{"id":16639,"date":"2013-03-11T23:01:20","date_gmt":"2013-03-11T15:01:20","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=16639"},"modified":"2020-09-11T18:59:56","modified_gmt":"2020-09-11T10:59:56","slug":"popular-gaming-companies-names","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/popular-gaming-companies-names\/","title":{"rendered":"The Stories Behind The Names of 15 Gaming Brands You Know"},"content":{"rendered":"<p>I\u2019m an avid gamer, and I\u2019ve devoted a bulk of my time in my bedroom playing games without giving a single thought to what goes behind the doors of the many players in the gaming industry, apart from what games they are releasing next. Inspired by earlier <a href=\"https:\/\/www.hongkiat.com\/blog\/where-these-companies-got-their-names-from-part-1\/\">behind-the-name<\/a> <a href=\"https:\/\/www.hongkiat.com\/blog\/behind-names-of-top-tech-companies-part2\/\">stories<\/a> here on the site, this time we are going to look into the stories behind big names in the gaming industry.<\/p>\n<p>Some of these names might not be familiar to you but their games were probably part of your childhood. Read on to find out how these brands in the gaming industry got their names.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/things-you-didnt-know-the-names\/\" class=\"ref-block__link\" title=\"Read More: 40 Things You Didn\u2019t Know Have Names\" rel=\"bookmark\"><span class=\"screen-reader-text\">40 Things You Didn\u2019t Know Have Names<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/things-you-didnt-know-the-names.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-25585 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/things-you-didnt-know-the-names.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">40 Things You Didn\u2019t Know Have Names<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tDid you know that the \"sleeping 8\" symbol you know as the infinity symbol is a lemniscate? It...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<p><strong>Find other Stories Behind The Name:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/where-these-companies-got-their-names-from-part-1\/\">Stories Behind Names of Tech Giants \u2013 Part I<\/a><\/li>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/behind-names-of-top-tech-companies-part2\/\">Stories Behind Names of Tech Giants \u2013 Part II<\/a><\/li>\n<\/ul>\n<h2><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.xbox.com\/en-US\/\">XBox<\/a><\/h2>\n<p>In 2001, when Microsoft\u2019s software of interface programming (Direct X) was ruling the market; the developers of the company wanted a graphical hardware called \u201cDirectX Box\u201d.<\/p>\n<p>They consequently named it XBox.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/popular-gaming-companies-names\/xbox.jpg?newedit\" alt=\"xbox-logo\" width=\"800\" height=\"507\"><\/figure>\n<h2><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.sega.com\/\">SEGA<\/a><\/h2>\n<p>If you haven\u2019t figured out the etymology of SEGA, just split it in Service Games.<\/p>\n<p>That\u2019s how it originated.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/popular-gaming-companies-names\/sega.jpg?newedit\" alt=\"sega-logo\" width=\"800\" height=\"609\"><\/figure>\n<h2><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.konami.com\/en\/\">KONAMI<\/a><\/h2>\n<p>Konami is the portmanteau of the three creators of the first games from the company:  Kagemasa Kozuki, Yoshinobu Nakama and Tatsuo Miyasako.<\/p>\n<p>Only Kozuki, 73 still serves on the board.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/popular-gaming-companies-names\/Konami.jpg?newedit\" alt=\"konami-logo\" width=\"800\" height=\"507\"><\/figure>\n<h2><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.capcom.com\/\">CAPCOM<\/a><\/h2>\n<p>The founders  named their arcade gaming machines CAPsule COMputers, the shorter version became CAPCOM.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/popular-gaming-companies-names\/capcom.jpg?newedit\" alt=\"capcom-logo\" width=\"800\" height=\"195\"><\/figure>\n<h2><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.ubisoft.com\/en-us\/\">Ubisoft<\/a><\/h2>\n<p>When it seemed like almost all the gaming companies had names related to Japanese phrases, UBISOFT originated differently.<\/p>\n<p>They picked the following French word: <em>Union des Bretons Ind\u00c3\u00a9pendants<\/em> plus SOFTware.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/popular-gaming-companies-names\/ubisoft.jpg?newedit\" alt=\"Ubisoft-logo\" width=\"800\" height=\"734\"><\/figure>\n<h2><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.snk-corp.co.jp\/us\/\">SNK<\/a><\/h2>\n<p>The name is an acronym of the Japanese phrase: <em>Shin Nihon Kikaku<\/em> which means \u201cNew Japan Project.\u201d<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/popular-gaming-companies-names\/SNK.jpg?newedit\" alt=\"SNK logo\" width=\"800\" height=\"507\"><\/figure>\n<h2><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"http:\/\/wii.com\/\">Wii<\/a><\/h2>\n<p>Former engineers decided to name it Wii because the two characters (ii) nicely symbolize the gathering of two individuals playing together.<\/p>\n<p>Wii also sounds like \u201cWe\u201d.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/popular-gaming-companies-names\/Wii-Logo.jpg?newedit\" alt=\"Wii-Logo\" width=\"800\" height=\"505\"><\/figure>\n<h2><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/shop.hasbro.com\/en-me\">Hasbro<\/a><\/h2>\n<p>Hasbro is actually the shortened version of \u2018Hassenfield Brothers\u2019, the three brothers who founded the toy company responsible for Transformers and Monopoly.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/popular-gaming-companies-names\/Hasbro.jpg?newedit\" alt=\"Hasbro-logo\" width=\"800\" height=\"450\"><\/figure>\n<h2><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.nintendo.com\/\">Nintendo<\/a><\/h2>\n<p>The name Nintendo are three Japanese characters that roughly translates to \u201cleave fate to the heavens.\u201d<\/p>\n<p>The name was coined in 1933 and has so far stood the test of times.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/popular-gaming-companies-names\/Nintendo.jpg?newedit\" alt=\"Nintendo-logo\" width=\"800\" height=\"400\"><\/figure>\n<h2><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.zynga.com\/\">Zynga<\/a><\/h2>\n<p>Zynga was named after the CEO\u2019s late American bulldog, Zinga (which explains the dog in the logo).<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/popular-gaming-companies-names\/zynga.jpg?newedit\" alt=\"zynga-logo\" width=\"800\" height=\"394\"><\/figure>\n<h2><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Gaikai\">GaiKai<\/a><\/h2>\n<p>GaiKai is Japanese for large open space which basically means you can go in any direction, anywhere<\/p>\n<p>A perfect concept for <a href=\"https:\/\/www.hongkiat.com\/blog\/cloud-gaming\/\">cloud gaming<\/a>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/popular-gaming-companies-names\/GaikaiLogo.jpg?newedit\" alt=\"GaikaiLogo\" width=\"800\" height=\"227\"><\/figure>\n<h2><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.square-enix.com\/\">Square Enix<\/a><\/h2>\n<p>Square, the game developer, was founded on a Japanese island named <em>Shikoku<\/em>, which sounded very similar to <em>Shikaku<\/em> \u2013 Square.<\/p>\n<p>Enix was a play between the name of the bird which rises from the ashes, the Phoenix and the world\u2019s first computer, the ENIAC.<\/p>\n<p>After the merger in 2003, the two former rivals became one, Square Enix.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/popular-gaming-companies-names\/square-enix.jpg?newedit\" alt=\"square-enix-logo\" width=\"800\" height=\"234\"><\/figure>\n<h2><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/en.bandainamcoent.eu\/\">NAMCO Bandai<\/a><\/h2>\n<p>NAMCO got its name from the abbreviation of Nakamura Amusement Machine Manufacturing Company, which operated children rides\u2019 on the roofs of department stores. The company bought Atari in 1985.<\/p>\n<p>The founder of Bandai, Naoharu Yamashina was inspired by a Chinese phrase: <em>Bandai Fueki<\/em> which means \u201ceternally unchanging.\u201d<\/p>\n<p>The two merged into one in  2006.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/popular-gaming-companies-names\/bandai-namco.jpg?newedit\" alt=\"bandai namco\" width=\"800\" height=\"441\"><\/figure>","protected":false},"excerpt":{"rendered":"<p>I\u2019m an avid gamer, and I\u2019ve devoted a bulk of my time in my bedroom playing games without giving a single thought to what goes behind the doors of the many players in the gaming industry, apart from what games they are releasing next. Inspired by earlier behind-the-name stories here on the site, this time&hellip;<\/p>\n","protected":false},"author":123,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3398,3407],"tags":[1539,2308],"topic":[4523,4521],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Stories Behind The Names of 15 Gaming Brands You Know - Hongkiat<\/title>\n<meta name=\"description\" content=\"I&#039;m an avid gamer, and I&#039;ve devoted a bulk of my time in my bedroom playing games without giving a single thought to what goes behind the doors of the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/popular-gaming-companies-names\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Stories Behind The Names of 15 Gaming Brands You Know\" \/>\n<meta property=\"og:description\" content=\"I&#039;m an avid gamer, and I&#039;ve devoted a bulk of my time in my bedroom playing games without giving a single thought to what goes behind the doors of the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/popular-gaming-companies-names\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-11T15:01:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-11T10:59:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/popular-gaming-companies-names\/xbox.jpg?newedit\" \/>\n<meta name=\"author\" content=\"Kelvon Yeezy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Kelvonyeezy\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kelvon Yeezy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/popular-gaming-companies-names\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/popular-gaming-companies-names\\\/\"},\"author\":{\"name\":\"Kelvon Yeezy\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/1b58f2230c1c769f208d778f79d9c5f3\"},\"headline\":\"The Stories Behind The Names of 15 Gaming Brands You Know\",\"datePublished\":\"2013-03-11T15:01:20+00:00\",\"dateModified\":\"2020-09-11T10:59:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/popular-gaming-companies-names\\\/\"},\"wordCount\":541,\"commentCount\":14,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/popular-gaming-companies-names\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/popular-gaming-companies-names\\\/xbox.jpg?newedit\",\"keywords\":[\"Gaming\",\"tech company\"],\"articleSection\":[\"Internet\",\"Startups\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/popular-gaming-companies-names\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/popular-gaming-companies-names\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/popular-gaming-companies-names\\\/\",\"name\":\"The Stories Behind The Names of 15 Gaming Brands You Know - 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