{"id":20025,"date":"2019-03-01T21:10:59","date_gmt":"2019-03-01T13:10:59","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=20025"},"modified":"2023-05-05T02:23:48","modified_gmt":"2023-05-04T18:23:48","slug":"creative-double-spread-magazine-ads","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/creative-double-spread-magazine-ads\/","title":{"rendered":"30 Creative Double-Spread Magazine Ads That Keep You Engaged"},"content":{"rendered":"<p>Magazine ads are considered a more traditional form of advertising and take up over 30% of conventional magazine space. However, if done correctly, marketers can use their ads to focus on a particular target audience by choosing the right magazine to feature them in. This also paves the way for <strong>higher reader involvement<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.hongkiat.com\/blog\/recharge-creativity\/\">Thinking outside the box<\/a> definitely helps in creating impactful and effective ads, and double-page spreads leave plenty of room for creativity and innovation. I have put together <b>30 creative examples of double-page magazine ads<\/b> to show you what I mean. Let\u2019s just say you probably wouldn\u2019t mind a magazine filled with ads if they are as interesting as these!<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/editorial-design-for-inspiration\/\" class=\"ref-block__link\" title=\"Read More: 20 Editorial Design Pieces for Your Inspiration\" rel=\"bookmark\"><span class=\"screen-reader-text\">20 Editorial Design Pieces for Your Inspiration<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/editorial-design-for-inspiration.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-19807 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/editorial-design-for-inspiration.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">20 Editorial Design Pieces for Your Inspiration<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tWith so many websites having similar designs and structures nowadays, it's very important for any web designer to...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h3>DHL: \u201cTurning Page\u201d Print Ad<\/h3>\n<p><strong>Created by:<\/strong> Shanghai J&j Advertising Co., Ltd<\/p>\n<p>DHL is known for its speedy delivery service. Here, their ad cleverly utilizes a transparent sheet of PVC paper to reflect just how fast their service is, regardless of how you turn the page.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/1-creative-magazine-ads.jpg\" width=\"600\" height=\"955\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Smuckers: Better Together<\/h3>\n<p><strong>Created by:<\/strong> Art Director Elinor Buchler<\/p>\n<p>Just like peanut butter and jelly, Bert and Ernie from Sesame Street also complement each other. Smuckers uses recognizable icons like them (among others) to showcase just how well they work together.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/2-creative-magazine-ads.jpg\" width=\"600\" height=\"780\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>MacBook Pro: Ultra thin<\/h3>\n<p><strong>Created by:<\/strong> SVA New York, USA<\/p>\n<p>So this is what it feels like to have a Macbook Pro on your lap. Well, it\u2019s not \u201cpaper\u201d-thin, but considering the power a Macbook Pro packs at only 1-inch thick, it\u2019s definitely thin enough by laptop standards.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/3-creative-magazine-ads.jpg\" width=\"600\" height=\"425\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Olimpia, La Fabril: Magazine<\/h3>\n<p><strong>Created by:<\/strong> Maruri Grey Ecuador<\/p>\n<p>When we see a bug flying around, our first reaction is usually to take a magazine and kill it. But seriously, why ruin a good magazine when you can use a floor cleaner that has insect repellent action in it,1111 too?<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/4-creative-magazine-ads.jpg\" width=\"600\" height=\"521\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>SulAmerica Health Insurance: Torn<\/h3>\n<p><strong>Created by:<\/strong> MPM Advertising<\/p>\n<p>Oops, did you that tear that dollar bill in two? Don\u2019t worry, it\u2019s just SulAmerica\u2019s way of telling you that they won\u2019t let you do the same with your company\u2019s resources.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/5-creative-magazine-ads.jpg\" width=\"600\" height=\"631\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Furniture: \u201cFolding Chair\u201d Print Ad<\/h3>\n<p><strong>Created by:<\/strong> Grey Group Vietnam<\/p>\n<p>How\u2019s this for how small a space you can store away your folding chairs? Pop-up ads put to good use.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/6-creative-magazine-ads.jpg\" width=\"600\" height=\"1088\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Adidas Forever Sport Campaign<\/h3>\n<p><strong>Created by:<\/strong> Unknown Agency<\/p>\n<p>If only workouts are as easy as flipping the page back and forth. But hey, a girl can dream.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/7-creative-magazine-ads.jpg\" width=\"600\" height=\"1174\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Clinique: \u201cLashes\u201d Print Ad<\/h3>\n<p><strong>Created by:<\/strong> WE Marketing Group<\/p>\n<p>Now this is an ad that really gets you up close and personal with what the product can do. Flirty lashes, anyone?<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/8-creative-magazine-ads.jpg\" width=\"600\" height=\"793\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Arcor Bubble Gum Ad<\/h3>\n<p><strong>Created by:<\/strong> Leo Burnett<\/p>\n<p>A fun ad that banks on your childhood need to blow the biggest bubble gum on the land (without breaking it)!<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/9-creative-magazine-ads.jpg\" width=\"600\" height=\"545\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Shikun & Binui Solaria: Sun light<\/h3>\n<p><strong>Created by:<\/strong> BBR Saatchi & Saatchi<\/p>\n<p>Alright, I admit that this one isn\u2019t a double-spread, but the illusion still needs two pages, pretty thin paper, strategic color placement, and a little ingenuity to work. \u201cSolar-powered\u201d ads FTW.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/10-creative-magazine-ads.jpg\" width=\"600\" height=\"444\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>EDF: Clap Clap<\/h3>\n<p><strong>Created by:<\/strong> Euro RSCG C&O<\/p>\n<p>Put your hands, er, pages together to help celebrate the major wins of athletes from the EDF company in European championships, world championships, the Olympics and Paraolympics.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/11-creative-magazine-ads.jpg\" width=\"600\" height=\"432\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Hawaiian Tropic: Enjoy the sun<\/h3>\n<p><strong>Created by:<\/strong> Grey<\/p>\n<p>Not only is this an ad for a tanning product, but even the magazine also wants to get in on the act. A handy tanning tool to bring on the go.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/12-creative-magazine-ads.jpg\" width=\"600\" height=\"780\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>WMF Kitchen Knives Ad<\/h3>\n<p><strong>Created by:<\/strong> Leo Burnett Bangkok<\/p>\n<p>The ad may be exaggerating but knives that can split food into two identical halves are definitely a chef\u2019s dream tool.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/13-creative-magazine-ads.jpg\" width=\"600\" height=\"704\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Kotex: Dry leaf<\/h3>\n<p><strong>Created by:<\/strong> Piyush Pandey<\/p>\n<p>Readers open the pages to discover that there\u2019s a dried leaf in between. How much more absorbent can these products get?<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/14-creative-magazine-ads.jpg\" width=\"600\" height=\"400\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Seat Ibiza Cupra: Wheel<\/h3>\n<p><strong>Created by:<\/strong> ACW Grey<\/p>\n<p>Take the wheel. Yes, literally.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/15-creative-magazine-ads.jpg\" width=\"600\" height=\"698\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Depilatory Strips: \u201cEPILDOU\u201d Print Ad by<\/h3>\n<p><strong>Created by:<\/strong> Lg2<\/p>\n<p>Want clean and smooth legs free from hair? If only the deed is as easy as flipping a page. Well, lookie here.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/16-creative-magazine-ads.jpg\" width=\"600\" height=\"677\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>BR Petrobras Oil: Victory<\/h3>\n<p><strong>Created by:<\/strong> Master Rio de Janeiro<\/p>\n<p>F1 fans would love to wave the checkered flag at the end of an exciting race. This is as close to a reenactment as you can get. Flip their pages!<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/17-creative-magazine-ads.jpg\" width=\"600\" height=\"407\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Bic Soleil Clic: Hand<\/h3>\n<p><strong>Created by:<\/strong> Dragster<\/p>\n<p>The right razor can let you get into hard-to-reach spaces with ease. The differences are laid apparent perfectly with the use of white on bright orange.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/18-creative-magazine-ads.jpg\" width=\"600\" height=\"340\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Conto Barriers: Lift<\/h3>\n<p><strong>Created by:<\/strong> McCann Erickson Prague<\/p>\n<p>Your life can turn in a second, says the ad. And when you do turn the page, a simple icon alteration switches from being on a ski lift, to being on a wheelchair.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/19-creative-magazine-ads.jpg\" width=\"600\" height=\"411\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>McDonald\u2019s: Extra large coffee<\/h3>\n<p><strong>Created by:<\/strong> DDB<\/p>\n<p>A cheeky ad that uses a lot of white space and four strategically placed coffee stains to illustrate how large coffee at McDonald\u2019s is.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/20-creative-magazine-ads.jpg\" width=\"600\" height=\"428\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>TV6 \/ I\u2019d do anything for money: Wax<\/h3>\n<p><strong>Created by:<\/strong> Le Bureau<\/p>\n<p>With the flip of a page, you, the reader, just ripped the eyebrows and beard off this guy\u2019s face! Great opener for a show with the title, \u201c\u2018I\u2019d do anything for money\u201d.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/21-creative-magazine-ads.jpg\" width=\"600\" height=\"942\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Revlon: \u201cRoots\u201d Print Ad<\/h3>\n<p><strong>Created by:<\/strong> Martin\/williams<\/p>\n<p>Another product that lets you get to the hard-to-reach places easily, this one lets you get your roots done in a jiffy.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/22-creative-magazine-ads.jpg\" width=\"600\" height=\"394\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Subaru Forester: \u201cKing of the hills\u201d Print Ad<\/h3>\n<p><strong>Created by:<\/strong> Jwt<\/p>\n<p>King of the hills doesn\u2019t necessarily mean hills of lucious green and great forests. This four-wheel drive can master in sandy hills on the great desert. Way to drive the point home.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/23-creative-magazine-ads.jpg\" width=\"600\" height=\"396\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>This is not easy<\/h3>\n<p>A powerful way to leave a powerful message and <a href=\"https:\/\/www.hongkiat.com\/blog\/creative-public-awareness-ads\/\">raise awareness<\/a> about modern day slavery.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/24-creative-magazine-ads.jpg\" width=\"600\" height=\"1009\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Vicks Nyquil: Boogers<\/h3>\n<p><strong>Created by:<\/strong> Saatchi & Saatchi X<\/p>\n<p>This ad may require a bit of strength as it\u2019s glued to the other page and as it\u2019s slowly revealed, you\u2019ll understand why. Icky? Kind of. Makes a point? You bet.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/25-creative-magazine-ads.jpg\" width=\"600\" height=\"355\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Domino\u2019s Pizza: Hole Reykjavik<\/h3>\n<p>Pizza so hot it burned through the back of your magazine. Now that\u2019s good pizza delivery.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/26-creative-magazine-ads.jpg\" width=\"600\" height=\"397\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Sun Block<\/h3>\n<p>This sun block ad uses the sun to illustrate just how one can burn without proper protection. Without the right protection, be prepared to turn red (like the guy on the left). Stay protected, love your skin.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/27-creative-magazine-ads.jpg\" width=\"600\" height=\"370\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Audi: Grip, 2<\/h3>\n<p><strong>Created by:<\/strong> BBH London<\/p>\n<p>This is part of a series of Audi ads. In this one, you get a view of the type of grid you get when at the wheel of an Audi. You could be holding the wheel like you\u2019re holding a stress ball, a snowball, a bird\u2019s egg or a sponge, you\u2019d still be in control.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/28-creative-magazine-ads.jpg\" width=\"600\" height=\"414\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>American Apparel: Double-page spread<\/h3>\n<p>So that\u2019s what it looks like when you are in men\u2019s underwear.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/29-creative-magazine-ads.jpg\" width=\"600\" height=\"400\" alt=\"creative double-spread mag ads\"><\/figure>\n<h3>Terminix: Roach Chip<\/h3>\n<p><strong>Created by:<\/strong> Publicis Dallas<\/p>\n<p>Oh, this roach is definitely getting to me. And my food! Better grab some Terminix, just to be safe. Flip that darn page!<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/creative-double-spread-magazine-ads\/30-creative-magazine-ads.jpg\" width=\"600\" height=\"397\" alt=\"creative double-spread mag ads\"><\/figure>","protected":false},"excerpt":{"rendered":"<p>Magazine ads are considered a more traditional form of advertising and take up over 30% of conventional magazine space. However, if done correctly, marketers can use their ads to focus on a particular target audience by choosing the right magazine to feature them in. This also paves the way for higher reader involvement. Thinking outside&hellip;<\/p>\n","protected":false},"author":124,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3402],"tags":[],"topic":[4522],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>30 Creative Double-Spread Magazine Ads That Keep You Engaged - Hongkiat<\/title>\n<meta name=\"description\" content=\"Magazine ads are considered a more traditional form of advertising and take up over 30% of conventional magazine space. However, if done correctly,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/creative-double-spread-magazine-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"30 Creative Double-Spread Magazine Ads That Keep You Engaged\" \/>\n<meta property=\"og:description\" content=\"Magazine ads are considered a more traditional form of advertising and take up over 30% of conventional magazine space. 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