{"id":19963,"date":"2014-05-05T23:01:17","date_gmt":"2014-05-05T15:01:17","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=19963"},"modified":"2023-08-15T00:56:31","modified_gmt":"2023-08-14T16:56:31","slug":"social-networking-guide-using-hashtags","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/social-networking-guide-using-hashtags\/","title":{"rendered":"Mastering Social Media Hashtags: Your Ultimate Guide"},"content":{"rendered":"<p>Chris Messina started the hashtag revolution with his infamous tweet \u201chow do you feel about using # (pound) for groups. As in #barcamp [msg]?\u201d in August 2007. An idea <strong>inspired from the IRC<\/strong>, the hashtag system was then met with criticism that it was too technical for the masses to catch on.<\/p>\n<p>But that was then. Now that it is 2014, the world wide web, and social network sites in particular, is rife with hashtags. Nearly every social media site has implemented the use of hashtags. <a href=\"https:\/\/www.hongkiat.com\/blog\/instagram-tools-mobile-apps\/\">Instagram<\/a>, <a href=\"https:\/\/www.hongkiat.com\/blog\/100-remarkably-beautiful-twitter-icons-and-buttons\/\">Twitter<\/a>, <a href=\"https:\/\/www.hongkiat.com\/blog\/most-wanted-facebook-tips-and-tricks\/\/\">Facebook<\/a>, <a href=\"https:\/\/www.hongkiat.com\/blog\/useful-pinterest-tools\/\">Pinterest<\/a> and <a href=\"https:\/\/www.hongkiat.com\/blog\/tumblr-tips-tricks-tools\/\">Tumblr<\/a>. In this post we are going to look at <strong>how the hashtag is used (and abused) in these sites<\/strong>, and what you can do about it.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/your-fav-social-sites-and-you\/\" class=\"ref-block__link\" title=\"Read More: What Social Media Platforms Reveal About Your Personality\" rel=\"bookmark\"><span class=\"screen-reader-text\">What Social Media Platforms Reveal About Your Personality<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/your-fav-social-sites-and-you.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-16620 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/your-fav-social-sites-and-you.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">What Social Media Platforms Reveal About Your Personality<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tFrom staying updated on current events to catching up with friends, social media platforms have become integral to...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>What went wrong with the hashtag<\/h2>\n<p>First of all, we need to talk about the hashtag, more importantly, what went wrong with the hashtag. Messina had intended for the hashtag to help groups of people have conversations.The hashtag is <strong>meant to group<\/strong> and <strong>help keep track of similar information around a particular subject<\/strong>.<\/p>\n<p>One very fine example of a good use of hashtags is in the recent tragedy of Mh470. On Twitter, users can read and find information regarding the search and rescue efforts of the lost aircraft simply by tracking #Mh470.<\/p>\n<h3>#ThisIsSoWrong<\/h3>\n<p>But if you take a step back, you\u2019ll notice how the Internet is saturated with hashtags that are mostly <strong>inane and irrelevant to a post<\/strong>. Selfies on Instagram can be tagged with not only #selfie #selca but also #asian #asiangirl #duckface. Then you have people who #hashtag #every #single #word.<\/p>\n<p>Hashtagging like #thisisnobetterasitsreallyhardtoreadanditswaytoolong. But the biggest offender of them all is the hashtag hijacker, who <strong>inserts hashtags that have no relevance to his or her post<\/strong> in order to gain traffic views.<\/p>\n<p>Let\u2019s take a look at this phenomenon in social network sites, starting with\u2026<\/p>\n<h2>X (Formerly Twitter): #News<\/h2>\n<p>Before hashtagging was widely used everywhere, hashtags made up the Twitterverse. It is very easy to find out what the world is talking about simply by tracking the \u201ctrend\u201d feed which <strong>lists out popular hashtags<\/strong> and the <strong>most-talked-about subjects<\/strong>.<\/p>\n<p>This makes Twitter ideal to transmit and gather news as trends can be adjusted to suit your interests.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/social-networking-guide-using-hashtags\/twitter.jpg\" alt=\"twitter\" height=\"725\" width=\"500\"><\/figure>\n<h3>How It\u2019s Supposed To Be Used<\/h3>\n<p>Besides keeping track of information, Twitter\u2019s 140-character limit is great for <strong>using hashtags for fun or for commentary<\/strong>. Using #likeaboss or #fail when the situation calls for it packs a punch to a sometimes too short for comfort status.<\/p>\n<p>Hashtags can also be used to <strong>advertise an event<\/strong> or to <strong>draw attention to a movement<\/strong> such as #OccupyWallstreet. If the hashtag is catchy and relevant enough, it will generate more discussion and tweets. The more people tweet with these hashtags, the more likely it\u2019ll make the trending list.<\/p>\n<h3>Tips On How To Use Hashtags Here<\/h3>\n<ol>\n<li>If you don\u2019t want your tweets to be rendered useless and uninformative, <strong>don\u2019t use more than 3 hashtags<\/strong>.<\/li>\n<li>Hijacking tweets is also a big no as it <strong>disrupts the trend stream<\/strong> when people are searching for information.<\/li>\n<li>As for <strong>using random words<\/strong>, no one is actively looking for #lol.<\/li>\n<li>And lastly, hashtagging #every #word #in #a #sentence is <strong>not<\/strong> necessary. #justsaying<\/li>\n<\/ol>\n<h2>Instagram: #MoreIsBetter<\/h2>\n<p>This photo-sharing app may well be in second place in terms of hashtag usage. Here, hashtags are basically used to <strong>group similar pictures of objects or events<\/strong>. If your profile is public, your post will appear on the public feed when you hashtag it with #cat or #Krabi.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/social-networking-guide-using-hashtags\/instagram.jpg\" alt=\"&lt;instagram&gt;\" height=\"297\" width=\"500\"><\/figure>\n<h3>How It\u2019s Supposed To Be Used<\/h3>\n<p>Paragraphs of hashtags are rife here as it\u2019s in Instagram\u2019s policy to allow for <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/help.instagram.com\/351460621611097\">30 tags<\/a> in a post. This is good news for chronic hashtaggers, not so good for the rest of us. The basic premise may be that the <strong>more tags you have, the more reach your photo will get<\/strong> but like in the case with Twitter, you\u2019d still be messing with the stream of photos.<\/p>\n<h3>Tips On How To Use Hashtags Here<\/h3>\n<ol>\n<li>In a bid to streamline the hashtag system, Instagram has a banned list of hashtags; do try to follow it.<\/li>\n<li>Instagram also has a function to choose from a set of available hashtags which you should use for your post; select well.<\/li>\n<li>Unique hashtags are especially <strong>useful for photo-taking contest<\/strong> as well as brands.<\/li>\n<li>However, it\u2019s just bad manners to use a hashtag of a brand name just to increase views of your unrelated photo(s).<\/li>\n<li>Lastly, <strong>have fun with the various memes<\/strong> on Instagram like #throwbackthursday.<\/li>\n<\/ol>\n<h2>Facebook: #URLs<\/h2>\n<p>Some users were already using hashtags even before Facebook <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/about.fb.com\/news\/2013\/06\/public-conversations-on-facebook\/\">officially<\/a> enabled them. All those jokes about how hashtags don\u2019t work on Facebook got buried when <a href=\"https:\/\/www.hongkiat.com\/blog\/facebook-hashtags\/\">Facebook made hashtag a thing<\/a>. The good news is in addition to using the hashtag to categorize certain topics and for easier searches, clicking on a hashtag may also <strong>redirect you to the original post from a different social media like Instagram<\/strong>.<\/p>\n<p>Note that <a href=\"https:\/\/www.hongkiat.com\/blog\/facebook-privacy-settings-you-should-know\/\">Facebook privacy settings<\/a> may somehow render hashtags useless unless your posts are public. It probably explains <strong>why the hashtagging craze didn\u2019t quite catch on<\/strong> with this social media giant.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/social-networking-guide-using-hashtags\/facebook.jpg\" alt=\"&lt;facebook&gt;\" height=\"481\" width=\"500\"><\/figure>\n<h3>How It\u2019s Supposed To Work<\/h3>\n<p>Facebook turns each hashtag into its own <strong>unique URL<\/strong>. It\u2019s best used to drive traffic from other social media sites to that URL to garner more discussion. With this URL feature, you can also use hashtags to <strong>start conversations with your group<\/strong>. Each hashtag in the group will have its own status update box, which is great for <a href=\"https:\/\/www.hongkiat.com\/blog\/60-creative-and-clever-advertisements\/\">generating publicity<\/a> <strong>for an event or campaign<\/strong> on top of your standard Facebook event page.<\/p>\n<p>Nonetheless, bringing in <strong>hashtagging practices from other social media doesn\u2019t translate well<\/strong> to Facebook.<\/p>\n<h3>Tips On How To Use Hashtags Here<\/h3>\n<ol>\n<li>I\u2019m sorry, but no one cares if you hashtag <a href=\"https:\/\/www.hongkiat.com\/blog\/emotion-through-storytelling\/\">your emotions<\/a> and it is highly unlikely they are searching for similar posts of how #sad someone else is.<\/li>\n<li>Also long hashtags are hard to read. The only thing more annoying is <strong>paragraphs of hashtags<\/strong>. It\u2019s clearer without the pound sign anyways.<\/li>\n<li>If you have to have a long hashtag, #CapitalizingEveryWordsFirstLetter <strong>helps with readability<\/strong>. Still, it\u2019s best to <strong>keep your words to the minimum<\/strong>.<\/li>\n<\/ol>\n<h2>Pinterest: #MakeEmUnique<\/h2>\n<p>The hashtag is relatively new on Pinterest having only been <strong>implemented last year<\/strong>. For that reason, don\u2019t expect the same extensive search results that you normally get from Twitter.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/social-networking-guide-using-hashtags\/pinterest.jpg\" alt=\"pinterest\" height=\"548\" width=\"500\"><\/figure>\n<h3>How It\u2019s Supposed To Work<\/h3>\n<p>Hashtags work differently here as in <strong>you don\u2019t preface the # sign to your board name<\/strong>.The board will simply <strong>not turn up in the search<\/strong>. Broad and vague hashtags will also <strong>retrieve pins that have the same word in their description,<\/strong> which unfortunately may not be what you\u2019re looking for, exactly. Hashtags on Pinterest are better utilized to <strong>garner business or brand reach<\/strong>, if you know how to use them right.<\/p>\n<h3>Tips On How To Use Hashtags Here<\/h3>\n<ol>\n<li>Again, paragaphs of hashtags should be avoided.<\/li>\n<li>For search purposes, it is best to put your <strong>hashtag in the description of the pin<\/strong>.<\/li>\n<li>Use a <strong>unique hashtag<\/strong> for better optimization of groupings or searches.<\/li>\n<li>You can use <strong>hashtags for contest entries<\/strong> too.<\/li>\n<\/ol>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-2\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/pinterest-marketing-guide\/\" class=\"ref-block__link\" title=\"Read More: A Brief Guide to Pinterest Marketing\" rel=\"bookmark\"><span class=\"screen-reader-text\">A Brief Guide to Pinterest Marketing<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/pinterest-marketing-guide.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-13496 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/pinterest-marketing-guide.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">A Brief Guide to Pinterest Marketing<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tPinterest is no longer the underdog after coming in third behind Facebook and Twitter in Experian Hitwise's ranking...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>Tumblr: #FandomFeels<\/h2>\n<p>Tumblr thrives on hashtag so much that there are specific rules to how you should hashtag. There are even unofficial rules on <strong>what not to hashtag, and what you must<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/social-networking-guide-using-hashtags\/tumblr.jpg\" alt=\"&lt;tumblr&gt;\" height=\"721\" width=\"500\"><\/figure>\n<h3>How It\u2019s Supposed To Work<\/h3>\n<p>On Tumblr, besides the normal tracking of information or posts, <strong>users comment on post unobtrusively<\/strong> using hashtags via the special hashtag section of a post. You don\u2019t even need to type the # symbol. It <strong>allows for spacing<\/strong> in tags like #OMG THIS IS MY NEW OTP. It\u2019s okay if you do this, as commentaries can get longer than a line.<\/p>\n<p>As Tumblr users can <strong>track certain hashtags for updates<\/strong> on their fandom, they don\u2019t appreciate coming across your post expressing extreme dislike for Supernatural with the #supernatural tag.<\/p>\n<h3>Tips On How To Use Hashtags Here<\/h3>\n<ol>\n<li><strong>Refrain from hashtagging your hate towards something<\/strong>, unless you want a hoard of angry fangirls after your blood.<\/li>\n<li>Hashtags can also be <strong>used to filter posts<\/strong>. You can blacklist certain posts by using their hashtag with a Tumblr extension.<\/li>\n<li>It\u2019s also polite to <strong>tag your post as #NSFW, #spoilers, or #trigger warning<\/strong> appropriately.<\/li>\n<li>When spreading important information on missing people or safety tips, <strong>tag #signal boost<\/strong>.<\/li>\n<\/ol>\n<h2>#Hashtag Wisely<\/h2>\n<p>Hashtags will probably never cease to be misused in the near future, with all the constant new users coming in. More hashtags will be created as it is as simple as just prefacing the # to words, letters and numbers. Social media policies change constantly as the Internet upgrades and hashtags will definitely be affected.<\/p>\n<p>In the meantime, remember the two golden rules of hashtagging: <strong>keep each hashtagging practice within its social media<\/strong> and <strong>never, <em>ever<\/em> use hashtags in real life conversations<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Chris Messina started the hashtag revolution with his infamous tweet \u201chow do you feel about using # (pound) for groups. As in #barcamp [msg]?\u201d in August 2007. An idea inspired from the IRC, the hashtag system was then met with criticism that it was too technical for the masses to catch on. But that was&hellip;<\/p>\n","protected":false},"author":133,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3409],"tags":[1962],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mastering Social Media Hashtags: Your Ultimate Guide - Hongkiat<\/title>\n<meta name=\"description\" content=\"Chris Messina started the hashtag revolution with his infamous tweet &quot;how do you feel about using # (pound) for groups. 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