{"id":11253,"date":"2012-03-05T21:01:58","date_gmt":"2012-03-05T13:01:58","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=11253"},"modified":"2023-04-06T19:06:45","modified_gmt":"2023-04-06T11:06:45","slug":"networking-guide-for-bloggers-roadmap-to-networking","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/networking-guide-for-bloggers-roadmap-to-networking\/","title":{"rendered":"Bloggers&#8217; Networking Guide: Easy Roadmap to Connect (Part 7)"},"content":{"rendered":"<p>All right, since it is the final part of the <strong>\u201cNetworking Guide for Bloggers\u201d<\/strong> series there\u2019s no time to beat around the bush here \u2013 straight down to business.<\/p>\n<p>So far in the series we\u2019ve talked about many different things: methods of communication, main channels of contact, crafting a subject line, selecting an email address, writing an email message, and many more. Now it\u2019s finally time to discuss a roadmap of online communication and networking for bloggers.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/networking-guide-for-bloggers-why-networking-important\/\" class=\"ref-block__link\" title=\"Read More: Networking Guide for Bloggers: Why It Is Important (Part 1)\" rel=\"bookmark\"><span class=\"screen-reader-text\">Networking Guide for Bloggers: Why It Is Important (Part 1)<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/networking-guide-for-bloggers-why-networking-important.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-11029 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/networking-guide-for-bloggers-why-networking-important.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Networking Guide for Bloggers: Why It Is Important (Part 1)<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tIn today's blogosphere a lot of discussions are going on about various aspects of positioning and growing a...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<p>Here are the steps that many online relationships have in common.<\/p>\n<h2>Step 0. Linking to someone<\/h2>\n<p>Step zero. The most basic groundwork to do. This is something that\u2019s not really mandatory, but it always helps. Linking to someone (placing a link on your blog pointing to their blog) is the first acknowledgment of their work you can give.<\/p>\n<p>Contrary to common belief, bloggers really do notice who\u2019s linking to them, especially if it\u2019s being done constantly. This is the first thing you can do to get on someone\u2019s radar.<\/p>\n<h3>How to link to someone<\/h3>\n<p>Bear with me, this isn\u2019t as obvious as it seems.<\/p>\n<p>Basically, you can link to other people\u2019s blogs from every one of your posts. There is no upper limit on how many links you can place in a blog post, so just use common sense. And you shouldn\u2019t be linking away from your site every other sentence because you still want to keep your readers on your site, right?<\/p>\n<p>As for the linking itself, every blog focuses on a specific range of topics. If we take <em>Hongkiat.com<\/em> as an example it\u2019s all about online tips for designers and bloggers. So once I have a new post ready for publication, I would select one word or phrase from that post, go to my <em>Google Reader<\/em> and search for that phrase on <em>Hongkiat.com<\/em>. The most relevant result I find gets included as a link in my post. It\u2019s as simple as that.<\/p>\n<p>This is great practice for at least two reasons. First of all, you\u2019re linking out to your \u201ctarget.\u201d Secondly, you\u2019re giving your readers a relevant resource they can read to get even more information about the topic you\u2019re describing in your post.<\/p>\n<h2>Step 1. Comments and forums<\/h2>\n<p>Commenting on other people\u2019s blogs is probably the best way of getting on their radar.<\/p>\n<p>First of all, you can be sure that blog owners read your comments because most of the time these comments require their approval to be posted. Secondly, many bloggers respond to every comment they get, so you get confirmation that they know of your existence.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/networking-for-bloggers\/commenting.jpg\" width=\"500\" height=\"227\" alt=\"commenting\"><\/figure>\n<p>That being said, don\u2019t write comments just for the sake of it. If you don\u2019t have anything to comment, don\u2019t. People can really see through sentence fillers or empty fluff. If your comment is too obvious or not bringing anything into the discussion, trust me, they <em>will<\/em> notice.<\/p>\n<p>Some blogs, usually the more popular ones, have in-house forums for their readers to discuss various matters and get in touch with each other. This is another great opportunity to latch on. However, posting on forums is a little more time-consuming than mere commenting.<\/p>\n<p>There had been situations where the most active of forum members have been invited to write a guest post for the blog. But that\u2019s not to say that you have to become the most active member. You just need to make your presence felt.<\/p>\n<p>Of course, if you are not willing to go through all of that, there are other ways.<\/p>\n<h2>Step 2. Offering a guest post<\/h2>\n<p>This may be a bit trickier. To be frank, offering a guest post can be difficult if you\u2019re not on the radar. People are simply hesitant to respond to someone\u2019s offer if this is the first time they have heard from yours. That\u2019s why being on the radar can make this step a lot easier.<\/p>\n<p>Alright, back to offering a guest post. I\u2019ve been researching this a lot lately. And even though I have my own strategy that has been working exceptionally well, different people share different advice on this. I will introduce the different approaches here and leave the final choice to you.<\/p>\n<h3>Elements of a guest post pitch<\/h3>\n<p><strong>1. All elements of an universal email.<\/strong><\/p>\n<p><em>(I send you over to the previous post. In essence: saying hi, introduction, why you\u2019re contacting, a signature.)<\/em><\/p>\n<p><strong>2. Something about yourself.<\/strong><\/p>\n<p>This is the first controversial element among bloggers.<\/p>\n<p>There are people who are not interested in your story at all. What matters to them is that your name sounds familiar and that you\u2019re proposing a nice post. On the other hand, there are others who like to learn something more about the person who is offering to do the guest post.<\/p>\n<p>For me, the safest approach is to use 1\u20132 sentences and say something about yourself. Just some basic information like:<\/p>\n<p>\u201c<em>My name is Karol, I\u2019ve been writing about {the topic of the blog} myself, and I was wondering if you\u2019d be interested in a guest post.<\/em>\u201c<\/p>\n<p>Then you can share 3\u20134 links to your previous work. You shouldn\u2019t expect that someone will actually read all of them, but this is great for the evil practice of name dropping. If you have sites like <em>hongkiat.com, sixrevisions.com, problogger.net<\/em> on your list then it can really help in getting some additional attention.<\/p>\n<p>By mentioning the topic of the blog briefly, you\u2019re acknowledging that you are familiar with the blog and that you\u2019re not just simply blasting the same email to 50 different blogs at the same time. Those few words can be really effective in giving a personal touch to your message.<\/p>\n<p><strong>3. Pitch the post.<\/strong><\/p>\n<p>This part varies a LOT among bloggers. Some bloggers like to receive finished posts along with the initial pitch. Some like to get only the basic ideas, so they can decide whether they\u2019re interested or not early on. Sending the post along with the initial message sounds like a good idea, but it creates yet another danger \u2013 you might get caught up in the spam filter (just because it\u2019s your first email and it contains an attachment).<\/p>\n<p>Here\u2019s what I usually do if I\u2019m contacting someone new. I write them saying that I\u2019ve written a post titled {something} and that it\u2019s X words long. Then I give a short summary of the post, not the attachment itself, yet. One very important thing you must do here is to make the post sound interesting. This is the moment where you want someone to be interested enough to send back an email saying \u201c<em>Sounds great, send it over for a review<\/em>.\u201d<\/p>\n<p>Now, why not send the post along with the email? Because this may seem a bit aggressive. It leaves very little place for someone to decline your offer. This might sound like a good thing but it isn\u2019t. Remember that this is the Internet, and if someone simply doesn\u2019t feel comfortable with your message(s) they won\u2019t tell you this; they will simply ignore you, completely.<\/p>\n<p>Here\u2019s an example of a guest post pitch, one I actually sent to <em>Hongkiat.com<\/em> a while ago:<\/p>\n<p><em>The post is called \u201cThe Unseen Dangers of Being Perfect\u201d and it\u2019s 1,600 words long. It explains how pursuing perfection ruins the whole process of designing and creating a website (or any other product for that matter).<\/em><\/p>\n<p>It\u2019s up to you to judge whether it\u2019s interesting or not, but it worked, and I got the guest post spot.<\/p>\n<h2>Step 3. Offering an interview or a freebie<\/h2>\n<p>You can try doing this earlier, but it creates a lot less confusion if done after having secured a guest post. The thing is, guest posts are rather common to the blogging community. Bloggers are expecting other bloggers to contact them with some guest posting offers. However, offering something more is not a traditional approach, therefore it\u2019s a lot better to build it on top of your previous communication.<\/p>\n<p><strong>Interviews<\/strong> are rather straightforward. You simply contact someone and propose an interview topic. If the person is interested in the whole idea and agrees to the interview, send a set of questions intended for the interview. Depending on the person\u2019s schedule they might set an audio interview, or simply respond to your questions via email.<\/p>\n<p>There are two main benefits of hosting an interview with someone popular. The first is that the person is often keen to promote the interview themselves and thus will share it with their readers. This gives some attention to you and your blog. The second benefit is that you\u2019re starting to create a personal relationship with someone famous. You are asking questions, they are responding, you comment then keep the conversation going. This is an experience that might become valuable with time.<\/p>\n<p><strong>Freebies<\/strong> are basically anything you can give away for free (in essence, a guest post is a kind of like a freebie), things like pieces of software, membership offers, packages of resources, and so on. Bloggers usually have nothing against receiving a freebie, but they are much more likely to respond positively if they already know the person offering it. Let\u2019s face it when a complete stranger offers something for free, there\u2019s no telling what their agenda or expectations are.<\/p>\n<h2>Step 4. Maintaining further contact<\/h2>\n<p>This is a rather straightforward: stay in touch.<\/p>\n<p>Tell me, do you have a certain group of people (friends or relatives) who contact you ONLY when they want to ask you for a favor? Everybody has\u2026 Don\u2019t you hate these people? This step is all about not acting in such behavior. Thanks to tools like <em>Twitter<\/em>, keeping in touch is not that difficult. Simply follow the people important to you, and engage in conversations with them.<\/p>\n<h2>Step 5. Repeat steps #2, #3, & #4<\/h2>\n<p>Notice that steps 2\u20134 are all about giving. And that\u2019s exactly what you should focus on. Creating any kind of relationship online is similar to relationships you might have in the real world. You have to be prepared to give a lot before you can (or even decide to) start taking.<\/p>\n<h2>Step 6. \u201cCan you help me\u201d email<\/h2>\n<p>Asking for help can be a tough thing to do. You might be worried that you will burn your relationship by asking for something. But let me tell you just a couple of things.<\/p>\n<p>First of all, at this point asking for anything shouldn\u2019t feel awkward. If you have a real relationship with someone then they will be happy to help you, so there\u2019s no need to feel awkward about it. Secondly, if the person is not likely to help you at this point then chances are they would never be willing to. It\u2019s better to find that out now.<\/p>\n<p>Whenever asking for anything, keep in mind this small set of tips:<\/p>\n<ul>\n<li>Don\u2019t explain why you\u2019re asking for something. Just ask.<\/li>\n<li>State plainly and simply what is it that you want. Make sure to explain exactly what is the next step the person should be taking.<\/li>\n<li>Be confident and sound natural, like there\u2019s no possibility that the other person might say no.<\/li>\n<li>Say thank you. Upfront, just like that.<\/li>\n<\/ul>\n<p>The roadmap ends here. If you navigate between steps 2 and 6 wisely there are a lot of cool things that might happen to you.<\/p>\n<h2>Conclusion<\/h2>\n<p>Let me just remind you the initial piece of advice I gave in this series: <strong>you are making friends here<\/strong>. I know that what I\u2019ve been describing is a rather technical, emotion-free approach, but I\u2019ve only described the tools, so to speak. How you use them is up to you. What I advise is to only reach out to people whom you would reach out to anyway, the ones that are interesting to you for whatever reason. Then use the techniques and methods described in this series to make your life just a little easier.<\/p>\n<p>Finally, what do you think about the <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/tag\/networking-guide-for-bloggers\/\" rel=\"noopener noreferrer\">whole guide<\/a>? Also, feel free to share your own techniques and your own roadmap for contacting other bloggers. I\u2019m really curious to learn your tactics.<\/p>","protected":false},"excerpt":{"rendered":"<p>All right, since it is the final part of the \u201cNetworking Guide for Bloggers\u201d series there\u2019s no time to beat around the bush here \u2013 straight down to business. So far in the series we\u2019ve talked about many different things: methods of communication, main channels of contact, crafting a subject line, selecting an email address,&hellip;<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3408],"tags":[1901,1909],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bloggers&#039; Networking Guide: Easy Roadmap to Connect (Part 7) - Hongkiat<\/title>\n<meta name=\"description\" content=\"All right, since it is the final part of the &quot;Networking Guide for Bloggers&quot; series there&#039;s no time to beat around the bush here &ndash; straight down to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/networking-guide-for-bloggers-roadmap-to-networking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bloggers&#039; Networking Guide: Easy Roadmap to Connect (Part 7)\" \/>\n<meta property=\"og:description\" content=\"All right, since it is the final part of the &quot;Networking Guide for Bloggers&quot; series there&#039;s no time to beat around the bush here &ndash; straight down to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/networking-guide-for-bloggers-roadmap-to-networking\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-05T13:01:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-06T11:06:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/networking-for-bloggers\/commenting.jpg\" \/>\n<meta name=\"author\" content=\"Karol K\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@carlosinho\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karol K\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/networking-guide-for-bloggers-roadmap-to-networking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/networking-guide-for-bloggers-roadmap-to-networking\\\/\"},\"author\":{\"name\":\"Karol K\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/a45d15f8a7ad57d3914307d35c82d00d\"},\"headline\":\"Bloggers&#8217; 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