{"id":19266,"date":"2019-02-28T21:39:27","date_gmt":"2019-02-28T13:39:27","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=19266"},"modified":"2019-02-27T20:10:42","modified_gmt":"2019-02-27T12:10:42","slug":"principles-startup-should-follow","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/principles-startup-should-follow\/","title":{"rendered":"7 Principles Every Startup Entrepreneur Should Follow"},"content":{"rendered":"<p>Are you <a href=\"https:\/\/www.hongkiat.com\/blog\/entrepreneur-defined\/\">a real entrepreneur<\/a>? Everybody <em>dreams<\/em> of being an entrepreneur, owning a successful business, working on their own terms and not having to <a href=\"https:\/\/www.hongkiat.com\/blog\/five-types-of-bosses\/\">answer to a boss<\/a>. <strong>The more courageous types go ahead and quit their job to <\/strong><a href=\"https:\/\/www.hongkiat.com\/blog\/billion-dollar-startups\/\">pursue a startup<\/a>, and possibly carrying a hope that they could <a href=\"https:\/\/www.hongkiat.com\/blog\/reinvent-the-world\/\">reinvent the world (in 3 easy steps)<\/a>.<\/p>\n<p>If you\u2019re <a href=\"https:\/\/www.hongkiat.com\/blog\/your-first-business\/\">not afraid to fail in your startup<\/a>, like <a href=\"https:\/\/www.hongkiat.com\/blog\/fail-to-succeed-billionaires\/\">how the greats have failed<\/a> in their time, then you\u2019ve taken the first step into entrepreneurship. The journey ahead will be long and arduous, and you will make plenty of <a href=\"https:\/\/www.hongkiat.com\/blog\/entrepreneurs-mistakes-to-avoid\/\">mistakes<\/a> along the way. But if this is what you are destined for, then take with you these 7 principles to aid you in your journey!<\/p>\n<p class=\"note\"><strong>Recommended Reading: <\/strong><a href=\"https:\/\/www.hongkiat.com\/blog\/freelances-vs-entrepreneurs\/\">Freelancers Vs Entrepreneurs \u2013 The Jedi Edition<\/a><\/p>\n<h2>1. Don\u2019t Look For Approval<\/h2>\n<p>Creating a business from scratch takes a monumental effort. Praise to you my friend for choosing to do this, but you must understand, <strong>not all people want you to succeed<\/strong>. Not even your family or friends. Not because they don\u2019t like you. They might even love you. And exactly because of that, <strong>they want you to stay the same.<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/principles-startup-should-follow\/01-Dont-Look-For-Approval.jpg\" alt=\"don't look for approval\" width=\"800\" height=\"530\"><\/figure>\n<p>Your parents or spouse might not want you to succeed just because you\u2019ll be gone on business more of the time, and at a subconscious level they know <strong>that will be detrimental to the relationship<\/strong>.<\/p>\n<p>Your friends might be scared that <strong>you\u2019ll change as a person<\/strong> (which will surely happen). They might think of what other people will say about themselves, considering that you all come from the same place, but yet you\u2019ll probably end up richer than them.<\/p>\n<h2>Approval, schmapproval<\/h2>\n<p>You\u2019re better off taking a break from friend\u2019s opinions and family advice for the time being and focusing on your new venture. Don\u2019t seek approval, <strong>you don\u2019t need any<\/strong>. This is a crucial step, which most often is overlooked. <strong>The ability to isolate yourself from other people\u2019s approval<\/strong> will determine if you\u2019re a winner or a loser.<\/p>\n<p class=\"note\">\u201cPeople who want the most approval get the least and people who need approval the least get the most.\u201d \u2013 <strong>Wayne Dyer<\/strong><\/p>\n<h2>2. Leave Investments For Later<\/h2>\n<p>Looking for money at an early stage in your company\u2019s life is a really, really bad idea. You\u2019ll only get part of the money you\u2019re looking for and you\u2019ll end up giving away too much of your company assets or even worse, you\u2019ll give away shares.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/principles-startup-should-follow\/02-Leave-Investments-For-Later.jpg\" alt=\"leave investment for later\" width=\"800\" height=\"533\"><\/figure>\n<p>Shares are your company\u2019s soul. Be gentle with it and always remember that, when and if the time for an exit comes, those shares will determine the amount you get paid. So you should <strong>only look for outside investments once you\u2019ve proven the concept of your startup<\/strong>, when you already have a decent revenue with at least a 3-6 month track record.<\/p>\n<h2>3. Business Incubators, Angel Investors Or Venture Capital?<\/h2>\n<p>This one is really tough. I would always advise against partnerships too early on, as already stated. The business world is much like the animal kingdom. Usually, the small fish gets eaten by the giant shark, no matter how good the deal you\u2019re offering. That\u2019s just because of this early in the game, <strong>you don\u2019t really have that much leverage in order to negotiate an advantageous deal<\/strong>.<\/p>\n<p>If you do decide to partner with somebody, by all means, try to go for somebody in the same industry. That is, if you\u2019re in the online space, you don\u2019t want to partner with venture capitalists who just care about a quarter or yearly profits.<\/p>\n<p>You\u2019ll want to do business with <strong>somebody who can actually add value<\/strong>, who can actually spend some time with you at least once a week and <strong>who knows his stuff in your startup\u2019s niche<\/strong>.<\/p>\n<h2>And The Answer Is\u2026<\/h2>\n<p>Business incubators and local angel investors are the best way to go. You\u2019ll have more freedom, as opposed to working with a big investment fund. The term <strong>local<\/strong> is key, here.<\/p>\n<p>You\u2019ll want to go looking for these people <strong>at your local university<\/strong>. According to <strong>Bob Tosterud, <\/strong>Freeman Chair for Entrepreneurial Studies at the University of South Dakota, angel investors are usually looking to invest in businesses <strong>started by bright young students<\/strong>. Approach the teachers, they usually either are personally involved in business endeavors, or they know somebody who is.<\/p>\n<p>You might also try and find angel investors by asking:<\/p>\n<ul>\n<li>Your accountant <\/li>\n<li>Your lawyer<\/li>\n<li>Local chamber of commerce<\/li>\n<li>Business publications, blogs, magazines. Ring them up, they\u2019ll be interested in talking to a businessman!<\/li>\n<li>Your bank, they have loads of contacts!<\/li>\n<li>Search for your local government agency which deals with commerce or business<\/li>\n<\/ul>\n<p>If you want to read a great guide on how to find angel investors, check out this <a href=\"https:\/\/www.entrepreneur.com\/article\/52742\">article<\/a>.<\/p>\n<h2>4. Make Use Of A PNL Spreadsheet<\/h2>\n<p>So many startups forget to manage their finances correctly. A Profit \u2018n\u2019 Loss spreadsheet is a must. Don\u2019t trust your accountant to do it for you. This is the entrepreneur\u2019s job! Keep a really close eye to it, because every penny counts in these inception stages.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/principles-startup-should-follow\/04-Make-Use-Of-A-PNL-Spreadsheet.jpg\" alt=\"make use of pnl spreadsheet\" width=\"800\" height=\"547\"><\/figure>\n<p>List all your expenditures. And I do mean all! Be honest with yourself, even if it\u2019s hard seeing that you\u2019re working 12 hours a day and your company is barely breaking even. This honesty will again <strong>make the difference between losing or winning<\/strong>.<\/p>\n<p>Here are two links for you to download some good PNLs: <a href=\"https:\/\/templates.office.com\/12-month-profit-and-loss-TC010380468.aspx?CategoryID=CT101441951033\">Simple PNL Chart<\/a> and <a href=\"https:\/\/www.entrepreneur.com\/formnet\/form\/939\">Complex PNL Chart.<\/a><\/p>\n<h2>5. Share Your Vision Daily<\/h2>\n<p>Your early employees will probably be underpaid. As such, you\u2019re really looking to motivate them by other means. You\u2019ll want to inspire them, and <strong>the only way to do that effectively is with your vision<\/strong>. Have daily meetings in which you talk about your company goals.<\/p>\n<p>Since you are a startup, these meetings will consist of 2-10 people. Look each of them in the eye whilst repeating your company\u2019s dreams. Don\u2019t talk about shallow things such as <strong>profits<\/strong> or <strong>trashing your competition<\/strong>. Give your company a soul. Talk about how the work they are doing will <strong>impact your clients lives<\/strong>, will add value to other people in ways you all can\u2019t begin to fathom.<\/p>\n<p class=\"note\"><strong>Read Also: <\/strong><a href=\"https:\/\/www.hongkiat.com\/blog\/balancing-stress-productivity\/\">How To Condition Your Mind For Higher Productivity<\/a><\/p>\n<p>Talk about <strong>how great it is to be involved in something so noble<\/strong>. Come up with a great, simple and memorable slogan. Use if often when talking to your people and clients alike. You\u2019ll want something similar to TNT\u2019s <strong>\u201cYes we can!\u201d<\/strong>. If you need ideas for a great slogan<strong>, check out this <a href=\"https:\/\/www.hongkiat.com\/blog\/77-catchy-and-creative-slogans\/\">article<\/a><\/strong>.<\/p>\n<h2>6. Bond With Your Employees<\/h2>\n<p class=\"note\">\"If you want to change the way people respond to you, change the way you respond to people.\" <em>\u2013 <\/em><strong>Timothy Leary<\/strong><\/p>\n<p><a href=\"https:\/\/www.hongkiat.com\/blog\/how-to-manage-your-team-with-praise-incentives-and-autonomy\/\">Treat your employees well<\/a>, especially considering they do show faith in your entrepreneurial skills, as they are working for you. Don\u2019t be afraid to share some personal stories with them; <strong>just enough to show your human side.<\/strong><\/p>\n<p>Follow the two principles below:<\/p>\n<ol>\n<li>Only praise them in front of their colleagues<\/li>\n<li>Discipline\/critique only in \u2018one-on-one\u2019 talks<\/li>\n<\/ol>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/principles-startup-should-follow\/06-Bond-With-Your-Employees.jpg\" alt=\"bond with employees\" width=\"800\" height=\"523\"><\/figure>\n<p>Nobody likes to be made to look like a fool in front of other people. So don\u2019t do that, <strong>it will only affect your personnel\u2019s productivity.<\/strong> But <strong>don\u2019t let mistakes slide<\/strong>, it will hinder your credibility as a manager. Make sure you get your point across strong, without his or her colleagues hearing your critique. When it comes time for praise, <strong>be generous with it<\/strong>, and let them all hear.<\/p>\n<h2>7. Specialization Is For Ants<\/h2>\n<p>As the great <a href=\"https:\/\/www.goodreads.com\/\/quotes\/12051-a-human-being-should-be-able-to-change-a-diaper\" rel=\"nofollow\">Robert A. Heinlein<\/a> used to say:<\/p>\n<p>\u201cA human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. <strong>Specialization is for insects<\/strong>.\u201d<\/p>\n<p>And <strong>ants<\/strong>, my friend,<strong> make for lousy entrepreneurs<\/strong>. <a href=\"https:\/\/www.hongkiat.com\/blog\/productive-startup\/\">Owning a startup<\/a> makes you a <a href=\"https:\/\/www.hongkiat.com\/blog\/jack-of-all-trades-master-of-one\/\">jack of all trades<\/a>. You\u2019ll be understaffed, underbudgeted, underdeveloped and looking for a massive insight or miracle constantly. You will personally need to do marketing, customer support, finance, client acquisition, billing and well, <em>almost<\/em> everything.<\/p>\n<p>That\u2019s considering you didn\u2019t go for a massive investment (which as you probably already know by now, is a bad idea!) And doing all this work on your own is a good thing. It will teach you volumes in terms of <strong>knowing what to ask from your future employees<\/strong>. So don\u2019t be afraid to get your hands dirty! You\u2019ll be grateful that you did later on!<\/p>\n<p><strong>Adhere to these 7 key rules and you\u2019ll be on your way to having a great business. Do you know about any other golden rules for startups to follow?<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Are you a real entrepreneur? Everybody dreams of being an entrepreneur, owning a successful business, working on their own terms and not having to answer to a boss. The more courageous types go ahead and quit their job to pursue a startup, and possibly carrying a hope that they could reinvent the world (in 3&hellip;<\/p>\n","protected":false},"author":126,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3407],"tags":[2109],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Principles Every Startup Entrepreneur Should Follow - Hongkiat<\/title>\n<meta name=\"description\" content=\"Are you a real entrepreneur? 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