{"id":2160,"date":"2019-03-01T23:29:42","date_gmt":"2019-03-01T15:29:42","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=2160"},"modified":"2023-04-10T21:29:44","modified_gmt":"2023-04-10T13:29:44","slug":"70-creative-advertisements-that-makes-you-look-twice","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/70-creative-advertisements-that-makes-you-look-twice\/","title":{"rendered":"70 Creative Advertisements That Make You Look Twice"},"content":{"rendered":"<p>In a world where attention spans are getting shorter by the day, advertisers have to come up with creative ways to make their ads stand out. With so much competition for our attention, it takes something truly unique to make us stop and take notice. That\u2019s where creative advertisements come in.<\/p>\n<p>These 70 creative advertisements are the perfect example of how advertisers are pushing the boundaries to capture our attention. From clever wordplay to stunning visuals, these ads are guaranteed to make you do a double-take. Whether you\u2019re a marketer looking for inspiration or simply someone who appreciates good advertising, you won\u2019t want to miss this collection. So buckle up and get ready to be amazed by these 70 creative advertisements that will make you look twice.<\/p>\n<p><strong>Looking for more?<\/strong> Check out these creative advertisement posts we previously published:<\/p>\n<ul>\n<li><a rel=\"noopener\" href=\"https:\/\/www.hongkiat.com\/blog\/vintage-advertisement-of-modern-technology\/\">Vintage Advertisement of Modern Technology<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.hongkiat.com\/blog\/60-creative-and-clever-advertisements\/\">Creative and clever ads<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.hongkiat.com\/blog\/28-nice-and-creative-tech-advertisements\/\">Creative tech advertisements<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.hongkiat.com\/blog\/battle-of-the-brands-pepsi-vs-coke-advertisements\/\">Creative Pepsi advertisements<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.hongkiat.com\/blog\/40-impressive-product-ads-you-dont-see-in-magazines\/\">Product ads you don\u2019t see in magazines<\/a><\/li>\n<\/ul>\n<p><strong>FedEx Kinkos<\/strong> \u2013 Office Products now at fedexkinkos.com<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/highlite.jpg\" alt=\"FedEx Kinkos\" width=\"450\" height=\"318\"><\/figure>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/highlite02.jpg\" alt=\"FedEx Kinkos-2\" width=\"450\" height=\"319\"><\/figure>\n<p><strong>The Naval Museum of Alberta<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/alberta-museum.jpg\" alt=\"The Naval Museum of Alberta\" width=\"450\" height=\"421\"><\/figure>\n<p>Nothing can replace a tree<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/05.jpg\" alt=\"Nothing can replace a tree\" width=\"373\" height=\"450\"><\/figure>\n<p><strong>FedEx<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/fedex.jpg\" alt=\"FedEx advertisement\" width=\"500\" height=\"279\"><\/figure>\n<p><strong>Australia Post <\/strong>\u2013 If you really want to touch someone, send them a letter.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/australia-post.jpg\" alt=\"Australia Post ad\" width=\"349\" height=\"500\"><\/figure>\n<p><strong>Australia Post<\/strong> \u2013 Personalized your post<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/post.jpg\" alt=\"Australia Post ad 2\" width=\"500\" height=\"698\"><\/figure>\n<p><strong>Starwars III<\/strong> \u2013 Return of the Sith<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/starwars-3.jpg\" alt=\"Starwars III\" width=\"450\" height=\"443\"><\/figure>\n<p><strong>The Fitness Company<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/fitness-company.jpg\" alt=\"Starwars III-ad\" width=\"319\" height=\"450\"><\/figure>\n<p><strong>Sprite Ice Blue<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/sprite-ice-blue.jpg\" alt=\"Sprite Ice Blue\" width=\"450\" height=\"383\"><\/figure>\n<p><strong>Clorets<\/strong> \u2013 Eliminate bad breath<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/clorets.jpg\" alt=\"Clorets ad\" width=\"348\" height=\"450\"><\/figure>\n<p><strong>Mini Cooper<\/strong><\/p>\n<figure> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/mini.jpg\" alt=\"Mini Cooper advertisement\" width=\"500\" height=\"322\"><\/figure>\n<p><strong>Porsche<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/porsche01.jpg\" alt=\"Porsche ad\" width=\"322\" height=\"450\"><\/figure>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/porsche02.jpg\" alt=\"Porsche ad 2\" width=\"322\" height=\"450\"><\/figure>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/porsche03.jpg\" alt=\"Porsche ad 3\" width=\"322\" height=\"450\"><\/figure>\n<p><strong>3M<\/strong> \u2013 3M Security Glass<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/3m-security-glass.jpg\" alt=\"3M Security Glass ad\" width=\"361\" height=\"450\"><\/figure>\n<p><strong>Sharpie<\/strong> permanent markers<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/sharpie.jpg\" alt=\"Sharpie permanent markers ad\" width=\"450\" height=\"289\"><\/figure>\n<p><strong>Denver Water<\/strong> \u2013 Use only what you need.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/denver-water.jpg\" alt=\"Denver Water ad\" width=\"450\" height=\"299\"><\/figure>\n<p><strong>Bergmann funeral service<\/strong> \u2013 Come a litle closer.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/come-a-little-closer.jpg\" alt=\"Bergmann funeral service ad\" width=\"450\" height=\"338\"><\/figure>\n<p><strong>Domino\u2019s Pizza<\/strong> \u2013 Hole<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/dominos.jpg\" alt=\"Domino's Pizza advertisement\" width=\"500\" height=\"331\"><\/figure>\n<p><strong>Duracell<\/strong> \u2013 Last longer, much longer<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/duracell.jpg\" alt=\"Duracell\" width=\"500\" height=\"371\"><\/figure>\n<p><strong>WWF<\/strong> \u2013 save the world with a few coins<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/wwf01.jpg\" alt=\"WWF ad\" width=\"498\" height=\"353\"><\/figure>\n<p><strong>Pepsi Twist<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/pepsi-twist.jpg\" alt=\"Pepsi Twist ad\" width=\"493\" height=\"384\"><\/figure>\n<p><strong>WWF<\/strong> \u2013 Don\u2019t cut the rain forest.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/wwf02.jpg\" alt=\"WWF- Don't cut the rain forest ad\" width=\"497\" height=\"329\"><\/figure>\n<p><strong>Mr. Hot Pepper<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/mr-hot-pepper.jpg\" alt=\"Mr. Hot Pepper ad\" width=\"346\" height=\"496\"><\/figure>\n<p><strong>M&M<\/strong> \u2013 Communication just got sweeter<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/mm.jpg\" alt=\"M&M ad\" width=\"500\" height=\"388\"><\/figure>\n<p><strong>Orion telescope<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/orion-telescope.jpg\" alt=\"Orion telescope ad\" width=\"500\" height=\"406\"><\/figure>\n<p><strong>Nike<\/strong> \u2013 Just do it<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/nike-just-do-it.jpg\" alt=\"Nike ad\" width=\"436\" height=\"323\"><\/figure>\n<p><strong>Kill Bill 2<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/kill-bill-2.jpg\" alt=\"Kill Bill 2 ad\" width=\"450\" height=\"306\"><\/figure>\n<p><strong>Glassex cleaner<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/glassex-cleaner.jpg\" alt=\"Glassex cleaner ad\" width=\"450\" height=\"308\"><\/figure>\n<p><strong>Guiness<\/strong> \u2013 Road signs. The more you drink, the slow you react.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/guinessroadsign.jpg\" alt=\"Guiness ad\" width=\"500\" height=\"339\"><\/figure>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/guinessroadsign2.jpg\" alt=\"Guiness ad 2\" width=\"500\" height=\"339\"><\/figure>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/guinessroadsign3.jpg\" alt=\"Guiness ad 3\" width=\"500\" height=\"339\"><\/figure>\n<p><strong>Heineken DraughtKeg<\/strong> \u2013 Made to entertain.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/heineken-cd.jpg\" alt=\"Heineken DraughtKeg\" width=\"500\" height=\"708\"><\/figure>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/heineken-pizza.jpg\" alt=\"Heineken DraughtKeg ad\" width=\"500\" height=\"708\"><\/figure>\n<p><strong>Heineken Jammin Festival<\/strong>, Venice.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/heineken-jammin-concert.jpg\" alt=\"Heineken Jammin Festival\" width=\"500\" height=\"708\"><\/figure>\n<p><strong>Land Rover UK<\/strong> \u2013 More pull<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/more-pull.jpg\" alt=\"Land Rover UK\" width=\"500\" height=\"708\"><\/figure>\n<p><strong>Nestle<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/nestle.jpg\" alt=\"Nestle\" width=\"500\" height=\"331\"><\/figure>\n<p><strong>McDonald\u2019s<\/strong> bus stop<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/mcdonalds_bus_stop.jpg\" alt=\"McDonald's advertisement\" width=\"320\" height=\"242\"><\/figure>\n<p>Part of the campaign to announce that they are now opening at night.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/mcdonals-night.jpg\" alt=\"McDonald's ad\" width=\"500\" height=\"398\"><\/figure>\n<p><strong>McDonald\u2019s<\/strong> \u2013 Rock \u2018n\u2019 Fries<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/rock-n-fries.jpg\" alt=\"McDonald's - Rock 'n' Fries ad\" width=\"500\" height=\"597\"><\/figure>\n<p><strong>Playstation 2<\/strong> bus stop<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/ps2-but-stop.jpg\" alt=\"Playstation 2 ad\" width=\"450\" height=\"532\"><\/figure>\n<p><strong>WMF<\/strong> knives \u2013 Cutting board<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/wmf.jpg\" alt=\"WMF knives - Cutting board ad\" width=\"500\" height=\"354\"><\/figure>\n<p><strong>Nivea Beauty<\/strong> \u2013 Calcium Power<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/NiveaBeauteFingernail.jpg\" alt=\"Nivea Beauty\" width=\"500\" height=\"354\"><\/figure>\n<p><strong>World No Tobacco Day<\/strong> \u2013 Non Smoking Area<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/non-smoking-area.jpg\" alt=\"World No Tobacco Day\" width=\"500\" height=\"709\"><\/figure>\n<p><strong>Duracell<\/strong> Escalator<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/Duracell-Escalator.jpg\" alt=\"Duracell Escalator\" width=\"464\" height=\"653\"><\/figure>\n<p><strong>Motor Magazine<\/strong> \u2013 Speed tracks<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/motor-magazine-1.jpg\" alt=\"Motor Magazine\" width=\"500\" height=\"332\"><\/figure>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/motor-magazine-2.jpg\" alt=\"Motor Magazine ad\" width=\"500\" height=\"332\"><\/figure>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/motor-magazine-3.jpg\" alt=\"Motor Magazine ad 2\" width=\"500\" height=\"332\"><\/figure>\n<p><strong>TAC<\/strong> \u2013 If you drive on drugs, you\u2019re out of your mind.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/tac-speed.jpg\" alt=\"TAC advertisement\" width=\"500\" height=\"131\"><\/figure>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/tag-ecstacy.jpg\" alt=\"TAC advertisement 2\" width=\"500\" height=\"131\"><\/figure>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/tag-cannabis.jpg\" alt=\"TAC advertisement 3\" width=\"500\" height=\"128\"><\/figure>\n<p><strong>Rubik\u2019s Cube<\/strong> \u2013 25th Anniversary<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/Rubiks-Cube-01.jpg\" alt=\"Rubik's Cube - 25th Anniversary ad\" width=\"500\" height=\"727\"><\/figure>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/Rubiks-Cube-02.jpg\" alt=\"Rubik's Cube - 25th Anniversary ad\" width=\"500\" height=\"727\"><\/figure>\n<p><strong>UNICEF<\/strong> Mickey \u2013 The children can\u2019t die.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/unicef-mickey.jpg\" alt=\"Rubik's Cube - 25th Anniversary ad 3\" width=\"500\" height=\"332\"><\/figure>\n<p><strong>UNICEF<\/strong> \u2013 Don\u2019t ignore me<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/unicef-dont-ignore.jpg\" alt=\"UNICEF- Don't ignore me\" width=\"500\" height=\"407\"><\/figure>\n<p><strong>MSNBC<\/strong> \u2013 A Fuller Spectrum of News<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/msnbc.jpg\" alt=\"\" width=\"500\" height=\"229\"><\/figure>\n<p><strong>Sony PSP<\/strong> \u2013 Handcuffed<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/Sony-PSP--Handcuffed.jpg\" alt=\"\" width=\"500\" height=\"356\"><\/figure>\n<p><strong>Snickers<\/strong> \u2013 50% Extra!<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/snickers01.jpg\" alt=\"Snickers ad\" width=\"500\" height=\"655\"><\/figure>\n<p><strong>Nivea<\/strong> \u2013 Goodbye Cellulite Sofa<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/nivea-goodbye.jpg\" alt=\"Nivea - Goodbye Cellulite Sofa ad\" width=\"500\" height=\"354\"><\/figure>\n<p><strong>Volkswagen Beetle<\/strong> \u2013 The new beetle<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/the-new-beetle-01.jpg\" alt=\"Volkswagen Beetle ad\" width=\"500\" height=\"400\"><\/figure>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/the-new-beetle-02.jpg\" alt=\"Volkswagen Beetle ad 2\" width=\"500\" height=\"400\"><\/figure>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/the-new-beetle-03.jpg\" alt=\"Volkswagen Beetle ad 3\" width=\"500\" height=\"400\"><\/figure>\n<p><strong>Hard Rock Cafe<\/strong> \u2013 Don\u2019t know the lyrics?<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-ads\/hard-rock-cafe.jpg\" alt=\"Hard Rock Cafe ad\" width=\"500\" height=\"786\"><\/figure>\n<p><em>These advertisement were collected from various sources, including: AdsOfTheWorld, Toxel, JustCreativeDesign, Hemmy, and more.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>In a world where attention spans are getting shorter by the day, advertisers have to come up with creative ways to make their ads stand out. With so much competition for our attention, it takes something truly unique to make us stop and take notice. That\u2019s where creative advertisements come in. These 70 creative advertisements&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3398],"tags":[4491],"topic":[4521],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>70 Creative Advertisements That Make You Look Twice - Hongkiat<\/title>\n<meta name=\"description\" content=\"In a world where attention spans are getting shorter by the day, advertisers have to come up with creative ways to make their ads stand out. 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