use Punctuation Marks<\/h2>\n<h3>Example:<\/h3>\n<p><em>\" Please, Please, PLEASE open this e-mail!!!!!!!!!!!!!!!!\" <\/em><\/p>\n<h3>Why it doesn\u2019t work: <\/h3>\n<p><strong>Punctuation marks have their place<\/strong>, yes, but as with the \u201cCAPS LOCK\u201d button, that place isn\u2019t the subject line (most of the time). Besides, a subject line that looks as though it was written by a drunk 15-year-old at 3 AM doesn\u2019t exactly earn you points in the professionalism department.<\/p>\n<h3>What can work:<\/h3>\n<p><em>\"Please open this e-mail\"<\/em><\/p>\n<h2>4. Promote, Promote, and Do Nothing But Promote<\/h2>\n<h3>Example:<\/h3>\n<p><em>\" Random Product for Sale!\" <\/em><\/p>\n<h3>Why it doesn\u2019t work:<\/h3>\n<p>Your recipient may be stingier than Ebenezer Scrooge, but if you at least <strong>specify a benefit in your subject line<\/strong> \u2013 rather than being a little too blatant in your attempt to part your recipient with their money \u2013 you\u2019ll get a better response.<\/p>\n<h3>What can work:<\/h3>\n<p><em>\"Don\u2019t Miss This 50% Discount on [Insert Product Here]\"<\/em><\/p>\n<h2>5. Be Vague<\/h2>\n<h3>Example:<\/h3>\n<p><em>\" E-mail \"<\/em><\/p>\n<h3>Why it doesn\u2019t work:<\/h3>\n<p>Okay, I know it\u2019s an e-mail (thanks, Captain Obvious!), but <strong>what kind of e-mail is it<\/strong>? Is it an uplifting message about getting through another boring day at the office? Or is it an ongoing promo about a product I\u2019ve been dying to buy for the past few months? C\u2019mon, <strong>don\u2019t make me waste my next few seconds figuring that out<\/strong> for myself!<\/p>\n<h3>What can work:<\/h3>\n<p><em>\"A message about \"<\/em><\/p>\n<h2>6. Be Generic<\/h2>\n<h3>Example:<\/h3>\n<p><em>\" News Alerts from The Daily News Deliverer\"<\/em><\/p>\n<h3>Why it doesn\u2019t work:<\/h3>\n<p>This one may be slightly more descriptive than a vague subject line, but it\u2019s no better. Why? Because it <strong>doesn\u2019t give the recipient an urgent reason to open your e-mail<\/strong> other than: \u201cHey there! We hope you\u2019re willing to waste a few precious minutes trying to find something interesting in here!\u201d<\/p>\n<h3>What can work:<\/h3>\n<p><em>\"Breaking News: \u2018Daily News Deliverer\u2019 Figures Out How to Write Subject Lines\"<\/em><\/p>\n<h2>7. Write Kilometric Subject Lines<\/h2>\n<h3>Example:<\/h3>\n<p><em>\" This e-mail will help you ditch that soul-sucking corporate job, find a beautiful wife, buy an equally beautiful house in a swanky neighborhood\u2026\"<\/em><\/p>\n<h3>Why it doesn\u2019t work:<\/h3>\n<p>Yes, your subject line should be descriptive, but not to the point that it\u2019s longer than the entire border of Russia. In fact, <a rel=\"nofollow\" href=\"https:\/\/www.marketingprofs.com\/charts\/2014\/24517\/the-most-effective-length-for-email-subject-lines\">a study<\/a> found that <strong>e-mails with 6-10 word subject lines are more likely to be opened<\/strong> than e-mails with 11-15 word subject lines. (Fun Fact: Most marketers are used to doing the latter.)<\/p>\n<h3>What can work:<\/h3>\n<p><em>\"This e-mail will help you live your dream life\"<\/em><\/p>\n<h2>8. Write Nothing<\/h2>\n<h3>Example:<\/h3>\n<p><em>\" [no subject] \"<\/em><\/p>\n<h3>Why it doesn\u2019t work:<\/h3>\n<p>If there\u2019s <strong>nothing written<\/strong> in an e-mail\u2019s subject line, it\u2019s reasonable for the recipient to <strong>assume that there\u2019s nothing worth reading<\/strong> in the e-mail either. That said, if the reason you don\u2019t have a subject line is an honest mistake (e.g. you clicked the \u201cSend\u201d button too soon), you can always resend your e-mail, along with a sincere apology and a polite request to disregard the previous e-mail.<\/p>\n<h3>What can work:<\/h3>\n<p>\"\"<\/p>\n<h2>A (parting) reminder on how to get it right<\/h2>\n<p>Okay, we\u2019re finally done with how <em>not <\/em>to write e-mail subject lines. Now what?<\/p>\n<p>We start writing them right, of course. We start writing subject lines that:<\/p>\n<ul>\n<li><strong>stand out, in a good way<\/strong>, from the usual drivel that clogs up people\u2019s inboxes<\/li>\n<li><strong>concisely describe the e-mail\u2019s contents<\/strong>, and<\/li>\n<li><strong>clearly spell out to the recipient what they\u2019ll gain<\/strong> from opening the e-mail.<\/li>\n<\/ul>\n<p>If you don\u2019t want to bother with subject lines, you can always communicate with others the old-fashioned way: either through snail mail, or through face-to-face conversations.<\/p>","protected":false},"excerpt":{"rendered":"<p>When an e-mail pops up in your inbox, what do you usually do with it? Do you open it, ignore it, or shoot it straight into the \u201cTrash\u201d bin? It depends, right? It depends on what\u2019s written in the subject line. See, the subject line tells you, at a glance, whether the sender\u2019s message \u2013&hellip;<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3407],"tags":[532,1953],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 Types of Email Titles That Often Get Ignored - Hongkiat<\/title>\n<meta name=\"description\" content=\"When an e-mail pops up in your inbox, what do you usually do with it? Do you open it, ignore it, or shoot it straight into the &quot;Trash&quot; bin? 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