{"id":15021,"date":"2012-09-24T21:01:48","date_gmt":"2012-09-24T13:01:48","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=15021"},"modified":"2023-04-06T21:52:45","modified_gmt":"2023-04-06T13:52:45","slug":"high-demand-designers","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/high-demand-designers\/","title":{"rendered":"How to Become A High-Demand Designer (And Get Good Clients)"},"content":{"rendered":"<p>There are two types of designers in this world: those <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/getting-more-design-projects-tips\/\" rel=\"noopener\">who are in high-demand<\/a>, and those <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/worst-web-designer\/\" rel=\"noopener\">who aren\u2019t<\/a>. Most of us start out in the latter category, and, unfortunately, some of us remain there for the duration of our careers.<\/p>\n<p>But there\u2019s a way to cross the gap between being in high demand and low demand that isn\u2019t always obvious. It\u2019s not easy, otherwise, everyone would be doing it. But I\u2019m going to assume you\u2019re a designer interested in improving the <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/clients-from-hell\/\" rel=\"noopener\">quality of clients<\/a> you get, so I\u2019m going to give it to you straight.<\/p>\n<p>Here are several steps you can follow to <strong>boost your appeal to your potential clients<\/strong>, and climb the ladder from mediocre performer to <strong>becoming a high-demand superstar designer<\/strong>.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/getting-more-design-projects-tips-2\/\" class=\"ref-block__link\" title=\"Read More: 5 Tips to Getting More Design Jobs For Freelancers\" rel=\"bookmark\"><span class=\"screen-reader-text\">5 Tips to Getting More Design Jobs For Freelancers<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/getting-more-design-projects-tips-2.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-14011 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/getting-more-design-projects-tips-2.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">5 Tips to Getting More Design Jobs For Freelancers<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tThere are many web design businesses and deals that are set up and shut down just as quickly...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>Do the Thinking<\/h2>\n<p><strong>The most important asset a designer can have is his or her thought process<\/strong>. High-level clients \u2013 the kind you want to go after as a high-demand designer \u2013 are far more interested in what you were thinking about when you created the work in your <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/creating-professional-portfolio-site\/\" rel=\"noopener\">portfolio<\/a>, rather than just the visuals.<\/p>\n<p>Before you meet with a high-level client, it\u2019s helpful to arrange your portfolio so that it tells a story. When you do present your portfolio to a potential client, don\u2019t just show a bunch of pretty pictures, <strong>explain the thought that went into your decision-making process<\/strong>.<\/p>\n<p>You want to take potential clients through your market research covering <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sitepoint.com\/how-to-create-unique-selling-proposition\/\">unique selling points<\/a>, and all that is relevant that goes into creating a marketable, effective design.<\/p>\n<h3>Know who you are designing for<\/h3>\n<p>With new <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/types-of-clients\/\" rel=\"noopener\">clients<\/a>, take the opportunity to <strong>explain your choices that make up your past designs<\/strong>. Why and how did your choices work with your target users? Get the answers to these questions, and you can do that by pulling data from the people you design for the most often.<\/p>\n<p>Interview your users, start an email list, make polls or surveys whenever appropriate. Don\u2019t just listen to what people say, but also look at their activities and reactions to the designs you\u2019ve created. <strong>Observe the clicking, reading, or buying habits of your clients<\/strong>. Cross-reference those habits with what you get from the horse\u2019s mouth to get a better, more complete indication.<\/p>\n<p>Show the process behind the visuals themselves. Why these colors or that <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/tag\/logo-design\/\" rel=\"noopener\">logo<\/a> concept, and most importantly how did your choices improve the effectiveness of the design? Go deeper into the psychology of your <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/deal-with-clients\/\" rel=\"noopener\">ideal clients<\/a> and the markets they serve. High-demand designers do this every day.<\/p>\n<h3>Think for your client<\/h3>\n<p><strong>Every design client loves to have a designer who can think for them<\/strong>. Someone who knows their exact needs before they even voice them, and who can intuitively draw out their true desires for a successful project.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/high-demand-designers\/high-demand-designer.jpg\" alt=\"high demand designers\" height=\"554\" width=\"550\"><\/figure>\n<p><small>(Image Source: Proteus Documents)<\/small><\/p>\n<p>How do I know this? Because I\u2019ve been a design client as well as a designer. Even though I\u2019m a designer myself, I love it when a freelancer can seemingly \"read my mind\" and figure out what I really want before I even say it. If you\u2019re thinking that no designer can accomplish this reliably without the use of a magic wand and sparkly cape, think again.<\/p>\n<p>Learning to quantify the needs of your target market is a very learnable skill in any industry. However, it does require you to be ultra-specific about the exact industry or industries you want to serve \u2013 you can\u2019t read <em>everyone\u2019s<\/em> minds, after all.<\/p>\n<h2>Choosing to Specialize<\/h2>\n<p>If you\u2019re after true high-level clients, you can\u2019t be an \"all-purpose\" designer. Unless you\u2019re really, truly strapped for cash, it makes no career sense to take on just any design job you can find, regardless of your level of expertise.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/high-demand-designers\/designer.jpg\" alt=\"designer\" height=\"900\" width=\"550\"><\/figure>\n<p><small>(Image Source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/visual.ly\/community\/Infographics\/business\/graphic-design-what-you-need-know-about-career-0\">Visual.ly<\/a>)<\/small><\/p>\n<p>This dilutes the strength of your personal brand and takes away valuable time that you could be using to <strong>focus your attention on the markets you genuinely want to serve<\/strong>. It can be hard sometimes to walk away from lucrative jobs that you have no apparent interest in. But you need to free up time to conduct the proper research into the kinds of design jobs you really want to take; the kind that will make you a high-demand designer.<\/p>\n<p>By having a target market, high-demand designers will automatically know what their clients want, because it\u2019s the same thing that they themselves want. This has a bonus effect of giving one more experience with one\u2019s niche market, which is something all clients want.<\/p>\n<h2>Not Good Enough<\/h2>\n<p>A lot of designers when faced with less-than-appealing work, approach it with a lackluster attitude. This inevitably affects the quality of the finished project. It is an unavoidable fact that there will always be work that\u2019s not going to have your steadfast attention. In those cases, you may be tempted to do work that\u2019s merely \u2018good enough\u2019, and not put your full effort into delivering a quality piece.<\/p>\n<p>This practice is detrimental to your path to becoming a truly high-demand designer because it creates dark spots in your portfolio. <strong>Every mediocre project you put into your portfolio is taking the place of a potentially awesome project<\/strong>. But if you do each project like it\u2019s the most valuable one in your entire career, you\u2019ll eventually have a portfolio full of amazing work that any client will salivate over.<\/p>\n<p>It\u2019s also important to do side projects which show your thought process to potential clients. Many designers don\u2019t really understand how important this is, because they think that all an art director or freelance client wants to see is the result. But high-level clients aren\u2019t paying you for your design skills. They\u2019re looking for people who show a superior thought process from initial sketches to the final solution, and their ability to interpret demands and demonstrate them in the results.<\/p>\n<h2>Get Out Of The Kiddie Pool<\/h2>\n<p>One of the advantages of becoming a high-level designer is that it eliminates requests for spec work \u2013 the bane of every designer\u2019s existence. Except for a small set of very special circumstances, high-level designers <strong>never<\/strong> get asked to do spec work. And when they do, it\u2019s for a very specific, mutually beneficial purpose.<\/p>\n<p>If a client is confident that you can deliver their needs and wants unsupervised, it won\u2019t even occur to them to ask you for spec work. Spec work for me is quite unnecessary, it doesn\u2019t show your problem-solving side, just your designing skills, and everybody has that.<\/p>\n<p>High-level clients want their high-demand designers to go beyond designing, they want designers who know how to think and connect with their target audience. Remove yourself from the kiddie pool, do your research into the target markets of your clients and create opportunities for yourself.<\/p>","protected":false},"excerpt":{"rendered":"<p>Discover the high demand for designers in today&#8217;s job market. Learn which skills are most sought after and how to stand out as a top candidate.<\/p>\n","protected":false},"author":129,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[352],"tags":[559,4493,510],"topic":[4520],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Become A High-Demand Designer (And Get Good Clients) - Hongkiat<\/title>\n<meta name=\"description\" content=\"Discover the high demand for designers in today&#039;s job market. Learn which skills are most sought after and how to stand out as a top candidate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/high-demand-designers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Become A High-Demand Designer (And Get Good Clients)\" \/>\n<meta property=\"og:description\" content=\"Discover the high demand for designers in today&#039;s job market. Learn which skills are most sought after and how to stand out as a top candidate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/high-demand-designers\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-24T13:01:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-06T13:52:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/high-demand-designers\/high-demand-designer.jpg\" \/>\n<meta name=\"author\" content=\"Addison Duvall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Addison Duvall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/high-demand-designers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/high-demand-designers\\\/\"},\"author\":{\"name\":\"Addison Duvall\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/ee39080532d48918a80a4e7c76bdbc65\"},\"headline\":\"How to Become A High-Demand Designer (And Get Good Clients)\",\"datePublished\":\"2012-09-24T13:01:48+00:00\",\"dateModified\":\"2023-04-06T13:52:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/high-demand-designers\\\/\"},\"wordCount\":1131,\"commentCount\":28,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/high-demand-designers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/high-demand-designers\\\/high-demand-designer.jpg\",\"keywords\":[\"Business Clients\",\"Business Tips\",\"Web Designers\"],\"articleSection\":[\"Web Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/high-demand-designers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/high-demand-designers\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/high-demand-designers\\\/\",\"name\":\"How to Become A High-Demand Designer (And Get Good Clients) - Hongkiat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/high-demand-designers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/high-demand-designers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/high-demand-designers\\\/high-demand-designer.jpg\",\"datePublished\":\"2012-09-24T13:01:48+00:00\",\"dateModified\":\"2023-04-06T13:52:45+00:00\",\"description\":\"Discover the high demand for designers in today's job market. 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