{"id":19250,"date":"2022-05-27T23:01:40","date_gmt":"2022-05-27T15:01:40","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=19250"},"modified":"2022-05-27T21:28:53","modified_gmt":"2022-05-27T13:28:53","slug":"what-design-clients-want","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/what-design-clients-want\/","title":{"rendered":"What Do Freelance Clients Actually Care About?"},"content":{"rendered":"<p>A lot of <a href=\"https:\/\/www.hongkiat.com\/blog\/tag\/freelance-guide\/\">freelance designers<\/a> find themselves stuck in the same place, year after year, <strong>serving the same types of clients<\/strong> despite their desire to move on to bigger and better opportunities.<\/p>\n<p>There are any number of reasons for this, but one of the most important ones is that many designers simply <strong>don\u2019t know what these higher quality clients really want<\/strong>.<\/p>\n<p>They don\u2019t understand the problems these <a href=\"https:\/\/www.hongkiat.com\/blog\/types-of-clients\/\">clients<\/a> have, and thus have no idea how to approach them with a solution. We\u2019re going to explore some ways you can dive deeper into the psychology of those coveted <a href=\"https:\/\/www.hongkiat.com\/blog\/ideal-client-profile\/\">ideal clients<\/a> (whatever that is for you), and how you can <strong>present yourself as their ideal designer<\/strong>.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/accounting-invoicing-services-for-freelance-designers\/\" class=\"ref-block__link\" title=\"Read More: Best Invoicing & Accounting Tools For Freelancers\" rel=\"bookmark\"><span class=\"screen-reader-text\">Best Invoicing & Accounting Tools For Freelancers<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/accounting-invoicing-services-for-freelance-designers.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-9460 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/accounting-invoicing-services-for-freelance-designers.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Best Invoicing & Accounting Tools For Freelancers<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tCompilation of free invoicing tools and services to handle your billing systems and invoices. Some of them are...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>It\u2019s not about you<\/h2>\n<p>Sorry, but I have some hard news: <strong>no one cares about you.<\/strong> At least not at first before they have a chance to work with you and develop trust in your abilities. When pitching new clients, it\u2019s important to realize that they don\u2019t actually give a damn how awesome a designer you are.<\/p>\n<p>Don\u2019t give me that look \u2013 it\u2019s true. I know you might have been told in the past that potential clients are looking for you to \u201csell yourself\u201d and deliver a book\u2019s worth of superlatives about your work to anyone who will listen<\/p>\n<p>But I\u2019m telling you right now: if you do this, you\u2019re doing it wrong. It\u2019s not about you;<strong> it\u2019s about what you can do <em>for them<\/em>. <\/strong>Using too many \u201cI\u2019s\u201d and not enough \u201cyou\u2019s\u201d will almost certainly get you ignored<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/what-design-clients-want\/freelance-services.jpg\" alt=\"freelance services\" width=\"800\" height=\"500\"><\/figure>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-2\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/designers-ego\/\" class=\"ref-block__link\" title=\"Read More: Designers: Do You have Too Much Ego For Your Own Good?\" rel=\"bookmark\"><span class=\"screen-reader-text\">Designers: Do You have Too Much Ego For Your Own Good?<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/designers-ego.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-18808 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/designers-ego.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Designers: Do You have Too Much Ego For Your Own Good?<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tEgo and design go together like chocolate and chili peppers (seriously, it\u2019s delicious \u2013 the Aztecs were really...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2><strong>Get into their world<\/strong><\/h2>\n<p>All right, since it\u2019s about them and not you, how do you convey this to a potential client? The key is to ask people in your target niche exactly <strong>how you can help them achieve the result they most desire<\/strong>.<\/p>\n<p>Be specific. Asking what some freelancers call \u201clifestyle questions\u201d can provide you with a <a href=\"https:\/\/www.hongkiat.com\/blog\/ideal-client-profile\/\">wealth of information<\/a> that you can use to zero in on the perfect solution.<\/p>\n<p>Lifestyle questions are not just about a client\u2019s specific project, but about how the project <strong>impacts their business and their customers\u2019 lives<\/strong>. These types of questions help you get a sense of what\u2019s really bothering your client.<\/p>\n<p><strong>The closer your solution is to a genuine, major pain point, the more a client will value your work,<\/strong> and the less they will complain about paying you what you\u2019re worth.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-3\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/work-better-with-freelance-clients\/\" class=\"ref-block__link\" title=\"Read More: How to Work Better with Clients\" rel=\"bookmark\"><span class=\"screen-reader-text\">How to Work Better with Clients<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/work-better-with-freelance-clients.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-14615 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/work-better-with-freelance-clients.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">How to Work Better with Clients<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tWorking with clients all day long may sometimes lead to stress in a freelance schedule. Long working hours,...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>Assist, don\u2019t sell<\/h2>\n<p>Every business owner appreciates it when someone takes the time to think for them, providing even more opportunities to make money and connect with their customers than they would have thought of on their own. How do your ideal clients earn most of their revenue? <strong>What can you do, using your unique <a href=\"https:\/\/www.hongkiat.com\/blog\/keeping-design-skills-fresh\/\">skill set<\/a>, that could help them make even more?<\/strong><\/p>\n<p>Making independent suggestions for services your clients will appreciate gets them talking about you like little else. It\u2019s important not to actively sell new potential clients on these types of services, as that can make you seem shady and mercenary.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/what-design-clients-want\/solutions.jpg\" alt=\"solutions\" width=\"800\" height=\"665\"><\/figure>\n<p>Rather, <strong>offer them a taste of your creative problem solving with no strings attached<\/strong>, whetting their appetite for even more money-making possibilities from your designer brain.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-4\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/exploring-design-projects\/\" class=\"ref-block__link\" title=\"Read More: How to Venture Beyond Your Comfort Zone in Design\" rel=\"bookmark\"><span class=\"screen-reader-text\">How to Venture Beyond Your Comfort Zone in Design<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/exploring-design-projects.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-18898 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/exploring-design-projects.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">How to Venture Beyond Your Comfort Zone in Design<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tStep out of your comfort zone and grow as a designer with these practical strategies.\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>Show, don\u2019t tell<\/h2>\n<p>Credibility is the secret ingredient to any freelance designer\u2019s <a href=\"https:\/\/www.hongkiat.com\/blog\/ingredients-to-successful-pitch\/\">success<\/a>. Anyone can list off a string of accomplishments that sound nice, but real top performers are able to prove that they can do what they claim. In a meeting with a potential client, you should always <strong>lead with any relevant credentials or connections<\/strong> you have.<\/p>\n<p>People don\u2019t care about what you can do; they care about what you\u2019ve done. They want to see<strong> hard numbers <\/strong>and<strong> proven results<\/strong>. They prefer a warm introduction from someone they <a href=\"https:\/\/www.hongkiat.com\/blog\/trust-building-practices\/\">know and trust<\/a> over a cold, unproven contact. If you don\u2019t have that, an impressive sheet of data proving your value is the next best thing.<\/p>\n<h2>Care about caring<\/h2>\n<p>Finally, being genuine and forming real relationships can carry you further in your career than you may realize. Tony Sheh, the founder of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.zappos.com:443\/\">Zappos.com<\/a>, is frequently asked to lecture at other companies about how Zappos managed to build its unique reputation for outstanding customer service.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/what-design-clients-want\/care-about-clients.jpg\" alt=\"care about clients\" width=\"800\" height=\"535\"><\/figure>\n<p>He\u2019s observed that a surprising number of CEOs have no idea of how to<strong> simply reach out and care about their customers<\/strong>.<\/p>\n<p>It seems like such a simple concept, but just taking time out to make a human connection with someone is vanishingly rare in business. It doesn\u2019t take much; <strong>a personalized email here, a special gift for a loyal client there<\/strong>. Be the exception and you will stand out to your clients and anyone else who associates with you.<\/p>","protected":false},"excerpt":{"rendered":"<p>A lot of freelance designers find themselves stuck in the same place, year after year, serving the same types of clients despite their desire to move on to bigger and better opportunities. There are any number of reasons for this, but one of the most important ones is that many designers simply don\u2019t know what&hellip;<\/p>\n","protected":false},"author":129,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3410],"tags":[2099],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Do Freelance Clients Actually Care About? - Hongkiat<\/title>\n<meta name=\"description\" content=\"A lot of freelance designers find themselves stuck in the same place, year after year, serving the same types of clients despite their desire to move on\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/what-design-clients-want\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Do Freelance Clients Actually Care About?\" \/>\n<meta property=\"og:description\" content=\"A lot of freelance designers find themselves stuck in the same place, year after year, serving the same types of clients despite their desire to move on\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/what-design-clients-want\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-27T15:01:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/what-design-clients-want\/freelance-services.jpg\" \/>\n<meta name=\"author\" content=\"Addison Duvall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Addison Duvall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/what-design-clients-want\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/what-design-clients-want\\\/\"},\"author\":{\"name\":\"Addison Duvall\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/ee39080532d48918a80a4e7c76bdbc65\"},\"headline\":\"What Do Freelance Clients Actually Care About?\",\"datePublished\":\"2022-05-27T15:01:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/what-design-clients-want\\\/\"},\"wordCount\":803,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/what-design-clients-want\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/what-design-clients-want\\\/freelance-services.jpg\",\"keywords\":[\"Guide to Freelancing\"],\"articleSection\":[\"Freelance\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/what-design-clients-want\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/what-design-clients-want\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/what-design-clients-want\\\/\",\"name\":\"What Do Freelance Clients Actually Care About? 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