6 Mind Mapping Tools to Increase Design Efficiency

The technique of mind mapping has actually been around for centuries, but Tony Buzan, a psychology author from the '70s, was the most recent advocate of mind mapping, explaining that jotting down ideas in a branch-like fashion is much more conducive to the way we automatically skim a page when not conformed to linear note-taking. And it makes sense.... Continue reading

When Does Brand Design Actually Matter?

As a brand identity designer, I often struggle with this question. Looking at companies like Apple, Dell, Google, and Amazon, which all started out with bland, uninspiring logos and no real brand identity to speak of, I often find myself pondering over which of my potential clients would... Continue reading