{"id":19375,"date":"2023-06-07T15:01:57","date_gmt":"2023-06-07T07:01:57","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=19375"},"modified":"2023-06-15T20:43:02","modified_gmt":"2023-06-15T12:43:02","slug":"communication-blunders","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/communication-blunders\/","title":{"rendered":"3 Marketing Mistakes That Could Be Costing You Customers"},"content":{"rendered":"<p>Have you ever tried to converse with someone with whom you don\u2019t share a common language? It can be an amusing experience under the right circumstances, with hand gestures often serving as a great ice breaker. However, if neither party has the words to express themselves adequately, the situation can quickly turn frustrating.<\/p>\n<p>This scenario is not uncommon in the <a href=\"https:\/\/www.hongkiat.com\/blog\/freelance-designers-balance-work-life\/\">world of freelance design<\/a>. Freelance designers have a reputation for sending mixed messages to potential clients. They either aim to reach too broad an audience or they haven\u2019t studied their market sufficiently to understand what their <a href=\"https:\/\/www.hongkiat.com\/blog\/ideal-client-profile\/\">ideal clients<\/a> want to hear.<\/p>\n<p>In this article, we will explore three ways in which freelance designers often miss the mark when trying to attract new clients. More importantly, we will discuss how they can correct their course and start speaking the language.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/effective-communication-tactics-for-designers\/\" class=\"ref-block__link\" title=\"Read More: 5 Tips for Better Communication for Designers\" rel=\"bookmark\"><span class=\"screen-reader-text\">5 Tips for Better Communication for Designers<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/effective-communication-tactics-for-designers.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-11267 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/effective-communication-tactics-for-designers.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">5 Tips for Better Communication for Designers<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tFor a designer, talking and sharing ideas is just as important as creating them. There are two ways...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>1. Leaving Former Clients in the Cold<\/h2>\n<p>It\u2019s a given that <a href=\"https:\/\/www.hongkiat.com\/blog\/clients-from-hell\/\">problematic clients<\/a> \u2013 those who vanish without settling their bills, or who are so difficult that you\u2019re compelled to terminate their project prematurely \u2013 should be permanently removed from your contact list.<\/p>\n<p>If the initial experience with a client was that dreadful, there\u2019s typically no justification for reaching out to them again, unless it\u2019s to recover payment, but that\u2019s a subject for another discussion.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/communication-blunders\/leaving-clients.jpg\" alt=\"leaving clients\" width=\"800\" height=\"562\"><\/figure>\n<p>However, what about your <a href=\"https:\/\/www.hongkiat.com\/blog\/high-demand-designers\/\">commendable clients<\/a>? Those who were amicable and courteous? The ones who had a clear vision of what they wanted and entrusted you to deliver it? The clients who were prompt with their payments and continue to sing praises of your work? They\u2019ve provided you with an <a href=\"https:\/\/www.hongkiat.com\/blog\/more-clients-with-testimonials\/\">excellent testimonial<\/a> and a couple of referrals, culminating in a satisfying conclusion for all parties involved.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-2\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/fire-freelance-clients\/\" class=\"ref-block__link\" title=\"Read More: 7 Signs It's Time to Fire Your Clients\" rel=\"bookmark\"><span class=\"screen-reader-text\">7 Signs It's Time to Fire Your Clients<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/fire-freelance-clients.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-14863 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/fire-freelance-clients.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">7 Signs It's Time to Fire Your Clients<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tFreelancers live and die by the unofficial 'Client is king' rule. 99% of the time, it's a good...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h3>Maintaining Connections<\/h3>\n<p>The completion of a project often brings a sense of accomplishment, but it can also be tinged with a hint of regret at the prospect of losing touch with a valued client. This sentiment is entirely understandable and, in fact, it underscores a crucial aspect of professional growth \u2013 the importance of maintaining connections.<\/p>\n<p>Keeping in touch with past clients might seem like a daunting task, particularly if they don\u2019t have immediate work for you. However, this practice is instrumental in expanding your network and ensuring a steady stream of clients, thereby eliminating the need for constant client hunting.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/communication-blunders\/maintian-contact.jpg\" alt=\"maintian contact\" width=\"800\" height=\"610\"><\/figure>\n<p>A simple strategy to stay connected is to send a brief email every quarter. This email could serve as an update on your recent projects, reminding past clients of your capabilities and keeping you fresh in their minds.<\/p>\n<p>Consider this scenario: A former client needs design work done or knows someone who does, even if it\u2019s years from now. Who do you think they are more likely to recommend \u2013 the designer who consistently stayed in touch, or the one who disappeared without a trace? The answer is evident.<\/p>\n<p>In conclusion, never underestimate the power of maintaining professional relationships. It\u2019s an investment that can yield significant returns in the long run.<\/p>\n<h2>2. The Importance of a Consistent Call to Action<\/h2>\n<p>We all know the benefits of having a strong <a href=\"https:\/\/www.hongkiat.com\/blog\/call-to-action-button-templates\/\">call to action<\/a> on your design website. More and more designers have jumped on this bandwagon in recent years, with excellent results. They\u2019re pulling in more business with better quality clients who are clear about what they\u2019re looking for.<\/p>\n<p>However, a lot of designers don\u2019t consider where else a call to action might serve them. You might be thinking \u201cHuh? Where else is there to place a call to action except on my website?\u201d <\/p>\n<p>The answer is: pretty much everywhere you put your name.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-3\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/call-to-action-buttons-guidelines-best-practices-and-examples\/\" class=\"ref-block__link\" title=\"Read More: Effective Call to Action Buttons: Tips and Examples\" rel=\"bookmark\"><span class=\"screen-reader-text\">Effective Call to Action Buttons: Tips and Examples<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/call-to-action-buttons-guidelines-best-practices-and-examples.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-6587 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/call-to-action-buttons-guidelines-best-practices-and-examples.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Effective Call to Action Buttons: Tips and Examples<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tCall to action buttons on websites are often neglected. Designers sometimes don't understand exactly what makes a good...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h3>Constantly Market Yourself<\/h3>\n<p>Got a <a href=\"https:\/\/www.hongkiat.com\/blog\/self-promotion-via-print\/\">print portfolio<\/a> or mailer? Perfect place for an engaging question or two. <a href=\"https:\/\/www.hongkiat.com\/blog\/business-card-designs-to-leave-impression\/\">Business cards<\/a>? Don\u2019t just list your contact info \u2013 tell people to give you a call. If you have a design blog or Facebook page, provide information that\u2019s useful to potential clients, and make sure you encourage them to join your mailing list.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/communication-blunders\/self-promotion.jpg\" alt=\"self promotion\" width=\"800\" height=\"584\"><\/figure>\n<p>Your calls to action across your marketing materials should all be streamlined for one particular purpose. Only you know what that purpose is, but whatever it is, it\u2019s important that you keep it consistent and clear. Perhaps you\u2019re on the hunt for new clients.<\/p>\n<p>Discover what actions people are most likely to take when they\u2019re looking for freelance designers, then give them the incentive to take those actions \u2013 no matter how or where they find you..<\/p>\n<h2>3. Authenticity in Writing<\/h2>\n<p>It may sound cliche, but one of the significant ways freelance designers <a href=\"https:\/\/www.hongkiat.com\/blog\/ways-to-lose-your-clients\/\">miss out on potential jobs<\/a> is by adopting a writing style they believe is more \u201cbusinesslike\u201d, thereby sacrificing their unique personalities. If you are naturally a more formal individual, then by all means, let that shine through in your <a href=\"https:\/\/www.hongkiat.com\/blog\/creative-marketing-ad-campaigns\/\">marketing and promotional efforts<\/a>.<\/p>\n<p>However, if you\u2019re like most of us, it\u2019s unlikely that phrases such as \u201cdynamic imperatives\u201d and \u201csynergetic user experience\u201d are part of your everyday vocabulary.<\/p>\n<h3>Tone it Down<\/h3>\n<p>A classic guideline to follow is this: if you wouldn\u2019t say it out loud, you probably shouldn\u2019t write it either. Remember, you are a human being trying to connect with other human beings. Avoid formal greetings like \u201cTo Whom It May Concern\u201d or the dreaded \u201cDear Sir or Madam\u201d. It\u2019s crucial to communicate with people the way you\u2019d want them to communicate with you.<\/p>\n<p>Imagine if your favorite online retailer bombarded you with a barrage of big, pretentious words in an attempt to persuade you to make a purchase. Chances are, you\u2019d be more inclined to run away than to reach for your credit card. Potential clients feel the same way. They don\u2019t want to have to <a href=\"https:\/\/www.hongkiat.com\/blog\/dictionary-words-from-internet\/\">consult a dictionary<\/a> just to understand your \u201cabout\u201d page.<\/p>\n<p>When in doubt, always opt for what sounds natural to you. This approach will help you connect with more people almost all of the time.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-4\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/writing-for-the-web-tips-common-mistakes-we-make\/\" class=\"ref-block__link\" title=\"Read More: Writing For The Web: Tips & Common Mistakes We Make\" rel=\"bookmark\"><span class=\"screen-reader-text\">Writing For The Web: Tips & Common Mistakes We Make<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/writing-for-the-web-tips-common-mistakes-we-make.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-6664 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/writing-for-the-web-tips-common-mistakes-we-make.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Writing For The Web: Tips & Common Mistakes We Make<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tIt could be quite disheartening to learn that you have a reader reading your post, and a message...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>Conclusion<\/h2>\n<p>Marketing yourself as a freelance designer is a full-time endeavor that necessitates a blend of creativity and a substantial amount of human touch. It\u2019s crucial to communicate in a language that resonates with your potential clients. If you fail to do so, you risk being overlooked, often without even realizing that potential clients were present.<\/p>\n<p>Addressing the gaps in your marketing strategy is of utmost importance. The sooner you mend these, the quicker you\u2019ll start attracting a higher quantity and quality of design clients.<\/p>","protected":false},"excerpt":{"rendered":"<p>Here are three key areas where freelance designers often falter when trying to attract new clients. <\/p>\n","protected":false},"author":129,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3410],"tags":[740],"topic":[4522,4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Marketing Mistakes That Could Be Costing You Customers - Hongkiat<\/title>\n<meta name=\"description\" content=\"Here are three key areas where freelance designers often falter when trying to attract new clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/communication-blunders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Marketing Mistakes That Could Be Costing You Customers\" \/>\n<meta property=\"og:description\" content=\"Here are three key areas where freelance designers often falter when trying to attract new clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/communication-blunders\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-07T07:01:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-15T12:43:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/communication-blunders\/leaving-clients.jpg\" \/>\n<meta name=\"author\" content=\"Addison Duvall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Addison Duvall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/communication-blunders\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/communication-blunders\\\/\"},\"author\":{\"name\":\"Addison Duvall\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/ee39080532d48918a80a4e7c76bdbc65\"},\"headline\":\"3 Marketing Mistakes That Could Be Costing You Customers\",\"datePublished\":\"2023-06-07T07:01:57+00:00\",\"dateModified\":\"2023-06-15T12:43:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/communication-blunders\\\/\"},\"wordCount\":1108,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/communication-blunders\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/communication-blunders\\\/leaving-clients.jpg\",\"keywords\":[\"Online Marketing\"],\"articleSection\":[\"Freelance\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/communication-blunders\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/communication-blunders\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/communication-blunders\\\/\",\"name\":\"3 Marketing Mistakes That Could Be Costing You Customers - 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