Comments on: Feedburner: Why FAN not showing approved ads?

By: Eric Olson

Eric Olson — Wed, 07 Mar 2007 13:24:28 +0000

Hi all,

Geo targeting ads is definitely part of why you won’t see ads all of the time. The other side of the equation is that we’re not selling 100% of your available inventory. Since we work on a CPM model, or cost per 1,000 impressions, rather than a CPC model we are subject to the cyclical nature of CPM ad sales. Q1, which we’re in right now, is traditionally the slowest for CPM ad sales with Q4 being the highest sales month. I hope this helps explain things and if anyone has any other questions please feel free to shoot me a note.

Cheers,
Eric Olson
Publishers Services – FeedBurner
312.756.0022 x2034
erico@feedburner.com

By: Thilak

Thilak — Wed, 07 Mar 2007 12:13:16 +0000

I guess they fail to deliver 100% traffic, that is why some ads don’t appear. They must be having some sort of quota

By: Alpesh Nakar

Alpesh Nakar — Wed, 07 Mar 2007 06:13:35 +0000

Thank you! Indeed a question well answered!
Cheers!
Alpesh

By: mypapit

mypapit — Wed, 07 Mar 2007 03:57:56 +0000

thanks for the head ups tips