{"id":15970,"date":"2013-01-03T21:01:22","date_gmt":"2013-01-03T13:01:22","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=15970"},"modified":"2023-04-06T19:09:01","modified_gmt":"2023-04-06T11:09:01","slug":"create-wordpress-themes-that-sell","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/create-wordpress-themes-that-sell\/","title":{"rendered":"5 Tips for Creating Highly Sellable WordPress Themes"},"content":{"rendered":"<p>Considering the fact that WordPress is the most popular Content Management System out there and serves many users, it\u2019s no wonder that developers feel encouraged and motivated to create themes for WordPress. After all, the gigantic size of the WordPress\u2019 user base simply means that themes created for WordPress are likely to be used by many people, thereby giving developers good returns for their hard work.<\/p>\n<p>In fact, <strong>if you can get it right with your <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/go\/elegant\">WordPress Themes<\/a>, the opportunities to earn off premium themes are endless<\/strong>. Yet, often we find talented developers not making it big with WP themes in terms of financial gains. In this article, we take a look at certain things that you should do right in order to make money from <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/go\/elegant\">WordPress Themes<\/a> created by you.<\/p>\n<p>But first, here are some <strong>collections of WordPress themes and websites <\/strong>you might want to check out:<\/p>\n<ul>\n<li><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/55-fresh-high-quality-wordpress-themes\/\" rel=\"noopener noreferrer\">55 Fresh & High Quality WordPress Themes<\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/free-professional-wordpress-themes\/\" rel=\"noopener noreferrer\">35 Free And Professional-Looking WordPress Themes<\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/free-responsive-wordpress-themes\/\" rel=\"noopener noreferrer\">40+ Free Responsive WordPress Themes<\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/beautiful-wordpress-websites\/\" rel=\"noopener noreferrer\">Showcase Of Beautiful WordPress-Powered Websites<\/a><\/li>\n<\/ul>\n<h2>1. Obey The Standard Norms<\/h2>\n<p>As a developer, following norms of standardization always <strong>gives the right impression<\/strong> to potential customers. Going in an unorganized manner not only gives other developers that distinct advantage over you by putting them in a better light but also burdens you with <strong>additional hard work and unnecessary coding<\/strong>.<\/p>\n<p>By all means, you should consider employing a well-known <a target=\"_blank\" href=\"https:\/\/codex.wordpress.org\/Theme_Frameworks\" rel=\"noopener noreferrer\">theme framework<\/a> such as Genesis or Thesis to make your coding life easier. If you are not a freelancer, but a premium theme store in your own right, it helps to <strong>have your own custom theme framework to model your themes on<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/create-wordpress-themes-that-sell\/Genesis-Framework.jpg\" alt=\"genesis framework\" height=\"348\" width=\"500\"><\/figure>\n<h3>Coding Rules and Practices<\/h3>\n<p>WordPress has its own set of <a target=\"_blank\" href=\"https:\/\/codex.wordpress.org\/WordPress_Coding_Standards\" rel=\"noopener noreferrer\">coding standards<\/a>. Obey them! In an ocean full of WP themes, many advanced or even mid-level <strong>users will discard your theme if it is not properly coded<\/strong>. In order to ensure that your theme confirms to coding standards, you can make use of a handy plugin called <a target=\"_blank\" href=\"https:\/\/wordpress.org\/\/extend\/plugins\/theme-check\/\" rel=\"noopener noreferrer\">Theme Check<\/a>.<\/p>\n<h2>2. Internationalization and Localization<\/h2>\n<p><strong>Having a translation-ready theme<\/strong> goes a long way in adding to its popularity. Considering the diverse set of users that WordPress serves, it is obvious that not every one of them speaks fluent English. Thus, a translation-ready theme is the best answer to attract a wide user base and gain popularity.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/create-wordpress-themes-that-sell\/translation-ready.jpg\" alt=\"translation ready\" height=\"319\" width=\"500\"><\/figure>\n<h2>3. Theme Options and Customizability<\/h2>\n<p>Obviously, every user would like to be able to customize a theme as per his or her preferences. In order to be something that a user would like to invest money in, <strong>your theme should have customizability settings<\/strong> in a user-friendly manner.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/create-wordpress-themes-that-sell\/theme-options.jpg\" alt=\"theme options\" height=\"356\" width=\"500\"><\/figure>\n<p>If you expect every user to tweak the code to make minor changes to your theme, you can expect your theme to be used by a handful of websites only. Thus, <strong>having a non-bloated yet useful Theme Options page<\/strong> is a good idea.<\/p>\n<h2>4. Documentation and Support <\/h2>\n<p>Considering the fact that many themes are sold for $35 on ThemeForest, you may not be keen on providing 24\u00d77 support for your work. That is understandable, but you should also note that the relatively low price point attracts a new set of audience in itself: student bloggers and casual bloggers who would want to have a unique look for their blog.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/create-wordpress-themes-that-sell\/support-page.jpg\" alt=\"support page\" height=\"341\" width=\"500\"><\/figure>\n<p>Such users generally <strong>appreciate if the theme author can answer a few questions<\/strong>, possibly via a tweet at least. As a result, you should be keen on <strong>reaching out and connecting<\/strong> with your audience. Similarly, ensure that your theme is<strong> properly documented and regularly updated<\/strong>.<\/p>\n<h2>5. Other Winning Tips<\/h2>\n<p>Apart from the above, having themes that <strong>serve a specific purpose<\/strong>, such as photography websites or real estate websites, always helps and gets better financial returns. Furthermore, certain features such as <strong>social media integration<\/strong>, if <strong>done with innovation<\/strong>, can also present a solid case for your theme\u2019s financial performance.<\/p>\n<p>Are you a theme developer? If so, what ideas and strategies do you follow to ensure that your themes have a good showing in the market? <strong>Share them with us in the comments below!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Considering the fact that WordPress is the most popular Content Management System out there and serves many users, it\u2019s no wonder that developers feel encouraged and motivated to create themes for WordPress. After all, the gigantic size of the WordPress\u2019 user base simply means that themes created for WordPress are likely to be used by&hellip;<\/p>\n","protected":false},"author":267,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[49],"tags":[4663,365,252],"topic":[4520],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Tips for Creating Highly Sellable WordPress Themes - Hongkiat<\/title>\n<meta name=\"description\" content=\"Considering the fact that WordPress is the most popular Content Management System out there and serves many users, it&#039;s no wonder that developers feel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/create-wordpress-themes-that-sell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips for Creating Highly Sellable WordPress Themes\" \/>\n<meta property=\"og:description\" content=\"Considering the fact that WordPress is the most popular Content Management System out there and serves many users, it&#039;s no wonder that developers feel\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/create-wordpress-themes-that-sell\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-03T13:01:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-06T11:09:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/create-wordpress-themes-that-sell\/Genesis-Framework.jpg\" \/>\n<meta name=\"author\" content=\"Sufyan Bin Uzayr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sufyan Bin Uzayr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/create-wordpress-themes-that-sell\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/create-wordpress-themes-that-sell\\\/\"},\"author\":{\"name\":\"Sufyan Bin Uzayr\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/315be7d11f3d79097247bef473411cfd\"},\"headline\":\"5 Tips for Creating Highly Sellable WordPress Themes\",\"datePublished\":\"2013-01-03T13:01:22+00:00\",\"dateModified\":\"2023-04-06T11:09:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/create-wordpress-themes-that-sell\\\/\"},\"wordCount\":675,\"commentCount\":18,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/create-wordpress-themes-that-sell\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/create-wordpress-themes-that-sell\\\/Genesis-Framework.jpg\",\"keywords\":[\"ad-divi\",\"WordPress Themes\",\"WordPress Tips\"],\"articleSection\":[\"WordPress\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/create-wordpress-themes-that-sell\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/create-wordpress-themes-that-sell\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/create-wordpress-themes-that-sell\\\/\",\"name\":\"5 Tips for Creating Highly Sellable WordPress Themes - 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