{"id":15047,"date":"2012-09-27T21:01:46","date_gmt":"2012-09-27T13:01:46","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=15047"},"modified":"2023-04-06T21:56:57","modified_gmt":"2023-04-06T13:56:57","slug":"ecommerce-website-tips","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/ecommerce-website-tips\/","title":{"rendered":"How to Improve Your E-Commerce (Online Store) UI"},"content":{"rendered":"<p><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/category\/ecommerce\/\" rel=\"noopener\">E-commerce<\/a> is a very competitive field because your rival is no more than a click away. If a customer doesn\u2019t like your site, he simply looks for another e-commerce site to buy products from. If you want to gain more customers and attract attention, you want to make sure that your website is as usable and as customer-friendly as possible.<\/p>\n<p>It doesn\u2019t matter if your prices are very low or <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/entrepreneurs-5-reasons-why-your-products-are-not-selling\/\" rel=\"noopener\">you have the best products in the market<\/a> because if customers get confused navigating your website, reaching a preset target will likely be difficult.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/tag\/usability-design\/\" rel=\"noopener\">Usability<\/a> means that you have to make the buying process as quick and as easy as possible. These tips will let you<strong> create a more usable e-commerce website<\/strong> that can create higher conversion rates.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/how-to-ruin-good-user-experience\/\" class=\"ref-block__link\" title=\"Read More: How to Ruin Good User Experience in 20 Steps\" rel=\"bookmark\"><span class=\"screen-reader-text\">How to Ruin Good User Experience in 20 Steps<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/how-to-ruin-good-user-experience.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-9482 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/how-to-ruin-good-user-experience.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">How to Ruin Good User Experience in 20 Steps<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tEvery day, we access several new or familiar sites and encounter different experiences. Sometimes, you may have pleasant...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>1. Call-to-Action & Sign-up Buttons<\/h2>\n<p>Avoid lengthy sign-up forms that can take a few pages or so before visitors can successfully register to your site. As an e-commerce site, you don\u2019t actually need to know their address, phone number, what kind of work they do, etc.<\/p>\n<p>A simple email address and a password are just all you need. That being said, never underestimate <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/call-to-action-button-templates\/\" rel=\"noopener\">call-to-action buttons<\/a> as this help in building higher conversion rates and improving site usability. Make these call-to-action buttons stand out.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/ecommerce-website-tips\/call-to-action-button.jpg\" alt=\"Call To Action\" height=\"319\" width=\"500\"><\/figure>\n<p>You need to think about the button size, color, font, wording and positioning. It needs to be very clear and in a color that will stand out from your website background.<\/p>\n<p>Moreover, local language should be taken into consideration, so use IP delivery to serve custom versions of your call-to-action button based on the customer\u2019s location.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-2\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/call-to-action-buttons-guidelines-best-practices-and-examples\/\" class=\"ref-block__link\" title=\"Read More: Effective Call to Action Buttons: Tips and Examples\" rel=\"bookmark\"><span class=\"screen-reader-text\">Effective Call to Action Buttons: Tips and Examples<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/call-to-action-buttons-guidelines-best-practices-and-examples.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-6587 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/call-to-action-buttons-guidelines-best-practices-and-examples.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Effective Call to Action Buttons: Tips and Examples<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tCall to action buttons on websites are often neglected. Designers sometimes don't understand exactly what makes a good...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>2. Buying Without the Need to Register<\/h2>\n<p>One thing online shoppers hate the most is the long and tedious sign-up process before finalizing a purchase. What if you go about allowing guest users to checkout products without the need to register, then ask them afterwards if they want to sign up, to make the next purchase on your site easier?<\/p>\n<p>This kind of method is known to increase sales (<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/articles.uie.com\/three_hund_million_button\/\">up to the tune of $300 million<\/a>), improve customer retention, and reduce cart abandonment.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/ecommerce-website-tips\/continue-as-guest.jpg\" alt=\"Continue As Guest\" height=\"244\" width=\"500\"><\/figure>\n<p>If you are still looking for inspiration for registration materials, check out this collection of <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/login-registration-form\/\" rel=\"noopener\">Beautiful Examples of Login and Registration Forms<\/a>.<\/p>\n<h2>3. Search Function<\/h2>\n<p>Search functionality helps customers to find what they are looking for, making their shopping experience more satisfying than frustrating. Who would want to go from one page to another, read the description of every product you have in your online store, just to find what they are looking for these days?<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/ecommerce-website-tips\/search-box.jpg\" alt=\"Search Box\" height=\"183\" width=\"500\"><\/figure>\n<p>This is highly recommended for an e-commerce site that has a wide variety of products sold, and if it is added with category refinement, the search process can be even quicker, allowing buyers to find what they are looking for.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-3\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/beautiful-website-search-box-ui-design\/\" class=\"ref-block__link\" title=\"Read More: Showcase of Beautiful Search Box UI Designs\" rel=\"bookmark\"><span class=\"screen-reader-text\">Showcase of Beautiful Search Box UI Designs<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/beautiful-website-search-box-ui-design.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-10901 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/beautiful-website-search-box-ui-design.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Showcase of Beautiful Search Box UI Designs<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tSearch boxes are crucial for helping users find what they're looking for on a website. They're especially important...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>4. Breadcrumb Navigation<\/h2>\n<p>When placing orders, customers have to know where they stand in their purchase process \u2013 how many steps have they accomplished, and how many more to go.<\/p>\n<p>Without <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/breadcrumb-menu-css3\/\" rel=\"noopener\">breadcrumb navigation<\/a>, customers will easily get bored and think your shopping procedures take forever, making them more likely to just abandon their purchases, halfway through.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/ecommerce-website-tips\/Breadcrumb-Navigation.jpg\" alt=\"Breadcrumb Navigation\" height=\"88\" width=\"500\"><\/figure>\n<p>Moreover, using breadcrumb navigation will help customers to go back a previous step and edit any mistakes they have made rather than start over from scratch, or give up on the whole process altogether.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-4\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/breadcrumb-navigation-examined-best-practices-examples\/\" class=\"ref-block__link\" title=\"Read More: Breadcrumb Navigation: Best Practices and Examples\" rel=\"bookmark\"><span class=\"screen-reader-text\">Breadcrumb Navigation: Best Practices and Examples<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/breadcrumb-navigation-examined-best-practices-examples.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-5422 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/breadcrumb-navigation-examined-best-practices-examples.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Breadcrumb Navigation: Best Practices and Examples<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tBreadcrumb navigation is often overlooked in the design and development process.\u00a0Some people may see it as unnecessary, while...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>5. Shopping Cart<\/h2>\n<p>No e-commerce website is complete without proper content management and personal detail security. Shoppers should feel confident in buying products at your e-commerce site, so you need to assure them that your site is a reputable site that has features to protect the privacy of your customers.<\/p>\n<p>Get a trust certificate like Hacker Safe or VeriSign and an updated <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/ssl-certs-guide\/\" rel=\"noopener\">SSL certificate<\/a> to build up customer trust and offer better shopping security.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/ecommerce-website-tips\/shopping-cart.jpg\" alt=\"Shopping Cart\" height=\"295\" width=\"500\"><\/figure>\n<p>For more Shopping cart options, check out our <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/opensource-ecommerce-shopping-carts\/\" rel=\"noopener\">best of Open Source e-Commerce Shopping Carts<\/a><\/p>\n<h2>Suggest Related Items<\/h2>\n<p>The way Amazon.com suggests related items, like batteries, accessories and peripheral products when a buyer is purchasing a laptop, not only help save the customer\u2019s time but also helps increase revenue and customer retention on your e-commerce site.<\/p>\n<h2>Hidden Charges<\/h2>\n<p>Customers hate agreeing to the price of a product only to find out that it is going to cost them 2% more when it is time to share their credit card details.<\/p>\n<p>Make sure that you display prices, taxes, shipping charges, discounts early, so that buyers know the final sum they will be forking out.<\/p>\n<p>If you present your customers with a lot of unexplained costs, they will more likely to abandon their purchase, and even worse, their trust in your site will be broken.<\/p>\n<h2>Further Reading<\/h2>\n<p>If you are interested in more materials related to e-commerce, check out the following posts on the subject:<\/p>\n<ul>\n<li><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/e-commerce-design-resources-the-ultimate-round-up\/\" rel=\"noopener\">E-Commerce Design Resources: The Ultimate Round-Up <\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/essential-things-ecommerce-site-should-have\/\" rel=\"noopener\">10 Essential Things Your E-Commerce Site Should Have<\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/setting-up-your-first-online-shop\/\" rel=\"noopener\">Ultimate Guide to Setting Up Your First Online Shop <\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Discover top tips for optimizing your eCommerce website for success. Increase sales, improve user experience and stay ahead of the competition.<\/p>\n","protected":false},"author":448,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3395],"tags":[],"topic":[4520,4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Improve Your E-Commerce (Online Store) UI - Hongkiat<\/title>\n<meta name=\"description\" content=\"Discover top tips for optimizing your eCommerce website for success. Increase sales, improve user experience and stay ahead of the competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/ecommerce-website-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Improve Your E-Commerce (Online Store) UI\" \/>\n<meta property=\"og:description\" content=\"Discover top tips for optimizing your eCommerce website for success. 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