{"id":19487,"date":"2024-08-13T15:00:25","date_gmt":"2024-08-13T07:00:25","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=19487"},"modified":"2024-08-07T18:37:35","modified_gmt":"2024-08-07T10:37:35","slug":"not-getting-work-seen-by-clients","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/not-getting-work-seen-by-clients\/","title":{"rendered":"How Freelancers Can Maximize Their Work Exposure to Attract Ideal Clients"},"content":{"rendered":"<p>Have you wondered why, even after doing everything \u201cright\u201d \u2013 having a website, circulating through all the social media channels \u2013 you\u2019re just not getting as much notice as a designer as you feel you should? It probably has something to do with the approach you\u2019ve been using to market yourself and your work.<\/p>\n<p>Today, we\u2019re examining the <strong>ineffective ways designers often try to market themselves<\/strong> and exploring alternatives that have a <strong>much higher success rate<\/strong>.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/who-should-care-more-about-your-design-you-or-your-client\/\" class=\"ref-block__link\" title=\"Read More: Who Should Care More About Your Design, You or Your Client?\" rel=\"bookmark\"><span class=\"screen-reader-text\">Who Should Care More About Your Design, You or Your Client?<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/who-should-care-more-about-your-design-you-or-your-client.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-19188 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/who-should-care-more-about-your-design-you-or-your-client.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Who Should Care More About Your Design, You or Your Client?<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tThe question of who ought to care more about a commercial design project is a surprisingly divisive one....\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>What Doesn\u2019t Work: Endless Social Media Followers<\/h2>\n<p>While social media can be a great way to connect with other designers and professionals in your industry, it usually provides <strong>pretty dismal returns<\/strong> compared to other methods of getting yourself noticed. Many popular designers have thousands of followers on Twitter or Facebook, yet <strong>the majority of their business comes from elsewhere<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/not-getting-work-seen-by-clients\/social-media-followers.jpg\" alt=\"Graph of social media growth\" width=\"1500\" height=\"842\"><\/figure>\n<p>You may get a few clients trickling in through social media, especially if you have a substantial following. However, if you want to attract the most <a href=\"https:\/\/www.hongkiat.com\/blog\/ideal-client-profile\/\">ideal clients<\/a> best suited to your business, you\u2019ll need to look elsewhere.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-2\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/top-social-media-sites-how-you-can-benefit-from-them\/\" class=\"ref-block__link\" title=\"Read More: How to Benefit from Facebook, LinkedIn, and X (Formerly Twitter)\" rel=\"bookmark\"><span class=\"screen-reader-text\">How to Benefit from Facebook, LinkedIn, and X (Formerly Twitter)<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/top-social-media-sites-how-you-can-benefit-from-them.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-7647 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/top-social-media-sites-how-you-can-benefit-from-them.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">How to Benefit from Facebook, LinkedIn, and X (Formerly Twitter)<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tNote: This post was first published on the Jun 11, 2010. Social media has evolved beyond just a...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h3>What Works: Email (And Snail Mail) Marketing<\/h3>\n<p>You have to <strong>go to where your clients are<\/strong>. These days, there is no better place to reach potential clients than in their inbox. Creative, opt-in <a href=\"https:\/\/www.hongkiat.com\/blog\/email-marketing-tips-to-do-it-well\/\">email marketing<\/a> is an easy and effective way to promote just about any type of business, including freelance design. If you\u2019re targeting brick-and-mortar businesses, this tactic can even <strong>extend to snail mail<\/strong>.<\/p>\n<p>An <strong>interesting mailer showcasing your abilities<\/strong>, even if you specialize in web or digital design, can catch the attention of the person who sorts the mail at the company. And if you think mailroom employees don\u2019t share interesting things with the rest of the office\u2026 have you ever <em>worked<\/em> in an office? Trust me, they live for that stuff.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/not-getting-work-seen-by-clients\/marketing-email.jpg\" alt=\"Sample marketing email\" width=\"1500\" height=\"1000\"><\/figure>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-3\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/email-marketing-tips-to-do-it-well\/\" class=\"ref-block__link\" title=\"Read More: Email Marketing: Tips to Do it Well\" rel=\"bookmark\"><span class=\"screen-reader-text\">Email Marketing: Tips to Do it Well<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/email-marketing-tips-to-do-it-well.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-9854 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/email-marketing-tips-to-do-it-well.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Email Marketing: Tips to Do it Well<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tEmail marketing, an ever-evolving digital communication tool, has expanded rapidly across the world. As individuals shift from traditional...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>What Doesn\u2019t Work: Guest Posting About Design<\/h2>\n<p>Guest posting is a popular strategy for gaining recognition within the design community. However, its effectiveness is limited when trying to <a href=\"https:\/\/www.hongkiat.com\/blog\/more-clients-with-testimonials\/\">attract paying clients<\/a> \u2013 the ones who are interested in hiring you for your services.<\/p>\n<p>Think about who typically reads design blogs: <strong>other designers<\/strong>. In other words, <strong>your competition<\/strong>. Unless your services include writing about design, continuously guest posting is unlikely to significantly aid in <a href=\"https:\/\/www.hongkiat.com\/blog\/getting-more-design-projects-tips\/\">winning more design projects<\/a>.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-4\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/high-demand-designers\/\" class=\"ref-block__link\" title=\"Read More: How to Become A High-Demand Designer\" rel=\"bookmark\"><span class=\"screen-reader-text\">How to Become A High-Demand Designer<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/high-demand-designers.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-15021 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/high-demand-designers.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">How to Become A High-Demand Designer<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tDiscover the high demand for designers in today's job market. Learn which skills are most sought after and...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h3>What Works: Getting Seen On Prominent Design Sites & Curated Lists<\/h3>\n<p>Design clients, by and large, don\u2019t spend much time reading industry blogs. However, they do spend plenty of time <strong>looking through examples of beautiful design work<\/strong>. Sites like Dribbble and Behance, as well as top curated lists on platforms like Tumblr and Ffffound, attract potential clients in large numbers.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/not-getting-work-seen-by-clients\/behance.jpg\" alt=\"Design showcase on Behance\" width=\"1500\" height=\"1000\"><\/figure>\n<p><small>Image source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.behance.net\/\">Behance<\/a><\/small><\/p>\n<p>If your work is showcased on these prominent sites, you have a <strong>much better chance<\/strong> of being discovered by someone looking to hire a designer.<\/p>\n<h2>What Doesn\u2019t Work: Blogging For Other Designers<\/h2>\n<p>If you have your own website, it often follows that you have a blog as well. Blogging can either <strong>help or hurt you<\/strong> in the search for clients, depending on the type of services you offer and, more importantly, what you choose to blog about.<\/p>\n<p>If your blog mostly covers new developments in the design industry or offers <strong>tutorials and tips for fellow designers<\/strong>, you won\u2019t be speaking to potential clients much. These types of topics are of <strong>less use to clients<\/strong> than they are to other designers.<\/p>\n<h3>What Works: Blogging For Your Actual Clients<\/h3>\n<p>To capture clients\u2019 attention through your blog, focus on topics that <strong>interest them, not other designers<\/strong>. Subjects like how to hire a designer and <a href=\"https:\/\/www.hongkiat.com\/blog\/hiring-freelance-contractors\/\">key considerations when negotiating a freelance contract<\/a> are what potential clients want to read about.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/not-getting-work-seen-by-clients\/blogging.jpg\" alt=\"Person blogging on a laptop\" width=\"1500\" height=\"1107\"><\/figure>\n<p>Clients are also interested in understanding the <strong>impact of design on their specific industry<\/strong>, making it crucial to have a defined niche to cater to.<\/p>\n<h2>What Doesn\u2019t Work: Business Card Free-For-Alls<\/h2>\n<p>Consider how many <a href=\"https:\/\/www.hongkiat.com\/blog\/business-card-design-100-creative-examples-useful-tutorials-and-templates\/\">business cards<\/a> you\u2019ve collected over the years. Now, think about <strong>how many you\u2019ve actually used<\/strong>. Probably very few.<\/p>\n<p>Most of the time, <a href=\"https:\/\/www.hongkiat.com\/blog\/playful-business-cards\/\">business cards<\/a> end up sitting at the bottom of a drawer or languishing in wallets, bags, or pockets until they are discarded months later. This waste of paper rarely results in gaining work. It\u2019s <strong>often just a waste<\/strong>, period.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-5\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/business-card-design-tips\/\" class=\"ref-block__link\" title=\"Read More: Business Card Design: 7 Essentials to Consider\" rel=\"bookmark\"><span class=\"screen-reader-text\">Business Card Design: 7 Essentials to Consider<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/business-card-design-tips.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-13720 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/business-card-design-tips.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Business Card Design: 7 Essentials to Consider<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tWithin the first 10 seconds, your potential client is building up a lasting opinion about you. It sounds...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h3>What Works: Being More Selective<\/h3>\n<p>The business cards that get used effectively are those with a genuine <a href=\"https:\/\/www.hongkiat.com\/blog\/trust-building-practices\/\">connection<\/a> attached to them. They weren\u2019t handed out indiscriminately to anyone who <a href=\"https:\/\/www.hongkiat.com\/blog\/minimalistic-business-card-designs\/\">requested one<\/a> or forced on people who didn\u2019t express interest.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/not-getting-work-seen-by-clients\/business-card.jpg\" alt=\"Stack of business cards\" width=\"1500\" height=\"1151\"><\/figure>\n<p><strong>It\u2019s essential to make people eager to have your contact information<\/strong>. People value information much more if <strong>they<\/strong> are the ones seeking it out.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-6\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/business-card-design\/\" class=\"ref-block__link\" title=\"Read More: Case Study: Designing Business Card that Rocks!\" rel=\"bookmark\"><span class=\"screen-reader-text\">Case Study: Designing Business Card that Rocks!<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/business-card-design.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-9918 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/business-card-design.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Case Study: Designing Business Card that Rocks!<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tBusiness cards are hard-printed mediums for spreading the word about your business and what you do. These papers...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Have you wondered why, even after doing everything \u201cright\u201d \u2013 having a website, circulating through all the social media channels \u2013 you\u2019re just not getting as much notice as a designer as you feel you should? It probably has something to do with the approach you\u2019ve been using to market yourself and your work. Today,&hellip;<\/p>\n","protected":false},"author":129,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3410],"tags":[559,3780,510],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Freelancers Can Maximize Their Work Exposure to Attract Ideal Clients - Hongkiat<\/title>\n<meta name=\"description\" content=\"Have you wondered why, even after doing everything &quot;right&quot; - having a website, circulating through all the social media channels - you&#039;re just not getting\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/not-getting-work-seen-by-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Freelancers Can Maximize Their Work Exposure to Attract Ideal Clients\" \/>\n<meta property=\"og:description\" content=\"Have you wondered why, even after doing everything &quot;right&quot; - having a website, circulating through all the social media channels - you&#039;re just not getting\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/not-getting-work-seen-by-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-13T07:00:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/not-getting-work-seen-by-clients\/social-media-followers.jpg\" \/>\n<meta name=\"author\" content=\"Addison Duvall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Addison Duvall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/not-getting-work-seen-by-clients\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/not-getting-work-seen-by-clients\\\/\"},\"author\":{\"name\":\"Addison Duvall\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/ee39080532d48918a80a4e7c76bdbc65\"},\"headline\":\"How Freelancers Can Maximize Their Work Exposure to Attract Ideal Clients\",\"datePublished\":\"2024-08-13T07:00:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/not-getting-work-seen-by-clients\\\/\"},\"wordCount\":819,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/not-getting-work-seen-by-clients\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/not-getting-work-seen-by-clients\\\/social-media-followers.jpg\",\"keywords\":[\"Business Clients\",\"Freelancers\",\"Web Designers\"],\"articleSection\":[\"Freelance\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/not-getting-work-seen-by-clients\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/not-getting-work-seen-by-clients\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/not-getting-work-seen-by-clients\\\/\",\"name\":\"How Freelancers Can Maximize Their Work Exposure to Attract Ideal Clients - 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