{"id":19038,"date":"2014-01-10T23:01:16","date_gmt":"2014-01-10T15:01:16","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=19038"},"modified":"2021-06-18T22:09:46","modified_gmt":"2021-06-18T14:09:46","slug":"advertising-war-campaigns-between-rivals","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/advertising-war-campaigns-between-rivals\/","title":{"rendered":"5 Epic Ad Campaign Wars Between Rival Brands"},"content":{"rendered":"<p>For as long as we can remember, rival brands have been challenging each other through a wide range of advertising mediums \u2013 from <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/inspirational-quotes-posters\/\" rel=\"noopener\">posters<\/a> and <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/brilliant-creative-billboard-advertisements\/\" rel=\"noopener\">billboard ads<\/a> to <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/creative-marketing-ad-campaigns\/\" rel=\"noopener\">videos<\/a> and <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/email-marketing-tips-to-do-it-well\/\" rel=\"noopener\">emails<\/a>. But just when we think there won\u2019t be anyone bringing anything new to the table, some brands decided to step up their game and use <strong>comparative advertising strategies to openly mock their rivals<\/strong> by creating <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/logo-parodies\/\" rel=\"noopener\">parody<\/a> ads.<\/p>\n<p>Comparative advertising strategies are most probably driven by each brand\u2019s desire to prove that their products are the best. In that vein, we have got for you here a compilation of <strong>5 notable advertising war campaigns between rival brands<\/strong> that you should not miss.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/28-nice-and-creative-tech-advertisements\/\" class=\"ref-block__link\" title=\"Read More: 28 Nice and Creative Tech Advertisements\" rel=\"bookmark\"><span class=\"screen-reader-text\">28 Nice and Creative Tech Advertisements<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/28-nice-and-creative-tech-advertisements.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-1652 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/28-nice-and-creative-tech-advertisements.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">28 Nice and Creative Tech Advertisements<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tWhenever you flipped through a tech related magazine, how often you stopped and stare at a tech ad...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>1. Mercedes-Benz vs. Jaguar<\/h2>\n<p>Mercedes-Benz started a viral ad campaign in September 2013 to showcase their Intelligent Drive Magic Body Control which ensures optimum driving comfort. The message they wanted to get across was \"<strong>What do chickens and Mercedes-Benz have in common? Stability at all times<\/strong>.\"<\/p>\n<p class=\"video-19by6\"><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nLwML2PagbY\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>3 months later, Jaguar decided to challenge Mercedes-Benz\u2019s chicken ad with their \"Jaguar vs. Chicken\" ad. They used a similar concept of a chicken showing its stability throughout the video but with a twist at the end: \"<strong>Magic Body Control? We prefer cat-like reflexes, don\u2019t you?<\/strong>\"<\/p>\n<p class=\"video-19by6\"><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3PQS8SFWNQw\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>It did not take long for Mercedes-Benz to hit back. In fact, it took them only 3 days to come up with a simple yet effective poster.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/advertising-war-campaigns-between-rivals\/mercedes-benz-response-poster.jpg\" alt=\"mercedes benz response poster\" height=\"214\" width=\"500\"><\/figure>\n<p>The feud between Mercedes-Benz and Jaguar is certainly heating up \u2013 who knows what these two mega car brands will do next?<\/p>\n<h2>2. Microsoft vs. Google Chrome<\/h2>\n<p>Longtime rivals <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/evolution-of-microsoft-windows-1985-2009\/\" rel=\"noopener\">Microsoft<\/a> and <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/google-chrome-apps\/\" rel=\"noopener\">Google<\/a> are constantly looking for ways to top one another. In March 2013, Google released an ad titled <strong>Chrome: Now Everywhere<\/strong> to promote their browser.<\/p>\n<p class=\"video-19by6\"><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bEFNh4qEJTA\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>2 months later, Microsoft came up with an ad campaign titled <strong>Scroogled<\/strong> to warn Chrome users that Google is breaching their privacy. Microsoft parodied Google Chrome\u2019s ad by releasing an ad titled <strong>Microsoft Internal Google Chrome Bouncing Ball Now Everywhere<\/strong>, claiming that Chrome tracks everything they do.<\/p>\n<p class=\"video-19by6\"><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-Cr6AgUo764\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>In mid-November, Microsoft\u2019s Scroogled campaign even started selling merchandise with anti-Google messages.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/advertising-war-campaigns-between-rivals\/microsoft-mug-attack-google.jpg\" alt=\"microsoft mug attack on google\" height=\"333\" width=\"500\"><\/figure>\n<p><small>Image Source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2013\/11\/21\/5131668\/google-responds-to-microsoft-smear-campaign-with-witty-retort\">The Verge<\/a><\/small><\/p>\n<p>Google responded with <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2013\/11\/21\/5131668\/google-responds-to-microsoft-smear-campaign-with-witty-retort\">a few witty remarks<\/a>, saying \"Microsoft\u2019s latest venture comes as no surprise; competition in the wearables space is really heating up.\" Google also suggested that while Microsoft was busy selling t-shirts, Google was working hard on <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/google-glass\/\" rel=\"noopener\">Google Glass<\/a>.<\/p>\n<h2>3. Samsung vs. Apple<\/h2>\n<p>Two other tech giants that use comparative advertising strategies are <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/tag\/samsung\/\" rel=\"noopener\">Samsung<\/a> and <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/tag\/apple\/\" rel=\"noopener\">Apple<\/a>. In the last couple of years, we have seen these two rival brands competing for <strong>supremacy in the smartphone market<\/strong>.<\/p>\n<p>It began with Samsung\u2019s ad campaign in late 2011, <strong>The Next Big Thing<\/strong> to promote their then new smartphone, Galaxy S II. In the ad, Apple fans waiting in line for the next iPhone release were ironically checking out the Samsung Galaxy S II of passers-by.<\/p>\n<p>The ad not only mocked iPhone users with lines like \"<strong>Why don\u2019t you guys just get 4G phones?<\/strong>\" but also took the opportunity to feature their larger screens.<\/p>\n<p class=\"video-19by6\"><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tNxDd3l0lEU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>A month later, Samsung created a poster and featured it on their Facebook page. It displayed the Galaxy S II side-by-side with a group made up of an iPhone, obsolete cellphone, and a pair of empty tin cans.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/advertising-war-campaigns-between-rivals\/samsung-s2-poster.jpg\" alt=\"samsung s2 poster\" height=\"194\" width=\"500\"><\/figure>\n<p><small>Image Source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/9to5mac.com\/2011\/12\/01\/samsung-continues-anti-apple-rant-on-facebook\/\">9to5<\/a><\/small><\/p>\n<p>The latest episode in this rivalry is another dig at Apple; Samsung\u2019s <strong>Grad Pool Party<\/strong> ad was released in May 2013 to promote their latest smartphone, <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/samsung-galaxy-s4-features\/\" rel=\"noopener\">Galaxy S4<\/a>.<\/p>\n<p class=\"video-19by6\"><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uFGrGClB_sA\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>However, it doesn\u2019t look like Apple will be so quick to respond with an ad campaign \u2013 probably because that would hint that Samsung\u2019s tactics did get on their nerves.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-2\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/evolution-of-mobile-phones\/\" class=\"ref-block__link\" title=\"Read More: Evolution of Mobile Phones: 1995 \u2013 2012\" rel=\"bookmark\"><span class=\"screen-reader-text\">Evolution of Mobile Phones: 1995 \u2013 2012<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/evolution-of-mobile-phones.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-13995 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/evolution-of-mobile-phones.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Evolution of Mobile Phones: 1995 \u2013 2012<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tMobile phones have become an essential part of our daily lives. From teenagers to seniors, everyone has a...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>4. Xbox One Vs. PlayStation 4<\/h2>\n<p>To spice things up even further in this decade-old rivalry, the launch dates of Microsoft Xbox One and Sony <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/sony-playstation-4\/\" rel=\"noopener\">PlayStation 4<\/a> were less than a week apart! Here\u2019s an ad released by Sony in mid-October 2013 to promote their latest gaming console.<\/p>\n<p>Not wanting to fall behind, Microsoft released their \"Invitation\" ad to promote the Xbox One. Even though Microsoft enlisted the help of football star Steven Gerrard, Star Trek actor Zachary Quinto, and other stars, <strong>Sony\u2019s ad still generated twice the amount of hype<\/strong> on its release day.<\/p>\n<p class=\"video-19by6\"><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cKeptMVKlsY\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>However, that did not stop Microsoft from releasing a statement on Twitter a month later, claiming that <strong>\"Xbox One has the best games<\/strong>.\"<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/advertising-war-campaigns-between-rivals\/xbox-one-tweet.jpg\" alt=\"x box one tweet\" height=\"469\" width=\"500\"><\/figure>\n<p>A week later, PS4 released an ad on the day of Xbox One\u2019s launch titled \"The Declaration of Play. This is #4ThePlayers\". If you watch the ad carefully, you can see references made about the Xbox One like \"refuse to be boxed in\" and \"jaw-dropping graphics\" \u2013 taking an obvious jab at the Xbox One\u2019s 720p issue.<\/p>\n<p class=\"video-19by6\"><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jGQ6r8xaCcQ\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-3\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/evolution-of-home-video-game-consoles-1967-2011\/\" class=\"ref-block__link\" title=\"Read More: Evolution of Home Video Game Consoles (1967 \u2013 2011)\" rel=\"bookmark\"><span class=\"screen-reader-text\">Evolution of Home Video Game Consoles (1967 \u2013 2011)<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/evolution-of-home-video-game-consoles-1967-2011.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-9628 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/evolution-of-home-video-game-consoles-1967-2011.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Evolution of Home Video Game Consoles (1967 \u2013 2011)<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tExplore the evolution of home video game consoles from 1967 to 2011. From the Magnavox Odyssey to the...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>5. iPad vs. Its Rivals<\/h2>\n<h2>iPad Air vs. Kindle Fire<\/h2>\n<p>In late November 2013, <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/amazon-cloud-drive\/\" rel=\"noopener\">Amazon<\/a> was the latest company to challenge Apple\u2019s advertising style with their very own parody commercial. The commercial showed the iPad Air being compared side-by-side with the latest Kindle Fire HDX 8.9.<\/p>\n<p>Comparisons were made about the <strong>number of pixels, weight, and cost<\/strong> \u2013 all of which the Kindle Fire came out on top. To add to the sarcasm, an American English voice-over was used to explain the Kindle Fire\u2019s specs, whereas the iPad Air had a posh British English voice-over.<\/p>\n<h3>iPad vs. Microsoft<\/h3>\n<p>So far, Microsoft holds the record for having made the most Apple parodies. The tension between these two brands was arguably sparked by Apple\u2019s <strong>I\u2019m a Mac<\/strong> ad campaign a few years ago.<\/p>\n<p>In late May 2013, Microsoft released an ad titled <strong>Windows 8: Less talking, more doing<\/strong> and used Apple\u2019s very own Siri to badmouth its own product. The ad compared specs of Apple\u2019s iPad and Microsoft\u2019s Windows 8 tablet.<\/p>\n<p>Microsoft continued their attack towards Apple with another ad released in mid-July, <strong>Windows 8: Surface RT vs. iPad<\/strong>. The ad started with Siri saying, \"<strong>Oh no, here we go again<\/strong>\" which is a continuation from the previous ad when Siri was used to make spec comparisons between the two tablets.<\/p>\n<h3>iPad vs. Samsung Galaxy Tab 10.1<\/h3>\n<p>Back in mid-2011, Samsung Germany released an ad to promote their latest tablet, the Samsung Galaxy Tab 10.1. In the ad, a caption that said \"<strong>See Flash run<\/strong>\" was directed to the Galaxy Tab user and then the caption quickly changed to \"<strong>Or not<\/strong>\" while showing a lady using an Apple\u2019s iPad.<\/p>\n<p>The video ad then showed the lady going into a shop to purchase a Galaxy Tab.<\/p>\n<p class=\"video-19by6\"><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OM1Pt0AXSaI\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>A few months later, Apple striked back. Apple took Samsung to a German court because the Galaxy Tab violated Apple\u2019s minimalist design patent. The German court agreed upon Apple\u2019s request to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2011-09-09\/apple-wins-ruling-for-german-samsung-galaxy-tablet-10-1-ban\"><strong>ban the sales<\/strong><\/a><strong> of Galaxy Tab 10.1 in Germany<\/strong>.<\/p>\n<h3>iPad vs. Nokia Lumia 2520<\/h3>\n<p>Towards the end of November 2013, Nokia released an ad to promote their new tablet, Lumia 2520, while at the same time poking fun at the iPad for its poor battery life and lack of a bundled keyboard. The ad ended with the iPad user saying, \"<strong>Did I buy the wrong tablet?<\/strong>\"<\/p>\n<h2>Bonus: Mac vs. PC<\/h2>\n<p>Okay, we know it may be a little old, but we just can\u2019t possibly talk about advertising war campaigns without bringing up the <strong>classic battle between Mac and PC<\/strong>. It all started with the <strong>Get A Mac<\/strong> comparative advertising campaign back in 2006.<\/p>\n<p>It depicted the two sides: Apple\u2019s all-white background with a casually dressed actor, Justin Long, who presented himself as \"<strong>Hello, I\u2019m a Mac<\/strong>\", and John Hodgman dressed in a suit and tie, presented himself as \"<strong>And I\u2019m a PC<\/strong>\".<\/p>\n<p>Below is an example of the first Mac ad, \"Better\" released in 2006.<\/p>\n<p class=\"video-19by6\"><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ezQ247u_7uw\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>The ads showcased short sketches to compare the capabilities of Mac and PC. PC was portrayed as polite and secure compared to Mac who was more confident, friendly, and stylish. In late 2008, <strong>Microsoft responded with their very own ad, \"I\u2019m a PC\"<\/strong>.<\/p>\n<p>It featured celebrities, public figures, and ordinary citizens who all chant \u2018I\u2019m a PC\u2019 in different environments.<\/p>\n<p>Apple did not wait long to respond to Microsoft\u2019s ad campaign, \"I\u2019m a PC\". Below is Apple\u2019s answer to the ad Microsoft released. It showed how the PC was going to spend all of its revenue on advertising rather than working on solutions to the problems inherent in Vista.<\/p>\n<p class=\"video-19by6\"><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JS8C3U_FpF8\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>For as long as we can remember, rival brands have been challenging each other through a wide range of advertising mediums \u2013 from posters and billboard ads to videos and emails. But just when we think there won\u2019t be anyone bringing anything new to the table, some brands decided to step up their game and&hellip;<\/p>\n","protected":false},"author":138,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3398],"tags":[4491,1962],"topic":[4521],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Epic Ad Campaign Wars Between Rival Brands - Hongkiat<\/title>\n<meta name=\"description\" content=\"For as long as we can remember, rival brands have been challenging each other through a wide range of advertising mediums &ndash; from posters and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/advertising-war-campaigns-between-rivals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Epic Ad Campaign Wars Between Rival Brands\" \/>\n<meta property=\"og:description\" content=\"For as long as we can remember, rival brands have been challenging each other through a wide range of advertising mediums &ndash; from posters and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/advertising-war-campaigns-between-rivals\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-10T15:01:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-18T14:09:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/advertising-war-campaigns-between-rivals\/mercedes-benz-response-poster.jpg\" \/>\n<meta name=\"author\" content=\"Nadia Anuar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nadia Anuar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/advertising-war-campaigns-between-rivals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/advertising-war-campaigns-between-rivals\\\/\"},\"author\":{\"name\":\"Nadia Anuar\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/62f5a72bb5c5e4cba56dfa20614a5784\"},\"headline\":\"5 Epic Ad Campaign Wars Between Rival Brands\",\"datePublished\":\"2014-01-10T15:01:16+00:00\",\"dateModified\":\"2021-06-18T14:09:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/advertising-war-campaigns-between-rivals\\\/\"},\"wordCount\":1439,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/advertising-war-campaigns-between-rivals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/advertising-war-campaigns-between-rivals\\\/mercedes-benz-response-poster.jpg\",\"keywords\":[\"Advertisement Design\",\"rr\"],\"articleSection\":[\"Internet\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/advertising-war-campaigns-between-rivals\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/advertising-war-campaigns-between-rivals\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/advertising-war-campaigns-between-rivals\\\/\",\"name\":\"5 Epic Ad Campaign Wars Between Rival Brands - Hongkiat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/advertising-war-campaigns-between-rivals\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/advertising-war-campaigns-between-rivals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/advertising-war-campaigns-between-rivals\\\/mercedes-benz-response-poster.jpg\",\"datePublished\":\"2014-01-10T15:01:16+00:00\",\"dateModified\":\"2021-06-18T14:09:46+00:00\",\"description\":\"For as long as we can remember, rival brands have been challenging each other through a wide range of advertising mediums &ndash; 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