{"id":19188,"date":"2019-02-14T12:13:56","date_gmt":"2019-02-14T04:13:56","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=19188"},"modified":"2019-02-13T21:39:10","modified_gmt":"2019-02-13T13:39:10","slug":"who-should-care-more-about-your-design-you-or-your-client","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/who-should-care-more-about-your-design-you-or-your-client\/","title":{"rendered":"Who Should Care More About Your Design, You or Your Client?"},"content":{"rendered":"

The question of who ought to care more about a commercial design project is a surprisingly divisive one. Many designers stress that it\u2019s the client\u2019s needs and desires which should come first, no matter what. <\/strong>Other designers insist that the time and energy that goes into creating a design should never be wasted on a project that one only feels lukewarm about<\/strong>.<\/p>\n

Today, we\u2019re going to find out who\u2019s right, who\u2019s wrong, and whether it should even be a question at all.<\/p>\n

Recommended Reading: <\/strong>Freelancers: How To Create Your Ideal Client Profiles<\/a><\/p>\n

You, The Designer<\/h2>\n

There\u2019s no question that design is a very personal, individualistic profession. Ever since the Renaissance, the world has firmly embraced the idea of the individual artist, as opposed to the collective nature of art and design found in earlier cultures.<\/p>\n

\"you<\/figure>\n

People hire designers as much for their personal flair and aesthetic sense<\/strong> as they do for their problem-solving skills.<\/strong><\/p>\n

As the designer, your name is attached to everything you produce<\/strong>, and your reputation as a competent professional<\/a> is tested each time one of your designs goes public. Some designers\u2019 aesthetic sense is more highly valued than others\u2019 of course, and there is a hierarchy within the design world that largely determines who gets the choicest work.<\/p>\n

Read Also: <\/strong>How To Quit\u2026 Acting Like An Amateur Designer<\/a><\/p>\n

Pride And Joy<\/h2>\n

In my own work, every design that leaves my hard drive is like a precious jewel, special and unique. I trust my clients to cherish them all as much as I do. Does that make me a self-important egomaniac<\/a>? No (well, I don\u2019t think so, anyway). It means I only accept projects that will allow me to invest that level of pride<\/strong> into.<\/p>\n

If a project is outside my niche, or is uninteresting to me, or the client engages in business practices I don\u2019t agree with, I will turn it down. This has the effect of creating a self-fulfilling cycle: the choosier I am with my projects, the more often I get offered projects I absolutely love<\/strong>.<\/p>\n

How? The work I end up producing and putting in my portfolio is a more accurate reflection of my style and values<\/strong>, which sends a very clear message to potential clients. In other words, my body of work filters out most of the project offers that are not the best fit for it.<\/p>\n

Read Also: <\/strong>How To Become A High-Demand Designer (And Get The Good Clients)<\/a><\/p>\n

Client Control<\/h2>\n

Ultimately, it is the client who has the final say over whether your original design vision gets to see the light of day. This is only fair; after all, it\u2019s their<\/em> business and livelihood<\/strong> which your design is going to be representing. There are ways to negotiate with clients and get them to \u201csee reason\u201d when they ask for changes you don\u2019t agree<\/a> with.<\/p>\n

\"client<\/figure>\n

But if you dedicate yourself to only accepting jobs you\u2019re passionate<\/a> about, you can greatly curtail the number of times you and your client don\u2019t see eye to eye<\/a>.<\/p>\n

If you and your client are on the same page<\/a> from the beginning, and she respects you and your contribution to her business, any changes she requests shouldn\u2019t come as a shock to you<\/strong>. It\u2019s only the clients whom you haven\u2019t built up a proper relationship with whose changes enrage you<\/a> and leave you feeling homicidal toward them. It\u2019s okay; we\u2019ve all been there.<\/p>\n

Read Also: <\/strong>11 Signs Of Problematic Clients You\u2019ll Meet In Freelancing<\/a><\/p>\n

Mutual Excitement<\/h2>\n

Your enthusiasm about what you do will attract the attention of clients who will be just as enthusiastic. They\u2019ll take one look at your work and something will \u201cclick\u201d in their heads that you are the perfect person to solve their problem. Your commitment to serving people just like them, to providing personalized solutions to the problems<\/strong> unique to their niche, will be obvious.<\/p>\n

The ideal designer-client relationship is always win-win. You win by getting to add to your portfolio<\/strong> another piece of work you\u2019re proud of, and your client wins by getting the perfect solution<\/strong> that allows them to increase their revenue, traffic, sales, or any other metric you and your client have concentrated on.<\/p>\n

Read Also: <\/strong>Freelancers: 7 Traits That Make Clients Love You<\/a><\/p>\n

Value Is Not Money<\/h2>\n

It\u2019s been said that, when a customer achieves true satisfaction, price is almost irrelevant. If someone has a real problem, they will go to any lengths to solve it, and the solution will be so valuable to them that they won\u2019t even stop to consider how much it costs. <\/strong><\/p>\n

\"value<\/figure>\n

Value is always more important than money. If you were marooned on a deserted island and you were starving, having a pile of cash isn\u2019t going to do you any good. Even if it\u2019s thousands of dollars, you\u2019d happily trade it all for a sandwich or a plate of curry.<\/p>\n

This isn\u2019t a license to fleece your clients, but a call to provide as much value as possible to each person you do business with<\/strong>. The increase in pay<\/a> will happen naturally.<\/p>\n

In Conclusion<\/h2>\n

So, to wrap up, let\u2019s go back to our original question. Who should<\/em> care more about your design: you or your client? I think it\u2019s clear from what we\u2019ve covered here that the answer is: both. Finding people you\u2019re happy to serve<\/strong> and provide solutions for will inevitably create raving fan clients<\/strong> who will be just as happy to spread the word about your awesomeness.<\/p>","protected":false},"excerpt":{"rendered":"

The question of who ought to care more about a commercial design project is a surprisingly divisive one. Many designers stress that it\u2019s the client\u2019s needs and desires which should come first, no matter what. Other designers insist that the time and energy that goes into creating a design should never be wasted on a…<\/p>\n","protected":false},"author":129,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3410],"tags":[559,1820],"topic":[4520,4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"\nWho Should Care More About Your Design, You or Your Client? - Hongkiat<\/title>\n<meta name=\"description\" content=\"The question of who ought to care more about a commercial design project is a surprisingly divisive one. 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