{"id":14994,"date":"2012-09-21T23:01:19","date_gmt":"2012-09-21T15:01:19","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=14994"},"modified":"2023-11-14T19:15:44","modified_gmt":"2023-11-14T11:15:44","slug":"social-networking-advice","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/social-networking-advice\/","title":{"rendered":"4 Popular Social Networking Advice You Should Ignore"},"content":{"rendered":"

Many freelancers rely on social networking. They often say it has boosted their business, building trust, relationships, and spreading the word about their work.<\/p>\n

Freelancers use social media for two main reasons: to connect with colleagues<\/strong> and to promote their business, blog, or product<\/strong>. In every field, there\u2019s a lot of advice. If you search online, you\u2019ll find the same suggestions on many blogs, articles, and ebooks.<\/p>\n

Just like there is common blogging<\/a> and freelancing advice<\/a> that doesn\u2019t always work, there is also popular social networking advice that sounds good but might not always be effective<\/strong>. I\u2019m not saying this advice is always bad; sometimes, it can be really valuable.<\/p>\n

However, not everyone faces the same situations. So, if you\u2019re following the well-known social networking tips below and they aren\u2019t working for you, it might be because they don\u2019t fit your specific situation.<\/p>\n

Automate Your Updates<\/h2>\n

Many social media experts recommend automating some of your updates to appear active all the time. It\u2019s useful if you\u2019re too busy to spend time on your favorite social network.<\/p>\n

Try this: Open X (formerly Twitter) and look through your feed. You\u2019ll probably see automated posts from blogs, quotes, and many links shared through services like Buffer.<\/p>\n

\"facebook<\/figure>\n

However, automation can feel impersonal after a while. Imagine you haven\u2019t been on social networks all week. People looking through your posts will only see shared links, quotes, and promotional tweets about your products. They won\u2019t see any real interaction with your followers \u2013 and that\u2019s the main problem with automated updates.<\/p>\n

Making Automation Work for You<\/h3>\n

While automated updates can handle a big chunk of your social networking, overdoing it can have negative effects. To avoid sounding robotic, only automate a small part of your updates.<\/p>\n

If you blog often, use plugins like Tweet Old Post<\/a> and set a 4-8 hour interval between post updates. If you\u2019re really busy, schedule some of your updates using a web app like Hootsuite<\/a> or Buffer<\/a>. When sharing a link, add your own thoughts to it.<\/p>\n

\"buffer<\/figure>\n

If you know you\u2019ll be away for a few hours, schedule a tweet to let your followers know. People understand you can\u2019t be online all the time. Your followers will appreciate your honesty about not being there instead of trying to trick them with automated updates pretending you\u2019re always active.<\/p>\n

Be Active Everywhere<\/h2>\n

Every time a new social network appears, people rush to join and spend a lot of time there, following the popular advice of being \u201cactive on social media!<\/em>\u201d It\u2019s good to be active, but remember, trying to be everywhere can spread you too thin. As a freelancer with limited time, being active on every social network isn\u2019t practical.<\/p>\n

Being active on social media doesn\u2019t mean you need to be on every<\/em> platform available.<\/p>\n

Making Selective Activity Work for You<\/h3>\n

Certainly, create a profile<\/strong> on each social network. Get your account and a custom URL. But then, focus mainly on the ones most useful for your marketing<\/strong>. Assess your freelance business marketing and pick up to 3 social networks where you can be most successful.<\/p>\n

For me, it\u2019s X and LinkedIn. Also, I\u2019m currently exploring Pinterest. It\u2019s good to try out new platforms. Spend some time on your preferred social networks during weekends or after work hours.<\/p>\n

\"posting<\/figure>\n

This way, you can figure out if they\u2019re beneficial for your business before committing your valuable time to them.<\/p>\n

Share, Share and Share!<\/h2>\n

Being on a social network isn\u2019t very helpful if you\u2019re not sharing content with your followers. However, freelancers often make the mistake of sharing everything they find interesting, even if it\u2019s not related to their professional field.<\/p>\n

If your profile is about your freelance business, but you\u2019re frequently posting about bird watching, for example, you\u2019re confusing your audience and giving them the wrong impression<\/strong>. Soon, they might not see you as a reliable source of information and may unfollow or ignore you.<\/p>\n

\"sharing<\/figure>\n

Effective Sharing Strategies<\/h3>\n

Share content that is relevant to your industry or target audience. If you\u2019re a freelancer aiming to connect with other freelancers and potential clients, then share content that matters to them.<\/p>\n

Even better, add your own thoughts to the content you share. Let them know your perspective. The content you share can establish you as a go-to source for information in your freelance field and solidify your reputation as an expert.<\/p>\n

Post n<\/em> Updates Daily<\/h2>\n

When I started using social networks for my business, I was puzzled about how often to post updates. The common advice was less on Facebook (5-7 times a day) and more on X (15-20 times) throughout the day. Following this, I spaced out my updates, which disrupted my schedule and made it hard to keep track of conversations.<\/p>\n

The suggestion to post a specific number of updates is generally good \u2013 except when it isn\u2019t. Sounds confusing, right? It was for me too.<\/p>\n

\"instagram<\/figure>\n

Finding Your Own Update Rhythm<\/h3>\n

The best way to determine the right frequency of updates is by actively using the social network. When my updates were being overlooked, I stopped focusing on the number of updates and started having more conversations. Some days, this meant 100 tweets; other days, just 5. Sometimes, a single Facebook post would spark enough conversation without needing more updates.<\/p>\n

It really depends on the type of conversations you\u2019re having and the time you have to dedicate to it.<\/p>\n

Personal Insights<\/h2>\n

The beauty of social media and networking is that there are no hard rules. What works for one person may not work for another. Only you can decide what\u2019s effective for you and what feels right. Have you ever followed popular social networking advice that didn\u2019t work for you?<\/p>","protected":false},"excerpt":{"rendered":"

Many freelancers rely on social networking. They often say it has boosted their business, building trust, relationships, and spreading the word about their work. Freelancers use social media for two main reasons: to connect with colleagues and to promote their business, blog, or product. In every field, there\u2019s a lot of advice. If you search…<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3409],"tags":[],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"\n4 Popular Social Networking Advice You Should Ignore - Hongkiat<\/title>\n<meta name=\"description\" content=\"Many freelancers rely on social networking. 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