{"id":18028,"date":"2020-10-17T18:54:44","date_gmt":"2020-10-17T10:54:44","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=18028"},"modified":"2020-10-16T18:11:14","modified_gmt":"2020-10-16T10:11:14","slug":"facebook-hashtags","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/facebook-hashtags\/","title":{"rendered":"Facebook Hashtags &#8211; How It Works, How to Use It Right"},"content":{"rendered":"<p>Here\u2019s a weird story for you. Say you\u2019re an innovator, a <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/careers.google.com\/\">UX designer<\/a> for Google+, you sit on the boards of various <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/openid.net\/foundation\/\">Web Foundations<\/a> and often spend your time retooling web browser experiences for giants such as Mozilla. You\u2019d think people would talk about some of the brilliant things you\u2019re inventing, right?<\/p>\n<p>Well, not really. Meet <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/chrismessina\">Chris Messina<\/a>, which boasts the abovementioned resume and is a global celebrity not thanks to his inventions, but because of a pretty stupid idea (his words, not ours):<\/p>\n<p><em>\u201cI spent a lot of time working on technologies that I\u2019d hoped would unify the social web and give people more choice \u2013 and instead of any of those efforts taking off, this <em>stupid, stupid<\/em> idea I had ending up being the thing that caught fire. Go figure.\u201d<\/em><\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/facebook-addiction-signs\/\" class=\"ref-block__link\" title=\"Read More: 7 Telltale Signs of Facebook Addiction\" rel=\"bookmark\"><span class=\"screen-reader-text\">7 Telltale Signs of Facebook Addiction<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/facebook-addiction-signs.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-14909 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/facebook-addiction-signs.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">7 Telltale Signs of Facebook Addiction<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tFacebook has become so much a part of our life now that with close to a billion users...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>The #Hashtag<\/h2>\n<p>That stupid idea began in 2007, when Chris tweeted this:<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/facebook-hashtags\/Chris-Messina-inventing-the-hashtag.jpg\" alt=\"Chris Messina and hashtag\" width=\"508\" height=\"194\"><\/figure>\n<p>Today, that <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/answers.yahoo.com\/question\/index?qid=20060616194028AApouop\">pound sign \/ hash symbol<\/a> used before a word, better known as <strong>the hashtag<\/strong>, is everywhere. You can see it in TV ads, hip-hop videos, bars and billboards. Politicians use it to try and get people to <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/search?q=%23vote&src=typd\">#vote<\/a> and Lil Wayne uses it to get more followers on his weird <em>Gucci-inspired Twitter<\/em> <em>alias<\/em> #liltunechi.<\/p>\n<p>Everyday, <strong>more and more apps introduce support for the hashtag<\/strong>, trying to emulate the giants who are already on board: Google+, Pinterest, Tumblr,Instagram, Path, Twitter.<\/p>\n<p>Seeing the obvious trend (with a delay I might add) and not wanting to be seen as the odd one out, Facebook took to its Newsroom and announced <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/about.fb.com\/news\/2013\/06\/public-conversations-on-facebook\/\">hashtag support<\/a> for its users.<\/p>\n<h2>What\u2019s Facebook\u2019s @point, #Skipper?<\/h2>\n<p>The idea, as they present it, is simple:<em>\"help people more easily discover what others are saying about a specific topic and participate in public conversations.\u201d<\/em><\/p>\n<p>So FB\u2019s hashtags are basically tags used to <strong>categorize conversations between users. <\/strong>Facebook also graciously offered these 3 usage tips for the hashtag:<strong><\/strong><\/p>\n<ul>\n<li>Search for a specific hashtag from your search bar. <\/li>\n<li>Click on hashtags that originate on other services, such as Instagram.<\/li>\n<li>Compose posts directly from the hashtag feed and search results.<\/li>\n<\/ul>\n<p>It would seem then that this update comes from the Menlo Park-based firm\u2019s plan to engage users in more conversations. Now, as ever, that\u2019s not the full story. Facebook has two potentially giant benefits from introducing the # API. They are <strong>SEO<\/strong> and <strong>monetization<\/strong>.<\/p>\n<h2>They care about #traffic<\/h2>\n<p>From an SEO standpoint, there\u2019s a lot to gain. Imagine how much traffic Facebook could be getting from Google, via all those nifty #-tagged words.<\/p>\n<p>Take the word \u201c#facebook\u201d, which according to <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243?visit_id=638011864754735007-2602122993&rd=2\">Google\u2019s Keyword Tool<\/a> receives 3,760,000,000 hits which are [Exact] matches. Imagine how frustrating it is for Zuckerberg to see <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/search?q=#facebook\">this link<\/a> as the top result for that keyword.<\/p>\n<p>Now, multiply that with all the giant brand names out there who are promoting themselves offline (TV, radio, banners) via hashtags, and you\u2019ll get the picture. There\u2019s a world\u2019s worth of an army out there <strong>Googling various hashtags<\/strong>.<\/p>\n<h2>They alos care about #cash<\/h2>\n<p>After traffic, there\u2019s big monetization potential, which Facebook is keenly aware of:<\/p>\n<p><em>\u201cThe recent \"Red Wedding\" episode of Game of Thrones, received over 1.5 million mentions on Facebook, representing a significant portion of the 5.2 million people who watched the show. And this year\u2019s Oscars buzz reached an all-time high on Facebook with over 66.5 million interactions, including likes, comments, and posts. To date, there has not been a simple way to see the larger view of what\u2019s happening or what people are talking about.\u201d<\/em> \u2013 [<em><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/about.fb.com\/news\/2013\/06\/public-conversations-on-facebook\/\">Source<\/a><\/em>]<\/p>\n<p>Knowing that Facebook is <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/mashable.com\/2013\/05\/18\/facebook-ipo-anniversary\/\">deviating<\/a> from its original goal of connecting people and joining the ranks of the increasingly money-hungry Internet giants, it\u2019s easy to <strong>imagine how they\u2019d sell trending hashtags or create some sort of a paid advertising<\/strong>. In fact, they\u2019re already <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.adweek.com\/digital\/facebook-debuts-hashtags-urges-advertisers-use-them-150254\/\">pushing<\/a> advertisers to use them.<\/p>\n<h2>Why should you #care?<\/h2>\n<p>Say you have a Facebook Page promoting your local business. Theoretically, the more <em>pound signs<\/em> you use when #talkingaboutwhoeverknowswhat,<strong> the more eyeballs you\u2019d potentially get, thanks to people clicking and searching that hashtag<\/strong>.<\/p>\n<p>Obviously, you\u2019d want to<strong> use only relevant, trending ones.<\/strong> This process would eventually lead to more \u2018real pounds\u2019 in your company\u2019s bank account, due to increased visibility; theoretically, at least.<\/p>\n<p>In practice, the actual hashtag search results order will probably be decided by a number of factors, including <strong>\u2018virality\u2019, fan base, brand, posts reach, <\/strong>etc.<\/p>\n<h2>Open for misuse<\/h2>\n<p>It\u2019s hard to imagine the little guy leveraging the new hashtag for more business on the long term. But I would imagine, at least now, when the idea is pretty new, that some lucky unethical bastards might use <strong>hashtags to piggyback important events and drive traffic to their pages<\/strong>.<\/p>\n<p>This begs the question: Will Facebook manage to <strong>keep their hashtag search results relevant and spam-free?<\/strong> The answer will decide whether its users will use it on a big scale or just as a waltz step between various social media platforms.<\/p>\n<h2>You should #care about using it right!<\/h2>\n<p>In the end, you shouldn\u2019t really mind Facebook\u2019s #hiddenagenda. If you\u2019re a decent user, you only need to #care about a few rules when using Chris Messina\u2019s invention:<\/p>\n<h3>1. Keep it relevant<\/h3>\n<p>Like stated before, piggybacking on trending hashtags just for traffic\u2019s sake is a no-no. You\u2019ll eventually <strong>ruin your reputation,<\/strong> receive bad comments and might even be sent to Internet jail in a \u201cdo not pass GO, do not collect $100 dollars\u201d manner. So use hashtags only when relevant to your post.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/facebook-hashtags\/chronic-hashtags.jpg\" alt=\"chronic hashtag\" width=\"600\" height=\"522\"><\/figure>\n<h3>2. Keep it simple<\/h3>\n<p>Less is more. If you want to start a cool hashtag for people to use, go for one or two words or an abbreviation. Say you want to promote your favorite cartoon character, Ren and Stimpy\u2019s Powdered Toast Man.<\/p>\n<p>You might not want to go for #PowderedToastManRenStimpy. A way better option would be something like #PTMChar.<\/p>\n<h2>3. Keep it obvious<\/h2>\n<p>A lot of folks simply skip searching existing tags before coming up with their own hashtags. As such, they <strong>just write the hashtag they expect others to be using.<\/strong> You want those people to also be part of your conversation.<\/p>\n<p>Keeping your hashtags based on your brand, product or show\u2019s name is usually your best bet. Also, check to see that the hashtags won\u2019t end up <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.theguardian.com\/technology\/shortcuts\/2012\/nov\/22\/twitter-susan-boyle-susanalbumparty\">hurting<\/a> your PR efforts #susanalbumparty-style than helping.<\/p>\n<h3>4. Don\u2019t spam <\/h3>\n<p>Using too many hashtags in a single update or comment might leave you wondering why nobody loves you. That\u2019s because you\u2019ll be seen as a spammer.<\/p>\n<p>Studies show that, at least on Twitter, tweets with one or two hashtags receive double attention, while tweets <strong>with more than 2 hashtags receive 17% less engagement<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/facebook-hashtags\/twitter-hashtag-frenzy.jpg\" alt=\"twitter hashtag\" width=\"500\" height=\"200\"><\/figure>\n<p>There\u2019s no reason to think that Facebook works differently.<\/p>\n<h3>5. Define your hastag<\/h3>\n<p>When first posting a tag for a conversation, it\u2019s <strong>good practice to define it.<\/strong> Let people know what the hashtag is about. Describe it in simple words. You can also <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.hashtags.org\/definition\/add\/\">define it here<\/a> if you want to be thorough.<\/p>\n<h2>Conclusion<\/h2>\n<p>Hashtags are a great invention. We should be happy that Chris Messina came up with this insanely awesome and <em>\u201cstupid\u201d<\/em> idea. Facebook might be late in jumping in on the train, and they might be doing it for the wrong reasons, but that shouldn\u2019t keep you from caring about your image and using hashtags correctly.<\/p>","protected":false},"excerpt":{"rendered":"<p>Here\u2019s a weird story for you. Say you\u2019re an innovator, a UX designer for Google+, you sit on the boards of various Web Foundations and often spend your time retooling web browser experiences for giants such as Mozilla. You\u2019d think people would talk about some of the brilliant things you\u2019re inventing, right? Well, not really.&hellip;<\/p>\n","protected":false},"author":126,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3409],"tags":[158,1953],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook Hashtags - How It Works, How to Use It Right - Hongkiat<\/title>\n<meta name=\"description\" content=\"Here&#039;s a weird story for you. 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