{"id":16513,"date":"2013-02-22T21:01:10","date_gmt":"2013-02-22T13:01:10","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=16513"},"modified":"2023-04-06T21:56:12","modified_gmt":"2023-04-06T13:56:12","slug":"favicons-importance","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/favicons-importance\/","title":{"rendered":"Let&#8217;s Talk About the Importance of Favicons"},"content":{"rendered":"<p>Online business veterans know it\u2019s the little things that set a company apart from the competition. Newbies will quickly learn that fact! No matter what your level of expertise, there are certain things you are probably overlooking when it comes to your website\u2019s design.<\/p>\n<p>The perfect example is your site\u2019s favicon. Do you know what a favicon is? Are you using yours effectively?<\/p>\n<h2>An Introduction to Favicons<\/h2>\n<p>The term favicon is short for \u201cfavorites icon.\u201d Originally, the image was used to distinguish pages in a list of favorites (now commonly referred to as bookmarks). Over time, favicons have developed other uses as well.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/favicons-importance\/bookmarks.jpg\" alt=\"bookmarks\" width=\"255\" height=\"189\"><\/figure>\n<p>Additional locations you\u2019ll see a favicon include:<\/p>\n<ul>\n<li>the left side of the internet browser\u2019s address bar for active pages<\/li>\n<li>in the drop-down list of predicted URLs (if your browser uses a prediction service)<\/li>\n<li>in the various open tabs of your browser<\/li>\n<\/ul>\n<h2>The Implications for an Online Business<\/h2>\n<p>You might be wondering why on earth we bothered to dedicate an entire post to favicons. Well, this is why:<\/p>\n<h3>Favicons Make Life Easier<\/h3>\n<p>By now, most people who use the internet regularly are accustomed to seeing favicons. Your average internet user probably doesn\u2019t know too much about them. However, users do appreciate their presence and definitely notice their absence.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/favicons-importance\/logo_initial.jpg\" alt=\"favicons\" width=\"383\" height=\"66\"><\/figure>\n<p>The brain can process images much easier and quicker than words. When browsing through a list of favorites, users can quickly find the site they want by the accompanying favicon.<\/p>\n<p>The same thing happens when an internet user has several tabs open; the favicon makes it easy to distinguish between different sites.<\/p>\n<p>If a site doesn\u2019t use a favicon, there will simply be a blank page listed beside the website name. If a site doesn\u2019t use a favicon, there will simply be a blank page listed beside the website name.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/favicons-importance\/no_favicon.jpg\" alt=\"no favicon\" width=\"452\" height=\"42\"><\/figure>\n<p>When a user has multiple bookmarks without a favicon, selecting the desired site becomes much more difficult since all the blank pages will look the same.<\/p>\n<h3>Favicons Establish Credibility<\/h3>\n<p>Your site\u2019s killer design will definitely grab visitors\u2019 attention. However, once their attention has been snagged, you need to induce them to stay for a while. When the internet first came about, \u201csticky websites\u201d was a phrase people used to describe sites that did just that \u2013 compelled visitors to stick around.<\/p>\n<p>One of the ways to do that is to project the appearance of a credible business. Otherwise, visitors will leave before they can appreciate what the site (and business) has to offer.<\/p>\n<p>Including a custom favicon is one way to establish credibility. It may seem like a small gesture, but visitors will notice and appreciate what it signifies. Likewise, visitors also notice when WordPress newbies use the default favicon that came with their theme. While something is better than nothing, the custom is better than the default.<\/p>\n<p>A custom icon tells visitors you are willing to go the extra mile to meet their needs. That professional attitude builds a customer\u2019s trust.<\/p>\n<h3>Favicons Build Brand Awareness<\/h3>\n<p>We all know the importance of logos. It is what visually connects us to a company. What would McDonald\u2019s be without the golden arches? Or Twitter without the little bluebird? Whether it is derived from your company\u2019s logo or an entirely new visual representation, favicon functions like a miniature logo. It helps internet users remember your brand.<\/p>\n<h2>Creating a Favicon<\/h2>\n<p>Is a custom favicon necessary? No. However, I think we have pretty much established they go a long way in improving the overall quality of a visitor\u2019s experience.<\/p>\n<p>If you are ready to create a favicon, upgrade from your WordPress default, or enhance an outdated design, here is what you need to do:<\/p>\n<ul>\n<li>Search for a free favicon generator on the web (there are tons to choose from)<\/li>\n<li>Create your file (usually 16 pixels by 16 pixels)<\/li>\n<li>Go to the images section of your theme<\/li>\n<li>Add or replace the default favicon with your custom design<\/li>\n<\/ul>\n<p>Remember, a favicon is a very small image. Don\u2019t add too much detail and don\u2019t be too fancy. An indistinguishable favicon isn\u2019t much better than no favicon at all.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/favicons-importance\/logo.jpg\" alt=\"logo\" width=\"160\" height=\"121\"><\/figure>\n<p>Try using the initial letter of your company\u2019s name in a distinct font. The Google favicon is a perfect example of this. While it may seem like a simple way to go, using your company\u2019s initial can be as basic or elaborate as you want.<\/p>\n<p>If you already have a company logo, see if you can incorporate some or all of it into your favicon. Check out how Amazon combined both their logo and company initial.<\/p>\n<p>If you are new to the online world, this may be the first time you\u2019ve given any thought to your favicon. As a business veteran, it has probably been several years since you\u2019ve even glanced at your custom image. Either way, make sure your favicon is an asset \u2013 not a hindrance \u2013 to your website\u2019s success.<\/p>","protected":false},"excerpt":{"rendered":"<p>Discover the importance of favicons for your website and learn how to create and implement them. Improve your site&#8217;s branding and user experience.<\/p>\n","protected":false},"author":436,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[352],"tags":[826],"topic":[4520],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Let&#039;s Talk About the Importance of Favicons - Hongkiat<\/title>\n<meta name=\"description\" content=\"Discover the importance of favicons for your website and learn how to create and implement them. Improve your site&#039;s branding and user experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/favicons-importance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let&#039;s Talk About the Importance of Favicons\" \/>\n<meta property=\"og:description\" content=\"Discover the importance of favicons for your website and learn how to create and implement them. 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