{"id":1056,"date":"2008-03-13T16:59:19","date_gmt":"2008-03-13T08:59:19","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/understand-web-traffics-hits-pageviews-impressions-unique\/"},"modified":"2023-04-06T19:07:13","modified_gmt":"2023-04-06T11:07:13","slug":"understand-web-traffics-hits-pageviews-impressions-unique","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/understand-web-traffics-hits-pageviews-impressions-unique\/","title":{"rendered":"Master Web Traffic: Hits, Pageviews, Impressions &#038; Unique Visits"},"content":{"rendered":"<p>There are various terms when it comes to the calculation of web traffics. Some\u00a0<a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/top-14-free-web-statistics-tools\/\" rel=\"noopener noreferrer\">statistics<\/a>\u00a0give you a report in terms of<strong><em>\u00a0daily and monthly unique visitors<\/em><\/strong>; some provide more \u2013\u00a0<strong><em>Pageviews<\/em><\/strong>,\u00a0<strong><em>Hits<\/em><\/strong>, etc. You could have heard webmasters claiming their sites to have more than 1 million hits a month. But how big are 1 million hits, does that mean they have 1 million visitors every month? Here are brief explanations for those who are confused about how figures in these web statistic terms are generated.<\/p>\n<h2>Hits<\/h2>\n<p>Measuring traffics in hits usually returns you a proudly large number.\u00a0<strong>Hits are also known as request, and it\u2019s the total number of files loaded when a single page is requested from the webserver<\/strong>. So how hits are calculated? Picture this \u2013 a single web page with 20 images (<em>transparent.gif<\/em>,\u00a0<em>header-background.gif<\/em>, etc.)is loaded, that\u2019s 20 hits for starters. The web page has ten photos (<em>jammie.jpg<\/em>,\u00a0<em>group-photo.jpg<\/em>, etc.); that\u2019s another ten hits. If you add up the CSS files, Javascript files, and all the external files, each time a web page is loaded, it can quickly build up more than 50 hits. If you clear cache, reload the page, another 50+ hits again.<\/p>\n<p>Hits are rarely used to judge a website\u2019s traffic nowadays as they are not accurate. The numbers are big and undoubtedly cool, but generally useless.<\/p>\n<h2>Pageviews<\/h2>\n<p><strong>Pageviews is a calculation of how many times a page is viewed<\/strong>. Say a visitor lands on your main page, that\u2019s one pageview. The same visitor clicks to\u00a0<em>About Us<\/em>\u00a0page; that\u2019s another pageview. By dividing total pageviews with total unique visitors, you can get an idea of how many page views each visitor generates.<\/p>\n<h2>Impressions<\/h2>\n<p>Impression is more or less a marketing term, typically calculated in the bulk of 1000. It counts\u00a0<strong>how many times an element (image, text, video) appears on a web page<\/strong>. If an advertisement network is paying $3\/CPM (Cost Per Thousand Impressions), that means you are getting paid $3 when the banner appears 1000 times on your web page.<\/p>\n<h2>Visits \/ Unique Visitors<\/h2>\n<p>Visits are normally equivalent to unique visitors. Think of it as\u00a0<strong>the number of different people (different IP) that visits your web page<\/strong>. Visits or unique visitors are the essential numbers of all when it comes to determining the traffic of a specific site.<\/p>","protected":false},"excerpt":{"rendered":"<p>There are various terms when it comes to the calculation of web traffics. Some\u00a0statistics\u00a0give you a report in terms of\u00a0daily and monthly unique visitors; some provide more \u2013\u00a0Pageviews,\u00a0Hits, etc. You could have heard webmasters claiming their sites to have more than 1 million hits a month. But how big are 1 million hits, does that&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3398],"tags":[],"topic":[4521],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Master Web Traffic: Hits, Pageviews, Impressions &amp; Unique Visits - Hongkiat<\/title>\n<meta name=\"description\" content=\"There are various terms when it comes to the calculation of web traffics. Some&nbsp;statistics&nbsp;give you a report in terms of&nbsp;daily and monthly\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/understand-web-traffics-hits-pageviews-impressions-unique\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master Web Traffic: Hits, Pageviews, Impressions &amp; Unique Visits\" \/>\n<meta property=\"og:description\" content=\"There are various terms when it comes to the calculation of web traffics. Some&nbsp;statistics&nbsp;give you a report in terms of&nbsp;daily and monthly\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/understand-web-traffics-hits-pageviews-impressions-unique\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2008-03-13T08:59:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-06T11:07:13+00:00\" \/>\n<meta name=\"author\" content=\"Hongkiat Lim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hongkiat Lim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/understand-web-traffics-hits-pageviews-impressions-unique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/understand-web-traffics-hits-pageviews-impressions-unique\\\/\"},\"author\":{\"name\":\"Hongkiat Lim\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/e3613a3bf757e4f67770f0b7a339edd0\"},\"headline\":\"Master Web Traffic: Hits, Pageviews, Impressions &#038; Unique Visits\",\"datePublished\":\"2008-03-13T08:59:19+00:00\",\"dateModified\":\"2023-04-06T11:07:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/understand-web-traffics-hits-pageviews-impressions-unique\\\/\"},\"wordCount\":402,\"commentCount\":24,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"articleSection\":[\"Internet\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/understand-web-traffics-hits-pageviews-impressions-unique\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/understand-web-traffics-hits-pageviews-impressions-unique\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/understand-web-traffics-hits-pageviews-impressions-unique\\\/\",\"name\":\"Master Web Traffic: Hits, Pageviews, Impressions & Unique Visits - Hongkiat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#website\"},\"datePublished\":\"2008-03-13T08:59:19+00:00\",\"dateModified\":\"2023-04-06T11:07:13+00:00\",\"description\":\"There are various terms when it comes to the calculation of web traffics. 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