{"id":21081,"date":"2014-06-13T23:01:41","date_gmt":"2014-06-13T15:01:41","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=21081"},"modified":"2018-11-19T22:35:30","modified_gmt":"2018-11-19T14:35:30","slug":"creative-candy-branding-examples","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/creative-candy-branding-examples\/","title":{"rendered":"20 Deliciously Creative Candy Branding Examples"},"content":{"rendered":"<p>Everyone gets a little craving for something sweet once in a while. So how does one decide which sugary treat to get? Well, more often than not, it usually<strong> comes down to the packaging<\/strong>. Believe it or not, the way a candy is <a href=\"https:\/\/www.hongkiat.com\/blog\/when-brand-design-matters\/\">packaged and branded<\/a> can have a huge impact on its potential customers.<\/p>\n<p>Moreover, the competition among candy retailers is in full force, so quirky and creative package design is definitely the <a href=\"https:\/\/www.hongkiat.com\/blog\/entrepreneurs-5-reasons-why-your-products-are-not-selling\/\">best way to increase sales<\/a>. Here you\u2019ll be able to find <strong>20 creative candy branding examples<\/strong> that I\u2019ve put together. From adorable red fishes in an envelope to finger candy that\u2019ll confuse you, these unusual candy branding examples will have you wondering if you\u2019re on a sugar high.<\/p>\n<p class=\"note\"><strong>Recommended Reading:<\/strong> <a href=\"https:\/\/www.hongkiat.com\/blog\/identity-branding-design-part-2\/\">20 Creative Branding And Identity Designs For Your Inspiration<\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.behance.net\/gallery\/Candy-Craft-Branding\/6373021\"><strong>Candy Craft Branding by Dylan Wright<\/strong><\/a>. Simple and effective with its use of the products, this candy craft logo just pops out at you!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/1-candy-branding-examples.jpg\" width=\"600\" height=\"706\"><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.behance.net\/gallery\/12711003\/Sweet-Botanicals\"><strong>Sweet Botanicals by Miguel Yatco<\/strong><\/a>. Not all candy packaging has to be colorful and loud, these ones are not only sweet but sophisticated too.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/2-candy-branding-examples.jpg\" width=\"600\" height=\"800\"><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.behance.net\/gallery\/17012103\/Jellyholic\"><strong>Jelly.holic by \u0110\u1ee9c H\u1eefu<\/strong><\/a>. Sometimes you just have to let the product do the talking and the jelly beans are definitely speaking for themselves.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/3-candy-branding-examples.jpg\" width=\"600\" height=\"844\"><\/p>\n<p><a rel=\"nofollow\" href=\"http:\/\/www.supafrank.com\/projects\/packaging-illustration\"><strong>Lifeboats Branding by Vicki Turner<\/strong><\/a>. Set sail for some yummy candy in your tummy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/4-candy-branding-examples.jpg\" width=\"600\" height=\"830\"><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.behance.net\/gallery\/2342994\/Sweet-Botanicals\"><strong>Sweet Botanicals by Meghan Calabro<\/strong><\/a>. A pleasing and colorful wrapper can make all the difference in enjoying your treat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/5-candy-branding-examples.jpg\" width=\"600\" height=\"440\"><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.behance.net\/gallery\/12364469\/Brooks-Brothers-x-Swedish-Fish\"><strong>Brooks Brothers x Swedish Fish by Miguel Yatco<\/strong><\/a>. It may seem like an odd combination but you\u2019ll definitely want these cute fishes to swim in your direction.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/6-candy-branding-examples.jpg\" width=\"600\" height=\"800\"><\/p>\n<p><a rel=\"nofollow\" href=\"http:\/\/www.marxdesign.co.nz\/Uppers-Downers-Promo-Gift\"><strong>Uppers and Downers Promo Gift by Marx Design<\/strong><\/a>. You won\u2019t find these just any regular pharmacy. Whatever your mood may be, there\u2019s a candy available to aid in your dilemma.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/7-candy-branding-examples.jpg\" width=\"600\" height=\"800\"><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.behance.net\/gallery\/4880859\/Sugarpova\"><strong>Sugarpova by RED ANTLER<\/strong><\/a>. Your lips can say a lot about you and Maria Sharapova\u2019s premium candy line uses different lips to convey various personalities.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/8-candy-branding-examples.jpg\" width=\"600\" height=\"1100\"><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.behance.net\/gallery\/9905517\/palchiki-oblizhesh-FINGER-LICKIN\"><strong>\u041f\u0410\u041b\u042c\u0427\u0418\u041a\u0418 \u041e\u0411\u041b\u0418\u0416\u0415\u0428\u042c \/ FINGER-LICKIN by Constantin Bolimond and Tamara Vareyko<\/strong><\/a>. This is a humorous take on the brand\u2019s identity of being finger-licking.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/9-candy-branding-examples.jpg\" width=\"600\" height=\"800\"><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.behance.net\/gallery\/10874779\/Allsorts\"><strong>Allsorts by BOND Creative Agency and Marko Salonen<\/strong><\/a>. A good indicator of the candied delights that await you inside the box.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/10-candy-branding-examples.jpg\" width=\"600\" height=\"900\"><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.behance.net\/gallery\/10416303\/Karamelleriet\"><strong>Karamelleriet by Bessermachen DesignStudio<\/strong><\/a>. The patience and craft behind these handmade caramels are complemented by the simple but effective packaging.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/11-candy-branding-examples.jpg\" width=\"600\" height=\"981\"><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.behance.net\/gallery\/16261137\/M-Ms-Packaging\"><strong>M&M\u2019s Packaging by Christina Bull<\/strong><\/a>. No more having to sort the m&m\u2019s out according to color with this nifty little case.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/12-candy-branding-examples.jpg\" width=\"600\" height=\"1000\"><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.behance.net\/gallery\/16060293\/Chop-pop\"><strong>Chop pop by alex la chance<\/strong><\/a>. It may be a design for lollipops for men but no sucky packaging here.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/13-candy-branding-examples.jpg\" width=\"600\" height=\"778\"><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/lovelypackage.com\/happy-pills\/\"><strong>Happy Pills by Marion Donneweg<\/strong><\/a>. You don\u2019t need a prescription for these happy pills. Just make a trip to the candy store.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/14-candy-branding-examples.jpg\" width=\"600\" height=\"929\"><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/lovelypackage.com\/arctic-candy\/\"><strong>Arctic Candy by Neue<\/strong><\/a>. The design on this little tin is berry, oops, I mean very, nicely done.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/15-candy-branding-examples.jpg\" width=\"600\" height=\"800\"><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/lovelypackage.com\/candy-king\/\"><strong>Candy King by BVD<\/strong><\/a>. All hail candy! The true problem solver of everything!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/16-candy-branding-examples.jpg\" width=\"600\" height=\"600\"><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.behance.net\/gallery\/10199633\/SWEET-TOOTH-CHOCOLATE\"><strong>SWEET TOOTH CHOCOLATE by Chrystian Guillermo<\/strong><\/a>. Using the product in the logo itself in a subtle way makes for a simple yet satisfying branding technique.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/17-candy-branding-examples.jpg\" width=\"600\" height=\"600\"><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.behance.net\/gallery\/10423933\/Sofies-soetsaker\"><strong>Sofie\u00c2\u00b4s s\u00f8tsaker by Karine Kimo Pedersen<\/strong><\/a>. A vintage feel doesn\u2019t have to be a cliche for candy brands. This one makes classic a classy statement too.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/18-candy-branding-examples.jpg\" width=\"600\" height=\"800\"><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.behance.net\/gallery\/13803977\/The-Sweet-Taste-of-Brand-Success\"><strong>The Sweet Taste of Brand Success by Workbrands Ltd, bObby peliza and Tom Ovens<\/strong><\/a>. What do artisan truffles and Workbrands have in common? They\u2019re both pretty exquisite.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/19-candy-branding-examples.jpg\" width=\"600\" height=\"900\"><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.behance.net\/gallery\/1862063\/Yumbers\"><strong>Yumbers by blanka kvetonova<\/strong><\/a>. Sometimes, all it takes is a little flower power for a retro candy to stand out.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/20-candy-branding-examples.jpg\" width=\"600\" height=\"650\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Everyone gets a little craving for something sweet once in a while. So how does one decide which sugary treat to get? Well, more often than not, it usually comes down to the packaging. Believe it or not, the way a candy is packaged and branded can have a huge impact on its potential customers.&hellip;<\/p>\n","protected":false},"author":124,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3402],"tags":[1880],"topic":[4522],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>20 Deliciously Creative Candy Branding Examples - Hongkiat<\/title>\n<meta name=\"description\" content=\"Everyone gets a little craving for something sweet once in a while. So how does one decide which sugary treat to get? Well, more often than not, it\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/creative-candy-branding-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Deliciously Creative Candy Branding Examples\" \/>\n<meta property=\"og:description\" content=\"Everyone gets a little craving for something sweet once in a while. So how does one decide which sugary treat to get? Well, more often than not, it\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/creative-candy-branding-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-13T15:01:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-19T14:35:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/creative-candy-branding-examples\/1-candy-branding-examples.jpg\" \/>\n<meta name=\"author\" content=\"Nancy Young\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy Young\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/creative-candy-branding-examples\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/creative-candy-branding-examples\\\/\"},\"author\":{\"name\":\"Nancy Young\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/943d20daf5b8c7638175cba309ef6e32\"},\"headline\":\"20 Deliciously Creative Candy Branding Examples\",\"datePublished\":\"2014-06-13T15:01:41+00:00\",\"dateModified\":\"2018-11-19T14:35:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/creative-candy-branding-examples\\\/\"},\"wordCount\":597,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/creative-candy-branding-examples\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/creative-candy-branding-examples\\\/1-candy-branding-examples.jpg\",\"keywords\":[\"Brand Design\"],\"articleSection\":[\"Artwork\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/creative-candy-branding-examples\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/creative-candy-branding-examples\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/creative-candy-branding-examples\\\/\",\"name\":\"20 Deliciously Creative Candy Branding Examples - Hongkiat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/creative-candy-branding-examples\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/creative-candy-branding-examples\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/creative-candy-branding-examples\\\/1-candy-branding-examples.jpg\",\"datePublished\":\"2014-06-13T15:01:41+00:00\",\"dateModified\":\"2018-11-19T14:35:30+00:00\",\"description\":\"Everyone gets a little craving for something sweet once in a while. 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