{"id":13033,"date":"2012-03-24T20:49:48","date_gmt":"2012-03-24T12:49:48","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=13033"},"modified":"2022-07-13T19:27:17","modified_gmt":"2022-07-13T11:27:17","slug":"interactive-email-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/interactive-email-marketing-campaign\/","title":{"rendered":"Should Your Email Marketing Campaign Be More Interactive?"},"content":{"rendered":"<p>Companies are still working to discover the cure for <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/email-marketing-tips-to-do-it-well\/\" rel=\"noopener\">email marketing<\/a> deletion. You might have your list perfected, your newsletters segmented, and a lot of great images, but for some reason, people tend to delete these emails even before they get to that great attention grabber you worked so hard to create.<\/p>\n<p>Email marketing is a great way to get your content in front of consumers but to get them to stay, that part has yet to be perfected.<\/p>\n<p>The question then is this: <strong>What will get consumers interested in our messages?<\/strong><\/p>\n<p>One of the latest and greatest tricks is <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/importance-of-web-interactivity-tips-and-examples\/\" rel=\"noopener\">interaction<\/a>. Consumers like to be involved as much as possible with the things they see online, so bringing that element into an email marketing campaign is a great idea.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/email-marketing-tips-to-do-it-well\/\" class=\"ref-block__link\" title=\"Read More: Email Marketing: Tips to Do it Well\" rel=\"bookmark\"><span class=\"screen-reader-text\">Email Marketing: Tips to Do it Well<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/email-marketing-tips-to-do-it-well.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-9854 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/email-marketing-tips-to-do-it-well.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Email Marketing: Tips to Do it Well<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tEmail marketing, an ever-evolving digital communication tool, has expanded rapidly across the world. As individuals shift from traditional...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<p>The trick to email marketing interaction, however, isn\u2019t to send readers to another web page where you have something interactive planned. The cool, fun way to interact should be right there in the email marketing message itself.<\/p>\n<p>For this reason, some types of interaction work well, but others are better left for a different campaign.<\/p>\n<p>Consider the following types of interaction and whether or not you should use them when marketing through email.<\/p>\n<h2>5 Types of Email Marketing Interactions<\/h2>\n<h3>1. Surveys and Polls<\/h3>\n<p>Surveys and polls will not take up a lot of space in your email marketing message, yet it will give readers a sense of participation.<\/p>\n<p>If you\u2019re trying to prove a point or ask for opinions, it might be a good idea to ask a question and hope for feedback.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-email-marketing-campaign\/surveys-polls.jpg\" alt=\"surveys-polls\" width=\"800\" height=\"590\"><\/figure>\n<p>People will be more likely to pay attention to something that they know is quick and easy, and if they\u2019re interested in the results, they may be more willing to read the content.<\/p>\n<p>After all, it\u2019s much easier and faster to vote on an issue than read an entire piece of content on the issue. If you can configure the message to show a chart or graph after each vote, people will likely feel even more engaged.<\/p>\n<p>After all, why vote if you can\u2019t even see the results?<\/p>\n<p>Is this approach good? <strong>Yes<\/strong>.<\/p>\n<h3>2. Videos and Live Chat<\/h3>\n<p>Putting up a video or offering a live chat is a great idea, but not in an email marketing campaign. Videos are notorious for taking a while to load, and with email marketing, you don\u2019t have a large enough window of time.<\/p>\n<p>When people open up that email, they need to be engaged, and looking at a black screen that says \u201cbuffering\u201d just won\u2019t cut it.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-email-marketing-campaign\/live-chat.jpg\" alt=\"live-chat\" width=\"800\" height=\"446\"><\/figure>\n<p>The same problem occurs with live chat. If you want to give readers the option of clicking a link to view a video or chat live with a team member, by all means, go for it. Just know that this isn\u2019t quite interactive within the actual campaign, so likely won\u2019t gain any new readers.<\/p>\n<p>Is this approach good? <strong>No<\/strong>.<\/p>\n<h3>3. Social Media Sharing<\/h3>\n<p>Unless today is the first day you\u2019ve been online since the \u201990s, you know that social media has exploded onto the scene.<\/p>\n<p>Between Facebook, Twitter, and LinkedIn, social networking is becoming more important than ever. According to Facebook statistics, one in every nine people on Earth has a Facebook account.<\/p>\n<p>In other words, people love to share things they find online with their friends and those starting a small business can\u2019t get enough of these networks.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-email-marketing-campaign\/social-media-sharing.jpg\" alt=\"social-media-sharing\" width=\"800\" height=\"451\"><\/figure>\n<p>Place social sharing buttons on your email marketing campaign, and you\u2019re sure to have more interaction than if you were to send out a plain piece of content.<\/p>\n<p>This will also show readers how often an article has been shared; thus giving it, even more, appeal (people tend to listen to their peers as opposed to the company trying to make money; nothing personal).<\/p>\n<p>Is this approach good? <strong>Yes<\/strong>.<\/p>\n<h3>4. Infographics<\/h3>\n<p>In general, I would say that infographics will help keep people engaged. Although this isn\u2019t necessarily interaction, it is an alternative to plain text.<\/p>\n<p>According to <strong>Jungle Minds Digital Consultancy<\/strong>, \u201987 % of people who saw an infographic read the accompanying text, whereas only 41% read the text of an \u201cordinary\u201d page.\u2019<\/p>\n<p>In other words, <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/tag\/infographics\/\" rel=\"noopener\">infographics<\/a> can be extremely effective. They will work great in an email message if you keep the infographics simple. If you have a huge infographic that takes too long to load, you will lose your readers.<\/p>\n<p>If you can keep it simple and engaging, then an infographic will work great.<\/p>\n<p>Is this approach good? <strong>Depends\u2026<\/strong><\/p>\n<h3>5. Directing people to another page<\/h3>\n<p>Directing people from one page to a different page for interaction simply won\u2019t work. People enjoy the interaction, but not enough to go out and find it. If it\u2019s there, they\u2019ll take a look, but otherwise, they will probably pass.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/interactive-email-marketing-campaign\/interactive-click.jpg\" alt=\"interactive-click\" width=\"800\" height=\"585\"><\/figure>\n<p>Simply clicking on a link is the most basic form of interaction. In fact, with all of the other types of interaction available, clicking on a link hardly counts.<\/p>\n<p>Is this approach good? <strong>No<\/strong>.<\/p>\n<h2>Conclusion<\/h2>\n<p>Ultimately, having quality content is the most important thing in an email marketing campaign. You can have all the bells and whistles and fun interactive opportunities you want, but none of it will matter if your content is poorly written.<\/p>\n<p>People will be able to see through all of the exciting interactive elements, so make sure that interaction is the last piece to your email marketing puzzle.<\/p>","protected":false},"excerpt":{"rendered":"<p>Companies are still working to discover the cure for email marketing deletion. You might have your list perfected, your newsletters segmented, and a lot of great images, but for some reason, people tend to delete these emails even before they get to that great attention grabber you worked so hard to create. Email marketing is&hellip;<\/p>\n","protected":false},"author":419,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3408],"tags":[1694,740,1953],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Should Your Email Marketing Campaign Be More Interactive? - Hongkiat<\/title>\n<meta name=\"description\" content=\"Companies are still working to discover the cure for email marketing deletion. You might have your list perfected, your newsletters segmented, and a lot\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/interactive-email-marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should Your Email Marketing Campaign Be More Interactive?\" \/>\n<meta property=\"og:description\" content=\"Companies are still working to discover the cure for email marketing deletion. 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