The process of split testing is not as complicated as you may think. You contrive a specific goal, such as gaining more visitors onto another sub-page or generating more signups. Then, you create various alterations of said webpage and track analytics for which version performs better. These tests are often … Continue reading »
Are tablets a replacement for smartphones? The short answer is no. In fact, a recent comScore report clearly reveals that one in four smartphone owners also used a tablet. Moreover, there are some clear differences in the way people use these two devices. While some of your mobile web strategies may work for tablet users, your tablet readers have particular needs that require special consideration.
Pop-ups, pop-unders, splash pages, marquees and other "in your face" techniques to grab your visitors’ attention are so yesterday . They create bad user experiences and is also likely to piss visitors off. Not only will they not work for today’s web surfers, they are bound to backfire. Designers and … Continue reading »
There are many elements that go into the creation of a website. A website is the best medium to communicate with users from all over the world. It is therefore essential, it should be designed in such a way that users should be attracted and be engaged on the site. … Continue reading »