{"id":14484,"date":"2012-07-29T15:01:32","date_gmt":"2012-07-29T07:01:32","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=14484"},"modified":"2022-10-18T20:12:55","modified_gmt":"2022-10-18T12:12:55","slug":"wp-beginners-power-charge-for-seo","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/wp-beginners-power-charge-for-seo\/","title":{"rendered":"WordPress For Beginners: Power Charge Your Site For SEO"},"content":{"rendered":"<p><strong>Don\u2019t expect silver bullets<\/strong>, I have none. If your blog content or the product\/service you sell is not useful for your visitors, doing SEO won\u2019t take you far. Fine-tuning your WordPress site will work only if your content is good. Consider this a disclaimer before going further.<\/p>\n<p>Now that we can safely go on, here are several actions that can help you rank your WordPress-based site better, gain more visitors, keep them longer on it, and hopefully make them like it even more.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/beginners-guide-to-seo-best-practices-part-13\/\" class=\"ref-block__link\" title=\"Read More: Beginner\u2019s Guide to SEO Best Practices (Part 1\/3)\" rel=\"bookmark\"><span class=\"screen-reader-text\">Beginner\u2019s Guide to SEO Best Practices (Part 1\/3)<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/beginners-guide-to-seo-best-practices-part-13.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-7707 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/beginners-guide-to-seo-best-practices-part-13.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Beginner\u2019s Guide to SEO Best Practices (Part 1\/3)<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tSearch engine optimization is a complex subject, especially when you consider all the information and misinformation readily available...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>WordPress Permalinks<\/h2>\n<p>While many SEO experts put a lot of emphasis on keyword-rich URLs, they don\u2019t seem to matter so much recently. Moreover, with the latest Google Penguin update you can pull an over-optimization trigger quite easily.<\/p>\n<p>So instead of fine-tuning every post URL and stuffing keywords in it, just make sure your URLs are <em>text-based<\/em> and not <em>post-ID based<\/em> (Example: <code>www.yourblog.com\/?p=123<\/code>).<\/p>\n<p>This means to go to the Settings &gt; Permalink Settings page in your WordPress admin and make sure the \u201cPost name\u201d option is selected. This is also the best way to make sure your link makes sense by itself. And when someone links to your post by using the URL as an anchor (which many bloggers do), you\u2019ll still have a link with some keywords in it.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-2\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/change-wordpress-permalinks-without-affecting-search-index\/\" class=\"ref-block__link\" title=\"Read More: Change WordPress Permalinks without affecting Google Index\" rel=\"bookmark\"><span class=\"screen-reader-text\">Change WordPress Permalinks without affecting Google Index<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/change-wordpress-permalinks-without-affecting-search-index.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-424 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/change-wordpress-permalinks-without-affecting-search-index.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Change WordPress Permalinks without affecting Google Index<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tYou want to remove a particular prefix (Dates, for example) in the URL on all your permalinks, but...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<p>Another thing, even if you make this permalink change in the settings, WordPress always makes post-ID based URLs work. This may sometimes lead to duplicate-content issues if someone (or you by accident) link to a post using the UD.<\/p>\n<p>The plugins that I talk about in the next section will help you to solve this issue.<\/p>\n<h2>Using SEO Plugins<\/h2>\n<p>There are plenty of SEO plugins but these are the two I like most: <a href=\"https:\/\/wordpress.org\/plugins\/all-in-one-seo-pack\/\">All in One SEO Pack<\/a> and <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\">WordPress SEO By Yoast<\/a>. Both are very useful but I recommend you to use only one of them at a time. Using them together may lead to conflict.<\/p>\n<h2><strong>Using All In One SEO Pack<\/strong><\/h2>\n<p>In All in One SEO Pack, load its main page in Settings and make sure the plugin status is <strong>enabled<\/strong>, and then do the following:<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-3\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/attract-more-traffic-to-wordpress-website\/\" class=\"ref-block__link\" title=\"Read More: 10 Tested SEO Hacks to Attract More Traffic for WordPress Sites\" rel=\"bookmark\"><span class=\"screen-reader-text\">10 Tested SEO Hacks to Attract More Traffic for WordPress Sites<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/attract-more-traffic-to-wordpress-website.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-55541 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/attract-more-traffic-to-wordpress-website.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">10 Tested SEO Hacks to Attract More Traffic for WordPress Sites<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tThousands of sites are created every day, and WordPress remains the leading CMS for them. As the study...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h3>1. Make sure Canonical URLs are checked <\/h3>\n<p>This will take care of the permalink issue that we discussed above and most other similar issues with duplicate content.<\/p>\n<h3>2. Check Rewrite Titles check box <\/h3>\n<p>In my opinion, the default WordPress titles are ugly, long, and not search-engine friendly enough. You can fine-tune your titles in the boxes below the check box. Usually, the default templates that the plugin offers are good but I\u2019d like to debate the need of \u201c<em>| %blog_title%<\/em>\u201d part in them.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/wp-beginners-power-charge-for-seo\/url-rewrite-title.jpg\" alt=\"Check Rewrite Titles check box \" width=\"500\" height=\"170\"><\/figure>\n<p>While it helps the readers to remember your blog name, this can also make your titles long or keyword stuffed. And overusing keywords is another red flag. So either keep only the page\/post title there in the boxes or make sure your blog name is good.<\/p>\n<p>Good means short, original, memorable, and not keywords stuffed. Another option is to simply hard-code your domain name instead of using <code>| %blog_title%<\/code>, so the templates will look something like <code>%post_title% | www.bluewidgets.com<\/code>.<\/p>\n<h3>3. Do not use any META keyword tags<\/h3>\n<p>And deselect META keyword-related settings in the plugin. META keywords have been useless for ages, and now they may even be a sign of over-optimization.<\/p>\n<h3><strong>4. Use \u201cnoindex\u201d for archives and tag archives.<\/strong><\/h3>\n<p>\u201cNoindex\u201d for categories is questionable. Sure, you want to avoid duplicate content but you also want your category pages to rank in search engines. Ideally they present content focused on a given topic.<\/p>\n<p>So the best way to handle this is to edit your WordPress theme so category pages show excerpts only and not the full post content. You can also just use a theme that already does this.<\/p>\n<p>The other options in the plugin can stay unchecked. I am especially against using \u201cAutogenerate descriptions\u201d. If you don\u2019t want to write a META description for each post, search engines will figure out better ones than the plugin can.<\/p>\n<p>The plugin also adds a box under each post\/page that lets you add a title and META description there. Feel free to use it. Do not add keywords.<\/p>\n<h2><strong>Using SEO For WordPress by Yoast<\/strong><\/h2>\n<p>This is the better plugin, with more features. I prefer to use it over All in One SEO Pack. It has multiple pages with settings.<\/p>\n<p>So once installed, here is what I like to do:<\/p>\n<h3>1. Disable date in posts snippets<\/h3>\n<p><strong>On the dashboard page, disable \u201cdate in snippets for posts\u201d<\/strong>. Generally, I like to disable most date-related info from my WordPress sites to avoid dissatisfied users and search engines when they land on a too-old post. Blogs with time-sensitive publications may want to keep the snippets.<\/p>\n<h3>2. Cleaner post titles<\/h3>\n<p><strong>Title settings<\/strong> can be similar to the ones in All in One SEO Pack. Leave only \u201c<em>%%title%%<\/em>\u201d unless you have short, memorable, and brand-able blog titles. You can hard-code your domain name as well but do not stuff keywords.<\/p>\n<h3>3. Noindex archives<\/h3>\n<p><strong>The Indexation<\/strong> <strong>page<\/strong> is really powerful. In most cases, it\u2019s best to deindex author archives and date-based archives. Keep the category and\/or tag archives indexed (see the explanation about the categories above). I\u2019d disable all the archives from indexing too.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/wp-beginners-power-charge-for-seo\/indexation-rules.jpg\" width=\"500\" height=\"156\" alt=\"Indexation Page\"><\/figure>\n<h3>4. Enable sitemaps<\/h3>\n<p><strong>XML sitemaps better be enabled.<\/strong> I check the \u201cping\u201d checkboxes too although this won\u2019t do wonders for your rankings. One thing that this plugin misses is the canonical URL setting that is in the SEO Pack. The <strong>Permalinks<\/strong> section have some useful features however. Enforcing the trailing slash prevents yet another duplicate content issue, and stripping the category base makes your URLs prettier. Better not do the latter if your blog is already indexed though.<\/p>\n<h3>5. Use breadcrumbs<\/h3>\n<p><strong> Breadcrumbs<\/strong> is useful for both readers and search engines. It doesn\u2019t work on all themes, however. On one of my blogs, it was showing just below the homepage which is not useful and only adds clutter. So better check how it works for you and disable the feature if it doesn\u2019t generate useful breadcrumbs.<\/p>\n<h3>6. Enable RSS<\/h3>\n<p><strong>RSS<\/strong> section you may add some social network links or a subscribe reminder under each post. Search engines won\u2019t care about this but users will. The plugin authors suggest including a link to your site also because many low-quality sites scrap content from RSS.<\/p>\n<p>However instead of placing a generic link to your homepage (especially a keyword-stuffed one) I prefer to link contextually from each post\/page to another relevant post\/page on my site. This is a good practice even for non-WordPress-based sites.<\/p>\n<p>That\u2019s basically what you can get from these two plugins.<\/p>\n<h2>Cache your blog<\/h2>\n<p>Caching is one of these little things that combined with the other optimizations can help you climb a few positions up search engines. They don\u2019t make wonders alone.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-4\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/prevent-wordpress-sitemap-cache\/\" class=\"ref-block__link\" title=\"Read More: How to Exclude XML Sitemaps from Caching in WordPress\" rel=\"bookmark\"><span class=\"screen-reader-text\">How to Exclude XML Sitemaps from Caching in WordPress<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/prevent-wordpress-sitemap-cache.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-39022 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/prevent-wordpress-sitemap-cache.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">How to Exclude XML Sitemaps from Caching in WordPress<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tUsing caching plugins is probably the easiest way to to speed up your WordPress site. However, you might...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<p>However a site that works fast will get lower bounce rates, more likes, and more links. So it\u2019s important to make sure your WordPress-powered site is fast. WordPress by default runs a bit too many slow database queries for something that serves mostly static content.<\/p>\n<p>The most popular plugin for caching your blog is <a href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\">WP Super Cache<\/a>. Just download, activate it, and make sure your site is cached. There is no need to spend days on this.<\/p>\n<h2><strong>Site-wide links, blogrolls, footer links<\/strong><\/h2>\n<p>Placing various site-wide links and footer links is common practice not just for WordPress-powered sites although WordPress users are more exposed to it. Many free themes include footer links to sites that are often totally irrelevant to yours.<\/p>\n<p>Some plugins also include links even without letting you know. Be wary of this. If possible, have a designer (or yourself) create a custom theme for you. When activating less known plugins, check your site if they have added any unwanted links.<\/p>\n<p>Bad outbound links can really hurt your rankings, especially after the Penguin update. Be generous with linking but link to quality and relevant content. Think about your blogroll. I would probably remove the blogroll because it\u2019s a bunch of site-wide links. A resources or \u201crecommended reading\u201d page linking to good relevant blogs may work better.<\/p>\n<h2>Summary<\/h2>\n<p>To summarize, the main things to do are: watch your permalinks and make sure they are well-structured; use some of the best SEO plugins to fix your titles, meta descriptions, and duplicate-content issues; cache your blog so it runs faster. Watch out who you link to. And of course, don\u2019t forget that content is what wins in the long term.<\/p>\n<p>You may also be interested in these following posts:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/beginners-guide-to-seo-best-practices-part-13\/\">Beginner\u2019s guide to SEO: Best Practices<\/a> (<a href=\"https:\/\/www.hongkiat.com\/blog\/beginners-guide-to-seo-best-practices-part-23\/\">part II<\/a>, <a href=\"https:\/\/www.hongkiat.com\/blog\/beginners-guide-to-seo-best-practices-part-33\/\">Part III<\/a>), and<\/li>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/seo-mistakes-bloggers-should-avoid\/\">Top 10 Mistakes a Blogger Should Avoid.<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Don\u2019t expect silver bullets, I have none. If your blog content or the product\/service you sell is not useful for your visitors, doing SEO won\u2019t take you far. Fine-tuning your WordPress site will work only if your content is good. Consider this a disclaimer before going further. Now that we can safely go on, here&hellip;<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[49],"tags":[4663,407],"topic":[4520],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WordPress For Beginners: Power Charge Your Site For SEO<\/title>\n<meta name=\"description\" content=\"Don&#039;t expect silver bullets, I have none. If your blog content or the product\/service you sell is not useful for your visitors, doing SEO won&#039;t take you\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/wp-beginners-power-charge-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WordPress For Beginners: Power Charge Your Site For SEO\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t expect silver bullets, I have none. If your blog content or the product\/service you sell is not useful for your visitors, doing SEO won&#039;t take you\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/wp-beginners-power-charge-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-29T07:01:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T12:12:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/wp-beginners-power-charge-for-seo\/url-rewrite-title.jpg\" \/>\n<meta name=\"author\" content=\"Hongkiat.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hongkiat.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/wp-beginners-power-charge-for-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/wp-beginners-power-charge-for-seo\\\/\"},\"author\":{\"name\":\"Hongkiat.com\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/7cc686597d92f9086729e4bcc1577ba3\"},\"headline\":\"WordPress For Beginners: Power Charge Your Site For SEO\",\"datePublished\":\"2012-07-29T07:01:32+00:00\",\"dateModified\":\"2022-10-18T12:12:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/wp-beginners-power-charge-for-seo\\\/\"},\"wordCount\":1452,\"commentCount\":24,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/wp-beginners-power-charge-for-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/wp-beginners-power-charge-for-seo\\\/url-rewrite-title.jpg\",\"keywords\":[\"ad-divi\",\"SEO\"],\"articleSection\":[\"WordPress\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/wp-beginners-power-charge-for-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/wp-beginners-power-charge-for-seo\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/wp-beginners-power-charge-for-seo\\\/\",\"name\":\"WordPress For Beginners: Power Charge Your Site For SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/wp-beginners-power-charge-for-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/wp-beginners-power-charge-for-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/wp-beginners-power-charge-for-seo\\\/url-rewrite-title.jpg\",\"datePublished\":\"2012-07-29T07:01:32+00:00\",\"dateModified\":\"2022-10-18T12:12:55+00:00\",\"description\":\"Don't expect silver bullets, I have none. 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