The other half – finding clients with the budget to produce such quality cards with great features (die cuts, raise/embossing, foiling, etc.). I’m 4 years in business now and I’ve only recently found clients who wanted a fully customized press run. Before that, most clients were small timers who wanted to use gang-run print shops so the specs were standardized, and 4/4 CMYK was the main option, with perhaps silver foiling or spot gloss as an option, nothing much more.