{"id":19254,"date":"2014-02-05T23:01:25","date_gmt":"2014-02-05T15:01:25","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=19254"},"modified":"2023-05-30T18:53:23","modified_gmt":"2023-05-30T10:53:23","slug":"analysis-tools-google-plus","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/analysis-tools-google-plus\/","title":{"rendered":"Analysis Tools For Google+ Marketers – Best Of"},"content":{"rendered":"

This article was first published on: Feb 5, 2014.<\/p>\n

Google+ used to be seen as an Internet equivalent of a ghost town<\/a>, with too few users to be useful as a marketing platform. But over the course of 2013, that perception slowly began to change. First, Global Web Index reported that Google+ had overtaken Twitter<\/a> to become the second most actively used<\/strong><\/a> social network. Then the numbers started coming in: in October 2013, it was reported<\/a> that Google+ had 540 million active users uploading 1.5 billion photos a week<\/strong>. That\u2019s a lot of users, any way you look at it.<\/p>\n

With the growing user base, Google+ has now become a much more viable social networking<\/a> platform for brand marketing<\/a>. But in a crowded market, you need more than just ideas<\/strong> to get the most out of Google+ marketing. You need to be able to analyse your posting habits and promotional efforts to see what works and what doesn\u2019t<\/strong>. Here are 5 best tools and services<\/strong> that will help you do just that.<\/p>\n

1. All My + Statistics<\/h2>\n

All My + Statistics<\/strong> is probably the most essential tool for Google+ marketers. It\u2019s a free analytics tool<\/strong> that can provide data for any public Google+ profile or page. It can also interpret and present existing Google Takeouts data<\/strong>. Using All My + Statistics, you can gain an insight into, amongst others:<\/p>\n

    \n
  • Total number of posts, +1s and shares<\/li>\n
  • Total and average number of comments, +1s and reshares for your shared posts<\/li>\n
  • Whose content you share the most, and who shares your content the most<\/li>\n
  • Most popular posts on Google+<\/li>\n<\/ul>\n
    \"All<\/figure>\n

    All My + Statistics also has a handy search feature that lets you search all of Google+ for particular phrases or keywords<\/strong>. This can be useful for tracking shares of your posts and finding other users or pages that have similar content.<\/p>\n

    2. Circloscope<\/h2>\n

    Circloscope is a Chrome extension for Google+ circle management<\/strong>. It\u2019s not completely free, but there is a free trial available<\/strong> that is only limited in terms of features. Even though the free version doesn\u2019t have all of the features the premium version has, there\u2019s still a lot that you can do. Some of the lists Circloscope can generate include:<\/p>\n

      \n
    • A list of your followers<\/li>\n
    • A list of the most relevant people in your circles<\/li>\n
    • A list of people who follow or don\u2019t follow you back<\/li>\n
    • Lists of people who have shared, +1\u2019d or commented on your posts<\/li>\n<\/ul>\n
      \"Circloscope\"<\/figure>\n

      The premium version costs $47 a year<\/strong>, and adds a number of potentially useful features, including the ability to add and remove people to your circles in mass.<\/p>\n

      3. CircleCount<\/h2>\n

      CircleCount<\/strong> is a free analytics and statistics tool<\/strong> focused on Google+\u2019s circles feature. As the name suggests, it counts the circles that you are included in<\/strong>. CircleCount can provide you with a general report that includes information such as local and global page rank. But that\u2019s not all that CircleCount will do, of course. You can also use CircleCount to:<\/p>\n

        \n
      • Generate a graph for follower statistics<\/li>\n
      • Search for users based on location<\/li>\n
      • Generate yearly reports<\/li>\n
      • Create a custom ranking feature to find profiles or pages<\/li>\n<\/ul>\n
        \"Circlecount\"<\/figure>\n

        The site claims that CircleCount is \u201cjust for fun\u201d, but the metrics and data CircleCount provides should prove invaluable for marketers looking to make the most out of Google+. Just take note that to get full access to all the features, you\u2019ll have to register.<\/p>\n

        4. Simply Measured<\/h2>\n

        Simply Measured<\/strong> is a visual analytics service<\/strong> that can generate a number of different types of reports for Google+ pages. However, the only free report it can generate is a general Google+ page report<\/strong>, and even then this free report is limited to pages with less than 100,000 circles<\/strong>. The report analyses the last two weeks of a Google+ page\u2019s performance, and includes:<\/p>\n

          \n
        • Number of +1s, comments and shares<\/li>\n
        • Top users and commenters<\/li>\n
        • Keyword analysis<\/li>\n<\/ul>\n
          \"Simply<\/figure>\n

          If you\u2019re willing to pay, Simply Measured can also provide you with brand page reports, competitive analysis and an analysis of multiple Google+ pages. There\u2019s a free 14-day trial<\/strong> for the paid services in case you want to try them out before committing.<\/p>\n

          5. NOD3x<\/h2>\n

          NOD3x<\/strong> is a Social Network Analysis (SNA) service<\/strong> that can be used to track and measure the impact of topics and keywords<\/strong> in social media. It\u2019s of particular interest to Google+ users since it allows you to log in and analyse your posts on Google+ and YouTube<\/strong>. NOD3x is an example of semantic search, and can draw graphs (some of them real time) for information such as:<\/p>\n

            \n
          • Statistics (total posts, number of posts with links, unique authors) for search terms<\/li>\n
          • Gender analysis<\/li>\n
          • Post locations and volume<\/li>\n
          • Sentiment Analysis<\/li>\n<\/ul>\n
            \"NOD3x\"<\/figure>\n

            There\u2019s a lot you can do with NOD3x, and the best way to find out what it can do for you is to give it a go yourself. Note that NOD3x is still actively being developed<\/strong>, so there may be some bugs present, as well as features that are yet to be added.<\/p>","protected":false},"excerpt":{"rendered":"

            This article was first published on: Feb 5, 2014. Google+ used to be seen as an Internet equivalent of a ghost town, with too few users to be useful as a marketing platform. But over the course of 2013, that perception slowly began to change. First, Global Web Index reported that Google+ had overtaken Twitter…<\/p>\n","protected":false},"author":131,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3409],"tags":[3201,2019,740,1962],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"\nAnalysis Tools For Google+ Marketers - Best Of - Hongkiat<\/title>\n<meta name=\"description\" content=\"This article was first published on: Feb 5, 2014. 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