{"id":18289,"date":"2013-10-04T23:01:30","date_gmt":"2013-10-04T15:01:30","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=18289"},"modified":"2023-04-06T21:55:51","modified_gmt":"2023-04-06T13:55:51","slug":"google-apple-microsoft-flat-design","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/google-apple-microsoft-flat-design\/","title":{"rendered":"Flat Design Strategies of Microsoft, Google &#038; Apple"},"content":{"rendered":"<p>Flat design has been a trend in user interface design for a few years now. It is basically simplifying the interface by retaining the essentials and removing unimportant elements such as gloss, bevels, and textures. Flat design can be described as being true to its digital medium <strong>without the need for any graphical parallelism to real-world objects<\/strong>.<\/p>\n<p>The most popular operating systems in the world, Windows, iOS, and Android, have slowly been shifting their design language to a <strong>more minimalistic and cleaner look<\/strong> that is characterized by presenting data in grids, larger title headers, extensive use of white space, adoption of solid color palettes and condensed flatter font-types.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/flat-design-resources\/\" class=\"ref-block__link\" title=\"Read More: Ultimate Guide to Flat Website Design\" rel=\"bookmark\"><span class=\"screen-reader-text\">Ultimate Guide to Flat Website Design<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/flat-design-resources.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-17449 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/flat-design-resources.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Ultimate Guide to Flat Website Design<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tThe combination of bright colors and exotic typography has paved the way for unique flat interfaces. Minimalism is...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<p>Let\u2019s take a look at how these 3 companies approach and implement flat design on their own OS and related services.<\/p>\n<h2>Microsoft: It\u2019s hip to be square<\/h2>\n<p>Microsoft first introduced their \u201cauthentically digital\u201d interface with the launch of Windows 8 and their Modern UI. Windows Media Center and the now defunct Zune brand ushered in this new era of design for Microsoft but it was Windows 8\u2019s radical departure from the sea of icons \u2014 which most desktop OS used ever since \u2014 that changed the game.<\/p>\n<p>The new Windows 8 Start screen is now powered by <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/getting-started-with-windows-8\/\" rel=\"noopener\">Live Tiles<\/a> (animated, notification-like widget) sorted in grids with a <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/premium-horizontal-scrolling-wordpress-themes\/\" rel=\"noopener\">horizontal scrolling<\/a> layout that takes advantage of common landscape displays.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/google-apple-microsoft-flat-design\/Microsoft-Flat-Design-Images.jpg\" alt=\"google-microsoft-apple-flat-design\" width=\"600\" height=\"347\"><\/figure>\n<p>Windows 8\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nbcnews.com\/technology\/no-more-metro-microsoft-because-possible-trademark-dispute-920576\">Metro<\/a> Modern UI is based heavily on the Bauhaus movement, founded by architect Walter Gropius, including proponents of the school\u2019s philosophy Ludwig Mies van der Rohe, Le Corbusier and modernist painter Piet Mondrian. It was also inspired by metro transit signs in terms of<strong> icons and typography.<\/strong><\/p>\n<p>Microsoft\u2019s Swiss-inspired interface eschews non-essential elements like shadows, gloss, textures and puts content first before Google\u2019s Chrome browser. Grid alignment, typography and negative space make up the whole, giving a full-screen experience engaging and immersive for users, especially those on touchscreen devices.<\/p>\n<h2>Google: Holding The Cards<\/h2>\n<p>Google <strong>started defining clear design guidelines for Android<\/strong> with the launch of Android 4.0, code named <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/android-evolution\/\" rel=\"noopener\">Ice Cream Sandwich<\/a> (Android 4.4 is now called KitKat!) Google created a distinct design style of its own and dubbed it <strong>Holo<\/strong>, playing with a TRON theme at first but eventually <strong>maturing into a minimalistic card-type interface <\/strong>that is now prevalent on most of its products and services.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/google-apple-microsoft-flat-design\/Google-Flat-Design-Images.jpg\" alt=\"google-microsoft-apple-flat-design\" width=\"600\" height=\"347\"><\/figure>\n<p>Google\u2019s card-based design can be seen most notably on <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/google-now-tips-and-tricks\/\" rel=\"noopener\">Google Now<\/a>. The use of white spaces and condensed <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/fonts.google.com\/specimen\/Roboto\">Roboto typeface<\/a> make the <strong>overall layout very clean and easy to digest<\/strong>. The design, while considered flat, still uses <strong>subtle gradients and shadows<\/strong> as elements to aid highlighted, stacked cards.<\/p>\n<p>Textual information is organized per size and color and in order of importance. Title headers are usually larger and dark while descriptive copies are grayed and sometimes italicized. Google\u2019s use of<strong> flat-toned vector illustrations and icons<\/strong> also echoes the company\u2019s dedication to clean and modern design.<\/p>\n<h2>Apple: In with the Neue<\/h2>\n<p>Apple just redesigned the look and feel of its new mobile version, iOS7, to have flatter and solid color tones compared to its old interface. iOS7 has taken some cues from Microsoft and Google <strong>using simpler icons, fresh type treatment and an overall flatter environment<\/strong> in this recent iphone redesign.<\/p>\n<p>It can be said that critics of Apple\u2019s hyper-skeuomorphic (or obsessive design realism) approach on its platform, notably native apps like Game Center with its felt background and Calendar\u2019s leather textures, prompted the change.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/google-apple-microsoft-flat-design\/Apple-Flat-Design-Images.jpg\" alt=\"google-microsoft-apple-flat-design\" width=\"600\" height=\"347\"><\/figure>\n<p>With iOS7, Apple introduced the use of <strong>blurred translucency to provide a sense of context<\/strong> and place for the onscreen elements. The new version also introduced a thinner, modern-looking typeface in the form of Helvetica Neue Light. This fits the overall new user interface with a <strong>lighter and breathable layout <\/strong>especially in the Mail and Calendar app.<\/p>\n<p>Subtle improvements like the parallax effect <strong>add depth and motion<\/strong> to the launcher screen. Granted not everyone loves Apple\u2019s drastic switch to the new iphone design, with designers are creating iphone <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/appadvice.com\/appnn\/2013\/07\/still-not-loving-apples-ios-7-take-a-look-at-these-design-alternatives\">design alternatives<\/a> but we can expect to see more of it as the new iPhone 5S roll out soon.<\/p>\n<h2>Different Ideals<\/h2>\n<p>These 3 tech companies have different directions on their new user interfaces. Microsoft focused on delivering a <strong>colorful, purely flat and utilitarian interface<\/strong> with its Modern UI. Google, on the other hand, is more comfortable presenting useful and timely data on white, card-like containers, quite similar to how the Google home page looks.<\/p>\n<p>Apple meanwhile takes on Microsoft\u2019s colorfulness (on software and hardware) while also adding cool digital tricks like iOS7\u2019s <strong>home screen\u2019s <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/parallax-scrolling-wordpress-themes\/\" rel=\"noopener\">parallax effect<\/a><\/strong>. Most of these new interfaces are also similar in a way that they are now also designed to be responsive and flexible since they run on multiple devices from small form-factor phones to large-screen tablets and desktops.<\/p>\n<h2>The Microsoft Effect<\/h2>\n<p>While Microsoft didn\u2019t start the flat design trend (as much as Google started web search), I believe they were the ones who\u2019ve made a big impact by virtue of the development and marketing of Windows 8 which has <strong>mandated every PC on the planet and its user to become accustomed<\/strong> to this new and unique interface.<\/p>\n<p>If you\u2019ve ever watch <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=w-tFdreZB94\">Microsoft\u2019s Vision of the Future<\/a>, you\u2019ll realize that the Modern UI we have right now is just the beginning of a new breed of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.microsoft.com\/en-us\/research\/academic-programs\/?from=http%3A%2F%2Fresearch.microsoft.com%2Fen-us%2Fcollaboration%2Ffocus%2Fnui%2Fdefault.as\">natural user interfaces<\/a> <strong>combining touch, voice and sensors.<\/strong><\/p>\n<p>Microsoft\u2019s properties like Xbox+Kinect, Windows Phone and even Bing is already implementing Microsoft\u2019s \"3-screens and a cloud\u201d vision of a unified platform (PC, television and mobile) so the future presented may not be too far at all.<\/p>\n<h2>Moving Forward<\/h2>\n<p>It\u2019s clear that Apple, Google and Microsoft are now moving to <strong>more streamlined, minimalistic and cleaner designs for each of their operating systems<\/strong>. Form over function or function over form, as the famous modermist aphorism dictates, users will eventually have to decide which of these 3 approach they\u2019d prefer.<\/p>\n<p>It\u2019s probably safe to say though that flat design trend has already made a mark and will be here for quite some time. Flat is just the beginning as we move to a more <strong>genuine and honest design future.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Learn about the trend of flat design in tech giants like Google, Apple, and Microsoft. Discover how it impacts user experience and design aesthetics.<\/p>\n","protected":false},"author":574,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[352],"tags":[76,2372,37,55],"topic":[4520],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Flat Design Strategies of Microsoft, Google &amp; Apple - Hongkiat<\/title>\n<meta name=\"description\" content=\"Learn about the trend of flat design in tech giants like Google, Apple, and Microsoft. 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