Hundreds of witty articles have been written around the topic of landing pages. We all know the basic facts \u2013 that these are the pages a visitor reaches after clicking on a banner ad or a promotional link, and that they play a crucial marketing role by converting leads into customers for the business. When it comes to designing a landing page yourself, however, matters seem to be far more delicate than you would have expected after going through how-to documentation. This is why today, we have chosen to share a collection of actual landing page examples for inspiration.<\/p>\n
According to a pretty scholarly classification you may find in Wikipedia, landing pages fall into two major categories: reference and transactional. If they are to be called a reference, pages have to display information that is both appealing and relevant to the visitor (text, multimedia). \"Transactional\" landing pages are the ones that aim at immediate sales or at least in capturing strong sales leads.<\/p>\n
As you will probably agree with me, all landing pages meet both criteria: they inform the visitor upon the offer as well as incite actions from his side. Otherwise, we wouldn\u2019t need calls-to-action on absolutely any landing page, would we?<\/p>\n
What needs to be clear before launching any landing page in the www is the nature of the desired visitors\u2019 action. Is increasing newsletter signups your goal? Then design a CTA with the message \"Signup now to our newsletter\". Do you aim to have trial purchases from visitors? Say so. Generally speaking, the essential recipe is to make your landing page express this offer as clearly and as enticingly as possible.<\/p>\n