{"id":15377,"date":"2012-11-03T21:01:46","date_gmt":"2012-11-03T13:01:46","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=15377"},"modified":"2023-05-17T14:50:34","modified_gmt":"2023-05-17T06:50:34","slug":"viral-web-videos-characteristics","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/viral-web-videos-characteristics\/","title":{"rendered":"5 Common Characteristics of A Viral Web Video"},"content":{"rendered":"<p>Viral videos can be so useful on many fronts, from being an effective marketing device (e.g. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=_ve4M4UsJQo\">Honda \u2013 The Cog<\/a>) to a tool for championing social causes (e.g. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=Y4MnpzG5Sqc\">KONY 2012<\/a>). When delivered in a proper manner, <strong>viral videos can have a more significant impact to people than being purely a source of entertainment<\/strong>. Before it can do that, it must reach out to as many people as possible via the networking effects of the Internet.<\/p>\n<p>The question is: <strong>What qualities must the video have before it becomes viral?<\/strong><\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/youtube-tutorial-for-beginners\/\" class=\"ref-block__link\" title=\"Read More: Beginner\u2019s Guide to Producing Your First Youtube Tutorial\" rel=\"bookmark\"><span class=\"screen-reader-text\">Beginner\u2019s Guide to Producing Your First Youtube Tutorial<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/youtube-tutorial-for-beginners.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-14996 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/youtube-tutorial-for-beginners.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Beginner\u2019s Guide to Producing Your First Youtube Tutorial<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tYouTube has become an important channel for relaxation and study. You can find many video tutorials to give...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>1. Universal Appeal<\/h2>\n<p>Obviously if you want to make your video go viral across the country or even the world, it cannot be something which only you or a small group of people will appreciate or understand. It can\u2019t be funny to one but offensive to another. True, one man\u2019s meat is another man\u2019s poison, so it\u2019s not easy to make a video that\u2019s going to be interpreted the same way across people and cultures.<\/p>\n<div class=\"su-youtube su-u-responsive-media-yes\"><div class=\"video-19by6\"><iframe loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/0EqSXDwTq6U?\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"\"><\/iframe><\/div><\/div>\n<p>One such viral video that has been going around since 2007 is one \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=_OBlgSz8sSM\">Charlie Bit My Finger \u2013 Again!<\/a>\u201c. At the last check it had 450 million views already! Although it\u2019s a cute one-minute video clip, I don\u2019t exactly see how it managed to hit that number.<\/p>\n<p>Anyway, check out the clip and you\u2019ll see that it\u2019s what I meant by \u2018universal appeal\u2019. There\u2019s nothing to dispute over how one interprets the video and it\u2019s definitely not offensive too people from different parts of the world. It\u2019s just plain\u2026 cuteness.<\/p>\n<h2>2. Short and Simple<\/h2>\n<p>Internet users are multi-taskers. This is evident from the way we navigate from one website to another, usually without reading the entire content of the page. When it comes to the Internet where we expect things to be fast, the target audience is usually one who has a short attention span, and not much patience.<\/p>\n<p>A viral video should typically last no longer than three (to five, if you must) minutes. Apart from keeping it brief, the message you\u2019re sending out must be clear. This means making the video simple for anyone to understand (as with #1). When it\u2019s simple, people will more likely share the video on a social media platform like Facebook ensuring that more people will see it.<\/p>\n<p>When it\u2019s simple, everyone gets more or less the same message regardless of how they interpret the video. As a result, you get what you want: a viral video that tells what you want to tell.<\/p>\n<h2>3. Emotional Content<\/h2>\n<p>We humans are emotional creatures. That is why we are naturally drawn to things that arouse our emotions. Videos showing funny babies or pets and angry rants make us feel the same way as they do out of empathy. When we feel the same emotion as what the video portrays, we feel the urge to share it to others and say, \u201cYes, this is how angry\/sad\/happy I am\u201d. It\u2019s also why heartbroken people tend to share tragic love songs on their Facebook wall.<\/p>\n<p>Jonah Lehrer from Wired wrote an interesting article arguing that <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wired.com\/2011\/07\/why-do-viral-videos-go-viral\/\">emotions aroused by viral videos are what makes them go viral<\/a>. This is because in the online world, we are less able to express our emotions through words, and we partially compensate for that by creating emoticons.<\/p>\n<p>As a result, images and videos especially that are highly emotional compel us to share them as they can represent and express our emotions better than text and emoticons can ever do. If a picture is worth a thousand words, imagine how many words is a video worth?<\/p>\n<h2>4. Actionable<\/h2>\n<p>Putting some form of \u2018Call to Action\u2019 will encourage people to share the video with their friends and turn it viral. It doesn\u2019t have to be a direct call to action. In fact, a subtle call to action works better in some circumstances because it makes us think that we have the freedom to choose to share or not, instead of being arm-twisted into doing it.<\/p>\n<div class=\"su-youtube su-u-responsive-media-yes\"><div class=\"video-19by6\"><iframe loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/kl1ujzRidmU?\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"\"><\/iframe><\/div><\/div>\n<p>A subtle call to action can be exemplified by this <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=kl1ujzRidmU\">video<\/a> (34 million views) where a North Carolina dad literally shot his daughter\u2019s laptop with his pistol over some disrespectful post she posted. A direct call to action is more clear-cut, much like how the campaign of \u2018<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=Y4MnpzG5Sqc\">KONY 2012<\/a>\u2018 (90 million views) spelt out the steps viewers have to do to stop Ugandan military leader, Joseph Kony from committing further crime against humanity.<\/p>\n<div class=\"su-youtube su-u-responsive-media-yes\"><div class=\"video-19by6\"><iframe loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/Y4MnpzG5Sqc?\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"\"><\/iframe><\/div><\/div>\n<p>The simplest call to action may also include clicking on a link to a website to check out what message the video is promoting, or even to ask viewers to spread the video.<\/p>\n<p>Remember though that if your video is impactful enough to viewers, they will naturally want to spread it to their friends without being asked to.<\/p>\n<h2>5. Identifiable & Relatable<\/h2>\n<p>When we share something on our social networking sites, we are actually showing a little piece of ourselves to the rest of the world. If we share quality content, people will see us as having good taste. You can argue that everyone has different taste. True, which is why it is probably got more to do with the identity which we wish to assume through our online profile.<\/p>\n<p>In other words, the video which we are creating ought to be something that your target audience wants to be associated with. This will induce the sharing and spreading of your video to your intended audience.<\/p>\n<p>Some videos are more ubiquitous than others and are thus able to sweep across the online universe easily. These videos are those which people can universally identify with, namely content like humour and pop culture. When you create videos which the vast majority of the online population can relate to, it somehow proliferates because there is a higher chance of people liking it.<\/p>","protected":false},"excerpt":{"rendered":"<p>Viral videos can be so useful on many fronts, from being an effective marketing device (e.g. Honda \u2013 The Cog) to a tool for championing social causes (e.g. KONY 2012). When delivered in a proper manner, viral videos can have a more significant impact to people than being purely a source of entertainment. Before it&hellip;<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3401,3398],"tags":[2184],"topic":[4521],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Common Characteristics of A Viral Web Video - Hongkiat<\/title>\n<meta name=\"description\" content=\"Viral videos can be so useful on many fronts, from being an effective marketing device (e.g. Honda - The Cog) to a tool for championing social causes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/viral-web-videos-characteristics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Common Characteristics of A Viral Web Video\" \/>\n<meta property=\"og:description\" content=\"Viral videos can be so useful on many fronts, from being an effective marketing device (e.g. Honda - 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