{"id":16938,"date":"2021-10-26T21:01:54","date_gmt":"2021-10-26T13:01:54","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=16938"},"modified":"2022-07-17T21:53:24","modified_gmt":"2022-07-17T13:53:24","slug":"optimizing-online-presence-for-jobs","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/optimizing-online-presence-for-jobs\/","title":{"rendered":"How to Optimize Your Online Presence for Job Hunting"},"content":{"rendered":"<p>Everybody is connected, and it\u2019s quite easy for companies and their recruiters <strong>to run a quick search on their prospective employees<\/strong> to find out about their <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/positive-working-environment\/\" rel=\"noopener\">attitudes toward work<\/a> and assess their suitability for the job.<\/p>\n<p>As a matter-of-fact, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/danschawbel\/2011\/02\/21\/5-reasons-why-your-online-presence-will-replace-your-resume-in-10-years\/?sh=6acfa63f6069\">Dan Schawbel<\/a> from Forbes goes as far as to suggest that our <strong><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/optimizing-online-presence-for-jobs\/\" rel=\"noopener\">online presence<\/a> will replace our resume in the near future<\/strong>. Given such an emerging trend, it is high time we become cognizant of what the Internet has to say about us. In the midst of a job-switch, it\u2019s good practice to keep your online profiles presentable and optimized for your future employment opportunities.<\/p>\n<p>You never know if a headhunter has ever considered you as a potential candidate for an attractive post but decided not to because of your less-than-appealing online presence.<\/p>\n<p>Follow these <strong>10 simple and practical tips on managing your social profiles<\/strong> to make them resume-ready and increase your odds of getting the <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/tag\/interview\/\" rel=\"noopener\">interview<\/a>.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/your-first-interview\/\" class=\"ref-block__link\" title=\"Read More: First Job Interview: 10 Things You Should Know\" rel=\"bookmark\"><span class=\"screen-reader-text\">First Job Interview: 10 Things You Should Know<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/your-first-interview.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-16836 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/your-first-interview.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">First Job Interview: 10 Things You Should Know<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tFinding and applying for the job might be easy with many job search websites, but when it's time...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>1. Stay Well-Versed with Changes in Privacy<\/h2>\n<p>If you\u2019ve read my earlier post on <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/facebook-privacy-settings-you-should-know\/\" rel=\"noopener\">5 Facebook Privacy Settings You Should Know<\/a> and <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/facebook-privacy-matters\/\" rel=\"noopener\">Facebook & Your Privacy: Why It Matters<\/a>, you would\u2019ve realized by now <strong>how important it is to keep abreast of revisions in the privacy policies<\/strong> on Facebook and other social network sites.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/optimize-online-presence-images\/stay-well-versed.jpg\" alt=\"Changes in Privacy\" width=\"800\" height=\"582\"><\/figure>\n<p>These policies determine how searchable your profile is and how you can restrict access to your postings. You will need to enable your potential employers to search for your profile page effortlessly. <strong>Be wary of what you make public <\/strong>(and accessible by them) to accurately portray you in the manner you want.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-2\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/safeguard-online-privacy\/\" class=\"ref-block__link\" title=\"Read More: 9 Simple Tips to Safeguard Your Online Privacy\" rel=\"bookmark\"><span class=\"screen-reader-text\">9 Simple Tips to Safeguard Your Online Privacy<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/safeguard-online-privacy.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-18531 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/safeguard-online-privacy.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">9 Simple Tips to Safeguard Your Online Privacy<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tFrom social networking sites to online banking services, the Internet is indeed permeating into our lives like never...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h3>A Buggy Issue<\/h3>\n<p>Apart from such privacy settings, it is also necessary to make a conscious effort to stay informed about existing bugs and get them fixed before they leave you vulnerable to any privacy leak. It would <strong>be disastrous if all your private photos and postings<\/strong> were available to your prospective employers during a routine background search.<\/p>\n<p>Facebook users have not forgotten the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.abc.net.au\/news\/2012-10-04\/users-vow-to-desert-facebook-amid-latest-privacy-scandal\/4295964\">privacy glitch<\/a> when private messages that weren\u2019t supposed to be public had seemingly appeared publicly on their wall page.<\/p>\n<h2>2. Create and Maintain a Good Online Presence<\/h2>\n<p>Access restrictions aside, you should create and maintain a good online presence on different social media networks. It makes sense to say that you wouldn\u2019t have any online presence if you don\u2019t appear online! Besides robbing your chance to impress recruiters, a blocked social network profile may also raise a red flag, giving the impression that you have things to hide.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/optimize-online-presence-images\/be-public.jpg\" alt=\"Be Public\" width=\"800\" height=\"740\"><\/figure>\n<p>Since an overwhelming 93% of employers use LinkedIn to headhunt candidates, it\u2019s definitely a must for you to publicize your LinkedIn profile in order to appear in search results. The same applies to other social network sites like <strong>Facebook<\/strong> (66%) and <strong>Twitter<\/strong> (54%).<\/p>\n<h2>3. Utilize Your Limited Bio Space<\/h2>\n<p>The description of your social network bio plays a big role in attracting the attention of employers. On Facebook for instance, within a limited space, you are to summarize your experience, personality, interests, skills, what you can offer to the employers and presumably more. Technically, <strong>it is something like a resume<\/strong>.<\/p>\n<p>A bio is actually more conversational and can be used to provide more information about you than any standard resume could.<\/p>\n<h3>Cater to Different Profiles<\/h3>\n<p>Note that your bio will differ depending on your networking platform. For LinkedIn, it is expected for your bio to reveal your experience and expertise, your educational background along with various accomplishments in your career.<\/p>\n<p>You can be less formal when it comes to your personal blog or Facebook profile and perhaps include some light-hearted materials from your personal life. However, <strong>always be critical about the words and phrases you use<\/strong> because recruiters pay special attention to certain keywords and phrases.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-3\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/your-fav-social-sites-and-you\/\" class=\"ref-block__link\" title=\"Read More: What Social Media Platforms Reveal About Your Personality\" rel=\"bookmark\"><span class=\"screen-reader-text\">What Social Media Platforms Reveal About Your Personality<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/your-fav-social-sites-and-you.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-16620 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/your-fav-social-sites-and-you.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">What Social Media Platforms Reveal About Your Personality<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tFrom staying updated on current events to catching up with friends, social media platforms have become integral to...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>4. Filter Your Images<\/h2>\n<p>That entire thing about a picture being a thousand words, well, it\u2019s true. With Facebook becoming a daily social outlet to connect with friends and family, you know unappealing photos will turn up eventually.<\/p>\n<p>They\u2019re generally harmless, but there are some photos of your wilder days in college that need not ever grace the light of day. If they do not represent who you are today, they may ruin your chances of <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/social-media-dream-jobs\/\" rel=\"noopener\">landing a job in your dream company<\/a>.<\/p>\n<h3>Filter your Tagged Photos too<\/h3>\n<p>Your safest bet is to go through the photos in your account and sift through the more private photos. You\u2019d also want to spread out your net to humiliating photos friends put up on their Facebook wall. There is the option to require authorization from you first before these photos will turn up in your account. To do that and control other forms of unwanted tagging, check out <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/prevent-facebook-tagging\/\" rel=\"noopener\">How to Control Unwanted Tagging of Facebook Photos<\/a>.<\/p>\n<h2>5. Integrate Your Social Network Profiles<\/h2>\n<p>It\u2019s important to make sure that your name is consistent across all of your social media accounts. Some of us may choose to use some nickname for our Facebook account while have our official name reserved for more professional uses. Then there\u2019s a case of including the middle name, dialect names, or Christian names for different profiles.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/optimize-online-presence-images\/integrate-your-social-media.jpg\" alt=\"Integrate Your Social Network Profiles\" width=\"800\" height=\"663\"><\/figure>\n<p>If you want to <strong>facilitate a recruiter\u2019s search for you<\/strong>, standardize the name through all your profiles. Try not to use a nickname because it may seem less professional and less relatable to your actual name.<\/p>\n<h3>Keep It All Together<\/h3>\n<p>Apart from your name, check if the details you have put in your various profiles about your accomplishments, prior experience, interests, and even photos are pretty similar as well. Once you\u2019ve done that, link all your social networks together.<\/p>\n<h2>6. Update Your Profile Regularly<\/h2>\n<p>Of course, it will be pretty pointless if you have all those badges for people to connect with you but do not have your most updated information in those profiles. It is of utmost benefit to you if recruiters can easily see your most recent job descriptions, achievements and other life changes <strong>to accurately assess your capabilities. <\/strong><\/p>\n<p>Failing to provide the most current content on your profiles may signal to them that <strong>you\u2019re not interested enough to be headhunted<\/strong>. When you do update your profile, make sure that you do so for all other social networks so that you don\u2019t frustrate recruiters with inconsistent updates.<\/p>\n<h2>7. Express Yourself Across Different Platforms Regularly<\/h2>\n<p>If you want to maintain that online presence, you will need to <strong>be proactive in all your social networking platforms and your own website<\/strong>. Your goal is to showcase yourself to potential employers with your viewpoints and expertise so that they can judge you in a positive light.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/optimize-online-presence-images\/express-yourself.jpg\" alt=\"Express Yourself Across Different Platforms Regularly\" width=\"800\" height=\"693\"><\/figure>\n<p>Don\u2019t just stop at blogging for your site or commenting and posting on your social network account, participate in public online forums, commenting on other blogs and even submitting reviews on books, movies, travels, etc. All these <strong>online footprints you leave out there establish your online reputation<\/strong> and validate the claims you make in your bio and resume.<\/p>\n<h3>Sharing is Caring<\/h3>\n<p>The beauty of online social networking lies in its seamless ability for people to share with just one or two mouse clicks. <strong>The lifespans of most articles or posts today are prolonged when they get shared across networks. <\/strong><\/p>\n<p>Hence, you can be assured that your efforts in<strong> blogging, commenting, posting and such can multiply your online presence in volumes<\/strong> when your contributions get shared. Just make sure that they are spread around for its quality content and not for the wrong reasons.<\/p>\n<h2>8. Share Your Work Online<\/h2>\n<p>When you want to impress potential employers, one thing you have to do is to showcase your work online. <strong>This is especially so if you\u2019re in the creative industry<\/strong>. You can do that by making use of a couple of well-known online communities and photo-sharing networks such as DeviantArt, Behance, Flickr, and Instagram to promote your artwork and other designs.<\/p>\n<p>Due to the abundance of designers and artists in such specialized communities and networks, such sites <strong>provide a conducive environment for contributions and commentaries.<\/strong> There is often a wealth of knowledge to tap into and plenty of opportunities to forge a positive reputation for yourself.<\/p>\n<h3>Your Portfolio, Your Shrine<\/h3>\n<p>Even if you\u2019re not from the creative industry, you can still <strong>launch and build up your portfolio online<\/strong>. Showcase your past accomplishments on your website, from published research papers, company projects, samples of your best work, presentations and speeches, to volunteering services, accolades and certifications.<\/p>\n<p>Putting these up online<strong> allows the recruiter to have a clearer picture of your competence<\/strong> than what your brief and concise resume may reveal. Remember to place convenient attachments and links to your showcases on your website.<\/p>\n<h2>9. Balance Your Posts & Updates<\/h2>\n<p>Much as you want to get prospective employers noticing you online, you shouldn\u2019t restrict your posts and updates to just career materials. I\u2019m sure you\u2019d still want to have fun and connect with your friends on a personal level instead of just using SNS to get jobs.<\/p>\n<p>The good news is you can; in fact, having personal posts and updates unrelated to work<strong> produces a more holistic representation of you<\/strong> and make you appear more genuine. So go ahead, show pictures of your family and friends, tweet about your hobbies and rant about sports all you want!<\/p>\n<h3>Keep It Clean and Coherent<\/h3>\n<p>Wait a minute, you say, what about all your profanity-filled tweets? Ah, that\u2019s definitely a no-no. True enough, there are certain posts which tend to deter recruiters.<\/p>\n<p>Other taboos include poor grammar\/spelling mistakes (54%), mentions of alcohol consumption (47%) and religious posts (26%). The rule of thumb is to err on the safe side by not posting anything you think might be controversial. At the very least,<strong> limit such posts to your friends and hide them from public viewing.<\/strong><\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-4\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/55-interesting-social-media-infographics\/\" class=\"ref-block__link\" title=\"Read More: 55 Interesting Social Media Infographics\" rel=\"bookmark\"><span class=\"screen-reader-text\">55 Interesting Social Media Infographics<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/55-interesting-social-media-infographics.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-8622 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/55-interesting-social-media-infographics.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">55 Interesting Social Media Infographics<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tnfographic punches the idea into one's processor almost immediately because of the way data is presented is neat,...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>10. Do a Check By Googling Yourself<\/h2>\n<p>The best way to assess your online presence is to run the test yourself and <strong>google your name from time to time<\/strong>. If you want to see how popular you are on search engines, check out how frequently your name surfaces in the search results and how high up in the list they appear.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/optimize-online-presence-images\/googling-yourself.jpg\" alt=\"Do a Check By Googling Yourself\" width=\"800\" height=\"640\"><\/figure>\n<p>A <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.searchenginewatch.com\/2011\/04\/21\/top-google-result-gets-36-4-of-clicks-study\/\">study<\/a> from Optify has revealed that the top three spots in the first page of a Google search get as much as 58.4% of all clicks! To attain that, you need to make your online presence felt with<strong> ongoing engagements in online communities, discussion forums, social network sites and blogs<\/strong>.<\/p>\n<p>More importantly though, find out whether there are any negative content or digital dirt that others might have written about you. These can include<strong> bad reviews, online flamings, and articles that quoted you out of context<\/strong> and put you in the negative light. If there are any, your priority will be to deal with those first. Here are some <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.psychologytoday.com\/sg\/blog\/career-transitions\/201202\/digital-dirt-managing-your-online-identity\">ways<\/a> you can resolve them.<\/p>","protected":false},"excerpt":{"rendered":"<p>Everybody is connected, and it\u2019s quite easy for companies and their recruiters to run a quick search on their prospective employees to find out about their attitudes toward work and assess their suitability for the job. As a matter-of-fact, Dan Schawbel from Forbes goes as far as to suggest that our online presence will replace&hellip;<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3412],"tags":[4653,4610],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 Tips to Optimize Your Online Presence (For Job Hunts)<\/title>\n<meta name=\"description\" content=\"Everybody is connected, and it&#039;s quite easy for companies and their recruiters to run a quick search on their prospective employees to find out about\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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