Creative Ads – Sony Play Beyond

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Sony Playstation’s ad campaign for their PS3 – Play Beyond is certainly one of the most creative these folks have ever came up with. The campaign is trying to emphasize on taking gaming seriously, based on what I can interpret from these ads. Just when I thought the Rock, paper and scissors ad is really cool, I found more similar ads related to this campaign.

Sony Playstation 3 – Play Beyond Ads

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play beyond

play beyond

Taken frm: Kotaku

play beyond

Taken frm: Kotaku

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Posted by hongkiat in Interesting , at 06.11.07

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Comments

  1. Arstan June 11th, 2007

    I assume Xbox and Wii are the biggest competitors of Playstation. I wonder what kind of advertising they must have.

    Reply
  2. Anthony June 11th, 2007

    Its good advertising but will it really save the playstation from poor sales. I dont think they were counting on Nintendo releasing the Wii

    Reply
  3. hongkiat June 11th, 2007

    Yea, I would say so. But I noticed Wii came like a wave and its quite settled now. PS3 is what you are looking for, if you are real gamers :-) There will not be PS3 if they aint good PS1 & 2. Let’s see if Wii can make few generations like PS does.

    Reply

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