{"id":19212,"date":"2014-01-30T23:01:11","date_gmt":"2014-01-30T15:01:11","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=19212"},"modified":"2023-08-25T18:30:23","modified_gmt":"2023-08-25T10:30:23","slug":"facebook-teens-future-social-media","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/facebook-teens-future-social-media\/","title":{"rendered":"Why Are Teens Leaving Facebook? A Look at Social Media Trends"},"content":{"rendered":"<p>The topic of <strong>teens moving away from Facebook<\/strong> has been a hot discussion point for years. Reports on this trend have appeared in various media outlets like <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/teens-deserting-facebook-for-messaging-apps-2013-11\">Business Insider<\/a>, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theguardian.com\/technology\/2013\/nov\/10\/teenagers-messenger-apps-facebook-exodus\">The Guardian<\/a>, and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/abcnews.go.com\/Technology\/teens-leaving-facebook\/story?id=20739310\">ABC News<\/a>.<\/p>\n<p>The common theme is that <strong>teens are switching to other platforms<\/strong>, mainly messaging apps like <a href=\"https:\/\/www.hongkiat.com\/blog\/whatsapp-alternatives\/\">WhatsApp<\/a> and <a href=\"https:\/\/www.hongkiat.com\/blog\/snapchat-tips-and-tricks\/\">Snapchat<\/a>, because Facebook is losing its appeal.<\/p>\n<p>In this article, we\u2019ll explore this trend and examine some statistics to see <strong>if teens are really leaving Facebook<\/strong>.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/science-you-and-social-media\/\" class=\"ref-block__link\" title=\"Read More: 5 Effects Social Networks Have On You\" rel=\"bookmark\"><span class=\"screen-reader-text\">5 Effects Social Networks Have On You<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/science-you-and-social-media.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-17928 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/science-you-and-social-media.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">5 Effects Social Networks Have On You<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tIf you are active on social media sites like Facebook, Twitter, Instagram, etc, it's probably a way of...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>Understanding the Teen Exodus from Facebook<\/h2>\n<p>Facebook\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/investor.fb.com\/secfiling.cfm?filingid=1326801-13-3\">annual 10-K report<\/a> from 2013 indicated that younger users were exploring other platforms similar to Facebook.<\/p>\n<p>According to GlobalWebIndex, the percentage of active Facebook users aged 16-19 <strong>dropped from 76% to 56%<\/strong> between the first and third quarters of 2013.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/facebook-teens-future-social-media\/facebook-losing-teens.jpg\" alt=\"Graph showing decline in teen Facebook usage\" height=\"472\" width=\"500\"><\/figure>\n<p>Studies from Pew Internet & American Life Project also show that teens are <strong>losing interest in Facebook<\/strong> while gaining interest in platforms like Twitter and Instagram.<\/p>\n<p>A survey by The Futures Company revealed that <strong>50% of teen respondents<\/strong> preferred <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/mashable.com\/2013\/11\/05\/teens-facebook-youtube-most-popular\/\">YouTube<\/a> over Facebook.<\/p>\n<p>Lastly, Daniel Miller from University College London stated that Facebook was <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/facebooks-so-uncool-but-its-morphing-into-a-different-beast-21548\">\u201cdead and buried\u201d<\/a>, although this was based on a specific study and not meant to represent a global trend.<\/p>\n<h2>Why Are Teens Moving Away from Facebook?<\/h2>\n<p>Why are teens leaving Facebook? Interestingly, one key reason is Facebook\u2019s own success in attracting older users, like parents. Teens are <strong>less willing to share personal information<\/strong> when family members are also on the platform. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/haydnshaughnessy\/2013\/12\/30\/dead-and-buried-heres-whats-really-happening-with-facebook-demographics\/?sh=59da93f237ce\">Statistics show<\/a> that Facebook\u2019s user base over 35 has grown, making it less appealing for younger users.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/facebook-teens-future-social-media\/facebook-parent.jpg\" alt=\"Parents on Facebook\" height=\"397\" width=\"500\"><\/figure>\n<div class=\"sue-icon-text su-image-caption\" data-url=\"\" data-target=\"self\" style=\"min-height:34px;padding-left:36px;color:#333333\">\n<div class=\"sue-icon-text-icon\" style=\"color:#333333;font-size:24px;width:24px;height:24px\"><i class=\"sui sui-photo\" style=\"font-size:24px;color:#333333\"><\/i><\/div>\n<div class=\"sue-icon-text-content su-u-trim\" style=\"color:#333333\"> makemelaugh<\/div>\n<div style=\"clear:both;height:0\"><\/div>\n<\/div>\n<p>Teens also mention \u201ctoo much drama\u201d as a reason for using Facebook less. The platform\u2019s real-name policy and various interaction options make teens <strong>vulnerable to drama<\/strong>. Even a simple change in relationship status can lead to real-life complications.<\/p>\n<p>These factors align with the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2013\/3\/1\/4049592\/the-age-of-the-brag-is-over-why-facebook-might-be-losing-teens\">decline of oversharing<\/a>. Teens now prefer to communicate through <strong>more private and mobile-focused platforms<\/strong> like WhatsApp and Snapchat. With 78% of teens owning a cellphone, mobiles have become the primary internet access point in the US.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/facebook-teens-future-social-media\/snapchat.jpg\" alt=\"Snapchat App\" height=\"281\" width=\"500\"><\/figure>\n<div class=\"sue-icon-text su-image-caption\" data-url=\"\" data-target=\"self\" style=\"min-height:34px;padding-left:36px;color:#333333\">\n<div class=\"sue-icon-text-icon\" style=\"color:#333333;font-size:24px;width:24px;height:24px\"><i class=\"sui sui-photo\" style=\"font-size:24px;color:#333333\"><\/i><\/div>\n<div class=\"sue-icon-text-content su-u-trim\" style=\"color:#333333\"> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/allthingsd.com\/20130429\/which-messaging-app-is-right-for-you\/snapchatpic\/\">All Things D<\/a><\/div>\n<div style=\"clear:both;height:0\"><\/div>\n<\/div>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-2\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/whatsapp-viber-wechat-comparison\/\" class=\"ref-block__link\" title=\"Read More: Mobile Messaging App Face-Off: WhatsApp Vs. Viber Vs. WeChat\" rel=\"bookmark\"><span class=\"screen-reader-text\">Mobile Messaging App Face-Off: WhatsApp Vs. Viber Vs. WeChat<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/whatsapp-viber-wechat-comparison.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-17427 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/whatsapp-viber-wechat-comparison.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Mobile Messaging App Face-Off: WhatsApp Vs. Viber Vs. WeChat<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tThis is the generation of 'smartphone holders'. Yes we are talking about you. If you are reading this,...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<p>Mobile internet and smartphones have given rise to new communication platforms that better suit <strong>teen behavior<\/strong>. Quick messaging is in, while maintaining detailed profiles is out.<\/p>\n<h3>Where Are Teens Heading?<\/h3>\n<p>Teens are flocking to <strong>private messaging apps<\/strong> like <a href=\"https:\/\/www.hongkiat.com\/blog\/enhance-wechat-experience\/\">WeChat<\/a> and WhatsApp, as well as <a href=\"https:\/\/www.hongkiat.com\/blog\/short-promotional-video\/\">quick media-sharing services<\/a> like <a href=\"https:\/\/www.hongkiat.com\/blog\/instagram-tools-mobile-apps\/\">Instagram<\/a> and Vine. These platforms have overtaken Facebook in popularity among the younger generation.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/facebook-teens-future-social-media\/top-20-growing-social-networks-and-apps.jpg\" alt=\"Popular Social Networks Among Teens\" height=\"580\" width=\"500\"><\/figure>\n<div class=\"sue-icon-text su-image-caption\" data-url=\"\" data-target=\"self\" style=\"min-height:34px;padding-left:36px;color:#333333\">\n<div class=\"sue-icon-text-icon\" style=\"color:#333333;font-size:24px;width:24px;height:24px\"><i class=\"sui sui-photo\" style=\"font-size:24px;color:#333333\"><\/i><\/div>\n<div class=\"sue-icon-text-content su-u-trim\" style=\"color:#333333\"> GlobalWebIndex<\/div>\n<div style=\"clear:both;height:0\"><\/div>\n<\/div>\n<p><strong>Note:<\/strong> Snapchat is not included in the above chart due to insufficient trend data, but it\u2019s worth mentioning that 10% of global teens were already using the app as of Q3 2013.<\/p>\n<h2>Is Facebook Losing Its Appeal to Teens?<\/h2>\n<p>Is Facebook really losing its relevance among teenagers? Not exactly.<\/p>\n<p>Although Facebook isn\u2019t the only social media platform teens use, it\u2019s still the <strong>most popular one<\/strong>. Data from GlobalWebIndex shows that 56% of teens aged 16-19 are active on Facebook. In comparison, YouTube, its closest rival, is used by <strong>35% of teens globally<\/strong>.<\/p>\n<p>So, despite the competition, Facebook <strong>continues to be the top choice for teenagers<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/facebook-teens-future-social-media\/global-social-platform-reach.jpg\" alt=\"Graph showing Facebook's popularity among teens\" height=\"673\" width=\"500\"><\/figure>\n<div class=\"sue-icon-text su-image-caption\" data-url=\"\" data-target=\"self\" style=\"min-height:34px;padding-left:36px;color:#333333\">\n<div class=\"sue-icon-text-icon\" style=\"color:#333333;font-size:24px;width:24px;height:24px\"><i class=\"sui sui-photo\" style=\"font-size:24px;color:#333333\"><\/i><\/div>\n<div class=\"sue-icon-text-content su-u-trim\" style=\"color:#333333\"> GlobalWebIndex<\/div>\n<div style=\"clear:both;height:0\"><\/div>\n<\/div>\n<p>Additional studies, like the Pew Internet & American Life Project, confirm that while teens are exploring other platforms, they <strong>haven\u2019t completely abandoned Facebook<\/strong>.<\/p>\n<p>Moreover, teens <strong>still use Facebook to connect<\/strong> with older family members. And it\u2019s worth noting that the mobile Facebook app and <strong>Facebook Messenger remain popular among them<\/strong>.<\/p>\n<p>Recent acquisitions like <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/mashable.com\/2014\/01\/08\/facebook-little-eye-labs\/\">Little Eye Labs<\/a> are also expected to <strong>enhance the mobile experience<\/strong> on Facebook.<\/p>\n<h2>Do Teens Really Impact Facebook\u2019s Revenue?<\/h2>\n<p>When it comes to revenue, the departure of teens from Facebook may not be a big deal. Why? Because teens <strong>don\u2019t have significant spending power<\/strong>.<\/p>\n<p>Most Facebook advertisers target the <strong>25 to 40-year-old demographic<\/strong>. So, even if teens leave, it\u2019s unlikely to severely impact Facebook\u2019s bottom line.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/facebook-teens-future-social-media\/teenagers-using-a-smartphone.jpg\" alt=\"Teens using smartphones\" height=\"333\" width=\"500\"><\/figure>\n<div class=\"sue-icon-text su-image-caption\" data-url=\"\" data-target=\"self\" style=\"min-height:34px;padding-left:36px;color:#333333\">\n<div class=\"sue-icon-text-icon\" style=\"color:#333333;font-size:24px;width:24px;height:24px\"><i class=\"sui sui-photo\" style=\"font-size:24px;color:#333333\"><\/i><\/div>\n<div class=\"sue-icon-text-content su-u-trim\" style=\"color:#333333\"> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.thetimes.co.uk\/article\/teenagers-sickened-by-sexting-are-given-chance-to-tell-cameron-about-their-lives-0p8rxkp5v5z\">The Times<\/a><\/div>\n<div style=\"clear:both;height:0\"><\/div>\n<\/div>\n<p>However, Nielsen suggests that the <strong>under-25 age group<\/strong> is important for <strong>building brand loyalty<\/strong>. So, their influence shouldn\u2019t be completely discounted.<\/p>\n<p>As for Facebook\u2019s status as the go-to social network, its recent <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.usatoday.com\/story\/tech\/2013\/11\/13\/report-facebook-offered-snapchat-3-billion\/3517929\/\">$3 billion offer for Snapchat<\/a> shows that it\u2019s still keen on staying relevant.<\/p>\n<h2>Concluding Remarks<\/h2>\n<p>The social media landscape is evolving, with <strong>mobile-centric platforms gaining traction among teens<\/strong>. However, it\u2019s still uncertain whether this will have a long-term negative impact on Facebook.<\/p>\n<p>Remember, <strong>teen preferences are ever-changing<\/strong>. What\u2019s trendy today may not be tomorrow, and vice versa.<\/p>","protected":false},"excerpt":{"rendered":"<p>The topic of teens moving away from Facebook has been a hot discussion point for years. Reports on this trend have appeared in various media outlets like Business Insider, The Guardian, and ABC News. The common theme is that teens are switching to other platforms, mainly messaging apps like WhatsApp and Snapchat, because Facebook is&hellip;<\/p>\n","protected":false},"author":131,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3405,3409],"tags":[158,1962],"topic":[4522,4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Are Teens Leaving Facebook? A Look at Social Media Trends - Hongkiat<\/title>\n<meta name=\"description\" content=\"The topic of teens moving away from Facebook has been a hot discussion point for years. Reports on this trend have appeared in various media outlets like\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/facebook-teens-future-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Are Teens Leaving Facebook? A Look at Social Media Trends\" \/>\n<meta property=\"og:description\" content=\"The topic of teens moving away from Facebook has been a hot discussion point for years. Reports on this trend have appeared in various media outlets like\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/facebook-teens-future-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-30T15:01:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-25T10:30:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/facebook-teens-future-social-media\/facebook-losing-teens.jpg\" \/>\n<meta name=\"author\" content=\"Azzief Khaliq\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Azzief Khaliq\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/facebook-teens-future-social-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/facebook-teens-future-social-media\\\/\"},\"author\":{\"name\":\"Azzief Khaliq\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/151d8332829ab05f15185d7907fbd752\"},\"headline\":\"Why Are Teens Leaving Facebook? 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