{"id":17284,"date":"2013-05-31T18:01:47","date_gmt":"2013-05-31T10:01:47","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=17284"},"modified":"2025-04-04T01:33:39","modified_gmt":"2025-04-03T17:33:39","slug":"itunes-meta-tag","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/itunes-meta-tag\/","title":{"rendered":"Boost Your iOS App Visibility with iTunes App Meta Tag"},"content":{"rendered":"<p>Apple introduced a meta tag called the <a href=\"https:\/\/developer.apple.com\/library\/archive\/\" rel=\"nofollow noopener\" target=\"_blank\">iTunes App Meta Tag<\/a>, which makes it easy to promote your app on your website. When the iTunes Meta App Tag is enabled, it will display a banner at the top of your webpage when users visit the site through their iPhone.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/itunes-meta-tag\/itunes-app-meta-tag.jpg\" width=\"340\" height=\"254\" alt=\"iTunes App Meta Tag banner on iPhone\"><\/figure>\n<p>On the iPad, the banner is displayed along with some screenshots of the app.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/itunes-meta-tag\/delicious-ipad.jpg\" width=\"449\" height=\"212\" alt=\"iTunes App Meta Tag banner on iPad with app screenshots\"><\/figure>\n<p>When users tap on this banner, they will be redirected to the <a href=\"https:\/\/itunes.apple.com\/en\/genre\/ios\/id36?mt=8\" rel=\"nofollow noopener\" target=\"_blank\">App Store<\/a>.<\/p>\n<h2>How to Add the iTunes Meta Tag<\/h2>\n<p>The iTunes Meta Tag is specified as follows:<\/p>\n<pre>\r\n&lt;meta name=\"apple-itunes-app\" content=\"app-id=myAppStoreID, affiliate-data=myAffiliateData, app-argument=myURL\"&gt;\r\n<\/pre>\n<p>This tag requests three parameters in the <code>content<\/code> attribute. The first is the App Unique ID, which you can get from the <a href=\"https:\/\/tools.applemediaservices.com\/\" rel=\"nofollow noopener\" target=\"_blank\">iTunes Link Maker<\/a>, and this App ID parameter is required. The last two parameters, <code>affiliate-data<\/code> and <code>app-argument<\/code>, are optional.<\/p>\n<p>This banner is smart. For example, when users have installed your app on their device, the <strong>View<\/strong> button will change to <strong>Open<\/strong>, and users will be redirected to the installed app instead of the App Store. If the user\u2019s device does not support your app, the banner will not be displayed.<\/p>\n<p>It is worth noting that this meta tag is only supported in iOS 6 and later versions. Users with earlier iOS versions will not see the banner.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>If you have an iOS app related to your website, you should consider adding this meta tag to draw more attention to your app, despite being limited to iOS 6 and later versions.<\/p>\n<p>Additionally, <a href=\"https:\/\/docs.microsoft.com\/en-gb\/\" rel=\"nofollow noopener\" target=\"_blank\">Windows 8 also provides a similar method with the <code>msApplication-ID<\/code> meta tag<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Apple introduced a meta tag called the iTunes App Meta Tag, which makes it easy to promote your app on your website. When the iTunes Meta App Tag is enabled, it will display a banner at the top of your webpage when users visit the site through their iPhone. On the iPad, the banner is&hellip;<\/p>\n","protected":false},"author":113,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3399,352],"tags":[4652,1846,2339],"topic":[4520,4521],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boost Your iOS App Visibility with iTunes App Meta Tag - Hongkiat<\/title>\n<meta name=\"description\" content=\"Apple introduced a meta tag called the iTunes App Meta Tag, which makes it easy to promote your app on your website. When the iTunes Meta App Tag is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/itunes-meta-tag\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost Your iOS App Visibility with iTunes App Meta Tag\" \/>\n<meta property=\"og:description\" content=\"Apple introduced a meta tag called the iTunes App Meta Tag, which makes it easy to promote your app on your website. When the iTunes Meta App Tag is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/itunes-meta-tag\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-31T10:01:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-03T17:33:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/itunes-meta-tag\/itunes-app-meta-tag.jpg\" \/>\n<meta name=\"author\" content=\"Thoriq Firdaus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tfirdaus\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thoriq Firdaus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/itunes-meta-tag\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/itunes-meta-tag\\\/\"},\"author\":{\"name\":\"Thoriq Firdaus\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/e7948c7a175d211496331e4b6ce55807\"},\"headline\":\"Boost Your iOS App Visibility with iTunes App Meta Tag\",\"datePublished\":\"2013-05-31T10:01:47+00:00\",\"dateModified\":\"2025-04-03T17:33:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/itunes-meta-tag\\\/\"},\"wordCount\":262,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/itunes-meta-tag\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/itunes-meta-tag\\\/itunes-app-meta-tag.jpg\",\"keywords\":[\"Apple Music\",\"iOS\",\"Mobile Apps\"],\"articleSection\":[\"Mobile\",\"Web Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/itunes-meta-tag\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/itunes-meta-tag\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/itunes-meta-tag\\\/\",\"name\":\"Boost Your iOS App Visibility with iTunes App Meta Tag - Hongkiat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/itunes-meta-tag\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/itunes-meta-tag\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/itunes-meta-tag\\\/itunes-app-meta-tag.jpg\",\"datePublished\":\"2013-05-31T10:01:47+00:00\",\"dateModified\":\"2025-04-03T17:33:39+00:00\",\"description\":\"Apple introduced a meta tag called the iTunes App Meta Tag, which makes it easy to promote your app on your website. 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