{"id":13329,"date":"2012-04-09T21:02:22","date_gmt":"2012-04-09T13:02:22","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=13329"},"modified":"2023-10-23T17:05:23","modified_gmt":"2023-10-23T09:05:23","slug":"infographic-revolution-where-do-we-go-from-here","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/infographic-revolution-where-do-we-go-from-here\/","title":{"rendered":"Understanding Infographics: What&#8217;s Their Story?"},"content":{"rendered":"<p><a href=\"https:\/\/www.hongkiat.com\/blog\/tag\/infographics\/\">Infographics<\/a> might seem like a recent idea to some, but not everyone knows where they truly come from. They aren\u2019t just a digital creation, but the digital world made them more popular.<\/p>\n<p>In this article, we\u2019ll explore the history of infographics and see how they\u2019re used nowadays. We\u2019ll also discuss if the information they present really adds value and how much of it is genuinely important.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/infographic-tools\/\" class=\"ref-block__link\" title=\"Read More: 20+ Best Infographic Tools\" rel=\"bookmark\"><span class=\"screen-reader-text\">20+ Best Infographic Tools<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/infographic-tools.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-14578 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/infographic-tools.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">20+ Best Infographic Tools<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tInfographics tools help you turn boring data into vivid charts and graphs within minutes, and with minimal effort.\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>The Start of Infographics<\/h2>\n<p>Infographics have always been a powerful tool for sharing information. For example, when information is shared through speech alone, most people only remember about 10% of what they hear. But when the same information is shown visually, with pictures and words, they can remember up to 50% of it. If you\u2019re interested, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/visual.ly\/\/history-infographics\">Visual.ly<\/a> has an interesting section on <em>The History of Infographics<\/em> that provides more details on their effectiveness.<\/p>\n<p>As I said before, infographics aren\u2019t new. They\u2019ve been used for a very long time, even before the digital age. A famous early infographic is from the medical report titled <em>Mortality of the British Army<\/em>, published in 1858. This infographic was made by the legendary Florence Nightingale.<\/p>\n<p>This style of design is still popular and is called a <em>coxcomb<\/em>. Florence Nightingale often included visuals in her reports. She believed it was the best way to share her findings, especially when presenting to big groups like the Parliament.<\/p>\n<p><strong>Diagram of The Causes of Mortality in The Army in The East<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/infographics-revolution\/The-Causes-of-Mortality-in-The-Army-in-The-East.jpg\" alt=\"Diagram showing mortality in the army\" width=\"500\" height=\"300\"><\/figure>\n<p>Another old infographic was made for promoting the London Underground. Nowadays, the London Transport Museum displays many of these posters in one of the biggest collections in the world. The infographic below shows that making attractive visuals out of complex data has always been a challenge.<\/p>\n<p><strong>Figures for 1923, by Charles Shepard, 1924<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/infographics-revolution\/Figures-for-1923.jpg\" alt=\"Infographic from 1923\" width=\"500\" height=\"614\"><\/figure>\n<h2>Infographics: From Paper to Pixels<\/h2>\n<p>According to the Oxford Dictionary, an infographic is <em>\u201ca visual way of showing information or data, like a chart or diagram\u201d<\/em>. Nowadays, infographics are not just found in books, posters, or business reports. They\u2019ve moved to the online world. The main change from paper to digital infographics is the ease of sharing. With a click, we can show it to friends, and they can do the same.<\/p>\n<p>The huge growth of social media has made infographics very popular. Everyone online is a possible viewer. Online businesses use many methods to grab attention: banner ads, Google Ads, emails, short videos, guest articles, and share buttons. Share buttons are simple, but they don\u2019t always work. Sharing a website link is good, but many of us bookmark long articles and never read them again.<\/p>\n<p>This is where companies can use infographics. They can combine the best parts of information into a fun and informative visual. These visuals often have bright pictures, arrows, and colors, making information easy and enjoyable to understand. Plus, being the first to share an infographic feels great.<\/p>\n<h2>The Multiple Benefits of Infographics<\/h2>\n<p>Infographics let creators enhance their brand image, reach new audiences, self-promote, show expertise, increase web traffic, build backlinks, and boost search rankings. It\u2019s easy to see why infographics are so popular online.<\/p>\n<p>Here are some of my favorite infographics that highlight different uses:<\/p>\n<h3>Reaching a New Audience<\/h3>\n<p>Hotel Club, a hotel-booking company, made an infographic for travelers who are also gamers. These travelers have a high spending ability. The infographic doesn\u2019t directly promote the brand but connects with gamers who love exploring different game worlds.<\/p>\n<p><strong>A Guide to The Gamers Universe<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/infographics-revolution\/A-Guide-to-The-Gamers-Universe.jpg\" alt=\"Infographic about gamers' universe\" width=\"500\" height=\"501\"><\/figure>\n<h3>Promoting a Brand<\/h3>\n<p><strong>BroadBandChoices<\/strong>, a site comparing broadband services, created an infographic about modems. It\u2019s a clever way of promoting their brand while educating viewers about an essential digital device.<\/p>\n<p><strong>The History of The Modems<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/infographics-revolution\/The-History-of-The-Modems.jpg\" alt=\"Infographic on modem history\" width=\"500\" height=\"393\"><\/figure>\n<h3>Showing Expertise in a Field<\/h3>\n<p>News agencies, like the Guardian from the UK, often produce quick and informative infographics. Speed in journalism shows authority. Besides fast articles, they offer visual content for those who prefer visuals over long reads.<\/p>\n<p><strong>Where Does the EU Get its Money From \u2013 and How Does It Spend It?<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/infographics-revolution\/Where-Does-the-EU-Get-its-Money-From.jpg\" alt=\"EU financial infographic\" width=\"500\" height=\"344\"><\/figure>\n<h2>What\u2019s Next for Infographics?<\/h2>\n<p>There are countless types of infographics available. Just searching for \u201cinfographics\u201d can give you over 8,550,000 results. With so many out there, it\u2019s clear that not all are of high quality or share crucial information. Do we even need infographics when simple stats can convey the message, or if the shared info isn\u2019t important?<\/p>\n<h3>Interactive Infographics<\/h3>\n<p>With changing technology, marketing approaches adapt. Now, there are interactive infographics that enhance user engagement.<\/p>\n<p>I remember seeing an interactive infographic celebrating Barrack Obama\u2019s 50th birthday. You can control how you view the graphic and choose what info you want to see. It\u2019s an interesting experience.<\/p>\n<p><strong>Obama At 50: Timeline of a President and his Country<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/infographics-revolution\/obama-at-50.jpg\" alt=\"Interactive infographic about Obama at 50\" width=\"500\" height=\"312\"><\/figure>\n<p>Another one by BBC visualizes the debt connections between Euro countries and major world economies. It showcases which country owes money to whom.<\/p>\n<p><strong>Eurozone Debt: Who Owes What to Whom?<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/infographics-revolution\/Eurozone-debt-web.jpg\" alt=\"Infographic on Eurozone debt connections\" width=\"500\" height=\"257\"><\/figure>\n<p>Then there\u2019s a simple one by <strong>Thomson Holidays<\/strong> made for music tourists. It encourages dance music fans to explore new places and tunes.<\/p>\n<p><strong>How Music Travels \u2013 The Evolution of Western Dance Music<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/infographics-revolution\/How-Music-Travels.jpg\" alt=\"Infographic about music's travel\" width=\"500\" height=\"338\"><\/figure>\n<p>Finally, MahiFX has an interactive infographic, which, even though it\u2019s under construction, provides a unique experience. Instead of a regular landing page, they show how long it would take super trader John Paulson to earn your yearly salary. This creative idea got them lots of web traffic and social shares. Forex trading made engaging!<\/p>\n<p><strong>You vs. John Paulson<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/infographics-revolution\/You-vs.-John-Paulson.jpg\" alt=\"Comparison infographic with John Paulson\" width=\"500\" height=\"338\"><\/figure>\n<h2>Further Reading<\/h2>\n<p>Here are more articles we\u2019ve published in the past related to infographics that you might find interesting.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/infographic-tools\/\">20+ Tools to Create Your Own Infographics<\/a><\/li>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/free-vector-kits-for-infographics-designs\/\">34 Free Vector Kits for Infographics Design<\/a><\/li>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/free-infographic-templates\/\">40 Free Infographic Templates to Download<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Infographics might seem like a recent idea to some, but not everyone knows where they truly come from. They aren\u2019t just a digital creation, but the digital world made them more popular. In this article, we\u2019ll explore the history of infographics and see how they\u2019re used nowadays. We\u2019ll also discuss if the information they present&hellip;<\/p>\n","protected":false},"author":218,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3401],"tags":[1544,1979],"topic":[4521],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Understanding Infographics: What&#039;s Their Story? - Hongkiat<\/title>\n<meta name=\"description\" content=\"Infographics might seem like a recent idea to some, but not everyone knows where they truly come from. 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