{"id":19955,"date":"2023-08-14T15:01:09","date_gmt":"2023-08-14T07:01:09","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=19955"},"modified":"2023-08-14T19:00:54","modified_gmt":"2023-08-14T11:00:54","slug":"personal-branding","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/personal-branding\/","title":{"rendered":"Is Personal Branding Misleading or Essential?"},"content":{"rendered":"<p>It\u2019s official: Designers in today\u2019s competitive landscape must develop their personal brands to effectively <a href=\"https:\/\/www.hongkiat.com\/blog\/not-getting-work-seen-by-clients\/\">market themselves to clients<\/a>. Without a distinctive and memorable personal brand, you become just another designer adrift in the vast sea of competition, forced to vie with others for the same opportunities.<\/p>\n<p><a href=\"https:\/\/www.hongkiat.com\/blog\/powerful-branding-techniques-through-social-media\/\">Personal branding<\/a> is described as an enhanced version of oneself, refined to highlight everything that\u2019s pertinent to your work and vision. But what portion of this is deliberately planned, and what part is simply a natural aspect of interacting with others? Let\u2019s explore and figure it out.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/identity-branding-design-part-2\/\" class=\"ref-block__link\" title=\"Read More: Examples of Brand Identity Design Done Right\" rel=\"bookmark\"><span class=\"screen-reader-text\">Examples of Brand Identity Design Done Right<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/identity-branding-design-part-2.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-22136 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/identity-branding-design-part-2.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Examples of Brand Identity Design Done Right<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tIdentity branding is an intergral part of business. After all, you have make sure that you can market...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>It only appears effortless<\/h2>\n<p>The most effective kind of branding is subtle, or what some might call \u201cno\u201d branding. The goal is to meticulously cultivate your personal brand while making it seem as though you\u2019ve done nothing of the sort.<\/p>\n<p>Overly conspicuous \u201cbranding\u201d can be off-putting. However, just because it appears that you\u2019re not actively promoting your brand doesn\u2019t mean there isn\u2019t a significant amount of effort taking place behind the scenes.<\/p>\n<p>Take, for example, a blog about design. You may adopt a playful tone, frequently sharing anecdotes about your friends, your dog, or a recent visit to a favorite restaurant. Readers might be drawn to your blog for the humorous and insightful comments you make, perceiving you as a humble and down-to-earth individual rather than a calculated marketing strategist.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/personal-branding\/personal-style-branding.jpg\" alt=\"personal style branding\" width=\"1000\" height=\"821\"><\/figure>\n<p>The truth is, you are indeed humble and down-to-earth. Your friends genuinely do make those amusing remarks, and so on. However, there\u2019s also a <a href=\"https:\/\/www.hongkiat.com\/blog\/balance-market-getting-work-done\/\">strategic marketing plan<\/a> in play, where you emphasize certain aspects of your personality to shape them into a recognizable brand.<\/p>\n<h2>Your mission<\/h2>\n<p>Your mission, whatever it may be, must be earnest and genuine. Trust me, people can discern if it\u2019s not. Whether abstract or precise, your mission or goal needs to reside at the core of everything you do.<\/p>\n<p>Do you aspire to change the world through design? While that may sound vague, it\u2019s perfectly acceptable, provided your readers truly believe in your intent and can perceive it through your content.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/personal-branding\/your-mission.jpg\" alt=\"your mission\" width=\"1000\" height=\"945\"><\/figure>\n<p>Maybe you aim to educate fellow designers about the rewards and risks of the industry. This goal is also somewhat vague, but it offers ample room for you to interpret and convey the message to your readers.<\/p>\n<h2>Internal & External Views<\/h2>\n<p>Reconciling who you are as a designer and individual with what people expect from you professionally is essential. It\u2019s akin to the Freudian id versus superego in design: instinct versus external influences.<\/p>\n<p>Consider the example where you are a simple designer who blogs about design and includes random, human details from your life. You are still crafting a conscious brand that people have developed specific expectations about.<\/p>\n<p>If you, the design blogger, suddenly began writing lengthy posts about golf simply because you developed a sudden interest in the sport, it would conflict with your readers\u2019 expectations. This inconsistency could lead them to question the authenticity of your brand.<\/p>\n<p>That\u2019s not to say you can never shift topics or stray from the design-specific subjects you initially wrote about. However, keeping your general goal in mind \u2013 clarifying exactly what you want to communicate to your audience \u2013 and ensuring your content aligns with this goal is vital for a successful personal brand.<\/p>\n<h2>Filter, Don\u2019t Add<\/h2>\n<p>Cultivating your public image isn\u2019t about artificially inserting things; it\u2019s about filtering out what doesn\u2019t fit. For instance, if other designers are blogging about a <a href=\"https:\/\/www.hongkiat.com\/blog\/web-design-trends-2014\/\">hot design trend<\/a> that you don\u2019t particularly care for or have any interest in, don\u2019t feel compelled to write about it just to keep up.<\/p>\n<p>Writing about something that doesn\u2019t interest you will <a href=\"https:\/\/www.hongkiat.com\/blog\/how-to-keep-blogging\/\">lead to burnout<\/a>, and your readers will detect your <a href=\"https:\/\/www.hongkiat.com\/blog\/finding-passion\/\">lack of passion<\/a>. They may begin to ignore you as a result. Instead, focus on filtering out the things that are irrelevant to your personal brand\u2019s main goal, whatever that may be.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/personal-branding\/passion-about-writing.jpg\" alt=\"passion about writing\" width=\"1000\" height=\"668\"><\/figure>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-2\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/creative-resume-designs\/\" class=\"ref-block__link\" title=\"Read More: Creative Resume Design, Vol. 4\" rel=\"bookmark\"><span class=\"screen-reader-text\">Creative Resume Design, Vol. 4<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/creative-resume-designs.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-19821 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/creative-resume-designs.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Creative Resume Design, Vol. 4<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tIt's a competitive job market we hunt jobs in and sorry to say, resumes created in MSWord are...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<p>As we learned earlier, straying wildly from the main drive of your brand \u2013 such as posting about golf on a design blog \u2013 will turn off readers. It\u2019s not that your message isn\u2019t genuine; it\u2019s that it <a href=\"https:\/\/www.hongkiat.com\/blog\/guest-blogging-sins\/\">doesn\u2019t align with what they expect<\/a> when they visit your blog.<\/p>\n<h2>Branding Is Like Happiness<\/h2>\n<p>In <a href=\"https:\/\/www.hongkiat.com\/blog\/identity-branding-design-part-2\/\">branding design<\/a>, we often say that you can\u2019t actually create a brand, just as you can\u2019t create happiness. Think about it: Happiness is a feeling that arises from a memory of something good, whether it\u2019s spending time with people you care about or engaging in an activity that brings you joy.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/personal-branding\/happiness-at%20work.jpg\" alt=\"happiness at work\" width=\"1000\" height=\"667\"><\/figure>\n<p>It\u2019s the experiences that make you happy that <a href=\"https:\/\/www.hongkiat.com\/blog\/how-to-increase-happiness\/\">lead to happiness<\/a>. Similarly, it\u2019s the experiences your clients and users have with your designs that build brand loyalty.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-3\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/pursuit-of-happiness\/\" class=\"ref-block__link\" title=\"Read More: The Pursuit Of Happiness (& How To Be Truly Happy)\" rel=\"bookmark\"><span class=\"screen-reader-text\">The Pursuit Of Happiness (& How To Be Truly Happy)<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/pursuit-of-happiness.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-18596 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/pursuit-of-happiness.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">The Pursuit Of Happiness (& How To Be Truly Happy)<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tWe are born with the instinct to find meaning and purpose in our lives and this search for...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Build an authentic personal brand as a designer to stand out in today&#8217;s competitive market.<\/p>\n","protected":false},"author":129,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3408],"tags":[],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is Personal Branding Misleading or Essential? 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