{"id":19800,"date":"2014-04-14T18:01:11","date_gmt":"2014-04-14T10:01:11","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=19800"},"modified":"2023-04-06T21:59:21","modified_gmt":"2023-04-06T13:59:21","slug":"localizing-your-website","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/localizing-your-website\/","title":{"rendered":"Maximizing Your Website&#8217;s Reach with English Localization"},"content":{"rendered":"<p>For a lot of businesses the <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/diving-into-ecommerce\/\" rel=\"noopener\">thought of expanding<\/a> is appealing but the move can be fraught with concerns over cost and <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/essential-things-ecommerce-site-should-have\/\" rel=\"noopener\">straying into the unknown<\/a>. It is all too often the case that businesses find themselves in a catch-22 situation; the ROI of localization is an unknown, however <strong>it will remain unknown unless you take a leap of faith<\/strong>.<\/p>\n<p>But what if there was an easier way? Did you know that you can initiate your expansion plans by <strong>targeting English speakers across the globe<\/strong>? Rather than worrying about producing content in a language you can neither produce or proofread yourself, there is potential \"low hanging fruit\" which can <strong>kickstart your expansion plans without the headache<\/strong>.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/international-marketing-strategy\/\" class=\"ref-block__link\" title=\"Read More: Cultural Awareness in International Marketing: Why It Matters\" rel=\"bookmark\"><span class=\"screen-reader-text\">Cultural Awareness in International Marketing: Why It Matters<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/international-marketing-strategy.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-17126 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/international-marketing-strategy.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Cultural Awareness in International Marketing: Why It Matters<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tCultural awareness in international trade is not as new as some marketing experts might think. When the East...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>So You\u2019ve Been Told To Export\u2026<\/h2>\n<p>Since the recession, businesses have been repeatedly told that the road to recovery is to export, businesses localize their product offering and send it out into the wider world. But there is a message that has been undersold, which is that <strong>you do not have to localize your website into 5, 10, or 20+ foreign languages <\/strong>to<strong> capitalise on this growth<\/strong>.<\/p>\n<p>Things you will need to consider (but probably haven\u2019t even begun thinking about) are:<\/p>\n<ul>\n<li><strong>Your web platform<\/strong> \u2014 Can it support localized content?<\/li>\n<li><strong>Is your systems and technology integrated enough<\/strong> \u2014 Can you handle transactions in alternative currencies?<\/li>\n<li><strong>Is your current operation scalable <\/strong>\u2014 Can you meet the needs of other markets?<\/li>\n<\/ul>\n<h3>Where To Begin<\/h3>\n<p>As with any new project there will always be elements that you had never even considered, but you are not alone, help is at hand.<\/p>\n<p>Converting your prices into US or Australian Dollars, Euros or Pound Sterling might seem easy enough. But if you want to really maximise conversion for these customers you need to <strong>consider that the tone and subtleties in spelling are correct in your chosen target language<\/strong>.<\/p>\n<p>These implementations will also help you to identify any modifications that are needed to your technology in order to cope with your international expansion <strong>without the confusion of dealing with on-page copy<\/strong> that you don\u2019t understand.<\/p>\n<h3>Methodology<\/h3>\n<p>Free programmes such as Google Analytics provides your company with access to enormous levels of data on website performance, but <strong>the challenge is knowing what to do with the information before you.<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/localizing-your-website\/google-analytics.jpg\" alt=\"google analytics\" width=\"453\" height=\"237\"><\/figure>\n<p>There is still a sizable number of businesses that struggle to understand <strong>how to analyse the information at their disposal<\/strong> or have no tracking on their site \u2013 which means that they are immediately handicapped in understanding how effective their website can be.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-2\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/google-analytics-data-tips\/\" class=\"ref-block__link\" title=\"Read More: 20 Basic Tips & Tricks to Master Google Analytics Data\" rel=\"bookmark\"><span class=\"screen-reader-text\">20 Basic Tips & Tricks to Master Google Analytics Data<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/google-analytics-data-tips.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-17320 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/google-analytics-data-tips.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">20 Basic Tips & Tricks to Master Google Analytics Data<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tLooking over and managing website visitor data is crucial to the success of your company. Whether you are...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<p>No matter what language your website is in, you will find that you generally attract traffic from traffic across the globe, albeit to a lesser extent than the countries which are their primary targets i.e. USA, UK, Australia, Ireland.<\/p>\n<p>Even without tracking your website traffic <strong>you may already know where all your converting customers are coming from<\/strong> because of the details you gather from them when they complete a <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/call-to-action-buttons-guidelines-best-practices-and-examples\/\" rel=\"noopener\">call to action<\/a>. But how many conversions would you gain if your site was tailored to the customer\u2019s expectations?<\/p>\n<h3>Localizing Businesses<\/h3>\n<p>It\u2019s well documented that visitors <strong>are far less likely to complete the sales process if they don\u2019t understand the information<\/strong> before them \u2014 bit of a no brainer! But how many people are turned off by the idea that their purchase has got to cross the Atlantic or Pacific Ocean? In a world where people expect next or same day delivery, this could <strong>definitely be a factor<\/strong>.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-3\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/opensource-ecommerce-shopping-carts\/\" class=\"ref-block__link\" title=\"Read More: Top 10 Open-source e-Commerce Shopping Carts\" rel=\"bookmark\"><span class=\"screen-reader-text\">Top 10 Open-source e-Commerce Shopping Carts<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/opensource-ecommerce-shopping-carts.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-57528 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/opensource-ecommerce-shopping-carts.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Top 10 Open-source e-Commerce Shopping Carts<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tAre you looking into launching an online store but you are on a tight budget? You might want...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<p>What if you were to create the illusion that your business is in the same country that the purchase is being made? OK, if the buyer is savvy enough, they will be able to find out that your business is based elsewhere, but the majority of visitors probably won\u2019t dig that deep, and even if they do, who\u2019s to say they won\u2019t buy your products regardless because <strong>you\u2019ve gone the extra mile to present information to them in their plain English<\/strong>?<\/p>\n<h2>Points To Consider<\/h2>\n<p>Here are a few points to look into:<\/p>\n<h3>1. Getting The Product There<\/h3>\n<p>So, how do you win over as many visitors as possible? Firstly, <strong>make sure you can deliver<\/strong>! Identify how easy it would be to get your product to that country. Are there areas that might cause problems e.g. they\u2019re remote, there are political issues, the cost of shipping outweighing product value, etc. (For UK businesses the UKTI offer a great business <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gov.uk\/government\/collections\/overseas-business-risk\">checklist<\/a> or for the US the Office of the United States Trade Representative also has a wealth of information.)<\/p>\n<h3>2. Availability of Products<\/h3>\n<p>Are all your products going to be available to all countries? For example in the case of pharmaceutical or nutritional sites, there might be ingredients in some products that are banned in other countries. If so, you need to develop collateral omitting those products to avoid causing customer disappointment.<\/p>\n<h3>3. A Local Site<\/h3>\n<p>Format your site information so it looks local. This involves currency information, telephone numbers, even localized domains and email addresses. There are <strong>obvious details such as spelling differences and use of language<\/strong>; for example in the UK something that is customised can be referred to as bespoke, whereas this is not a term that people in the US would ever use.<\/p>\n<p>Also make sure your <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/calculate-breakeven-point\/\" rel=\"noopener\">pricing is competitive<\/a><strong>, taking into account shipping costs<\/strong>; you don\u2019t want all your hard work to go to waste just because you\u2019ve <strong>priced yourself out of the market<\/strong> when you could have easily avoided doing so.<\/p>\n<h3>4. Customs In Making A Sale<\/h3>\n<p>Lastly, think about the user journey; this might not be such a deal breaker as the previous points, but it is worth considering. Just because two countries broadly speak the same language <strong>doesn\u2019t mean that their cultural ideologies are the same<\/strong>.<\/p>\n<p>Some buyers are comforted by <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/importance-of-online-reviews-for-shoppers\/\" rel=\"noopener\">customer testimonials<\/a> being displayed throughout the buying cycle; others prefer the checkout process to be as <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/clean-simple-minimalist-website-design\/\" rel=\"noopener\">clean and simple<\/a> as possible.<\/p>\n<p>And if you do use customer testimonials, use customers that are relevant to those regions. If all your testimonials are from people in Australia this might not inspire buyers in the UK, or vice versa.<\/p>\n<h2>The Future And Beyond<\/h2>\n<p>The buying cycle doesn\u2019t end once the goods are bought and paid for; your product might <strong>require repeat purchases<\/strong>, and if not, you might want a <strong>testimonial from that customer<\/strong> to spread the word about their fantastic experience.<\/p>\n<p>Therefore it is important to consider your after-sales care. Do you need <strong>customer service representatives<\/strong> to be available over a more diverse range of time zones? Do you need to <strong>localize the content <\/strong>of your automated emails, invoices or receipts?<\/p>\n<p><strong>It\u2019s these small things that could make a big difference.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Learn how to localize your website and reach a wider audience with these helpful tips and tricks. Boost your online presence today!<\/p>\n","protected":false},"author":435,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3401],"tags":[360],"topic":[4521],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Maximizing Your Website&#039;s Reach with English Localization - Hongkiat<\/title>\n<meta name=\"description\" content=\"Learn how to localize your website and reach a wider audience with these helpful tips and tricks. 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